Symmetri Marketing Group

What Symmetri Marketing Group does

Symmetri Marketing Group is a B2B brand interaction agency headquartered in Chicago, Illinois, founded in 2003. Operating as a private, for-profit company with 11-50 employees, the firm provides marketing services to business clients. Firmographic data classifies the company as a B2B brand interaction agency, suggesting a focus on brand-level engagement and marketing services for business audiences.

The firmographic record provides limited detail on Symmetri Marketing Group's specific service portfolio, pricing, or revenue. The bulk of the substantive input data pertains to Yes& Agency, a separate but evidently related B2B marketing services firm headquartered in Alexandria, Virginia, with additional offices in Atlanta, Chicago, and Tallahassee. Yes& Agency offers an integrated portfolio of professional services covering strategy and research, brand and creative, content and SEO, performance and paid media, account-based marketing, web/martech/analytics, and PR/communications, supported by a 'Yes& AI' toolset and Certified HubSpot Solutions Partner status. Whether Yes& Agency operates as a parent, subsidiary, sibling, or unrelated entity to Symmetri Marketing Group is not established in the source material.

Given the data discrepancy, Symmetri Marketing Group's specific operating model — pricing, go-to-market motion, named clients, and revenue mechanics — cannot be reliably characterized beyond the B2B brand interaction agency designation. Any detailed conclusions about the firm's commercial footprint, customer roster, or growth metrics would require primary-source data attributed directly to Symmetri Marketing Group rather than to Yes& Agency.

Name

Symmetri Marketing Group

Website

https://symmetrimarketing.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Symmetri Marketing Group is a private B2B brand interaction agency headquartered in Chicago, founded in 2003, with 11-50 employees serving business clients.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B marketing services
• Brand interaction agency
• Account-based marketing
• Marketing strategy consulting
• Creative content services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Marketing Services: Full-service marketing services including strategy, creative, digital, media, web, and performance. Revenue generated through project-based engagements and ongoing retainer relationships with B2B organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Symmetri Marketing Group is a B2B brand interaction agency operating through the Yes& Agency brand, providing full-service marketing capabilities including strategy, creative, content, media, paid performance, account-based marketing, web/martech, PR/communications, and AI-powered marketing services. The agency serves mid-market to enterprise B2B organizations across technology, healthcare, financial services, industrial manufacturing, education, and nonprofit verticals, with engagements structured as project-based work or integrated retainer programs.

Product overview

Yes& Agency is a full-service B2B marketing agency offering an integrated portfolio of professional services rather than a software product. The core offerings include Strategy & Research, Brand & Creative, Content & SEO, Performance & Paid Media, Account-Based Marketing, Web/Martech & Analytics, and PR & Communications. These services are designed to work in an integrated manner where strategy, creative, media, and performance operate as one unified team from roadmap to activation. Additionally, the agency offers Yes& AI capabilities for AI-powered B2B marketing content creation and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Research
• Brand & Creative
• Content & SEO
• Performance & Paid Media
• Account-Based Marketing
• Web, Martech & Analytics
• PR & Communications
• Yes& AI
• Events & Marketing Services

Quantifiable outcome

• Scorecards connecting activity to pipeline, revenue, and learning
• +1 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationCertified HubSpot Solutions Partner bringing both creative capabilities and marketing technology expertise to B2B marketing programs. Enables the agency to deliver integrated solutions on the HubSpot platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ogilvy: Global holding-company agency network with a dedicated B2B practice. Competes on enterprise pitches with the scale and cross-geography reach that a mid-sized specialist cannot match.
• Edelman: Global communications firm with strong B2B and technology practice. Comparable on the PR & Communications service line and enterprise brand work.
• Merkle: Data-driven performance and experience agency under dentsu. Overlaps on the Performance & Paid Media, martech, and analytics components of the offering.

Direct peers

• Velocity Partners: B2B marketing agency focused exclusively on technology and SaaS clients. Comparable target buyer profile and integrated content/demand-gen motion.
• Stein IAS: Long-standing B2B marketing agency with deep expertise in complex, considered-purchase categories (healthcare, industrial, technology). Competes head-to-head on integrated B2B campaigns.
• gyro: Global B2B creative and content agency serving enterprise technology and industrial clients. Most direct competitor on integrated strategy/creative/media for B2B brands.
• W2O Group: Healthcare- and technology-focused marketing and communications firm. Closely comparable on healthcare technology, life sciences, and complex B2B positioning work.
• Tilt Metrics: B2B marketing agency with strong HubSpot Solutions Partner positioning. Direct overlap on HubSpot-driven mid-market and enterprise B2B engagements.
• Doremus & Company: B2B-focused brand and communications agency under Omnicom. Comparable on enterprise storytelling, content, and integrated programs for technology and industrial clients.

Emerging players

• Brafton: Content marketing agency with a HubSpot Solutions Partner designation. Adjacent competitor on the Content & SEO service line and on HubSpot-led mid-market engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/symmetri
• Facebookfacebook.com/SymmetriMarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Symmetri Marketing Group