The Covery Wellness Spa

What The Covery Wellness Spa does

The Covery Wellness Spa is a private US wellness and medical spa operator founded in 2021 and headquartered in Zachary, Louisiana. The company runs a hybrid corporate-franchise network of 10+ retail spa locations across eight states — Louisiana, Florida, Mississippi, Alabama, Utah, Georgia, and Massachusetts — with two additional Arizona locations (Chandler and Gilbert) announced as coming soon. Its integrated service menu combines medical offerings such as hormone replacement therapy and GLP-1-supported weight loss (Semaglutide, Tirzepatide) with IV and NAD+ infusion therapy, aesthetic treatments (HydraFacial, SkinPen microneedling, Botox, Morpheus8), and recovery modalities (cryotherapy, infrared sauna, cold plunge, PEMF, compression therapy, hyperbaric oxygen, lymphatic drainage), all delivered under physician or nurse supervision.

Revenue is generated through three primary streams: recurring membership subscriptions across Explore, Enhance, and Evolve tiers; à la carte individual treatment sessions priced from approximately $29 (cold plunge) to $500 (NAD+ 500mg); and franchise licensing fees and royalties from third-party operators. The company also refers customers to Cherry Financial for 0% APR buy-now-pay-later financing on higher-ticket services. Customer segments include health-conscious adults seeking anti-aging and longevity optimization, individuals pursuing physician-supervised medical weight loss, aesthetic-focused clients, fitness and performance-oriented individuals, and prospective franchisees (medical providers, veterans, and investors).

Operationally, The Covery runs on the Zenoti scheduling platform with a Squarespace-hosted website and relies on a broad technology vendor stack including HydraFacial, SkinPen, T-Shape 2/Artemis, CryoSkin, Sunlighten, Ballancer Pro, BioCharger, BrainTap, InBody, Therabody, Halotherapy Solutions, AdvancedMD, and Access Medical Labs. The company is led by CEO Daniel Stickler, President Donnie Jarreau, VP Stacy Bryant, Director of Operations & Franchise Growth Julie Phillips, General Counsel Thomas E. O'Keefe, and Co-Chief Nursing Officer Southerly Stickler.

Name

The Covery Wellness Spa

Legal name

The Covery

Website

https://thecovery.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

The Covery Wellness Spa operates a multi-location franchise and corporate network of medical wellness spas across eight US states, offering hormone replacement therapy, GLP-1 weight loss, IV and NAD+ therapy, aesthetic treatments, and recovery modalities to health-conscious individual consumers, with additional Arizona locations planned.

Ownership category

akta.pro rank

Product category

Medical Wellness Spa Services

NAICS

Other Ambulatory Health Care Services (6219), All Other Outpatient Care Centers (621498), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Medical Spas (Medi-Spa) (HSADAKAB), Spa Packages & Ritual Experiences (HSALAFAN), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Medical wellness spa
• Hormone replacement therapy
• GLP-1 weight loss
• IV therapy services
• Aesthetic skin treatments

Headquarters

HQ city

Zachary

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Recurring membership programs (Explore, Enhance, Evolve tiers) providing monthly access to foundational therapies with member pricing discounts of 20% off single therapies and 30% off packages of 3 or more
2. Individual Treatment Sessions: A-la-carte pricing for individual services including IV therapy, aesthetic treatments, wellness modalities, and medical treatments
3. Franchise Licensing: Turnkey medical franchise opportunities with structured onboarding, operational systems, and support for franchisees in exchange for franchise fees and ongoing royalties
4. Financing Partnership: Partnership with Cherry Financial providing 0% interest payment plans and financing options for customers, generating referral or processing revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Covery Wellness Spa delivers non-invasive medical and wellness services through its multi-location spa network, integrating hormone replacement therapy, physician-supervised GLP-1 weight loss, IV therapy, NAD+ infusions, CryoSkin body contouring, T-Shape 2 body sculpting, HydraFacial and SkinPen aesthetic treatments, infrared and ozone sauna, cryotherapy, hyperbaric oxygen, red light therapy, and recovery modalities. Services are delivered in person at company-owned and franchise storefronts across the United States, with appointments booked through the Zenoti platform, website, phone, or email, and sold via à la carte pricing and recurring membership subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hormone Replacement Therapy Customized hormone and testosterone replacement therapy plans for adults experiencing persistent hormone imbalance, including peptides therapy, delivered under medical supervision across Covery spa locations.
• GLP-1 Medical Weight Loss Program Physician-supervised Semaglutide and Tirzepatide weight loss program with free consultations, nurse-administered weekly injections, and nutrition and lifestyle support for individuals seeking medical weight management.
• IV Therapy Comprehensive IV hydration therapy with multiple formulations including Myers Cocktail, Super Human, Fountain of Youth, Energize, Immunity, and Beat the Heat, with customizable base and premium boosts delivered at Covery spa locations.
• NAD+ Infusion Therapy NAD+ IV and IM therapy targeting brain neurological functions for enhanced mental clarity, cognitive function, delayed aging, and reduced anxiety and depression, with 250mg and 500mg dosing options.
• Memberships (Explore, Enhance, Evolve) Recurring subscription memberships providing monthly access to foundational and premium therapies, including Explore (4 foundational therapies), Enhance (12 foundational + 1 premium), and Evolve (unlimited foundational + 2 premium) tiers with 20% off single therapies and 30% off packages of 3 or more.
• CryoSkin Body Contouring Non-invasive body contouring using extreme cold temperatures for fat reduction (CryoSlimming), skin toning (CryoToning), and facial rejuvenation (CryoFacial, CryoLift) at Covery spa locations.
• HydraFacial Treatments HydraFacial Signature (30-minute express, $179), Deluxe (40 minutes with boosters and LED light, $239), and Platinum (60 minutes with lymphatic drainage, $299) hydradermabrasion treatments for deep cleansing, exfoliation, hydration, and skin rejuvenation.
• Aesthetic Injectables (Botox/Jeuveau/Xeomin) Aesthetic injectable treatments including Botox, Jeuveau, and Xeomin for wrinkle reduction and facial rejuvenation at participating Covery spa locations.
• Morpheus8 RF Microneedling Morpheus8 RF microneedling treatment combining radiofrequency energy with microneedling for skin remodeling, tightening, and rejuvenation at the Huntsville, Alabama location.
• SkinPen Microneedling FDA-cleared SkinPen microneedling treatment priced at $349 per facial for treatment of facial acne scars, neck wrinkles, and general skin rejuvenation.
• Infrared Sauna Heat Therapy Heat therapy using Sunlighten infrared light panels at 140-150 degrees, approximately 35-minute sessions for detoxification, circulation improvement, and muscle relaxation.
• Ozone Sauna (HOCATT) 60-minute ozone-based detoxification sauna treatment priced at $159 per session or 8 sessions for $1000, with HOCATT ozone sauna equipment variants at certain locations.
• Cold Plunge Cold plunge therapy priced at $29 per session or 3 sessions for $70, used for recovery, circulation, and inflammation reduction.
• T-Shape 2 Body Sculpting T-Shape 2 (Artemis) advanced body contouring combining radiofrequency, vacuum suction, and low-level laser therapy for non-invasive body and facial toning, lifting, and rejuvenation.
• Hyperbaric Oxygen Therapy Hyperbaric oxygen chamber therapy for enhanced recovery, oxygenation, and overall wellness, offered at participating Covery spa locations.
• The Covery Franchise Program Turnkey medical franchise offering with structured onboarding, training, operational systems, vendor partnerships, compliance guidance, and marketing support for franchisees, plus area developer opportunities for multi-unit territories, in exchange for franchise fees and ongoing royalties.
• Cherry Financing Payment Plans Cherry Financial payment plan financing for Covery treatments offering 0% APR options for up to 12 months, with rates as low as 5.99% APR and no hidden fees or hard credit checks.

Quantifiable outcome

• Individuals participating in GLP-1 weight loss program frequently achieve 6-12% weight loss of initial body weight after 48 weeks of treatment

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Aura SpacoreStrategic or Co-development Partner · 29 February 2024Licensing partnership where The Covery has unveiled a new licensing partnership with Aura Spa, expanding the brand's presence through strategic spa partnerships
• Cherry FinancialcoreGTM or Marketing PartnerFinancial services partner providing buy now pay later financing options with 0% APR for up to 12 months, enabling customers to afford treatments through flexible payment plans
• HydraFacialcoreTechnology or IntegrationAdvanced non-invasive skincare treatment technology partner providing patented hydradermabrasion systems for deep cleansing, exfoliation, hydration, and skin rejuvenation
• T-Shape 2 (Artemis)coreTechnology or IntegrationAdvanced body contouring technology combining radiofrequency, vacuum suction, and low-level laser therapy for non-invasive body and facial toning, lifting, and rejuvenation
• CryoSkincoreTechnology or IntegrationNon-invasive body contouring and skin toning technology partner providing cooling-based treatments to reduce fat, smooth cellulose, and enhance aesthetic wellness
• VIDA FitnessminorStrategic or Co-development PartnerFitness partner relationship for cross-promotion of wellness and fitness services to shared customer base
• The Houstonian Hotel, Club & SpaminorStrategic or Co-development PartnerLuxury spa partnership for wellness industry collaboration and guest referrals
• RalliominorGTM or Marketing PartnerSocial media management and marketing solutions partner providing online presence optimization, engagement, and brand growth tools
• Med Lead ConvertminorGTM or Marketing PartnerHealthcare marketing and lead conversion solutions partner helping attract, engage, and convert patients for medical practices and wellness clinics
• AmSpaminorStrategic or Co-development PartnerMedical spa industry association partnership for industry standards, education, and best practices in the aesthetic and wellness space

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The DRIPBaR: Franchise concept centered on IV therapy, IM injections, and weight-loss services - directly comparable franchise model and treatment menu to The Covery's IV/NAD+/GLP-1 offerings.
• Privé-Swiss MedSpa: Boutique medical spa offering aesthetics, weight loss, and wellness treatments in a multi-location format; comparable service mix and clinical positioning to The Covery.
• Hand & Stone Massage and Facial Spa: Large franchised spa brand combining massage and facial services across hundreds of US locations; directly comparable franchise model and service-mix overlap with The Covery's aesthetics and wellness treatments.
• Beverly Hills Rejuvenation Center: Medical spa franchise offering HRT, weight loss, IV therapy, and aesthetics across US locations; highly comparable service mix (HRT, weight loss, IV/IM injections) and franchise model to The Covery.
• Restore Hyper Wellness: Multi-location and franchise wellness studio offering IV therapy, cryotherapy, infrared sauna, and recovery modalities - the closest head-to-head comparable to The Covery's integrated wellness/medical-spa concept.
• Hydrate Medical Spa: Multi-location medical spa offering IV therapy, aesthetic injectables, and weight loss - very comparable integrated medical spa + wellness service mix to The Covery.

Broad incumbents

• SkinSpirit: Multi-location aesthetic medical spa offering injectables, laser, body contouring, and skin services; comparable premium positioning and clinical-aesthetic integration to The Covery, though not franchise-based.
• Massage Heights: Established franchised massage and wellness brand with membership programs; directly comparable membership-driven spa model and recurring-revenue structure.
• European Wax Center: Established, well-capitalized franchised aesthetics chain with national footprint; serves overlapping aesthetic-services customer base and demonstrates the scale and unit-economics potential of a franchise aesthetics platform.

Emerging players

• Amazing Lash Studio: Franchised aesthetics brand with national footprint; comparable franchise operating model and customer demographic to The Covery's aesthetics clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Covery Wellness Spa