Pinjam Yuk
Pinjam Yuk is an OJK-licensed Indonesian peer-to-peer lending platform operated by PT Kuaikuai Tech Indonesia, offering collateral-free personal and business loans via a mobile app to consumers and SMEs across 50+ cities, with IDR 16 trillion disbursed to 2 million borrowers since 2018.
- Company typePrivate
- Founded2018
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pinjam Yuk does
PT Kuaikuai Tech Indonesia operates Pinjam Yuk, an Indonesia-based peer-to-peer lending platform licensed and supervised by Otoritas Jasa Keuangan (OJK) under KEP-2/D.05/2021. The platform connects individual and small-business borrowers with institutional lenders (Badan Usaha) via a mobile-first application available on Android and iOS, serving customers across more than 50 Indonesian cities. Since inception in 2018, Pinjam Yuk has disbursed IDR 16 trillion to over 2 million cumulative borrowers, with a reported TKB 90 loan performance metric of 100% as of December 2024.
The platform operates two core loan products: Pinjam Praktis, a short-tenor, collateral-free personal loan with quick disbursement, and Pinjam Ringan, a larger-ticket product targeting SME business financing needs. Underlying technology includes automated credit scoring, digital KYC with facial liveness detection (delivered with Privy and VIDA integration), certified electronic signatures (TTE per POJK No. 40/2024), OCR-based KTP data extraction, fraud/anomaly detection, and virtual account-based disbursement and repayment infrastructure. The company holds ISO/IEC 27001:2022 and ISO 9001:2015 certifications from BSI, and is registered as a Penyelenggara Sistem Elektronik (PSE) with the Ministry of Communication and Informatics.
Pinjam Yuk's revenue model is built on transaction fees tied to platform-mediated lending, with a disclosed effective interest rate of 0.3% per day (since January 2024, per SEOJK.06/2023), a 0.6% per day late payment penalty (0.3% penalty + 0.3% interest), and an early repayment discount of up to 2.5%. Loan tenors extend up to 95 days with single-payment or installment options. Distribution is fully digital through self-serve mobile channels, with no disclosed enterprise sales motion. The company is ultimately owned by Singapore-based Kuaikuai Belt and Road Holdings Pte. Ltd. (KBRH).
Pinjam Yuk firmographics
Firmographics- Name
- Pinjam Yuk
- Legal name
- PT Kuaikuai Tech Indonesia
- Website
- https://pinjamyuk.co.id
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pinjam Yuk is an OJK-licensed Indonesian peer-to-peer lending platform operated by PT Kuaikuai Tech Indonesia, offering collateral-free personal and business loans via a mobile app to consumers and SMEs across 50+ cities, with IDR 16 trillion disbursed to 2 million borrowers since 2018.
- Ownership category
- akta.pro rank
Pinjam Yuk industry classification
Industry- Product category
- Peer-to-Peer Lending
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Loan Brokers (6163), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Credit Marketplaces, Aggregators & Loan Routing (FSADAFAJ)
Keywords
Where Pinjam Yuk is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Pinjam Yuk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Interest Income from Borrowers: Platform charges 0.3% per day effective interest rate on loans disbursed to borrowers. This is the primary revenue stream from facilitating peer-to-peer lending between lenders and borrowers.
- Late Payment Penalties: Penalty fees of 0.3% per day plus daily interest of 0.3%, totaling 0.6% per day for late payments, capped at 100% of loan amount
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Borrower Interest Rate - 0.3% per day effective |
| Usage-based | Pay-as-you-go | Late Payment Penalty - 0.6% per day |
| Usage-based | Pay-as-you-go | Early Repayment Discount - up to 2.5% |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pinjam Yuk product offering
Product offeringCore offering
Pinjam Yuk is an OJK-licensed peer-to-peer lending (LPBBTI) platform that matches institutional lenders (Pemberi Dana) with individual and small-business borrowers (Penerima Dana) via a mobile-first digital platform. It offers two collateral-free loan products — Pinjam Praktis for quick personal loans and Pinjam Ringan for larger business-purpose loans — with a 0.3% per day effective interest rate, tenors up to 95 days, and automated digital KYC, credit scoring, and electronic signature processing.
Product overview
Pinjam Yuk is a peer-to-peer lending platform operated by PT Kuaikuai Tech Indonesia, offering two main loan products: Pinjam Praktis for quick personal loans and PinjamRingan for larger business financing. Both products are accessed through a unified mobile application available on Android and iOS, with the platform facilitating direct funding between lenders (Pemberi Dana) and borrowers (Penerima Dana) under LPBBTI regulations.
Differentiator
Problem solved
Functional benefit
Brands
- Pinjam Praktis: Quick loan product for immediate personal financial needs with fast approval and disbursement process.
- Pinjam Ringan
Quantifiable outcome
- TKB 90 rate of 100% with 89.40% performing loans (Lancar)
- +3 more outcomes
Companies that use Pinjam Yuk
Customer profileSegments3 records
Ideal customer profiles3 records
Pinjam Yuk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature4 records
Pinjam Yuk partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- PT Privy Identitas Digital (Privy)corePartnership for certified electronic signature (TTE) services as mandated by POJK No. 40/2024. Privy provides electronic signature and certificate services registered with Kementerian Komunikasi dan Digital for loan agreement authentication.
- PT Indonesia Digital Identity (VIDA)corePartnership for digital identity verification services. VIDA verifies borrower personal data against government records and issues electronic certificates as certified Electronic Certification Operator by Kementerian Telekomunikasi dan Informasi.
- Credit Scoring ProviderscoreThird-party credit scoring service providers that work with Pinjam Yuk for borrower creditworthiness assessment and credit limit determination.
- Third-Party Collection ServicescoreThird-party collection partners including desk collection and field collection services, all certified by AFPI, for debt collection and recovery operations.
- Banking & Payment Channel PartnerscoreBanking partners for payment processing through virtual accounts and escrow account management as required by POJK No. 40/2024.
- The British Standards Institution (BSI)coreBSI provides ISO/IEC 27001:2022 and ISO 9001:2015 certification assessments and audits for information security and quality management systems.
- Asosiasi Fintech Pendanaan Bersama Indonesia (AFPI)coreIndustry association membership ensuring compliance with fintech lending regulations, collection standards, and participation in centralized credit reporting to Fintech Data Center.
- Google (Android Developer)coreGoogle provides Android operating system and Google Play Store distribution for Pinjam Yuk mobile application.
- Apple (iOS Developer)coreApple provides iOS operating system and App Store distribution for Pinjam Yuk mobile application.
- Otoritas Jasa Keuangan (OJK)coreRegulatory authority that licenses, regulates, and supervises Pinjam Yuk as an LPBBTI (peer-to-peer lending) operator under KEP-2/D.05/2021.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Pinjam Yuk competitors and assessment
Company assessmentRegional players
- Asetku: Asetku is an Indonesian OJK-licensed P2P lending platform. Comparable as a domestic Indonesian LPBBTI operator, though with somewhat smaller scale than Pinjam Yuk.
Direct peers
- Investree: Investree is an OJK-licensed Indonesian P2P lending platform targeting SME borrowers. Comparable in product offering, regulatory framework, and intermediation of lender-borrower capital.
- Kredivo: Kredivo is an OJK-registered Indonesian digital credit platform offering pay-later and personal credit products to consumers. Comparable in target segment (unbanked/underbanked Indonesian consumers) and digital-first delivery.
- Danamas: Danamas is an OJK-licensed Indonesian P2P lending platform operating under LPBBTI regulations. Direct comparable in regulatory structure, business model, and Indonesia-focused lending.
- Modalku (Funding Societies): Modalku operates as a P2P lending platform focused on SME financing under OJK LPBBTI licensing. Directly comparable platform structure, regulatory standing, and borrower/lender matching model.
- Julo: Julo is an OJK-licensed Indonesian digital lending app providing cash loans to consumers via mobile. Comparable in product (short-tenor unsecured personal loans), distribution (Android/iOS app), and target borrower.
- Indodana: Indodana is an OJK-registered Indonesian fintech offering multi-finance digital credit, BNPL, and cash loans. Comparable in OJK-regulated consumer credit offering and digital distribution.
- Akulaku: Akulaku is an Indonesian fintech offering BNPL and digital credit to consumers across Southeast Asia. Comparable in unsecured consumer credit product, mobile-first distribution, and Indonesian regulatory environment.
- KoinWorks: KoinWorks is one of Indonesia's largest OJK-licensed P2P lending platforms, connecting lenders to SMEs and individual borrowers. Direct comparable in business model, regulatory licensing, and target segments.
Broad incumbents
- Tunaiku (Bank Amar Indonesia): Tunaiku is the digital lending arm of Bank Amar Indonesia offering unsecured personal loans via mobile. Comparable in target segment (unbanked Indonesian borrowers) and digital distribution, but operates as a bank subsidiary rather than a pure-play P2P intermediary.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pinjam Yuk social profiles
Digital presencePinjam Yuk compliance and trust
Trust signalCompliance5 records
Pinjam Yuk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinjam Yuk leadership team
Management profileNumber of profiles
Profiles3 records
Pinjam Yuk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinjam Yuk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinjam Yuk
What does Pinjam Yuk do?
Pinjam Yuk is an OJK-licensed peer-to-peer lending (LPBBTI) platform that matches institutional lenders (Pemberi Dana) with individual and small-business borrowers (Penerima Dana) via a mobile-first digital platform. It offers two collateral-free loan products — Pinjam Praktis for quick personal loans and Pinjam Ringan for larger business-purpose loans — with a 0.3% per day effective interest rate, tenors up to 95 days, and automated digital KYC, credit scoring, and electronic signature processing.
Is Pinjam Yuk a public or private company?
Pinjam Yuk is a private company. It is classified as corporate owned and is currently operating.
When was Pinjam Yuk founded?
Pinjam Yuk was founded in 2018. It employs 101 to 250 people.
Where is Pinjam Yuk based?
Pinjam Yuk is headquartered in Jakarta, Indonesia, in the Asia region.
How does Pinjam Yuk make money?
Two revenue lines are on record. Interest Income from Borrowers are the primary driver. The others are late Payment Penalties.
Who are Pinjam Yuk's main competitors?
Asetku is listed as a regional player. Direct peers are Investree, Kredivo, Danamas, Modalku (Funding Societies), Julo, Indodana, Akulaku and KoinWorks. Tunaiku (Bank Amar Indonesia) is listed as a broad incumbent.
Does Pinjam Yuk have an API?
No public API is recorded for Pinjam Yuk.
What industry is Pinjam Yuk in?
Pinjam Yuk's product category is Peer-to-Peer Lending. Its primary akta.pro industry code is FSADAFAJ, Credit Marketplaces, Aggregators & Loan Routing. Its NAICS code is 5222 and its SIC code is 6163.