Addrevenue
Addrevenue is a Stockholm-based global affiliate marketing network, founded in 2021, that connects advertisers with online affiliates and creators on a performance-based, pay-for-conversion model with no fixed fees. It serves advertisers, affiliates, and media agencies across multiple European-language markets.
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Addrevenue does
Addrevenue is a Stockholm-based, privately held affiliate marketing network founded in 2021. The company operates a two-sided global platform that connects advertisers seeking online sales with affiliates and content creators who drive performance-based conversions. Its product surface comprises four offerings: a core Affiliate Network, Advertiser Services (access to the affiliate base on a pay-for-performance basis), Affiliate Services (access to a library of advertiser offers), and Media Agency Services, which tailors the network for agencies managing multiple advertisers.
The underlying technology is a self-serve affiliate network platform with direct onboarding via addrevenue.io, available in at least six European languages. The company does not disclose proprietary AI/ML, APIs, SDKs, or integrations. Distribution is purely digital — primarily through its own website and Trustpilot review presence — and there are no disclosed patents, certifications, or partnerships.
Addrevenue generates revenue via transaction fees on advertiser conversions (performance-based commissions), with no fixed costs or binding commitments for advertisers and a pay-as-you-go billing cadence. Its customer base is split horizontally between advertisers (brands seeking customer acquisition) and affiliates (online creators monetizing audiences), with agencies added as a third cohort via the agency services module. The company is led by CEO Heimar Svensson and CTO Peter Larsson, has 1–10 employees, and claims a global operating footprint.
Addrevenue firmographics
Firmographics- Name
- Addrevenue
- Legal name
- Addrevenue
- Website
- https://addrevenue.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Addrevenue is a Stockholm-based global affiliate marketing network, founded in 2021, that connects advertisers with online affiliates and creators on a performance-based, pay-for-conversion model with no fixed fees. It serves advertisers, affiliates, and media agencies across multiple European-language markets.
- Ownership category
- akta.pro rank
Addrevenue industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Advertising Agencies (54181), Media Representatives (541840)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
- akta.pro secondary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Where Addrevenue is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Addrevenue business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Performance-based affiliate marketing commissions: Addrevenue generates revenue by connecting advertisers with affiliates for performance-based marketing. Advertisers only pay when performance is delivered (conversions/sales), with no fixed costs or binding times. The platform acts as an intermediary matching affiliates with advertiser offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Performance-based pricing with no fixed costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Addrevenue product offering
Product offeringCore offering
Addrevenue operates a global affiliate network that connects advertisers seeking online sales with affiliates and content creators who can drive those conversions. The platform operates on a performance-only basis, with advertisers paying only when conversions/sales are delivered and no fixed costs or binding commitments. Addrevenue acts as an intermediary, monetizing via transaction-based commissions on the conversions its affiliates generate.
Product overview
Addrevenue offers a unified affiliate marketing platform consisting of a global affiliate network that connects advertisers with online creators. The core product encompasses Advertiser Services (providing access to affiliate networks for performance-based sales), Affiliate Services (granting creators access to advertiser offers), and Media Agency Services. All services operate on a pay-for-performance basis with no fixed costs or binding commitments.
Differentiator
Problem solved
Functional benefit
Products and services
- Addrevenue Affiliate Network
Companies that use Addrevenue
Customer profileSegments2 records
Ideal customer profiles3 records
Addrevenue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Addrevenue partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Addrevenue competitors and assessment
Company assessmentDirect peers
- Rakuten Advertising: Rakuten Advertising operates a global affiliate network with a large publisher base and performance-based pricing, making it a direct comparable to Addrevenue's advertiser/affiliate marketplace.
- TradeTracker: TradeTracker is a European-headquartered (Netherlands) performance-based affiliate network operating globally, very similar in geographic roots, size and positioning to Addrevenue.io.
- CJ Affiliate (Commission Junction): CJ Affiliate is a legacy global affiliate network owned by Publicis, connecting thousands of brands with publishers on a performance-based model; it competes head-to-head with Addrevenue for the same advertisers and affiliates.
- ShareASale: ShareASale (now part of Awin) is a long-established affiliate network connecting merchants with a large affiliate/publisher base — directly comparable to Addrevenue's core network model.
- Impact: Impact is a global partnership management platform covering affiliate, influencer, and B2B partnerships on a performance-based model with SaaS-style tooling; directly comparable to Addrevenue's performance marketplace offering.
- Awin: Awin is one of the largest global affiliate marketing networks, connecting advertisers with a global publisher base on a performance-based CPA/CPL model — directly comparable to Addrevenue's core two-sided affiliate marketplace.
Emerging players
- PartnerStack: PartnerStack is a SaaS-focused partner/affiliate management platform serving software companies on a performance basis; an adjacent emerging player with overlapping economics but a B2B SaaS vertical focus rather than Addrevenue's horizontal advertiser/affiliate marketplace.
- Refersion: Refersion is an affiliate and influencer marketing platform for DTC ecommerce brands operating on a performance basis; similar marketplace mechanics to Addrevenue but with a narrower ecommerce focus and SaaS tooling.
Broad incumbents
- Amazon Associates: Amazon Associates is the largest global affiliate program paying publishers performance-based commissions on a near-identical economic model; a broad incumbent that defines the ceiling on affiliate supply economics relevant to Addrevenue's model.
- ClickBank: ClickBank is a long-standing global affiliate network focused on digital products with a performance-based commission structure; a broad incumbent comparable in marketplace mechanics but operating at significantly greater scale than Addrevenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Addrevenue social profiles
Digital presenceAddrevenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Addrevenue leadership team
Management profileNumber of profiles
Profiles2 records
Addrevenue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Addrevenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Addrevenue
What does Addrevenue do?
Addrevenue operates a global affiliate network that connects advertisers seeking online sales with affiliates and content creators who can drive those conversions. The platform operates on a performance-only basis, with advertisers paying only when conversions/sales are delivered and no fixed costs or binding commitments. Addrevenue acts as an intermediary, monetizing via transaction-based commissions on the conversions its affiliates generate.
Is Addrevenue a public or private company?
Addrevenue is a private company. It is classified as unknown and is currently operating.
When was Addrevenue founded?
Addrevenue was founded in 2021. It employs 1 to 10 people.
Where is Addrevenue based?
Addrevenue is headquartered in Stockholm, Sweden, in the Europe region.
How does Addrevenue make money?
One revenue line is on record: performance-based affiliate marketing commissions.
Who are Addrevenue's main competitors?
Direct peers on record are Rakuten Advertising, TradeTracker, CJ Affiliate (Commission Junction), ShareASale, Impact and Awin. Emerging players are PartnerStack and Refersion. Broad incumbents are Amazon Associates and ClickBank.
Does Addrevenue have an API?
No public API is recorded for Addrevenue.
What industry is Addrevenue in?
Addrevenue's product category is Affiliate Marketing Network. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships), with a secondary code of BPAMALAI, Affiliate Marketing & Partner Networks. Its NAICS code is 54181 and its SIC code is 7310.