What United Flea Markets does

United Flea Markets is a privately held roll-up operator of community flea markets in the United States, founded in 2016 and headquartered in Henderson, Colorado. The company acquires and operates 15 established flea markets across more than 10 states — including heritage brands such as Mile High (Denver, CO; est. 1976), Cole's (Pearland, TX; est. 1968), Rubidoux Drive-In Theatre & Swap Meet (Riverside, CA; est. 1948), Ramona (Jacksonville, FL; est. 1971), and Fleamasters (Fort Myers, FL; est. 1986) — preserving each market's local brand identity and community character. Aggregate footprint exceeds several hundred acres and supports over 10,000 weekly vendor spaces and millions of annual shopper visits.

The underlying technology is intentionally non-software: a physical marketplace platform that combines retail real estate management with vendor space allocation, on-site food and beverage operations, and entertainment amenities (kids rides, live music, drive-in theatre, lazy river). The company has no consumer-facing app, no API, no AI/ML capabilities, and no disclosed digital integrations. Each market retains an independent website under its legacy brand (e.g., milehighfleamarket.com, colesfleamarket.com), while the corporate site (unitedfleamarkets.com) serves as a portfolio hub.

The business model is a recurring vendor booth rental model — small-business vendors and independent sellers pay weekly rent for selling spaces, generating a subscription-like recurring revenue base. Ancillary revenue streams include food and beverage concessions (26+ food establishments across the portfolio), entertainment admissions (e.g., drive-in theatre at Rubidoux), and parking. Customer segments are split between (1) SMB vendors and independent sellers seeking affordable physical retail with high foot traffic, and (2) budget-conscious consumer shoppers and families. Leadership is CEO Lincoln Hoffman and CFO Julie Roby (appointed September 15, 2025, succeeding Gene Berry). The company received investment from Delos Capital in 2022.

Name

United Flea Markets

Legal name

United Flea Markets

Website

https://unitedfleamarkets.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

United Flea Markets is a privately held acquirer and operator of 15 community flea markets across 10+ U.S. states, aggregating over 10,000 weekly vendor spaces and millions of annual shoppers by preserving the legacy brands and local culture of each acquired market.

Ownership category

akta.pro rank

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Vendor Space Rentals: The primary revenue stream comes from renting vendor booth and selling spaces at their flea markets. Vendors pay to set up shop at the markets on a weekly basis, providing a recurring revenue base across their 15 nationwide locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

United Flea Markets is the owner-operator of 15 community flea markets across the United States, renting vendor booth and selling spaces to thousands of small-business vendors on a recurring weekly basis. Each market also provides food and beverage concessions, entertainment (kids rides, live music, farmers markets), and retail shopping experiences to local communities, with operations spanning Colorado, Florida, Texas, Georgia, Arizona, Ohio, North Carolina, Kentucky, California, and Alabama.

Product overview

United Flea Markets operates as a unified portfolio of 15 owned and operated community flea markets across the United States, combining small-company agility with large-company resources. The product portfolio is a collection of individual market brands rather than a unified software platform — each market (Mile High Flea Market, Flamingo Island Flea Market, T&W Flea Market, Awesome Flea Market, J&J Flea Market, Ramona Flea Market, Cooks Flea Market, Mobile Flea Market, Rubidoux Drive-in Theatre & Swap Meet, Keller's Flea Market, Colorado Springs Flea Market, Tanque Verde Swap Meet, Fleamasters Flea Market, Treasure Aisles Flea Market, and Cole's Flea Market) functions as a distinct sub-brand offering vendor spaces, retail shopping, food establishments, and entertainment experiences to local communities. The company provides vendor/seller space management, entertainment attractions, and food and beverage operations as core services across its nationwide footprint.

Differentiator

Problem solved

Functional benefit

Products and services

• Mile High Flea Market The Rocky Mountain region's largest year-round open-air shopping and entertainment destination, spanning 80 acres with over 3,000 sellers each weekend, featuring discounted merchandise, farmers market, kids rides, food options, and live music. Located 10 minutes from downtown Denver, CO.
• Flamingo Island Flea Market A flea market in Bonita Springs, FL near Naples with approximately 600 seller spaces, offering bargains on merchandise, six restaurants, a tiki bar, farmers market, and live music. Open Friday through Sunday.
• T&W Flea Market The oldest and largest flea market in Pensacola, FL, operating since 1978 on 15 tree-lined acres with over 450 indoor and outdoor vendors selling new and used merchandise. Features a main restaurant and food vendors serving American, Asian, and Mexican cuisine.
• Awesome Flea Market An indoor and open-air flea market in Shepherdsville, KY near Louisville, operating since 1996 with eclectic retailers and local food vendors. Features the Awesome Lazy River providing floating entertainment for guests.
• J&J Flea Market One of Georgia's largest indoor and outdoor flea markets in Athens, GA, spanning 150 acres with 1,200 selling spaces and air-conditioned vendor booths. Established over 30 years ago, selling new and used merchandise including clothing, home goods, crafts, and antiques.
• Ramona Flea Market The largest flea market in North Florida, located near I-295 and I-10 in Jacksonville, spanning 107 acres with over 700 vendors. Operating since 1971 with fresh produce, merchandise, antique goods, entertainment, and special events.
• Cooks Flea Market North Carolina's largest indoor flea market in Winston Salem, operating since 1982 at the Tobacco Warehouse. Features over 500 indoor vendors selling handmade crafts, collectibles, antiques, and international goods including Asian, Middle Eastern, African, and Latin American treasures.
• Mobile Flea Market The largest year-round flea market on the Gulf Coast near Mobile, AL airport, featuring over 800 vendors with hidden treasures from around the world including tools, furniture, fresh produce, and roasted corn.
• Rubidoux Drive-in Theatre & Swap Meet A swap meet and drive-in theatre in Riverside, CA established in 1948. Open Wednesday through Sunday with hundreds of unique vendors, transforming into a nightly 7-day drive-in theatre with three screens for double features.
• Keller's Flea Market A Savannah, GA flea market serving the community since 1985 with over 400 vendors featuring an 'old timey, days past' atmosphere. Offers six concession stands and bus/RV parking with free admission and parking.
• Colorado Springs Flea Market A year-round weekend flea market in Colorado Springs, CO established in 1978 with over 500 vendors across 25 acres. Features kids' rides, food and beverage vendors, and plans for enhanced Wi-Fi and technology improvements.
• Tanque Verde Swap Meet The largest outdoor marketplace in southern Arizona, located in Tucson with 800 vendor spaces on 33 acres and over 1 million annual visitors. Features yard sales, international shopping, farmers market, two performance stages, and festival food with cold beer.
• Fleamasters Flea Market A long-time favorite shopping destination in Fort Myers, FL since 1986 with over 400,000 square feet of shopping. Features fresh produce, bargain-packed booths with unique items, arts and crafts, antiques, clothing, jewelry, and 20 snack bars.
• Treasure Aisles Flea Market One of Ohio's largest flea markets in Monroe, OH near Cincinnati, Columbus, and Dayton, offering more than 67 acres with a 100,000-square-foot climate-controlled indoor facility. Features over 500 vendors selling new and vintage items plus six food stands.
• Cole's Flea Market A flea market in Pearland, TX established in 1968 offering more than 44 acres of indoor and outdoor shopping with over 1,300 vendors selling new and vintage items. Features 26 food stands and welcomes 12,000-15,000 customers each weekend.

Quantifiable outcome

• Over 10,000 combined vendor selling spaces across the UFM family of markets
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Flea Market Association (NFMA)minorOthersUnited Flea Markets is a member of the National Flea Market Association, the industry organization for flea market operators. This membership provides industry networking, best practices, and credibility within the flea market industry.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mercari: Mercari operates an online marketplace focused on secondhand and used goods, enabling individuals and small sellers to reach buyers nationally. As a digital-native alternative to flea markets, Mercari competes with UFM for both the seller demographic and the consumer shopping for used/vintage items.
• eBay: eBay operates one of the world's largest online marketplaces connecting sellers and buyers for used, vintage, and collectible merchandise. While eBay is digital and UFM is physical, both serve the same vendor/seller ecosystem for vintage, secondhand, and collectible goods, and compete for the same small business vendor base.
• Etsy: Etsy is an online marketplace specializing in handmade, vintage, and craft goods, connecting independent sellers with buyers. Many UFM vendors sell similar handmade crafts and vintage items at physical booths, and Etsy represents a digital alternative that competes for the same small-business seller demographic.
• Poshmark: Poshmark operates a social marketplace for new and secondhand fashion, accessories, and home goods, serving a similar seller/buyer community to UFM's vendors. Both platforms enable small sellers to monetize inventory without traditional retail leases, though Poshmark focuses specifically on fashion and lifestyle categories.

Emerging players

• ThredUp: ThredUp operates as an online thrift and consignment store for secondhand apparel and accessories. It represents a digital alternative that competes for the same secondhand shopping demand that drives UFM foot traffic, particularly among budget-conscious consumers.
• The RealReal: The RealReal is an online luxury consignment marketplace where individuals and sellers can resell authenticated luxury items. While more upscale and narrower in category focus, it competes with UFM vendors selling collectibles, antiques, and higher-value secondhand merchandise.

Others

• ASM Global: ASM Global is the world's largest venue and event management company, operating convention centers, stadiums, and exhibition spaces. While not a direct competitor, ASM Global shares similar operational characteristics with UFM in managing large physical venues, vendor coordination, and event-driven retail experiences.

Direct peers

• Savers Value Village: Savers Value Village is one of the largest for-profit thrift store operators in the world, operating physical retail locations that sell donated and secondhand goods. While Savers focuses on donated inventory rather than rented vendor spaces, both operate physical retail formats serving budget-conscious shoppers seeking used merchandise.
• Goodwill Industries International: Goodwill operates thousands of physical thrift and secondhand retail stores across the US, selling donated goods to support its mission. Goodwill competes with UFM for the same budget-conscious secondhand shoppers and represents the dominant physical retail format for used merchandise in the US.

Regional players

• Habitat for Humanity ReStores: Habitat for Humanity ReStores are nonprofit home goods and furniture resale stores operating across the US. While focused on furniture, appliances, and building materials, ReStores compete with UFM vendors selling used home goods, furniture, and antiques at flea market prices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/united-flea-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Flea Markets