What Moonshadow Mobile does

Moonshadow Mobile, Inc. is a privately-held big data engineering company founded in 2011 and headquartered in Eugene, Oregon, that builds infrastructure software for processing, compressing, and analyzing connected vehicle, mobile app, and IoT waypoint data. The company's product stack centers on DB4IoT, a proprietary database engine optimized for time-series geospatial data, and MMZIP, a patented compression technology that achieves over 90% lossless reduction on connected vehicle datasets and underpins the platform's ability to process 3+ trillion waypoints at high speed. Complementary products include Moonshadow Map Matcher (over 1 million records/second), Moonshadow Live Traffic (sub-30-second real-time traffic visualization), the Waypoints GIS Connector for ArcGIS, and the Route Analyst GTFS transit analytics module, plus legacy tools Consumermapping and Ground Game.

The company serves state and regional Departments of Transportation, metropolitan planning organizations, and transportation engineering consulting firms such as DKS Associates, Arup, Stellar Services, and Arcadis, with named deployments at MAG, MDOT, WSDOT, and the 7-state Eastern Transportation Coalition. Revenue is generated through DB4IoT PaaS subscriptions, MMZIP software licensing (CLI and C-library), custom engineering services, and data processing/analytics engagements, all sold on quote-based multi-year enterprise contracts via direct field sales augmented by data partnerships with Wejo and INRIX and implementation partnerships with consulting firms. Go-to-market relies heavily on industry events (ITS America, TRB, ITE), academic lectures, and partner-driven distribution, with no disclosed institutional venture funding beyond a 2015 Willamette Angel Conference investment.

Name

Moonshadow Mobile

Legal name

Moonshadow Mobile, Inc.

Website

https://moonshadowmobile.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Moonshadow Mobile provides patented big data engineering technology, including its DB4IoT analytics platform and MMZIP compression tool, for processing connected vehicle and IoT waypoint data, serving state DOTs, MPOs, and transportation engineering consulting firms.

Ownership category

akta.pro rank

Product category

Mobility Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)

akta.pro secondary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• Connected vehicle data
• Mobility analytics platform
• IoT data processing
• Waypoint compression
• Transportation data engineering

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Custom Software Engineering Services: Moonshadow provides custom engineering services to develop custom data formats and processing pipelines for organizations. This includes developing specialized solutions for data processing challenges.
2. DB4IoT Platform as a Service (PaaS): DB4IoT mobility analytics platform provided as a cloud-based subscription service. Customers access the platform via web browser without installing software. IT staff does not need to procure servers or load data.
3. MMZIP Software Licensing: MMZIP compression technology available as Linux command-line tool and C-library that data processing engineers can install on their own servers and integrate into their data processing pipelines. Provided as downloadable software.
4. Data Processing and Analytics Services: Processing of connected vehicle data including compression, enrichment, filtering, and road matching services. Customers receive processed project datasets ready for analysis.
5. MMZIP Cloud Storage and Transfer Services: Organizations use MMZIP to reduce cloud storage costs by 90%+ and accelerate data transfers between servers and cloud environments.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Moonshadow Mobile provides a big data engineering platform for processing, compressing, storing, retrieving, and analyzing massive data streams from connected vehicles, mobile apps, and IoT devices. The flagship is the DB4IoT mobility analytics platform (delivered as PaaS), supported by the MMZIP waypoint compression technology and add-on modules such as Moonshadow Live Traffic, Moonshadow Map Matcher, and the Waypoints GIS Connector. The company also delivers custom software engineering services to build specialized data pipelines for clients.

Product overview

Moonshadow Mobile offers a big data engineering platform centered on DB4IoT (DataBase For the Internet of Things), which processes connected vehicle, mobile app, and IoT data for transportation analytics. The platform's performance is powered by MMZIP data compression technology that achieves over 90% lossless compression of waypoint data, enabling 10x faster data pipelines. The product portfolio includes DB4IoT as the core mobility analytics platform with specialized modules including Route Analyst GTFS for transit analysis, Moonshadow Live Traffic for real-time traffic visualization, and the Waypoints GIS Connector for ArcGIS integration. MMZIP serves as both a standalone compression tool and the underlying technology enabling DB4IoT's high-speed processing capabilities. The company also offers Arterial Insights (a joint product with DKS Associates) for corridor analysis, along with legacy products Consumermapping and Ground Game for demographic analysis and political canvassing respectively.

Differentiator

Problem solved

Functional benefit

Brands

• DB4IoT: DataBase For the Internet of Things - Mobility Analytics Platform for transportation engineering and connected vehicle data analysis.
• MMZIP
• Ephemeris Database Technology
• Moonshadow Live Traffic
• Ground Game
• Consumermapping
• Arterial Insights
• Route Analyst GTFS

Products and services

• DB4IoT (DataBase For the Internet of Things) Flagship mobility analytics platform that processes, stores, retrieves, searches, visualizes, and analyzes big data streams from connected vehicles, mobile apps, and IoT devices. Delivered as a Platform-as-a-Service via web browser with interactive map-based analytics including origin/destination matrices, select link analysis, and traffic visualization. Designed for DOTs, MPOs, and transportation engineering firms.
• MMZIP Data Compression High-performance, lossless waypoint data compression technology that reduces dataset sizes by over 90% using streaming delta encoding, double delta encoding, and run-length encoding. Provides streaming compression, enrichment, and filtering capabilities for connected vehicle data processing pipelines. Available as a Linux command-line tool and C-library for integration into customer data environments, and reduces cloud storage and transfer costs.
• Moonshadow Live Traffic Real-time traffic visualization platform powered by Wejo connected vehicle data. Provides traffic maps with under 30-second latency showing speed and congestion for hundreds of thousands of vehicles. Used by DOTs for traffic management and hurricane evacuation monitoring.
• Moonshadow Map Matcher High-speed map matching tool that snaps waypoints to road segments at over one million records per second. Available as C-library and command-line tool for integration into customer data processing pipelines.
• Big Data Visualizer Data visualization technology for big data streams including movement data, traffic patterns, and origin-destination matrices.
• Ephemeris Database Technology Proprietary database technology that enables visualization of large datasets including population data, voter data, and consumer data in 3D models.
• DB4IoT Route Analyst GTFS Transit analytics module for DB4IoT that integrates with GTFS schedule and real-time vehicle position data. Tracks bus and train movement in real-time, generates speed and delay maps, and provides performance analytics for public transit agencies.
• Waypoints GIS Connector Connector that ingests DB4IoT waypoint data into ArcGIS and other GIS systems, enabling DOTs to automatically update GIS systems with real-time road use information. Generates time-binned road segment level information accessible in ArcGIS.
• Arterial Insights Online tool developed jointly by DKS Associates and Moonshadow Mobile to analyze the performance of traffic corridors and signalized intersections using connected vehicle data from tens of millions of vehicles. Generates travel times, speeds, delays, and signal performance metrics.
• Custom Big Data Engineering Services Custom software engineering services to help organizations process, store, retrieve, search, visualize and analyze big data streams more efficiently. Includes developing custom data formats and processing pipelines for organizations with specialized data processing challenges.

Quantifiable outcome

• 10x faster data pipelines with 80% cloud cost reduction
• +8 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wejo LtdcoreTechnology or Integration · 20 May 2020Moonshadow Mobile and Wejo partnered to offer DB4IoT with Wejo journey data. Wejo is the trusted connected car data partner for global OEMs with 14 million active passenger vehicles. On May 20, Wejo introduced Moonshadow as the first Wejo Data Insight Partner worldwide. DB4IoT integrates Wejo's high-frequency connected vehicle data (updates every 3 seconds) for mobility analytics.
• INRIXcoreTechnology or Integration · 14 May 2019DB4IoT uses connected vehicle data from INRIX including both INRIX Trip Reports and INRIX Trip Paths products. INRIX provides detailed trip data including origins, destinations, and waypoints. Moonshadow participated in pre-launch trials of INRIX Trip Paths and promoted the partnership at ITS America 2019.
• DKS AssociatescoreImplementation/ SI/ Consulting PartnerDKS Associates, a traffic engineering firm from Portland, OR, uses DB4IoT with INRIX Trips in their traffic engineering practice. They participated in pre-launch trials and use DB4IoT for client projects including the Regional O/D Study for RTC in Clark County, WA. DKS presented findings at workshops with transportation agencies.
• Stellar ServicescoreImplementation/ SI/ Consulting PartnerStellar Services teamed up with Arup and Moonshadow to introduce the Waypoints GIS Connector. Stellar is an ESRI Silver developer that creates custom dashboards inside ArcGIS for DOTs. The Waypoints GIS Connector was approved by the Eastern Transportation Coalition for inclusion in the Traffic Data Marketplace.
• ArupcoreImplementation/ SI/ Consulting PartnerArup, a global design, engineering and consulting company, partnered with Moonshadow on the Waypoints GIS Connector. Arup used DB4IoT with Michelin data to analyze traffic congestion around Citi Field Mets games and bridge traffic flow across the East River in NYC. They combined CV data with speeding ticket data for enforcement studies.
• ArcadisminorGTM or Marketing PartnerArcadis, a global design, engineering and consulting company, partnered with Moonshadow at the Code Orange hackathon in Los Angeles. Wander Boesjes represented Moonshadow at the event where teams used DB4IoT with INRIX Trips to create data-driven prototype solutions for mobility challenges.
• Eastern Transportation Coalition (TETC)coreStrategic or Co-development PartnerThe 17-state Eastern Transportation Coalition approached Wejo and Moonshadow in August 2020 to test real-time connected vehicle data for hurricane evacuations. The coalition coordinated a 7-state Proof of Concept with Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia. Coalition Director Denise Markow expressed strong support for the solution.
• Iowa State UniversityminorStrategic or Co-development PartnerIowa State University leads the FHWA Office of Operations' Pilot Study on 'Emerging Data and Applications for Work Zone Safety'. MAG participates in this study using Moonshadow's MMZIP to process connected vehicle data for queue analysis and lane closure identification.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wejo: Wejo supplies the connected-vehicle data streams (14M+ vehicles) that power DB4IoT, while also building its own Data Insight Partner ecosystem and analytics surfaces that compete with Moonshadow's value-added layer.
• INRIX: INRIX is both a data partner (INRIX Trip Reports, INRIX Trip Paths) and a broader incumbent selling its own transportation analytics and traffic intelligence suite to DOTs and enterprises, making it an overlapping incumbent competitor in connected-vehicle analytics.
• Esri: Esri's ArcGIS is both a partner (Waypoints GIS Connector plugs into ArcGIS via Stellar Services) and a broader incumbent in spatial analytics for DOTs, with its own transportation and IoT extensions that overlap with Moonshadow's visualization layer.

Direct peers

• StreetLight Data: StreetLight Data ingests connected-vehicle and mobile location data to deliver transportation analytics (O/D, select link, corridor performance) to DOTs and MPOs — the same customer base, same data inputs, and same core use cases as Moonshadow's DB4IoT platform.
• Iteris: Iteris is a transportation analytics vendor selling traffic management, mobility, and infrastructure analytics directly to DOTs and municipalities — direct overlap with DB4IoT's planning, corridor, and signal-timing use cases.
• Geotab: Geotab is a fleet telematics and connected-vehicle analytics platform serving commercial fleets and municipalities, directly comparable to Moonshadow's fleet-operator use cases and high-volume waypoint processing.
• CARTO: CARTO is a geospatial analytics platform processing large-scale location and movement datasets for analytics and visualization — comparable technology stack and customer base to DB4IoT/Big Data Visualizer across mobility and IoT workloads.

Emerging players

• Replica: Replica produces urban mobility analytics from aggregated location data for planning agencies and MPOs — an emerging player addressing overlapping O/D and travel-pattern use cases for a similar DOT/MPO buyer, though at a different scale and data depth.
• Placer.ai: Placer.ai applies location-data analytics to foot-traffic and mobility insights for retail, real estate, and public-sector planning — adjacent big-data mobility analytics, but focused on visit patterns rather than connected-vehicle waypoints at the DOT level.

Others

• Otonomo: Otonomo is a connected-vehicle data provider whose feeds Moonshadow's MMZIP/DB4IoT can ingest; primarily an upstream data supplier in Moonshadow's ecosystem rather than a direct competitive analytics vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/moonshadowmobile
• Xx.com/bigdatavis
• LinkedInlinkedin.com/company/moonshadow-mobile-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonshadow Mobile