Make Anything Digital

What Make Anything Digital does

Make Anything Digital (operating as Anything) is a privately held UK digital agency headquartered in Manchester that specializes in headless content management system implementation, migration, and ongoing optimization for enterprise and mid-market organizations. Founded by Mark Holt and Jono Brain, the firm is a certified Storyblok Platinum Partner and UK & Ireland Partner of the Year, with secondary implementation expertise in Contentful and Prismic. Its technology stack spans search (Algolia), CRM (Salesforce, Microsoft Dynamics 365), marketing automation, headless commerce (Shopify Plus, commercetools), and serverless infrastructure (Netlify), with frontend work delivered in modern frameworks such as Astro, Next.js, Svelte, React, and Vue.

The agency's core services include discovery and UX design, migration from legacy CMS platforms (WordPress, Umbraco, Sitecore, Adobe Experience Manager), and continuous performance and Core Web Vitals optimization. Documented client engagements include Quorn (21 international websites launched in under three months on Contentful), Amtico (100% Google SEO score on Storyblok), Shaftesbury Capital, Alsico (nine global websites consolidated), DriveElectric, Cauldron Foods, MAD//Fest, and a 12-year partnership with Netmums that concluded with Netmums' acquisition by Reworld Media.

Anything monetizes exclusively through professional services fees on a quote-based, project-specific engagement model, with no public pricing or productized offerings. Go-to-market is content-led inbound via its blog, case studies, and event speaking, supplemented by direct enterprise sales anchored around a 30-minute consultation booking flow. The firm claims a global delivery footprint spanning the UK, Ireland, EMEA, and Southeast Asia, while remaining a sub-10-person team operationally. There are no disclosed funding rounds, acquisitions, or institutional investors.

Name

Make Anything Digital

Legal name

Anything Limited

Website

https://anything.agency

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Make Anything Digital is a Manchester-based digital agency that delivers headless CMS implementation, migration, and optimization services for enterprise and mid-market clients, primarily on Storyblok and Contentful.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

akta.pro secondary industries

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Headless CMS services
• Storyblok implementation
• CMS migration services
• Digital transformation agency
• Enterprise web development

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services (Agency Fees): Anything generates revenue through agency fees for consulting, implementation, migration, and ongoing optimisation services for headless CMS platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Anything is a UK-based digital agency that delivers headless CMS implementation, migration, and digital transformation services for enterprise and mid-market organisations. The firm specialises in Storyblok (Certified Platinum Partner and UK & Ireland Solution Partner of the Year) and Contentful, taking clients through discovery, UX design, development, delivery, and ongoing optimisation, with integrations spanning search (Algolia), CRM (Salesforce, Microsoft Dynamics 365), marketing automation, and modern frontend frameworks.

Product overview

Anything is a digital agency specializing in headless CMS implementation and digital transformation, not a product company. Their service portfolio centers on headless CMS services using Storyblok (Platinum Partner, UK & Ireland Agency of the Year) and Contentful. Core offerings include CMS implementation, UX design and discovery, migration from traditional platforms (WordPress, Umbraco, Sitecore, AEM), and ongoing optimization. They leverage Storyblok features including Visual Editor, FlowMotion workflow automation, AI-powered content tools (Ideation Room, AI SEO, AI Translations), and multi-market content management. Infrastructure services include serverless deployment (Netlify) and Algolia search integration. They serve clients across sectors including retail, food/beverage, automotive, events, and commercial real estate.

Differentiator

Problem solved

Functional benefit

Products and services

• Headless CMS Services End-to-end headless CMS implementation and digital transformation service for organisations seeking to migrate from traditional CMS platforms (WordPress, Umbraco, Sitecore, Adobe Experience Manager) to modern headless architectures. Covers discovery, UX design, development, delivery, and ongoing optimisation.
• Storyblok CMS Implementation Specialised implementation service for the Storyblok headless CMS, delivered as a Certified Platinum Partner with 4+ years of expertise. Includes discovery, UX design, development, delivery, and ongoing optimisation leveraging Visual Editor, multi-language support, workflow automation, and API-driven content delivery.
• Contentful CMS Implementation Authorised Contentful partner service for enterprise headless CMS implementation. Supports complex multi-market, multi-language deployments with strong governance and localisation capabilities for global brands.

Quantifiable outcome

• 110% increase in average engagement time and 290% increase in returning visitors for Shaftesbury Capital
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability10 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StoryblokcoreTechnology or IntegrationCertified Platinum Partner and UK & Ireland Solution Partner of the Year. Anything delivers Storyblok implementations, migrations, and ongoing optimisation for enterprise clients. Primary platform for the majority of the agency's client work.
• ContentfulcoreTechnology or IntegrationAuthorised implementation partner for Contentful CMS, used for enterprise clients including Quorn and Cauldron Foods where Contentful was already established in the organisation.
• Pollitt & PartnersminorStrategic or Co-development PartnerCreative agency partnership for Shaftesbury Capital project where Pollitt & Partners developed the new visual identity for Soho & Carnaby Street, and Anything built the digital platform.
• E.ON EnergyminorGTM or Marketing PartnerDriveElectric partnered with E.ON Energy to market EVs on the E.ON website. Anything developed an API enabling E.ON to display EV offers, with DriveElectric website adjusting visually for E.ON referrals.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adapt: UK-headquartered digital agency delivering content platform implementations, headless CMS migrations, and digital experience programmes for enterprise clients across Europe — directly comparable to Anything's Storyblok/Contentful services model and enterprise target segment.
• CTI Digital: UK digital agency offering CMS implementations, web development, and digital transformation for public sector and enterprise clients — competes with Anything for similar mid-market and enterprise headless CMS engagements in the UK.
• Bit Zesty: London-based digital agency building bespoke web platforms, CMS implementations, and digital products for enterprise and non-profit clients — closely comparable in size, UK focus, and headless/CMS engineering capability.
• Studio 24: UK digital agency specialising in CMS strategy, implementation, and support (Contentful, WordPress, Drupal) for non-profits and enterprises — directly comparable service offering and customer profile to Anything's enterprise migration practice.
• NetConstruct: UK digital agency delivering CMS, web platform, and digital transformation services to enterprise and public sector clients — comparable to Anything in headless CMS engineering focus and enterprise target market.
• Redweb: Bournemouth-based digital agency offering web development, CMS, and digital experience services to UK enterprise and public sector — directly comparable in agency size, UK geography, and content platform delivery.
• Kyan: UK digital agency engineering websites, platforms, and CMS implementations for enterprise clients — similar scale and capability profile to Anything, with comparable enterprise CMS migration services.
• The Unit: London-based digital agency delivering CMS builds, web development, and digital transformation for enterprise and government clients — overlaps with Anything's Storyblok/Contentful implementation services and enterprise segment.

Broad incumbents

• TPXimpact: Larger UK-listed digital transformation group (formerly MMT Digital) covering CMS, web, data, and service design — offers overlapping headless CMS capability but as part of a broader portfolio serving public sector and large enterprise, similar to Anything's vertical mix.
• DEPT: Global digital agency with a dedicated content and commerce practice executing enterprise headless CMS, e-commerce, and digital experience work — competes with Anything for large multinational CMS migration mandates at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anything-agency
• Instagraminstagram.com/anything_agency
• Xx.com/anythingagency
• Facebookfacebook.com/anything.agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Anything Digital