Dealerweb
Dealerweb is a UK-based automotive dealer software provider offering dealer management and integrated dealership solutions, serving UK and US dealerships following the 2021 acquisitions of Reef Business Systems and Quik.
- Company typePrivate
- Founded2003
- HeadquartersExeter, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dealerweb does
Dealerweb is a UK-headquartered software provider founded in 2003 and based in Exeter, focused on the automotive dealership sector. Its core offering centres on dealer management software and integrated dealership solutions, originally positioned as a cloud-based inquiry management system for retailers and manufacturers and evolved through the 2021 acquisitions of UK-based Reef Business Systems and US-based Quik, both of which were retained as brand-continued subsidiaries within the group.
The combined product set covers dealer operations spanning inquiry handling, dealer management, and integrated dealership workflows. Reef contributes dealer management software capabilities to UK dealerships, while Quik extends equivalent integrated dealership solutions into the US market, giving Dealerweb a cross-Atlantic footprint in automotive dealer software. Technical depth is described at a platform level (dealer management and integrated solutions) with no disclosed proprietary features, APIs, or AI components in the available data.
The business model is a private B2B vertical SaaS play targeting automotive dealerships, with no public pricing, ARR, or revenue disclosures. The firm employs 11-50 staff, and leadership comprises Managing Director Dan Cleaves alongside management-team addition Jamie Pearson, who joined around the 2021 acquisition activity. Distribution, marketing channels, and customer concentration are not disclosed in the source data, limiting revenue-mechanic visibility.
Dealerweb firmographics
Firmographics- Name
- Dealerweb
- Website
- https://dealerweb.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dealerweb is a UK-based automotive dealer software provider offering dealer management and integrated dealership solutions, serving UK and US dealerships following the 2021 acquisitions of Reef Business Systems and Quik.
- Ownership category
- akta.pro rank
Dealerweb industry classification
Industry- Product category
- Dealer Management Software
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Dealerweb is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Dealerweb business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Dealerweb product offering
Product offeringCore offering
Dealerweb provides cloud-based inquiry management systems and dealer management software solutions that support automotive retailers and manufacturers. The company's offerings enable dealerships to manage operations and business processes through integrated software, with capabilities drawn from its acquired brands Reef Business Systems (UK) and Quik (US).
Differentiator
Problem solved
Functional benefit
Products and services
- Reef Business Systems (Dealer Management Software) Dealer management software (DMS) for automotive dealerships, providing core systems to run dealership business processes.
- Quik (Integrated Dealership Solutions) Integrated dealership solutions provider, delivering software that integrates dealership operations across functions for automotive dealerships in the US market.
- Cloud-based Inquiry Management System Cloud-based inquiry management system that supports retailers and manufacturers by managing customer and dealer inquiries within the automotive sector.
Companies that use Dealerweb
Customer profileSegments1 record
Ideal customer profiles1 record
Dealerweb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dealerweb partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CitNOW GroupcoreCitNOW Group acquired two automotive software providers, Reef Business Systems in the UK and Quik in the US, expanding its international presence and product reach. Jamie Pearson joined Dealerweb's management team as part of leadership changes associated with this acquisition activity.
- Reef Business SystemscoreReef Business Systems is a UK-based automotive software provider acquired by CitNOW Group. It provides dealer management software solutions to automotive dealerships.
- QuikcoreQuik is a US-based automotive software provider offering integrated dealership solutions, acquired by CitNOW Group to expand international presence and product reach.
Recent moves5 records
Expansion highlights4 records
Dealerweb competitors and assessment
Company assessmentDirect peers
- PBS Systems: Provider of dealer management software serving automotive, RV, marine, and powersports dealerships. Closely comparable vertical-DMS positioning to Dealerweb with similar target customer profile.
- Reynolds and Reynolds: Major automotive DMS and retail management system provider serving franchised dealers. Competes head-to-head with Dealerweb in dealership software, with deep retail automotive workflows as core focus.
- Dominion DMS: Cloud-based dealer management system for independent and franchised auto dealers. Direct competitor in DMS software with comparable cloud-native delivery model.
Broad incumbents
- Cox Automotive / Dealertrack: Broad automotive services portfolio including Dealertrack (DMS, F&I, CRM) and VinSolutions. Directly overlaps Dealerweb's dealer software offerings as part of a much larger suite serving dealers and OEMs.
- CDK Global: Largest provider of dealer management systems (DMS) and integrated technology solutions to automotive dealerships in North America. Directly comparable product category and customer base to Dealerweb, but at vastly greater scale.
Others
- CitNOW Group: UK-based provider of video and messaging solutions for automotive retailers; parent/sibling entity of Dealerweb within the same portfolio. Comparable automotive-dealer customer base and complementary product suite.
- RouteOne: Dealer F&I and credit-application platform connecting dealers with lenders. Adjacent ecosystem participant — overlaps with Dealerweb's dealer-facing software footprint but focused on finance workflows.
Emerging players
- AutoStar Solutions: Cloud-based DMS for independent and franchise dealers. Comparable vertical SaaS positioning to Dealerweb but smaller-scale and primarily North American.
- Frazer Computing: Provider of dealer management software primarily for buy-here-pay-here (BHPH) and independent used-car dealers. Comparable DMS functionality but focused on the independent/specialty dealer segment.
- The Ark Konstruct: UK dealer software provider offering CRM and inquiry management tools for automotive retailers. Closely aligned with Dealerweb's short-description focus on inquiry management for retailers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Dealerweb social profiles
Digital presenceDealerweb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dealerweb leadership team
Management profileNumber of profiles
Profiles2 records
Dealerweb subsidiaries and ownership
Company hierarchySubsidiaries2 records
Dealerweb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dealerweb M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dealerweb
What does Dealerweb do?
Dealerweb provides cloud-based inquiry management systems and dealer management software solutions that support automotive retailers and manufacturers. The company's offerings enable dealerships to manage operations and business processes through integrated software, with capabilities drawn from its acquired brands Reef Business Systems (UK) and Quik (US).
Is Dealerweb a public or private company?
Dealerweb is a private company. It is classified as corporate owned and is currently operating.
When was Dealerweb founded?
Dealerweb was founded in 2003. It employs 11 to 50 people.
Where is Dealerweb based?
Dealerweb is headquartered in Exeter, United Kingdom, in the Europe region.
Who are Dealerweb's main competitors?
Direct peers on record are PBS Systems, Reynolds and Reynolds and Dominion DMS. Broad incumbents are Cox Automotive / Dealertrack and CDK Global. Others are CitNOW Group and RouteOne. Emerging players are AutoStar Solutions, Frazer Computing and The Ark Konstruct.
Does Dealerweb have an API?
No public API is recorded for Dealerweb.
What industry is Dealerweb in?
Dealerweb's product category is Dealer Management Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization.