ClickSend
ClickSend is a cloud-based business messaging platform offering SMS, MMS, and Rich Messaging services to over 90,000 customers across 190+ countries. It serves SMBs and enterprises via dashboard, REST API, and 100+ integrations, and operates as a subsidiary of Sweden's Sinch Group.
- Company typePrivate
- Founded2013
- HeadquartersPerth, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ClickSend does
ClickSend is a cloud-based business communications platform that provides SMS, MMS, and Rich Messaging services to over 90,000 customers across 190+ countries. Founded in 2013 in Perth, Western Australia by Matt Larner, the company has grown to 100+ employees across offices in Australia, the United States, the United Kingdom, and the Philippines, and now operates as a wholly-owned subsidiary of Sweden's Sinch Group following acquisitions by MessageMedia in 2019 and Sinch in 2022.
The platform's core technology stack is built around a cloud SMS and MMS gateway with direct carrier routing through 232+ carrier connections, supporting 99.95% uptime SLA and processing messages via web dashboard, REST API, and 100+ third-party integrations. Core products include Business SMS, Business MMS (up to 1,600 characters with images and audio), Rich Messaging (early access to RCS, Facebook Messenger, and WhatsApp Business), and AI Messaging for automated conversations. Supporting tools include an Automation Builder, Smart Senders for compliant global routing, dedicated numbers, and SDKs in seven programming languages. Legacy products (Voice, Fax, Email, Post/Letters) have been retired or are no longer sold to new customers, with the company focusing on SMS-centric messaging.
The business model is predominantly usage-based pay-as-you-go, with customers purchasing message credits at tiered volume discounts (Boost at $20, Growth at $500, Scale at $3,000, Enterprise at $10,000 with up to 21% savings). Additional revenue comes from monthly fees for dedicated numbers, enterprise custom pricing, and an affiliate program paying up to 20% commission for 24 months. The go-to-market combines product-led self-service (free trial, no credit card required) with API-first developer outreach, an Agency Partner program for marketing agencies and MSPs, and a SaaS/Tech Partner program for embedded use. Customer segments span retail, healthcare, finance, real estate, education, government, and developers/SaaS platforms, with named logos including PepsiCo, NYU, Re/Max, F45, SpecSavers, and Denton County.
ClickSend firmographics
Firmographics- Name
- ClickSend
- Legal name
- ClickSend Pty Ltd
- Website
- https://clicksend.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ClickSend is a cloud-based business messaging platform offering SMS, MMS, and Rich Messaging services to over 90,000 customers across 190+ countries. It serves SMBs and enterprises via dashboard, REST API, and 100+ integrations, and operates as a subsidiary of Sweden's Sinch Group.
- Ownership category
- akta.pro rank
ClickSend industry classification
Industry- Product category
- Cloud Communications Platform as a Service (CPaaS) / Business SMS Messaging
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- General Web Portals & Start Pages (BPAMAAAA)
- akta.pro secondary industry
- Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)
Keywords
Where ClickSend is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
ClickSend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- SMS/MMS Credit Purchases: Pay-as-you-go model where customers purchase credits in top-up amounts. Volume-based pricing with discounts for higher volume purchases. SMS and MMS messages are charged per unit sent.
- Dedicated Numbers: Monthly fees for dedicated phone numbers including shortcodes for business messaging
- Affiliate Program: Commission-based revenue share (up to 20%) for affiliates who refer customers, paid monthly for 24 months
- Enterprise Volume Pricing: Custom pricing for high-volume senders (Enterprise tier starting at $10,000 top-up with 21% savings)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Boost tier for small businesses - $20 top-up |
| Usage-based | Pay-as-you-go | Growth tier for growing SMS efforts - $500 top-up with 7% savings |
| Usage-based | Pay-as-you-go | Scale tier for regular high-volume sending - $3,000 top-up with 14% savings |
| Usage-based | Pay-as-you-go | Enterprise tier for large-scale sending - $10,000 top-up with 21% savings |
| Usage-based | Pay-as-you-go | Bulk/Vustom pricing for big senders |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
ClickSend product offering
Product offeringCore offering
ClickSend is a cloud-based business communications platform that lets companies send and receive SMS, MMS, and Rich Messaging (RCS, Facebook Messenger, WhatsApp Business) globally via a web dashboard, REST API, or 100+ pre-built integrations. It serves 90,000+ customers across 190+ countries using 232+ direct carrier routes and a 99.95% uptime SLA, with pay-as-you-go pricing and no subscription required.
Product overview
ClickSend is a cloud-based business communications platform offering SMS, MMS, and Rich Messaging services. The core product portfolio consists of Business SMS and MMS messaging via a unified dashboard or REST API, supplemented by AI Messaging for automated conversations. Additional capabilities include Mass Texting for bulk campaigns, Email-to-SMS gateway, and Rich Messaging with RCS, Facebook Messenger, and WhatsApp Business channels. The platform supports 232+ direct carrier connections across 190+ countries with 99.95% uptime SLA. The company has retired legacy services including Voice, Fax, Email, and Post/Letter delivery for new customers, focusing exclusively on SMS-based communications. Access is via the ClickSend Dashboard, programmatic SMS API with SDKs in 7 languages, or integrations with 100+ third-party applications through the ClickSend marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Business SMS Core SMS messaging service that lets businesses send, receive, and track text messages worldwide via the ClickSend dashboard or REST API, supporting SMS marketing, broadcasts, alerts, and notifications.
- SMS API
- Mass Texting (Bulk SMS) High-volume bulk SMS service that lets businesses send mass text campaigns to large contact lists, with scheduling, segmentation, and performance tracking capabilities.
- Email to SMS Gateway service that converts incoming emails into SMS messages, enabling users to send SMS directly from email clients such as Outlook.
- SMS Marketing Software Marketing automation software for running SMS campaigns, including contact segmentation, campaign scheduling, and performance tracking.
- Business MMS Multimedia messaging service that lets businesses send messages containing images and audio, supporting up to 1,600 characters for extended MMS content.
- Rich Messaging Advanced messaging service that combines RCS (Rich Communication Services), Facebook Messenger, and WhatsApp Business to enable rich multimedia experiences and real-time conversations.
- AI Messaging
- ClickSend Dashboard Web-based dashboard for managing all ClickSend messaging services, campaigns, contacts, and API credentials, with features for scheduling, segmentation, and analytics.
Quantifiable outcome
- 99% patient response rate for healthcare provider using post-procedure SMS
- +2 more outcomes
Companies that use ClickSend
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
ClickSend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature6 records
ClickSend partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- Sinch GroupcoreClickSend was acquired by MessageMedia in 2019, and together joined the Sinch Group in 2022. Sinch is the Customer Communications Cloud serving over 150,000 businesses. ClickSend operates as part of the Sinch family with shared infrastructure, security, and compliance standards.
- MessageMediacoreMessageMedia acquired ClickSend in 2019 and together they joined Sinch Group in 2022. ClickSend collaborates closely with the MessageMedia team in Melbourne.
- ZapiermajorIntegration partner allowing users to connect ClickSend with 5,000+ apps through Zapier's automation platform.
- ShopifymajorE-commerce integration allowing Shopify merchants to send SMS notifications, cart recovery, and marketing campaigns.
- SalesforcemajorCRM integration enabling Salesforce users to incorporate SMS messaging into their customer workflows.
- SlackmajorIntegration allowing Slack users to send SMS directly through Slack channels.
- ZohomajorCRM integration with Zoho suite of business applications.
- WordPressmajorWordPress plugin integration for SMS capabilities on WordPress sites.
- GooglemajorIntegration with Google services for business communications.
- MarketomajorMarketing automation integration with Marketo's platform.
- MagentomajorE-commerce platform integration for Magento merchants.
- ActiveCampaignmajorMarketing automation integration with ActiveCampaign platform.
- OutlookmajorMicrosoft Outlook integration for SMS from email workflow.
- Amazon Web Services (AWS)coreInfrastructure provider. ClickSend hosts data on AWS infrastructure which is accredited with ISO 27001, HIPAA and SOC2 compliance standards.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ClickSend competitors and assessment
Company assessmentBroad incumbents
- Vonage (Ericsson): Now part of Ericsson, Vonage offers a CPaaS portfolio including SMS APIs, messaging, and communications APIs. Competitor in enterprise messaging with broader telecom-grade capabilities than ClickSend.
- Sinch AB: ClickSend's parent company and a broader CPaaS incumbent serving 150,000+ businesses. Sinch competes with ClickSend in overlapping messaging segments via its other brands (MessageMedia, MessengerPeople, ACL Mobile) and could subsume ClickSend's offerings.
Direct peers
- SimpleTexting: SMB-focused SMS marketing platform offering mass texting, two-way conversations, and campaign automation. Direct competitor in the SMB mass-texting segment where ClickSend competes via its bulk SMS product.
- MessageBird (Bird): Amsterdam-based CPaaS offering SMS, WhatsApp, voice, and omnichannel APIs with strong European and SMB presence. Directly competes with ClickSend in cloud messaging APIs and SMB self-service onboarding.
- Plivo: Cloud communications platform providing SMS, voice, and WhatsApp APIs for developers and enterprises. Plivo competes head-to-head with ClickSend on developer-friendly messaging APIs and carrier-grade delivery.
- Telnyx: Cloud communications provider offering messaging, voice, and SIP trunking with private global network. Direct competitor in API-first SMS with emphasis on developer experience and global coverage.
- Bandwidth: US-based CPaaS provider operating its own carrier network for messaging and voice. Bandwidth competes with ClickSend on direct-carrier messaging routes and 10DLC-compliant enterprise communications.
- Twilio: The dominant CPaaS provider offering SMS, MMS, voice, and messaging APIs globally. Twilio is the most direct competitor to ClickSend across API-first messaging, with overlapping SDKs, carrier relationships, and customer segments.
- MessageMedia: Australia-based business SMS provider, ClickSend's sister brand within Sinch Group. Closely collaborates with ClickSend and overlaps heavily in SMB transactional and marketing SMS for APAC markets.
Others
- Mailgun: Transactional email API provider, also a Sinch-owned brand. Mailgun is the platform ClickSend directs former email customers to, representing both a related service and a sibling brand within Sinch Group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ClickSend social profiles
Digital presenceClickSend compliance and trust
Trust signalCompliance3 records
ClickSend financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickSend leadership team
Management profileNumber of profiles
Profiles4 records
ClickSend subsidiaries and ownership
Company hierarchySubsidiaries1 record
ClickSend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickSend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickSend
What does ClickSend do?
ClickSend is a cloud-based business communications platform that lets companies send and receive SMS, MMS, and Rich Messaging (RCS, Facebook Messenger, WhatsApp Business) globally via a web dashboard, REST API, or 100+ pre-built integrations. It serves 90,000+ customers across 190+ countries using 232+ direct carrier routes and a 99.95% uptime SLA, with pay-as-you-go pricing and no subscription required.
Is ClickSend a public or private company?
ClickSend is a private company. It is classified as corporate owned and is currently operating.
When was ClickSend founded?
ClickSend was founded in 2013. It employs 101 to 250 people.
Where is ClickSend based?
ClickSend is headquartered in Perth, Australia, in the Oceania region.
How does ClickSend make money?
Four revenue lines are on record. SMS/MMS Credit Purchases are the primary driver. The others are dedicated Numbers, affiliate Program and enterprise Volume Pricing.
Who are ClickSend's main competitors?
Broad incumbents on record are Vonage (Ericsson) and Sinch AB. Direct peers are SimpleTexting, MessageBird (Bird), Plivo, Telnyx, Bandwidth, Twilio and MessageMedia. Mailgun is listed as an others.
Does ClickSend have an API?
Yes. ClickSend provides a REST API for sending and receiving SMS and MMS messages programmatically. The API supports HTTP Basic Authentication using username and API key credentials. Developers can send single or multiple messages, schedule messages, and manage campaigns through the API. The SMS API can send up to 1,600 characters per MMS message and supports various parameters including source, recipient, body, and schedule timestamps. Developer documentation is at developers.clicksend.com.
What industry is ClickSend in?
ClickSend's product category is Cloud Communications Platform as a Service (CPaaS) / Business SMS Messaging. Its primary akta.pro industry code is BPAMAAAA, General Web Portals & Start Pages, with a secondary code of HDABAAAL, Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions). Its NAICS code is 51821 and its SIC code is 7372.