Sparrow SMS
Sparrow SMS is Nepal's leading cloud-based enterprise messaging platform, providing bulk SMS, WhatsApp Business API, Viber, and voice broadcasting to 7,000+ banks, government agencies, and businesses via direct connectivity to both NTC and Ncell telecom networks.
- Company typePrivate
- Founded2010
- HeadquartersNepalganj, Nepal
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sparrow SMS does
Sparrow SMS is Nepal's leading enterprise messaging platform, operated by Janaki Technology Pvt. Ltd. and founded in 2010. The company provides a cloud-based bulk SMS platform with direct connectivity to Nepal's two mobile network operators — NTC (Nepal Telecom) and Ncell — enabling 99% message delivery across the entire domestic mobile base spanning all 77 districts. In 2023 the company rebranded from 'Power of Text' to 'Enterprise Messaging Platform' and has steadily expanded its product surface beyond SMS to include WhatsApp Business API (under Meta Tech Provider status, launched December 2025), Viber Business Messaging, voice broadcasting, missed-call marketing, SMS shortcodes (including the 35001 SEE/NEB exam result service operated in partnership with NEB), and a Python SDK-based SMS Gateway API.
The underlying platform is a multi-channel messaging hub with two primary delivery mechanisms: a self-serve web portal for SMB and individual users (web2.sparrowsms.com) and a REST API for automated, system-triggered messaging used by banks, ERP systems, HIS/LIS platforms, and CRMs (pre-built integrations include Salesforce, HubSpot, Zoho, Odoo, ConnectIPS). The company reports 350+ million SMS processed annually, 7,000+ enterprise customers, and 99.9% platform uptime. Customer concentration spans regulated and consumer verticals: Home Ministry of Nepal, Nepal Electricity Authority, Nepal Clearing House (NCHL), Khalti, Himalayan Bank, Machhapuchhre Bank, Daraz, Bottlers Nepal (Coca-Cola), UNICEF Nepal, and Royal Enfield Nepal.
Sparrow SMS operates a hybrid revenue model combining usage-based SMS credit sales (volume-tiered, no expiry for direct customers), custom enterprise subscription packages with SLA guarantees and dedicated account management, a reseller/white-label program serving 10,000+ partner-led businesses, a referral/affiliate commission program, and per-transaction exam result services (Rs 5 + tax/SMS via shortcode 35001) with revenue shared across telecom operators and NEB. The company is bootstrapped — no institutional or venture funding is disclosed — and remains founder-led under CEO Amit Agrawal, CTO Dhruba Adhikari, and Managing Director Arvind Sah.
Sparrow SMS firmographics
Firmographics- Name
- Sparrow SMS
- Legal name
- Janaki Technology Pvt. Ltd.
- Website
- https://sparrowsms.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sparrow SMS is Nepal's leading cloud-based enterprise messaging platform, providing bulk SMS, WhatsApp Business API, Viber, and voice broadcasting to 7,000+ banks, government agencies, and businesses via direct connectivity to both NTC and Ncell telecom networks.
- Ownership category
- akta.pro rank
Sparrow SMS industry classification
Industry- Product category
- Enterprise Messaging Platform
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industries
- SMS & Mobile Direct Marketing Services (BPAFAKAI), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where Sparrow SMS is headquartered
LocationHeadquarters
- HQ city
- Nepalganj
- HQ country
- Nepal
- HQ region
- Asia
Offices1 record
Markets served
Sparrow SMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- SMS Credit Sales: Usage-based model where customers purchase SMS credits at volume-based rates. Pricing decreases per message as volume increases. Credits do not expire for direct customers. Reseller accounts get unlimited validity.
- Enterprise Subscription Packages: Custom enterprise packages for banks, government agencies, and large organizations with dedicated account management, SLA guarantees, and 24/7 priority support. Volume-based pricing with custom credit validity periods.
- Reseller Program: Partners purchase SMS credits at competitive wholesale rates and resell under their own branding at preferred pricing. White-label option available with additional cost.
- Referral Commissions: Commission-based revenue for referring new customers to the platform. Earned per successful sign-up or purchase through referral network.
- Exam Results Service: SMS-based service for checking SEE and NEB exam results via shortcode 35001. Each SMS costs Rs 5 plus taxes. Revenue shared with telecom operators, NEB, and other stakeholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Starter plan for individuals and small businesses with volume-based SMS pricing |
| Usage-based | Pay-as-you-go | Growth plan for growing businesses and NGOs with personalized messaging |
| Usage-based | Pay-as-you-go | Business plan for established brands and agencies with custom sender IDs |
| Usage-based | Multi-year contract | Enterprise plan for banks, government, and large organizations with dedicated account management |
| Unit Pricing | Pay-as-you-go | SEE Result SMS service at Rs 5 per SMS |
| Usage-based | Pay-as-you-go | Reseller program with volume-based wholesale pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Sparrow SMS product offering
Product offeringCore offering
Sparrow SMS operates a cloud-based multi-channel messaging platform delivering SMS, WhatsApp Business, Viber business messaging, voice broadcasting, and missed-call marketing services to enterprises, financial institutions, government bodies, and small businesses across Nepal. The platform is directly interconnected with Nepal's two main telecom operators, NTC and Ncell, enabling mass promotional, transactional (OTP and alert), two-way conversational, and chatbot-driven messaging through a unified web portal and REST-based gateway API.
Product overview
Sparrow SMS, operated by Janaki Technology Pvt. Ltd., is Nepal's leading enterprise messaging platform founded in 2010. The platform operates as a unified multi-channel communication hub with SMS as the core product, supplemented by WhatsApp Business API, Viber Business Messaging, and Voice Broadcasting channels. The product architecture centers on two primary delivery mechanisms: a web-based bulk messaging portal for manual campaigns and an SMS Gateway API for automated, system-triggered messaging. Additional capabilities include SMS Shortcodes for result checking and voting services, Custom SMS Applications for tailored solutions, and a Reseller/Referral program. The portfolio serves over 7,000 enterprises across 77 districts of Nepal with 350+ million SMS processed annually, covering industries including banking, healthcare, education, e-commerce, hospitality, government, logistics, and travel. The 2025 WhatsApp Business API launch expanded the platform from SMS-only to a true omnichannel enterprise messaging solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk SMS Service Cloud-based bulk SMS service for sending high-volume promotional, transactional, OTP, and notification messages across Nepal via direct NTC and Ncell routes; used by enterprises, banks, government agencies, and SMBs.
- SMS Gateway API REST-based API for developers to programmatically send and receive SMS, enabling OTP delivery, two-way messaging, and integration with internal applications, CRMs, and ERP systems; targets enterprise developers and SaaS providers in Nepal.
- WhatsApp Business API Official WhatsApp Business messaging solution offering broadcast messaging, AI-powered chatbots, no-code chat flow builder, multi-agent shared inbox, and transactional templates for businesses to engage customers on WhatsApp.
- Viber Business Messaging Bulk Viber messaging service for promotional and transactional campaigns targeted at Nepali Viber users, including branded messages and click-through call-to-action buttons.
- Voice Broadcasting Automated outbound voice broadcast service for mass voice messaging, IVR notifications, alerts, and reminders, with support for 900+ free minutes on enterprise plans; used by enterprises for large-scale voice campaigns.
- Missed Call Marketing Toll-free missed-call number service that lets prospects register interest with a free missed call, after which businesses receive the lead data and can follow up via SMS; targets SMB lead-generation use cases.
- SMS Shortcodes Service Provision and management of short-code numbers (e.g., 4-digit codes) for high-throughput inbound SMS such as voting, contests, opt-ins, keyword campaigns, and subscription services; used by brands, TV shows, and media operators.
- SMS Voting Service Interactive SMS voting platform for TV shows, reality programs, audience polls, and contests that enables real-time tallying and display of votes sent via SMS to shortcodes.
- Custom SMS Application Development Bespoke SMS-based application development service for organizations requiring custom workflows, integrations, or result-check services (e.g., SEE/NEB exam result lookup via SMS).
- International SMS Outbound SMS delivery to international destinations beyond Nepal, enabling Nepali enterprises to reach customers and partners abroad through Sparrow's gateway connectivity.
Quantifiable outcome
- 99% SMS delivery rate to NTC and Ncell numbers
- +4 more outcomes
Companies that use Sparrow SMS
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles2 records
Sparrow SMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
Sparrow SMS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, strategic and minor.
- MetacoreSparrow SMS is officially recognized as a Meta Tech Provider, enabling the launch of WhatsApp Business Messaging Platform in Nepal. This partnership allows Sparrow SMS to offer WhatsApp Business API services including blue tick verification, bulk broadcasts, and multi-agent live chat.
- Nepal Telecom (NTC)coreDirect connectivity partnership ensuring SMS delivery to all NTC mobile numbers across Nepal with 99% delivery rate. Core infrastructure partnership for message routing.
- NcellcoreDirect connectivity partnership ensuring SMS delivery to all Ncell mobile numbers across Nepal with 99% delivery rate. Core infrastructure partnership for message routing.
- National Examination Board (NEB)strategicPartnership for distributing SEE and NEB exam results via SMS shortcode 35001. Students can check results by sending SMS with their symbol number.
- Googleminor2015: Created SMS-based emergency portal enabled via Google Person Finder to assist with earthquake relief efforts.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Sparrow SMS competitors and assessment
Company assessmentDirect peers
- MSG91: India-based bulk SMS and CPaaS platform offering SMS gateway API, WhatsApp Business API, voice, and email — a direct regional comparable to Sparrow SMS in product breadth and SMB/enterprise target customers.
- Karix Mobile (Tanla Platforms): India-based enterprise messaging and CPaaS provider with deep carrier interconnects and WhatsApp/voice offerings; comparable to Sparrow SMS in its reliance on direct operator relationships and multi-vertical enterprise client base.
- Route Mobile (now part of Tanla Platforms): Global CPaaS aggregator with strong emerging-market presence in messaging, WhatsApp Business API and voice; comparable to Sparrow SMS as a multi-channel messaging aggregator serving enterprise and government clients.
- Plivo: Cloud communications platform offering SMS APIs, voice and WhatsApp Business API to enterprises and developers; comparable as a smaller direct CPaaS peer competing in similar enterprise messaging channels.
- ClickSend: Australia-headquartered multi-channel business messaging platform (SMS, email, voice, WhatsApp) targeting SMBs and enterprises via self-serve; comparable to Sparrow SMS's self-serve SMB bulk SMS motion.
Emerging players
- Gupshup: India-based conversational messaging and CPaaS platform with strong AI chatbot focus; comparable to Sparrow SMS on WhatsApp Business API and chatbot capabilities for enterprise customer engagement.
Broad incumbents
- Infobip: Global CPaaS leader offering SMS, WhatsApp Business API, RCS, voice and email across 190+ countries; comparable as a broader incumbent operating in the same messaging channels Sparrow serves.
- MessageBird (now Bird): Amsterdam-headquartered omnichannel CPaaS platform offering SMS, WhatsApp, voice and email globally; comparable to Sparrow SMS as a broader incumbent in the same messaging channel categories.
- Twilio: Global CPaaS leader with deep SMS, WhatsApp Business API and developer-focused messaging APIs; comparable as a broader incumbent whose API-first approach mirrors Sparrow's SMS Gateway API offering.
Regional players
- Aakash SMS: Nepal-based bulk SMS service provider offering SMS gateway, bulk SMS and reseller programs — the most direct geographic peer to Sparrow SMS in the Nepali market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sparrow SMS social profiles
Digital presenceSparrow SMS compliance and trust
Trust signalCompliance1 record
Sparrow SMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sparrow SMS leadership team
Management profileNumber of profiles
Profiles3 records
Sparrow SMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sparrow SMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sparrow SMS
What does Sparrow SMS do?
Sparrow SMS operates a cloud-based multi-channel messaging platform delivering SMS, WhatsApp Business, Viber business messaging, voice broadcasting, and missed-call marketing services to enterprises, financial institutions, government bodies, and small businesses across Nepal. The platform is directly interconnected with Nepal's two main telecom operators, NTC and Ncell, enabling mass promotional, transactional (OTP and alert), two-way conversational, and chatbot-driven messaging through a unified web portal and REST-based gateway API.
Is Sparrow SMS a public or private company?
Sparrow SMS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sparrow SMS founded?
Sparrow SMS was founded in 2010. It employs 11 to 50 people.
Where is Sparrow SMS based?
Sparrow SMS is headquartered in Nepalganj, Nepal, in the Asia region.
How does Sparrow SMS make money?
Five revenue lines are on record. SMS Credit Sales are the primary driver. The others are enterprise Subscription Packages, reseller Program, referral Commissions and exam Results Service.
Who are Sparrow SMS's main competitors?
Direct peers on record are MSG91, Karix Mobile (Tanla Platforms), Route Mobile (now part of Tanla Platforms), Plivo and ClickSend. Gupshup is listed as an emerging player. Broad incumbents are Infobip, MessageBird (now Bird) and Twilio. Aakash SMS is listed as a regional player.
Does Sparrow SMS have an API?
Yes. Sparrow SMS API enables developers to integrate automated bulk SMS messaging into business systems. It supports sending promotional, transactional, and informational SMS based on specific triggers and system events. The API connects directly to Sparrow SMS's bulk SMS platform, allowing banks, colleges, schools, software companies, and other organizations to send automated messages like order confirmations, alerts, and system notifications. The API can be integrated with Hospital Information Systems (HIS), Laboratory Information Systems (LIS), ERP systems, POS systems, college management systems, and CRMs. Developers can trigger individual or bulk SMS directly from their existing software systems. Developer documentation is at docs.sparrowsms.com.
What industry is Sparrow SMS in?
Sparrow SMS's product category is Enterprise Messaging Platform. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAFAKAI, SMS & Mobile Direct Marketing Services. Its NAICS code is 5171 and its SIC code is 4899.