Current360
Current360 is a Louisville-based, full-service advertising agency founded in 1984, providing integrated marketing, media planning, in-house video production, digital, social, and branding services to enterprise, government, and SMB clients across the Midwest.
- Company typePrivate
- Founded1984
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Current360 does
Current360 is a Louisville, Kentucky-based full-service advertising and marketing agency operating continuously since 1984 from a historic Butchertown building at 137 W. Muhammad Ali Blvd. The firm provides integrated marketing services across advertising, media planning and placement, digital (web development, custom app development, analytics, SEM, SEO, ADA compliance), social media strategy and management, in-house video and audio production (Studio Nulu), website design and development, branding, photography, public relations, and specialty items/apparel. Production capabilities are differentiated by fully-equipped in-house video/audio/animation/food photography studios, enabling vertical integration of production versus agencies that subcontract creative output.
The agency's customer base spans healthcare systems (Baptist Health, Blue Halo Med Spa), financial institutions (Commonwealth Bank & Trust, First Harrison Bank, DMLO Wealth Planning), automotive dealership groups (Don Franklin Auto Group), food service and pizza franchises (Papa John's, Tumbleweed), wine and spirits importers (Schmitt Sohne/Fünf Wines, RELAX Riesling), government (Department of the Navy, GSA contracts), nonprofit organizations (Honorable Order of Kentucky Colonels, YMCA Safe Place Services, JDRF, WaterStep, Girl Scouts of Kentuckiana, Louisville Youth Orchestra), retail/home furnishings (Furniture Liquidators, Mattress & More), and housing (LDG Development). The company holds a GSA Multiple Award Schedule contract (47QRAA22D000C) and a Google certification, supporting both federal and commercial client acquisition.
Current360 operates on a professional services, quote-based pricing model with multi-year contracts and project/retainer arrangements. GTM is primarily direct sales via relationship-based outreach targeting enterprise and mid-market clients across Louisville, Kentucky, Southern Indiana, and Southeast Kentucky, supplemented by inbound contact via the website and phone. The firm is private, founder/management-owned, with approximately 12 employees, and reported leadership includes President Nick Ising, VP of Client Services Kati Parrish, Creative Director Chaney Given, and Media Planner/Buyer Adam Forsythe. Reported historical inorganic activity includes the August 2012 acquisition of CIMA Insight. No external funding rounds or institutional investors are identified.
Current360 firmographics
Firmographics- Name
- Current360
- Legal name
- Current360
- Website
- https://www.current360.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Current360 is a Louisville-based, full-service advertising agency founded in 1984, providing integrated marketing, media planning, in-house video production, digital, social, and branding services to enterprise, government, and SMB clients across the Midwest.
- Ownership category
- akta.pro rank
Current360 industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Media Representatives (54184), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Creative Concepting & Campaign Development (BPAFAEAD), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Current360 is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Current360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising and Creative Services: Creative development, branding, campaign integration, strategic marketing for various media channels
- Media Planning and Placement: Media research, planning, negotiating, placement, traffic, post-analysis, and marketing reports. Earned media and public relations services
- Video/Film Production: Full in-house production including audio recording, content development, editing, animation, motion graphics, and sound design
- Web Development and Digital Services: Web-based advertising, web development, maintenance and hosting, custom app development, analytics, SEM campaigns, search optimization, ADA compliance
- Social Media Services: Social strategy, content planning, content creation, and campaign management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Current360 product offering
Product offeringCore offering
Current360 is a full-service advertising and marketing agency offering integrated creative development, branding, media research, planning and placement, digital strategy, web development, social media management, video/film production, and photography services. The agency operates an in-house video and audio production studio in Louisville, Kentucky, enabling end-to-end campaign execution from concept through production and media delivery. Services are delivered to enterprise, government, franchise, nonprofit, and SMB clients across diverse verticals including healthcare, financial services, automotive, food service, wine and spirits, retail, and nonprofit organizations.
Product overview
Current360 is a full-service advertising and marketing agency offering integrated services across advertising, media planning and placement, digital (web development, custom app development, analytics, SEM, SEO), social media, and video production. The agency operates an in-house video and audio production studio (Studio Nulu) for content creation. Services also include branding, website design and development, photography, specialty items/apparel, public relations, and awareness campaigns. The company holds GSA certification enabling them to serve government clients and maintains a team of writers, designers, media experts, developers, photographers, videographers, film editors, and studio technicians. The agency specializes in B2B and B2C clients across diverse industries including automotive, retail, food & beverage, financial services, healthcare, spirits & wine, and nonprofit organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Services Traditional and digital advertising campaigns including TV commercials, print ads, outdoor advertising, and broadcast spots designed to drive brand awareness and customer acquisition for enterprise, mid-market, SMB, and nonprofit clients.
- Media Planning & Placement Research-driven media planning, negotiation, placement, traffic management, post-analysis, and marketing reports across broadcast, print, outdoor, and digital channels, executed by media buyers with 20+ years of experience.
- Digital Services Digital strategy, web development, custom app development, analytics implementation, SEM campaigns, search engine optimization, and ADA compliance services for business clients.
- Social Media Services Social media strategy development, content planning, content creation, and campaign management across multiple social platforms, including geofenced targeting and paid social advertising.
- Video Production Full in-house video production including audio recording, content development and execution, editing, animation, motion graphics, and sound design, delivered from the agency's Studio Nulu facility.
- Website Design & Development Custom website design, redesign, and development with features including interactive maps, motion tiles, filterable calendars, and ADA compliance for business, nonprofit, and government clients.
- Branding Services Brand development including logo creation, nomenclature, corporate identity systems, and brand strategy across industries including food service, wine and spirits, financial services, and nonprofit organizations.
- Photography & Content Production Professional photography services including food photography, product photography, and studio photography delivered from an on-site studio equipped with full kitchen and prep area.
- Public Relations & Earned Media Public relations services and earned media outreach designed to complement paid advertising campaigns for business clients.
- Specialty Items & Apparel Branded merchandise including giveaways, apparel (shirts, sweaters, hats), custom gifts, and awards for client and employee appreciation programs.
Quantifiable outcome
- 40:1 ROI on paid social advertising for Papa John's franchise co-ops
- +4 more outcomes
Companies that use Current360
Customer profileNamed customers21 records
Segments8 records
Ideal customer profiles3 records
Current360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Current360 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Papa John'scoreOngoing partnership for franchise co-op marketing in Kentucky markets. Created Papa Track TV commercial, manages social media presence, develops local promotions and seasonal campaigns. Generated 40:1 ROI on paid social advertising.
- Schmitt SohnecorePartnership for Fünf Riesling brand creation and launch (named 'Fünf' meaning 5 in German, representing price point). Also manages RELAX Riesling social media with nearly 50,000 engaged users.
- General Services AdministrationcoreGSA Contract Holder (47QRAA22D000C) with SAM.GOV Unique Entity ID CZ75JHC4QPS1. Provides web-based advertising, media planning, creative development, video production, and graphic design services to federal government.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Current360 competitors and assessment
Company assessmentDirect peers
- Doe-Anderson: Louisville-based full-service advertising and marketing agency with similar integrated services spanning advertising, digital, media, and brand strategy. Closest geographic and capability peer to Current360 in the Kentucky market.
- Cornett: Independent Kentucky-based creative and media agency providing integrated advertising, brand strategy, and content production for regional and national clients. Direct competitor to Current360 in the Louisville/Central Kentucky market.
- Power Creative: Louisville-based full-service agency with similar in-house capabilities across creative, media, digital, and production. Comparable independent agency operating in the same geographic market with similar vertical breadth.
- The Tombras Group: Mid-size independently owned full-service advertising agency based in Knoxville, TN, offering integrated creative, media, digital, and PR services. Comparable scale, structure, and ownership profile to Current360 as a regional full-service independent.
- Lewis Communications: Birmingham, AL-based integrated marketing agency with strong vertical focus in healthcare, financial, and B2B sectors. Comparable independent full-service agency with similar vertical specialization pattern.
- The Variable: Winston-Salem, NC-based independent creative and media agency with full-service capabilities including content production. Comparable mid-size independent with similar blend of creative, media, and production services.
- Barkley: Kansas City-based independent full-service agency with integrated creative, media, digital, and production services. Comparable independent mid-market agency competing for similar regional and national accounts.
- Intermark Group: Birmingham, AL-based integrated advertising and marketing agency offering full-service capabilities across creative, media, digital, and PR. Comparable independent mid-market agency with similar full-service structure.
Broad incumbents
- MullenLowe U.S. U.S. arm of IPG's MullenLowe global network, providing full-service advertising and integrated marketing. Broader incumbent competitor offering similar integrated services but with significantly greater scale, geographic reach, and holding-company resources.
- VMLY&R: Global full-service creative, digital, and media agency under WPP providing integrated marketing services. Larger incumbent competitor offering overlapping capabilities (creative, media, digital, production) across diverse verticals at global scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Current360 social profiles
Digital presenceCurrent360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Current360 leadership team
Management profileNumber of profiles
Profiles4 records
Current360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Current360 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Current360
What does Current360 do?
Current360 is a full-service advertising and marketing agency offering integrated creative development, branding, media research, planning and placement, digital strategy, web development, social media management, video/film production, and photography services. The agency operates an in-house video and audio production studio in Louisville, Kentucky, enabling end-to-end campaign execution from concept through production and media delivery. Services are delivered to enterprise, government, franchise, nonprofit, and SMB clients across diverse verticals including healthcare, financial services, automotive, food service, wine and spirits, retail, and nonprofit organizations.
Is Current360 a public or private company?
Current360 is a private company. It is classified as management employee owned and is currently operating.
When was Current360 founded?
Current360 was founded in 1984. It employs 11 to 50 people.
Where is Current360 based?
Current360 is headquartered in Louisville, United States, in the North America region.
How does Current360 make money?
Five revenue lines are on record. Advertising and Creative Services are the primary driver. The others are media Planning and Placement, video/Film Production, web Development and Digital Services and social Media Services.
Who are Current360's main competitors?
Direct peers on record are Doe-Anderson, Cornett, Power Creative, The Tombras Group, Lewis Communications, The Variable, Barkley and Intermark Group. Broad incumbents are MullenLowe U.S. and VMLY&R.
Does Current360 have an API?
No public API is recorded for Current360.
What industry is Current360 in?
Current360's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541810 and its SIC code is 7311.