Reciprocity

What Reciprocity does

Reciprocity (DBA "ReciproCity") is a privately held, mission-driven software services company founded in 2020 during the COVID-19 pandemic and headquartered in Auburn Hills, Michigan, operating as Reciprocity LLC. The company offers a portfolio of six technology services — custom application development, interoperability solutions, technology consultation, web and UI design, data analysis, and email/web hosting — primarily serving community-based nonprofit and human service organizations focused on poverty alleviation, mutual aid, and community connection. Its stated objective is to build "public goods" using technology, with a deliberate emphasis on serving resource-constrained community organizations rather than commercial clients.

The company builds applications from the ground up using a hybrid staffing model that combines paid developers with volunteer contributors, supplemented by middleware, custom scripts, and AI components to integrate with clients' existing systems. Revenue is generated exclusively through project-based professional services engagements rather than product or SaaS sales. Projects are initiated via website inquiry forms and email at reciprocityapps.org, then progressed through a structured three-step workflow of scope review, estimate approval, and invoicing that accepts credit/debit card and check payments. Distribution is direct-to-client with no resellers, marketplaces, or intermediary channels, supported by an organic social presence on Facebook, Twitter, Instagram, and LinkedIn.

The firm operates with 1-10 employees, has no disclosed institutional funding, no parent organization, no subsidiaries, and no identified M&A activity. Pricing is not publicly disclosed; quotes are custom per project. No named customers, awards, patents, certifications, or leadership profiles are available in the source data.

Name

Reciprocity

Legal name

Reciprocity LLC

Website

https://reciprocityapps.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Reciprocity is a small Michigan-based mission-driven software services firm that builds custom applications, interoperability solutions, web/UI, data analysis, and hosting for community-based nonprofit and human service organizations, using a hybrid staff and volunteer developer model on a project-based engagement model.

Ownership category

akta.pro rank

Product category

Nonprofit Technology Services

NAICS

Custom Computer Programming Services (541511), Business Support Services (5614)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Social CRM & Community Engagement Platforms (HDAEAFAF)

Keywords

• Custom application development
• Nonprofit technology services
• Interoperability middleware
• Web hosting services
• Data analysis consulting

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Technology Development Services: Reciprocity develops custom applications and provides technology services for community-based organizations. They work with organizations to build solutions from the ground up using industry best practices, with communication and collaboration throughout the development process. Revenue is generated through project-based engagements and technology consultation services rather than product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reciprocity develops custom applications and provides technology services for community-based organizations, building solutions from the ground up using industry best practices with a diverse team of staffed and volunteer developers. Its portfolio spans application development, interoperability (middleware, scripts, AI), technology consultation, web/UI design, data analysis, and email/web hosting, with communication and collaboration maintained throughout each project. Revenue is generated through project-based engagements and technology consultation services.

Product overview

Reciprocity is a services-based organization offering a portfolio of six interconnected technology services. The core offering centers on Application Development Services for building custom applications from scratch. This is complemented by Interoperability Solutions that connect existing systems via scripts, middleware, and AI. Technological Consultation guides organizations through tool development and integration. Web and UI Design Services handles front-end design for websites and administrative systems. Data Analysis Services provides customized reporting and insights. Finally, Email and Web Hosting Services addresses foundational infrastructure needs including server setup, spam filtering, and full hosting packages. Together, these services form a comprehensive suite addressing the full technology lifecycle for community-based organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Application Development Services Custom application development from the ground up using industry best practices, delivered by a diverse team of staffed and volunteer developers with wide-ranging experience. Intended for community-based and human-service organizations.
• Interoperability Solutions Customized scripts, middleware, and AI that help community-based organizations leverage existing technologies and integrate with collaborative community tools.
• Technological Consultation Brings together community members, local experts, and accessible data to guide the development and integration of tools that serve community members.
• Web and UI Design Services Full design services for new and current websites as well as administrative systems, focused on front-end development for the human service world.
• Data Analysis Services A team of data experts develops customized reports, discovers key insights, and helps organizations use existing data to tell compelling stories and make decisions.
• Email and Web Hosting Services Email server setup, spam filtering, custom notifications, and full hosting and support packages serving customers at every level of their technological needs.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Bonterra: Bonterra (formed from Network for Good, Social Solutions, and others) is a large nonprofit software suite covering CRM, case management, and fundraising. It is a broader incumbent in the same nonprofit technology space that Reciprocity serves with custom dev and interoperability work.
• Blackbaud: Blackbaud provides enterprise software, services, and analytics for nonprofits, foundations, and education. It is a broad incumbent whose installed base among community and human service orgs overlaps with Reciprocity's customer segments for integration, data, and custom application work.
• Salesforce.org (Salesforce Nonprofit Cloud): Salesforce.org offers productized CRM and program management tooling for nonprofits at scale, plus an ecosystem of implementation partners. Many of Reciprocity's nonprofit customers use Salesforce, making its integration/interoperability work directly complementary and customer-overlapping with this broad incumbent.

Emerging players

• Givebutter: Givebutter is a modern fundraising, CRM, and donor engagement platform purpose-built for nonprofits. While productized where Reciprocity is custom, it serves an overlapping customer base and competes for mission-driven, community-org technology budgets.
• Foundant Technologies: Foundant Technologies provides cloud software for grantmakers, nonprofits, and community foundations - covering CRM, grant management, and reporting. It is an emerging niche player serving overlapping community and human-service organizations.
• Funraise: Funraise is a nonprofit fundraising and donor management platform serving small and mid-sized nonprofits. It represents the emerging, productized alternative in the same vertical that Reciprocity supports with bespoke app development and integration services.

Direct peers

• Tech Impact: Tech Impact is a nonprofit that provides IT services, software, and consulting to other nonprofits. It overlaps directly with Reciprocity's combination of application development, data/hosting services, and technology consultation aimed at community-based organizations.
• NetHope: NetHope is a consortium of humanitarian and development nonprofits that shares technology capacity, training, and solutions. Its mission-led, membership-oriented model of providing technology enablement to community-facing organizations parallels Reciprocity's community-led, services-based approach.
• Idealist Consulting: Idealist Consulting is a mission-driven consultancy that implements, customizes, and integrates CRM and data systems for nonprofits and NGOs. It is directly comparable to Reciprocity's combination of technology consultation, custom development, and interoperability services for community organizations.
• Civilla: Civilla is a nonprofit product studio that builds custom software for human-service organizations alongside the people they serve. Like Reciprocity, it pairs co-design with mission-driven, service-based delivery for community-based orgs rather than selling off-the-shelf products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/reciprocityapps
• Facebookfacebook.com/reciprocityapps
• LinkedInlinkedin.com/company/reciprocityapps
• Instagraminstagram.com/reciprocityapps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reciprocity