DMR/Interactive

What DMR/Interactive does

DMR/Interactive is a privately-held strategic marketing consultancy founded in 1987 by Catherine Jung and headquartered in Covington, Kentucky (Cincinnati metro). The firm designs and executes integrated, multi-channel marketing campaigns for radio broadcast groups and individual radio stations across the United States and Canada, spanning mobile, digital, social, OTT, telephony, direct mail, email, word-of-mouth, and database marketing. Its service model is positioned as an extension of the client's marketing team rather than a transactional vendor, supported by an in-house Social and Digital Practice established in 2007 and a Data Analytics and Business Intelligence capability layered onto campaign execution.

The firm's commercial offering consists of three core product pillars (Integrated Marketing Campaigns, Social and Digital Practice, and Data Analytics and Business Intelligence) plus add-on modules for OTT marketing, Nielsen Calendars, and seasonal research such as Christmas Music Research. Revenue mechanics are professional-services in nature, priced as custom quote-based engagements with multi-year contract cadence. The go-to-market is consultative enterprise field sales targeting major broadcast groups in North America, with supporting demand generated through industry-conference speaking (Worldwide Radio Summit, NAB/RAB, Conclave, Nielsen Audio Client Conference, Country Radio Seminar, CMB Momentum Summit), published thought leadership, and earned media across trade outlets (Inside Radio, Radio Ink, Radio Online, Barrett Media, RAMP 24/7).

DMR/Interactive operates without disclosed venture or private-equity investment, maintains founder-management control, and is led by Tripp Eldredge (Chairman, joined 1998), Andrew Curran (President and CEO since 2023, joined 2004), co-founder Catherine Jung (SVP of Marketing Strategy), and Tony Bannon (EVP, Strategy and Growth, promoted 2026). Notable long-tenured commercial relationships include a 20-year strategic partnership with Promosuite (renewed August 2025) and a core strategic alliance with Nielsen Audio for measurement and audience insights.

Name

DMR/Interactive

Legal name

DMR/Interactive

Website

https://dmrinteractive.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

DMR/Interactive is a privately-held strategic marketing consultancy founded in 1987 that designs and executes integrated multi-channel marketing campaigns for radio broadcast groups and individual stations across the United States and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Revenue: Integrated marketing strategy and campaign execution services provided to radio and media industry clients. Services include multi-channel campaign management across mobile, digital, social, OTT, direct mail, email, telephony, and database marketing. Revenue derived from project-based and ongoing retainer engagements with broadcast groups and radio stations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

DMR/Interactive is a strategic marketing consultancy that delivers integrated, multi-channel marketing campaigns for the radio and broadcast industry across North America. Founded in 1987, the firm provides precision-targeted campaigns spanning mobile, digital, social, OTT, telephony, direct mail, e-mail, word-of-mouth, and database marketing, combined with data analytics and business intelligence services. The company positions itself as an extension of clients' marketing teams, serving every major broadcast group in the U.S. and Canada.

Product overview

DMR/Interactive offers a unified integrated marketing platform providing precision-targeted, multi-contact personalized campaigns across multiple channels including mobile, digital, social, OTT, telephony, direct mail, e-mail, word-of-mouth, and database marketing. The core offering centers on Integrated Marketing Campaigns combined with a Social and Digital Practice (for digital advertising and social media initiatives) and Data Analytics and Business Intelligence services. Additional modules include OTT Marketing, Christmas Music Research, and Nielsen Calendars for campaign planning. The company serves as a strategic extension of clients' marketing teams, offering turnkey management and execution alongside shared tools and insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Campaigns Precision-targeted, multi-contact personalized marketing campaigns spanning mobile, digital, social, OTT, telephony, direct mail, e-mail, word-of-mouth, and database marketing services for radio stations and broadcast groups.
• Social and Digital Practice Digital advertising, social media, and video initiatives integrated into strategic marketing plans alongside traditional touchpoints to generate awareness, engagement, and database activations for local media brands.
• Data Analytics and Business Intelligence Analytics and insights services that leverage consumer data to deliver strategic marketing campaigns that drive ratings and revenue for clients, supported by partnerships with Nielsen Audio.

Quantifiable outcome

• 14% predicted increase in station marketing for 2025

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PromosuitecoreStrategic or Co-development Partner · 13 August 2025Extended 20-year partnership agreement for continued collaboration. Promosuite has been a long-standing strategic partner providing promotional and marketing technology solutions to support DMR/Interactive's integrated marketing campaigns for radio clients.
• AllAccess.comminorGTM or Marketing Partner · 1 January 2018Created 'Radio Rally Point' in 2018 with AllAccess.com to spotlight AM/FM radio strength and resilience, featuring insights from executives and thought leaders across the industry.
• Texas A&MminorStrategic or Co-development Partner · 1 January 2016Partnership to launch 'Download on Podcasting' research study in 2016, exploring podcast consumption and audience behavior.
• Nielsen AudiocoreStrategic or Co-development PartnerStrategic partnership developed under Tripp Eldredge's leadership. DMR/Interactive works closely with Nielsen Audio on marketing analytics and audience measurement insights benefiting mutual broadcast clients.
• Procter & GambleminorStrategic or Co-development PartnerOutside-the-industry partnership bringing consumer marketing expertise and perspectives to radio industry marketing initiatives.
• University of Wisconsin AC Nielsen Center for Marketing ResearchminorStrategic or Co-development PartnerAcademic partnership providing research collaboration and marketing analytics expertise. Tripp Eldredge holds degrees from University of Wisconsin-Madison.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jacobs Media: Jacobs Media is a research and strategy consultancy serving the radio broadcasting industry, providing research, digital strategy, and consulting services. It is the most directly comparable peer to DMR/Interactive in terms of focus on radio broadcasters, strategy-led engagement model, and senior-led consultative delivery.
• BIA Advisory Services: BIA Advisory Services provides strategic advisory, valuation, and research services to local broadcasters, including radio groups. It is comparable to DMR/Interactive as a specialist advisory firm whose buyer is the same major broadcast group client base and whose deliverables include strategic marketing and business intelligence insights.

Emerging players

• Futuri Media: Futuri Media provides AI-powered audience engagement, sales, and content tools for radio and TV broadcasters. It overlaps with DMR/Interactive on the digital/social/audience engagement layer of integrated radio marketing campaigns, though it is more product/tech-led than services-led.
• Marketron: Marketron provides revenue and traffic management software for media companies, with a strong focus on radio broadcast sales workflows. While it sells technology rather than campaigns, its buyer base (broadcast groups) and focus on radio-specific workflows make it a strong adjacent peer.
• Triton Digital: Triton Digital provides digital audio ad serving, measurement, and programmatic tools for radio, podcasters, and streaming audio. It overlaps with DMR/Interactive in the digital/OTT extension of the integrated marketing offering and serves the same broadcast and audio clients.
• Sounds Profitable: Sounds Profitable is a research and advisory firm focused on podcast and digital audio monetization, founded by radio research veteran Tom Webster. It is comparable in its research-led, audio-vertical focus and in serving the same broadcast and audio marketing decision-makers as DMR/Interactive.

Others

• RCS (Radio Computing Services): RCS provides software and services for radio broadcasters including traffic, scheduling, and content management. It is an adjacent peer, supplying infrastructure and tools that radio broadcasters (DMR's clients) use, and intersects with the operational side of integrated campaign execution.
• Wide Orbit: Wide Orbit provides advertising sales and traffic management software for broadcasters and media companies. It is comparable as an ecosystem participant serving the same broadcast group clients with the technology backbone that supports multi-channel campaign execution.
• Hubbard Radio Group: Hubbard Radio Group is a major U.S. broadcast group operating radio and TV stations. It is a representative client-side peer — one of the major broadcast group customers that DMR/Interactive serves — making it useful for understanding the buyer's strategy and constraints.

Broad incumbents

• Katz Media Group: Katz Media Group is one of the largest media sales and representation firms in North America, representing radio and TV stations to agencies and advertisers. It is a much larger incumbent that competes for some of the same strategic advisory and audience monetization conversations with major broadcast groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/followdmr
• Facebookfacebook.com/dmrinteractive
• LinkedInlinkedin.com/company/925557

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMR/Interactive