Softvoyage

What Softvoyage does

Softvoyage is a privately held Montreal-based travel technology company founded in 1987 that builds booking and distribution software for the Canadian travel industry. Its three core platforms are SIREV, a B2B shopping and booking system used by thousands of Canadian travel agents to search and book packages, hotels, flights, tours, insurance, cars, and activities from a single interface; SIRRVA, a set of B2C web modules that lets online travel agencies add transactional booking engines to their own websites with custom branding and real-time availability; and TTS (The TravelSystem), an integrated back-office solution for tour operators and consolidators covering inventory, reservations, multi-currency/multi-language accounting, commissions, contracts, and reporting. These products sit on the company's proprietary SAX XML platform, supported by hundreds of servers across multiple geographies, load balancing, disaster recovery, and web-service APIs that connect to suppliers, GDS systems, and bed banks (Hotelbeds, IBS, Dingus).

The company generates revenue through software subscriptions on SIREV/SIRRVA/TTS, transaction fees on bookings processed through the platform, professional services for customization and implementation, and ASP/hosted delivery where clients access software remotely. Pricing is quote-based and not publicly disclosed, reflecting a sales-led motion with direct enterprise sales, channel partnerships through agency networks, and customer-support partners such as Travelworks and PC Voyages. Softvoyage reports 3,000+ agency partners in Canada, 10M+ searches per day, $3.5B CAD in annual transactions processed, and 50,000 reserved nights annually. The company operates offices in Montreal, Laval, and Oakville in Canada, and in Buenos Aires following the 2019 acquisition of Pythagoras and Zeus Technology Group, with sales coverage spanning North America, South America, and Europe. The company is co-led by co-founders Moïse Lévy and Steve Ringuet, holds PCI DSS and GDPR compliance, and maintains a partner roster that includes Air Canada, WestJet, Air Transat, Sunwing, Sunquest, Club Med, Sabre, Galileo, Amadeus, Uplift, Moneris, Nuvei, Chase, First Data, SAP, Great Plains, and Accertify.

Name

Softvoyage

Legal name

softvoyage inc.

Website

https://softvoyage.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Softvoyage is a privately held Montreal-based travel technology company founded in 1987 that provides SIREV, SIRRVA, and TTS — integrated booking, distribution, and back-office software — to 3,000+ Canadian travel agencies, tour operators, and suppliers, processing $3.5B CAD in annual transactions.

Ownership category

akta.pro rank

Product category

Travel Distribution Software

NAICS

Other Travel Arrangement and Reservation Services (56159), Support Activities for Transportation (488)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industry

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)

Keywords

• Travel technology
• Travel distribution software
• Booking system
• Tour operator software
• Travel agency platform

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscriptions and Platform Fees: Softvoyage generates revenue through software subscriptions and platform access fees for travel agencies, tour operators, and suppliers using SIREV, SIRRVA, and TTS systems. The revenue model includes recurring subscription fees with different tiers based on features and usage levels.
2. Transaction and Booking Fees: Revenue is generated from transaction fees on bookings processed through the platform, including flights, hotels, packages, tours, and other travel services. The platform handles $3.5B in transactions annually.
3. Professional Services and Implementation: Customization, implementation, and training services for enterprise clients requiring tailored solutions. Includes 24/7 support options and extended customer service plans.
4. ASP/Hosted Solutions: Application Service Provider model where clients access software remotely without installing locally, paying for hosted infrastructure and management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Softvoyage develops and licenses integrated travel technology platforms — SIREV (B2B shopping/booking system for travel agencies), SIRRVA (B2C web booking modules), and TTS/The TravelSystem (back-office inventory, reservations, and accounting for tour operators and consolidators) — built on the proprietary SAX XML platform. The platforms connect travel agencies, tour operators, and suppliers to enable search, booking, distribution, and management of flights, hotels, packages, tours, insurance, cars, and activities, processing approximately $3.5B CAD in annual transactions across 3,000+ Canadian agency partners.

Product overview

Softvoyage offers a portfolio of integrated travel technology solutions comprising three core platforms: SIREV (B2B shopping and booking system for travel agencies), SIRRVA (B2C web booking modules for online travel agencies), and TTS/The TravelSystem (B2B back-office solution for tour operators and consolidators). Supporting these platforms are specialized sub-products including Take Off (flight booking engine), SMSR (air inventory management), TIM (bus tour distribution), and Forfait Plus (dynamic package search). The suite is powered by the SAX XML-based technology platform and includes modules for Future Travel Credit automation. The products serve agencies, tour operators, consolidators, and suppliers across North America with distribution, reservation, inventory management, and accounting capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• SIREV: The leading shopping and booking system in Canada, used by thousands of travel agents for searching and booking travel products including vacation packages, hotels, flights, tours, insurance, cars, and activities.
• SIRRVA
• TTS (The TravelSystem)
• Monarc.ca
• SMSR
• TIM
• Take Off

Products and services

• SIREV Flagship B2B shopping and booking system used by thousands of Canadian travel agents to search, view, and book ITC and FIT travel products — vacation packages, hotels, flights, tours, insurance, cars, and activities — from hundreds of suppliers on a single screen.
• SIRRVA Web modules that enable online travel agencies to embed transactional booking engines into their websites with brand-consistent design, customizable shopping, control center features, and real-time availability/pricing verification.
• TTS (The TravelSystem) Integrated back-office solution for tour operators and consolidators with multi-division, multi-currency, and multi-language capabilities covering products, contracts, commissions, operations, accounting, reporting, dynamic packaging, and GDS distribution.
• Take Off (Flight Booking Engine) Air booking engine within SIREV offering flexible date search, seat selection, multi-city routing, Openjaw options, and a private data control center.
• SMSR (Air Inventory System) Air inventory administration system with modular architecture for managing airline seat inventory and schedules, distributed through the Softvoyage network.
• TIM (Tour Inventory Manager) Interface that allows bus tour providers to upload and manage tour circuit inventory for distribution through Canada's largest travel agency network.
• Forfait Plus Vacation package search tool that searches across databases of all Canadian tour operators with dynamic pricing capabilities.
• Future Travel Credit (FTC) Module Electronic module enabling SIREV users to verify customer Future Travel Credits and apply credits as a payment method during booking.

Quantifiable outcome

• $3.5B in annual transactions processed
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Canada JetlinescoreTechnology or Integration · 22 October 2021Canada Jetlines selected Softvoyage as technology partner to power and manage selling of customized travel packages including hotels, attractions, air transportation and auxiliary services. Softvoyage provides distribution through its vast agent network.
• UpliftcoreStrategic or Co-development Partner · 13 August 2020Fintech partnership enabling travel agencies to offer installment payment options to Canadian travelers through the Sirev booking platform. Uplift provides point-of-sale financing while Softvoyage integrates the service into its booking workflow, creating new revenue opportunities for travel advisors.
• Pythagoras / Zeus Technology GroupcoreStrategic or Co-development Partner · 1 April 2019Softvoyage acquired majority stake in Buenos Aires, Argentina-based Pythagoras and sister company Zeus Technology Group, travel technology companies expanding Softvoyage's presence in South America.
• The Travel Agent Next Door (TTAND)coreTechnology or IntegrationTTAND launched a B2B2C all-inclusive booking engine built using Softvoyage technology. The platform empowers their network of travel agents with advanced features like dynamic pricing and mobile-friendly design, integrating rich resort content.
• AccertifycoreTechnology or IntegrationInterface with Accertify allows customers to protect their business with credit card fraud management solutions. Integration provides anti-fraud capabilities for transactions processed through Softvoyage platforms.
• TravelworkscoreImplementation/ SI/ Consulting PartnerTravelworks provides professional and effective customer support for SIREV during business hours, offering customer support program to travel agencies using the platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Travelport (now part of CWT): Travelport is a major GDS competitor alongside Sabre and Amadeus, providing booking engines and travel-agency distribution services globally. It is comparable to Softvoyage as a GDS-style platform serving travel agents and tour operators with reservation, distribution, and back-office tooling.
• Booking.com for Business: Booking.com's business arm offers a corporate travel and expense booking platform serving SMEs and enterprises globally. It is a broad incumbent comparable to Softvoyage's SIRRVA booking-engine layer serving online travel agencies, though at a much larger consumer-facing scale that competes for the same agency-customer transactions.
• Sabre Corporation: Sabre is one of the world's largest GDS and travel technology providers, offering corporate booking, agency distribution, and airline IT. It's a broad incumbent compared to Softvoyage but the most direct global analog serving the same travel-agency-to-supplier booking and distribution workflow that SIREV replicates regionally.
• Amadeus: Amadeus is a global GDS and travel technology platform serving travel agencies, airlines, and tour operators with booking, inventory, and distribution tools. It's a broad incumbent to Softvoyage and competes (or integrates) through its GDS connectivity and broader portfolio of agency and tour-operator solutions.

Emerging players

• Lemax: Lemax is a tour operator and travel-agency SaaS platform offering booking, inventory, and operations management with strong European presence. It is comparable to Softvoyage's TTS solution as a SaaS tour-operator system, competing in the same back-office management space with a more modern cloud-first stack.
• Duffel: Duffel is a modern travel API platform enabling travel agents and OTAs to search, book, and manage flights and ancillary services programmatically. It overlaps with Softvoyage's Take Off and SIREV air-booking capability as a developer-first alternative that serves a newer generation of travel agencies and tech-forward OTAs.
• Traveltek: Traveltek provides B2B travel technology, booking engines, and APIs for tour operators and travel agencies with focus on dynamic packaging and cruise. It is comparable to Softvoyage's TTS and SIREV offerings serving the tour-operator back office and agency distribution workflow, though stronger in cruise and European markets.
• TravelPerk: TravelPerk is a corporate travel booking and expense management platform providing a modern, consumer-grade booking experience for business travelers. It overlaps with Softvoyage's corporate/agency booking workflow conceptually but focuses on the corporate self-booking tool (SME/mid-market) rather than the traditional agent-led distribution model that SIREV powers.

Direct peers

• TRAMS (now part of Sabre): TRAMS is a back-office accounting and operations platform for travel agencies that is directly integrated with Softvoyage's SIRRVA offering. It is comparable as a competing back-office and accounting platform for travel agencies, overlapping directly with what SIRRVA and TTS aim to provide to North American agencies.

Regional players

• TripArc / TripCentral Canada: TripArc is a Canadian travel distribution and marketing platform serving tour operators, OTAs, and agencies with technology, marketing, and distribution services. It is a regional competitor closely comparable to Softvoyage in the Canadian travel-distribution and agency-services market, with overlapping supplier and agency relationships.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/softvoyage

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softvoyage