SBER EAPTEKA
EAPTEKA is a Moscow-based online pharmacy platform selling prescription and OTC medications plus 11 adjacent health, beauty, and household categories via courier delivery and 3,607 partner-pharmacy pickup points across roughly 70 Russian regions, with payments, loyalty, and installment financing integrated into the SberBank ecosystem.
- Company typePrivate
- Founded2000
- HeadquartersMoscow, Russia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What SBER EAPTEKA does
EAPTEKA is a Moscow-headquartered online pharmacy operator (LLC «еАптека», registered 2014, ОГРН 1147746631988) that sells prescription and over-the-counter medications plus a broad adjacency set — vitamins and supplements, beauty, hygiene, contact lenses, mother-and-child, medical supplies, orthopedics, pet supplies, healthy food, and medical equipment — via its eapteka.ru website, mobile apps, and a pickup network of 3,607 partner pharmacies across roughly 70 Russian regions. The core technical stack is an online pharmacy platform combining integrated inventory management, prescription tracking, and a delivery logistics system that supports 24/7 operations, 3-hour express and same-day courier delivery from a central warehouse compliant with manufacturer storage requirements, plus free self-pickup from partner locations. Revenue is generated primarily through transactional retail sales to individual consumers, augmented by a wholesale/B2B channel for legal entities ("Юрлицам"), installment-payment processing via "Плати частями," and the SberSpasibo loyalty integration that drives repeat purchase and basket monetization.
The business is anchored in the SberBank ecosystem — a $76M Series 4 round led by SberBank in February 2021 sits alongside payment processing through SberBank rails, SberPay, SBP, Visa/MasterCard/MIR/JCB acceptance, 256-bit SSL security, and a loyalty engine offering 1% cashback with up to 50% of the basket redeemable in SberSpasibo points. The company's regulatory position rests on pharmaceutical activity license Л042-01177-91/00587270 (issued 09.12.2020), which authorizes dispensing and home delivery of prescription medications, including via an electronic prescription workflow. Customer acquisition is primarily digital via SEO, content marketing through the Forma EAPTEKA blog, and SberBank ecosystem traffic, while distribution combines own-courier fulfillment (with 2-hour delivery windows) and partner-pharmacy pickup, with no public third-party marketplace disclosed beyond these channels.
SBER EAPTEKA firmographics
Firmographics- Name
- SBER EAPTEKA
- Legal name
- Общество с ограниченной ответственностью «еАптека»
- Website
- https://www.eapteka.ru
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- EAPTEKA is a Moscow-based online pharmacy platform selling prescription and OTC medications plus 11 adjacent health, beauty, and household categories via courier delivery and 3,607 partner-pharmacy pickup points across roughly 70 Russian regions, with payments, loyalty, and installment financing integrated into the SberBank ecosystem.
- Ownership category
- akta.pro rank
SBER EAPTEKA industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where SBER EAPTEKA is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
SBER EAPTEKA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail product sales: Revenue generated from direct retail sales of pharmaceuticals, vitamins and supplements, beauty products, hygiene items, contact lenses, mother and child products, medical supplies, orthopedics, pet supplies, healthy food, and medical equipment. Both over-the-counter and prescription medicines are sold.
- Wholesale/B2B sales: Corporate clients (юридические лица) can purchase products at wholesale prices through dedicated B2B ordering.
- Installment payment processing: The 'Плати частями' service allows customers to pay in installments over 6 weeks, potentially generating processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Courier delivery - starting from 0 RUB |
| Unit Pricing | Pay-as-you-go | Pickup from pharmacies - free |
| Transaction based/ take rate | Pay-as-you-go | Installment payment - 'Плати частями' |
| Other | Pay-as-you-go | SberSpasibo bonus payments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
SBER EAPTEKA product offering
Product offeringCore offering
SBER EAPTEKA operates an online pharmacy (eapteka.ru) selling prescription and OTC medications, vitamins and supplements, beauty products, hygiene items, contact lenses, mother and child products, medical supplies, orthopedics, pet supplies, healthy food, and medical equipment. The platform offers 24/7 ordering with courier delivery (same-day and 3-hour express options) from its own warehouse and self-pickup from 3,607 partner pharmacies across Russia, supplemented by electronic prescription fulfillment.
Product overview
ЕАПТЕКА (eapteka.ru) is an online pharmacy platform offering a comprehensive digital healthcare marketplace. The core product is the eapteka.ru web platform enabling purchase of prescription and OTC medications, vitamins/supplements, beauty products, hygiene items, contact lenses, mother/child products, medical supplies, orthopedics, pet supplies, healthy food, and medical equipment. Services include courier delivery from a central warehouse (with 3-hour express option), pickup from 3,607 partner pharmacies across Russia, and electronic prescription delivery. The platform operates 24/7 with integrated SberBank payment processing, installment payments via Плати частями, and СберСпасибо loyalty program integration.
Differentiator
Problem solved
Functional benefit
Brands
- Форма ЕАПТЕКА: Blog platform for health articles and information
Products and services
- Online Pharmacy Platform (eapteka.ru) Digital storefront enabling prescription and OTC medication purchases with same-day courier delivery and self-pickup from partner pharmacies across Russia, serving individual consumers 24/7.
- Medications (Лекарства) Prescription and OTC medications including allergy, antiviral, antibacterial, cardiovascular, neurological, dermatological, diabetes, oncology, and other therapeutic categories.
- Vitamins and Supplements (Витамины и БАД) Nutritional supplements including multivitamins, Vitamin D3, omega-3, L-carnitine, vision supplements, joint supplements, weight management products, and specialized wellness formulations.
- Beauty Products (Красота) Cosmetics and personal care products including facial care, body care, hair care, makeup, sun protection, depilation, manicure/pedicure, and men's grooming products.
- Medical Equipment (Медтехника) Medical devices including thermometers, inhalers/nebulizers, blood pressure monitors, stethoscopes, activity sensors, irrigators, electric toothbrushes, glucometers, lancets, test strips, and massagers.
- Courier Delivery Service
Quantifiable outcome
- Delivery within 3 hours for urgent orders (09:00-24:00)
- +1 more outcomes
Companies that use SBER EAPTEKA
Customer profileSegments2 records
Ideal customer profiles2 records
SBER EAPTEKA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
SBER EAPTEKA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SberBank (SberSpasibo)coreEapteka participates in SberBank's SberSpasibo loyalty program, allowing customers to earn 1% cashback on purchases in bonuses and redeem up to 50% of order value using accumulated bonuses. The partnership leverages SberBank's extensive customer base in Russia for marketing and customer acquisition.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SBER EAPTEKA competitors and assessment
Company assessmentDirect peers
- Zdravcity: Zdravcity is a major Russian online pharmacy and pharmacy chain backed by the Protek group, offering nationwide delivery of pharmaceuticals, medical products, and health/beauty items. It competes directly with Eapteka on assortment, prescription delivery, and pickup points.
- Apteka.ru: Apteka.ru is Russia's largest online pharmacy aggregator/marketplace, offering home delivery of medications and health products with nationwide reach. It is the most direct head-to-head competitor to Eapteka in Russian online pharmacy retail and same-day/next-day medication delivery.
- Wer.ru: Wer.ru is a Russian online pharmacy offering nationwide delivery of medications, parapharmaceuticals, and health/beauty products. It is a direct online-only peer to Eapteka with comparable assortment, pricing, and courier-based delivery model.
Broad incumbents
- Rigla (Pharmacy Chain): Rigla is a leading Russian pharmacy chain with hundreds of physical locations and a growing online/delivery presence. As a traditional chain building digital capabilities, it is a broad incumbent whose store-based pickup directly competes with Eapteka's 3,607-pickup-point model.
- Asna: Asna is Russia's largest pharmacy association/network with thousands of partner pharmacies offering price comparison and online ordering. It is a broad incumbent whose aggregated pharmacy footprint and price-comparison model overlap with Eapteka's pickup network and assortment breadth.
- Planeta Zdorovya: Planeta Zdorovya is a large Russian pharmacy chain with national presence and an integrated online store with home delivery. It competes with Eapteka in prescription and OTC delivery, particularly in regional cities where it has strong own-store density.
- 36.6 (Pharmacy Chain 36.6): 36.6 is one of Russia's largest brick-and-mortar pharmacy chains and a major online pharmacy player, offering nationwide delivery and pickup from its own network of stores. It is a broad incumbent competing with Eapteka both online and at the pickup-network layer.
- SberMarket (formerly Instamart): SberMarket is the grocery and everyday-goods delivery arm of the Sber ecosystem, and is owned by SberBank — the same strategic investor backing Eapteka. While it focuses on groceries, its quick-commerce infrastructure and Sber customer base create both a potential partner and adjacent competitor for last-mile pharmacy delivery.
Others
- PillPack (Amazon Pharmacy): Amazon Pharmacy/PillPack is the US benchmark for mail-order, online pharmacy with home delivery and is useful as a global comparable for Eapteka's mail-order/home-delivery pharmacy model and scale economics, even though they do not overlap geographically.
Emerging players
- Pharmlend (Farmlend): Farmlend is a Russian online pharmacy and pharmaceutical marketplace focused on delivery of medications and health products. As a smaller, focused online player, it competes with Eapteka on price transparency and home delivery in overlapping regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SBER EAPTEKA social profiles
Digital presenceSBER EAPTEKA compliance and trust
Trust signalCompliance1 record
SBER EAPTEKA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBER EAPTEKA leadership team
Management profileNumber of profiles
SBER EAPTEKA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBER EAPTEKA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBER EAPTEKA
What does SBER EAPTEKA do?
SBER EAPTEKA operates an online pharmacy (eapteka.ru) selling prescription and OTC medications, vitamins and supplements, beauty products, hygiene items, contact lenses, mother and child products, medical supplies, orthopedics, pet supplies, healthy food, and medical equipment. The platform offers 24/7 ordering with courier delivery (same-day and 3-hour express options) from its own warehouse and self-pickup from 3,607 partner pharmacies across Russia, supplemented by electronic prescription fulfillment.
When was SBER EAPTEKA founded?
SBER EAPTEKA was founded in 2000. It employs 1,001 to 5,000 people.
Where is SBER EAPTEKA based?
SBER EAPTEKA is headquartered in Moscow, Russia, in the Europe region.
How does SBER EAPTEKA make money?
Three revenue lines are on record. Retail product sales are the primary driver. The others are wholesale/B2B sales and installment payment processing.
Who are SBER EAPTEKA's main competitors?
Direct peers on record are Zdravcity, Apteka.ru and Wer.ru. Broad incumbents are Rigla (Pharmacy Chain), Asna, Planeta Zdorovya, 36.6 (Pharmacy Chain 36.6) and SberMarket (formerly Instamart). PillPack (Amazon Pharmacy) is listed as an others. Pharmlend (Farmlend) is listed as an emerging player.
Does SBER EAPTEKA have an API?
No public API is recorded for SBER EAPTEKA.
What industry is SBER EAPTEKA in?
SBER EAPTEKA's product category is Online Pharmacy. Its primary akta.pro industry code is CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 456110 and its SIC code is 5912.