Wiboo

What Wiboo does

Wiboo is a privately held French digital agency founded in 2010 (originally as 'Web sur Marne', rebranded in 2013) by François Piquion, headquartered in Bry-sur-Marne, France. The company designs, integrates, and develops custom digital solutions primarily for industrial manufacturers and agricultural/food-sector clients, addressing complex needs such as product configuration, B2B e-commerce, client portal management, ERP/CRM synchronization, and data-driven distribution across marketplaces. Its product portfolio centers on three proprietary No-Code platforms: Wiboo CPQ (a configurator and pricing/quote tool), Wiboo PRO (a client and reseller portal with ERP synchronization), and Wiboo PIM (a product information management system for multi-channel distribution); these are complemented by a broad services catalog including SEO, lead generation, mobile applications, collaborative platforms, data visualization, compliance portals, and custom AI integration via RAG methodology.

Wiboo operates on a hybrid revenue model combining project-based custom development with recurring managed services (hosting, maintenance, platform subscriptions such as Wiboo PRO and Wiboo PIM). Pricing is not publicly disclosed and is determined per project with multi-year contracts and annual revision clauses. Go-to-market is consultative enterprise and mid-market field sales targeting French industrial B2B buyers, supported by content marketing, SEO, LinkedIn presence, client testimonials/case studies, and scheduled 20-minute consultation calls via Calendly. The technology stack relies heavily on open-source CMS and e-commerce platforms (WordPress, PrestaShop, Drupal, Magento, Joomla), Vue.js frontends, and No-Code/Low-Code approaches including SIMAX integration, with documented integrations into major ERP/CRM systems (EBP, Sage, Salesforce, CEGID) and marketplace distribution via Shopping Feed (25+ marketplaces for one client) plus EDI integration with Décathlon for a 300+ retail location client.

Name

Wiboo

Legal name

L'agence de communication Web sur Marne, enseigne Wiboo

Website

https://wiboo.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiboo is a French digital agency that designs, integrates, and develops No-Code digital solutions — including configurators, client portals, and PIM systems — for industrial manufacturers and agricultural/food-sector B2B clients, supported by ERP/CRM synchronization and custom AI integration services.

Ownership category

akta.pro rank

Product category

Digital Agency Services for Industrial Manufacturers

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Management Services (8741)

akta.pro industry

PRIMARYHDAEAKAG

Business Rules & Decision Management Platforms (BRMS/DMN)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

SECONDARYCRAFAHAA

Industrial Supplies & MRO Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYCRAFAHAC

Electrical, Plumbing & HVAC Trade Supply Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

Keywords

• B2B digital agency
• Industrial digital transformation
• Product configurator software
• ERP integration services
• No-code development

Headquarters

HQ city

Georges

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Custom Development: Design, integration, and development of custom digital solutions for industrial companies including configurators, e-commerce sites, client portals, and mobile applications. Pricing based on project scope with detailed task-by-task quotes.
2. Periodic Services (Hosting, Maintenance): Recurring services including hosting, domain management, and ongoing maintenance. Payment due at order and each anniversary date for the following period.
3. Platform Subscriptions: Solutions like Wiboo PRO client portals and PIM systems sold as managed services with ongoing support and synchronization maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wiboo conceives, integrates and develops custom digital solutions for industrial manufacturers and the agro-food sector. Its offering centers on three proprietary platforms (CPQ configurator, client portal Wiboo PRO, and PIM product data management) and a suite of complementary services including B2B e-commerce, ERP/CRM integration, mobile apps, marketplace multi-distribution, data visualization, compliance portals, and custom AI integration using RAG methodology. Deliveries are built on open-source stacks (WordPress, PrestaShop, Magento, Joomla, Drupal) and a No-Code / SIMAX approach.

Product overview

Wiboo is a digital solutions provider serving industrial manufacturers and the agricultural sector, operating for over 15 years. Their product portfolio centers on three core solutions: (1) Configurateur No Code Wiboo CPQ for no-code product and pricing configuration; (2) Wiboo PRO client portal for customer and reseller access to quotes, invoices, and orders; and (3) Wiboo PIM for centralized product data management. These are complemented by a comprehensive suite of digital services including e-commerce B2B platforms, ERP/CRM integration and synchronization, custom AI integration using RAG methodology ('your enterprise ChatGPT'), mobile applications, collaborative platforms, marketplace multi-distribution, data visualization, after-sales service platforms, spare parts sales, corporate/catalog websites, compliance portals, and e-marketing services (SEO, lead generation, content strategy). The company implements these solutions primarily for French industrial clients with ERP systems including EBP, Sage, Salesforce, and CEGID.

Differentiator

Problem solved

Functional benefit

Brands

• Wiboo PRO: Client portal solution allowing customers and resellers to access quotes, invoices, and order tracking online.
• Wiboo CPQ
• Wiboo PIM

Products and services

• Configurateur No Code Wiboo CPQ No-code product and pricing configurator (CPQ) that adapts to each project, enabling sales teams to generate quotes quickly or letting customers build complex quotes autonomously.
• Wiboo PRO (Espace Clients) Custom client portal giving customers and resellers online access to quotes, invoices, and order tracking, with automatic ERP synchronization.
• Wiboo PIM (Product Information Management) Centralized product data management system for administering product information and pushing it to all distribution channels (e-commerce, marketplaces, retail, in-store displays, catalogs), with custom fields and tailored data flows.
• Génération de trafic (Traffic Generation) E-marketing services encompassing SEO, SEA (paid search), email campaigns, community management, content strategy, and customer reviews implementation.
• Génération de leads (Lead Generation) Inbound marketing and lead generation service producing targeted content and forms to convert website traffic into incoming sales requests.
• Plateforme collaborative (Collaborative Platform) Custom enterprise social network, project management platform, and collaborative intranet development tailored to clients' internal needs and workflows.
• Application mobile (Mobile App) Custom mobile applications for iOS and Android supporting sales, after-sales service, tutorials, catalogs, and news for customers and distributors.
• Multi-diffusion sur les marketplaces (Marketplace Distribution) Product feed distribution service to all major marketplaces (Amazon, Cdiscount, Google Shopping, etc.) directly from the client's e-commerce site, with synchronized order management.
• Data visualization Statistics exploitation and visualization service that makes data animated, explanatory, and actionable for use as a growth lever and decision-making tool.
• ERP & CRM integration project ERP and CRM project implementation service with proven methodology, support, technical and functional expertise, all built around No-Code autonomy for the client.
• Intégration IA sur mesure (Custom AI Integration) Custom AI implementation in client systems, eshops, customer service, or internal tools using an enterprise ChatGPT trained on the client's own data via RAG methodology.
• E-commerce B2B B2B e-commerce solution featuring reserved pricing for logged-in users, dedicated reseller spaces, customer account validation, and ERP synchronization.
• Plateforme SAV (After-Sales Service Platform) Integrated after-sales service platform for e-commerce sites featuring FAQ, multi-branch scenarios, ticket creation, returns management, and automated communications.
• Vente de pièces détachées (Spare Parts Sales) Spare parts sales automation using exploded product views, enabling customers to self-serve and order parts directly.
• Site vitrine / Site catalogue (Showcase and Catalog Website) Corporate and catalog website development optimized for displaying tens of thousands of product references with optimal visibility for target audiences.
• Portail Conformité & Hub Réglementaire (Compliance Portal & Regulatory Hub) Compliance portal that centralizes technical documentation and scientific evidence, secures intangible assets, and automates regulatory exchanges.
• Synchronisation ERP-CRM-Site Integration service connecting WordPress, PrestaShop, Joomla, or Magento sites to ERP and CRM systems based on client needs and technical configuration.

Quantifiable outcome

• Over 2 million euros in additional revenue generated in first year for Horse Stop through configurator
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tacton: European CPQ (Configure-Price-Quote) vendor focused on industrial manufacturers with complex product configuration. Directly competes with Wiboo CPQ for industrial configurator projects.
• Kaliop: French digital agency specialized in e-commerce and digital transformation on open-source stacks. Comparable to Wiboo in size, stack (Symfony, Magento, Drupal) and mid-market customer focus.
• Akeneo: French-headquartered PIM (Product Information Management) SaaS vendor. Directly overlaps with Wiboo's Wiboo PIM offering for industrial manufacturers, including multi-channel product data distribution.
• Pimcore: Open-source PIM/DAM platform widely used in industrial and manufacturing contexts. Competes with Wiboo PIM for the same mid-market industrial customers seeking centralized product data management.
• Vaisonet: French e-commerce agency (publisher of the Shopping Feed platform that Wiboo itself integrates with). Competes for the same B2B/industrial e-commerce and PIM engagements.
• Smile Open Source: French open-source digital agency with similar technology stack (Drupal, Magento, WordPress) and ERP/integration capabilities. Closest French agency peer in terms of services, tools and customer profile.

Broad incumbents

• Capgemini Engineering: Large global systems integrator with a dedicated industrial digital transformation practice. Overlaps with Wiboo on enterprise industrial digital projects, particularly for large accounts like INVIVO.
• PROS: Listed SaaS vendor specializing in CPQ and pricing optimization for B2B manufacturers. Represents the larger, more productized end of Wiboo CPQ's competitive set.
• Salesforce CPQ (Sales Cloud): Large enterprise SaaS incumbent offering CPQ as part of Sales Cloud. While broader in scope, it competes with Wiboo CPQ on B2B pricing/quote work for larger industrial accounts.

Emerging players

• Akeneo vs inriver comparison - using inriver instead: SaaS PIM vendor with strong presence in industrial and manufacturing verticals across Europe. Competes directly with Wiboo PIM on multi-channel product data management for industrial mid-market customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wiboo---digital-thinking

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiboo