Dominion DMS
Dominion DMS provides VUE, a cloud-native dealer management system built on Microsoft Azure, to U.S. franchised automotive dealerships, covering Accounting, Sales/F&I, Parts, and Service workflows with certified OEM integrations and a $0 core pricing model.
- Company typePrivate
- Founded2021
- HeadquartersBoca Raton, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Dominion DMS does
Dominion DMS is a U.S. provider of cloud-native dealer management systems (DMS) for franchised automotive dealerships, operating as a division of Dominion Dealer Solutions (a subsidiary of Dominion Enterprises) headquartered in Norfolk, Virginia. The company offers VUE DMS, a unified platform built on Microsoft Azure that covers four core dealer workflows — Accounting, Sales/F&I, Parts, and Service — supplemented by a Collaborative Repair Order feature, real-time parts billing, AI-assisted vehicle posting, and certified OEM integrations with Toyota, Mazda, Hyundai, Genesis, Kia, and GM. Surrounding the core platform, Dominion sells VOX guided onboarding, VUE Net (a cloud-based business continuity / disaster recovery solution launched in October 2024), a Client Success Management service, and SecureVUE APIs that connect VUE to more than 50 third-party technology partners across F&I, payments, CRM, document management, and digital retailing.
The company's business model is anchored on a distinctive $0 core DMS subscription with $0 monthly support, $0 conversion and training, unlimited users, and no integration fees — a deliberate inversion of legacy DMS pricing norms — while monetization is layered through premium modules, larger dealer group contracts, business continuity, and integration services. GTM is enterprise field sales augmented by Client Success Managers, OEM partnership channels, state dealer association partnerships (e.g., KADA in October 2025), and integration partner referrals. The company reports serving more than 6,000 dealer partners and operates exclusively in the United States.
Dominion DMS recently transitioned leadership in October 2025, appointing Cliff Lavergne as President to succeed Sharon Kitzman. The company is private, does not disclose revenue or external funding, and competes in a market dominated by significantly larger incumbents (CDK Global, Reynolds & Reynolds, Dealertrack), positioning itself on cloud-native architecture, transparent pricing, and ease of use.
Dominion DMS firmographics
Firmographics- Name
- Dominion DMS
- Legal name
- Dominion Enterprises
- Website
- https://dominiondms.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dominion DMS provides VUE, a cloud-native dealer management system built on Microsoft Azure, to U.S. franchised automotive dealerships, covering Accounting, Sales/F&I, Parts, and Service workflows with certified OEM integrations and a $0 core pricing model.
- Ownership category
- akta.pro rank
Dominion DMS industry classification
Industry- Product category
- Dealer Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Document Management Systems (DMS) (HDAEAGAA)
Keywords
Where Dominion DMS is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dominion DMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- DMS Software Subscription: Cloud-native Dealer Management System subscription providing access to core modules (Accounting, Sales, Parts, Service) along with continuous software enhancements and cloud-based delivery.
- Integration Services: Encrypted integrations with third-party applications through SecureVUE certified APIs, allowing dealers to connect their preferred best-in-class apps.
- Support Services: Included at no extra charge: unlimited users, $0 core monthly support, $0 conversion and training, continuous software enhancements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core DMS - $0 initial and monthly fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Dominion DMS product offering
Product offeringCore offering
Dominion DMS provides VUE, a cloud-native dealer management system (DMS) built on Microsoft Azure and designed specifically for franchised automotive dealerships. The platform unifies Accounting, Sales/F&I, Parts, and Service department workflows with certified OEM integrations, real-time collaboration features, and a certified SecureVUE API ecosystem for third-party applications.
Product overview
Dominion DMS offers VUE, a cloud-native dealer management system (DMS) built on Microsoft Azure, designed for franchised automotive dealerships. The product is a unified platform with four core modules (Accounting, Sales/F&I, Parts, and Service) plus supporting modules including VOX Onboarding for seamless transitions, VUE Net for business continuity, and Client Success Management for ongoing support. VUE DMS provides features like Collaborative Repair Orders, Ultimate Search, Route Sheets, and AI-powered Vehicle Posting. The company emphasizes no integration fees, unlimited users, and unlimited data storage, positioning VUE as a cost-effective alternative to traditional DMS solutions.
Differentiator
Problem solved
Functional benefit
Brands
- VUE: Cloud-native dealer management system (DMS) built on Microsoft Azure, providing dealership management solutions including Accounting, Sales/F&I, Parts, and Service modules
- VUE Net
- VOX (VUE Onboarding eXperience)
- SecureVUE APIs
Products and services
- VUE DMS Cloud-native dealer management system built on Microsoft Azure, providing franchised automotive dealers with Accounting, Sales/F&I, Parts, and Service modules, plus features like Collaborative Repair Orders, Ultimate Search, Route Sheets, AI-powered Vehicle Posting, and continuous software enhancements.
- VUE Net Cloud-native business continuity solution providing dealerships with redundancy and disaster recovery capabilities to maintain operations during disruptions.
- VOX Onboarding Experience Guided onboarding process (VUE Onboarding eXperience) designed to make switching from a competing DMS provider to VUE seamless for franchised automotive dealers.
Quantifiable outcome
- MenuMetric dealers achieve 8% above national average in F&I profits
- +1 more outcomes
Companies that use Dominion DMS
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Dominion DMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability2 records
Feature8 records
Dominion DMS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Kentucky Automobile Dealers Association (KADA)coreDominion DMS partnered with KADA to deliver a business continuity solution for dealers. This partnership enables KADA member dealers to access VUE DMS cloud-native platform for operational continuity and disaster recovery capabilities.
- ProMaxcoreProMax is an industry-leading SaaS provider of fully integrated front-end solutions for auto dealers. Provides CRM/ILM, Desking, Inventory, Websites, Data Mining/Marketing, and Compliance solutions integrated with VUE DMS.
- MenuMetriccoreMenuMetric provides F&I management platform with dynamic presentation, eRating, eContracting, and eSignatures. Dealers using MenuMetric are 8% above national average in F&I profits. Full integration with VUE DMS.
- Oxlo SystemscoreOxlo Systems provides certified integration between VUE DMS and Hyundai/Genesis Dealer Communication System (DCS). Enables bi-directional data transmission for improved efficiency across sales, finance, accounting, parts, and service.
- Microsoft AzurecoreStrategic partnership with Microsoft for cloud infrastructure. VUE DMS is built on Microsoft Azure Cloud, leveraging advanced security measures, continuous enhancements, and Azure ecosystem capabilities.
- ProMax (Digital Retailing Partners)minorDigital retailing partners including Car Gurus, Car Now, CarsforSale, Credit Miner, Dealer Inspire, J.D. Power, Option Soft, and TheCRM provide tools that integrate seamlessly with VUE platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Dominion DMS competitors and assessment
Company assessmentBroad incumbents
- CDK Global: CDK Global is the largest U.S. franchised auto dealer DMS and integrated dealership technology provider, serving tens of thousands of dealers. It is the dominant incumbent Dominion DMS directly competes against with its VUE cloud-native platform.
Direct peers
- Reynolds & Reynolds: Reynolds & Reynolds is a long-standing DMS provider for franchised automotive dealers, offering dealership management software, forms, and integrated solutions. It is one of Dominion's principal competitors for franchise dealer contracts.
- Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, provides DMS, F&I, and dealer lending solutions to franchised dealers. President Cliff Lavergne previously led sales operations there, making it a directly comparable competitor to VUE DMS.
- DealerSocket: DealerSocket (now part of Solera) offers a franchised dealer DMS, CRM, and desking solutions. VP Arlene Clements previously held senior roles at DealerSocket, and the company competes head-to-head with VUE for franchise dealer accounts.
- Frazer DMS: Frazer DMS is an independent dealer management software provider for independent and franchise used-car dealers. Its similar subscription-based, dealer-centric model and focus on smaller dealer groups makes it a comparable niche peer to VUE.
- Auto/Mate (DealerSocket): Auto/Mate provides DMS software for franchised new-car dealers with a focus on ease of use and customer service. It is comparable to VUE on target customer (franchised dealers) and product breadth across accounting, F&I, parts, and service.
Emerging players
- Tekion: Tekion is a cloud-native automotive retail platform that competes with VUE DMS for next-generation franchised dealer wins. Its dealer-focused SaaS architecture makes it one of the most directly comparable emerging cloud-native rivals.
- AutoLoop: AutoLoop provides a dealership platform spanning CRM, marketing automation, and fixed ops solutions for franchised dealers. Its cloud-based dealer SaaS positioning and overlap with VUE's service retention focus makes it an adjacent emerging competitor.
Regional players
- PBS Systems: PBS Systems is a Canadian-based DMS provider serving franchised dealer groups with comparable accounting, sales, parts, and service modules. It is comparable on product scope but is primarily a regional player in Canada.
Others
- ProMax: ProMax is a SaaS provider of front-end dealership solutions (CRM, desking, inventory, websites, data mining) integrated with VUE DMS. As a leading integration partner it is thematically comparable as a dealer-focused SaaS provider in the same ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dominion DMS social profiles
Digital presenceDominion DMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dominion DMS leadership team
Management profileNumber of profiles
Profiles4 records
Dominion DMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dominion DMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dominion DMS
What does Dominion DMS do?
Dominion DMS provides VUE, a cloud-native dealer management system (DMS) built on Microsoft Azure and designed specifically for franchised automotive dealerships. The platform unifies Accounting, Sales/F&I, Parts, and Service department workflows with certified OEM integrations, real-time collaboration features, and a certified SecureVUE API ecosystem for third-party applications.
Is Dominion DMS a public or private company?
Dominion DMS is a private company. It is classified as corporate owned and is currently operating.
When was Dominion DMS founded?
Dominion DMS was founded in 2021. It employs 501 to 1,000 people.
Where is Dominion DMS based?
Dominion DMS is headquartered in Boca Raton, United States, in the North America region.
How does Dominion DMS make money?
Three revenue lines are on record. DMS Software Subscription is the primary driver. The others are integration Services and support Services.
Who are Dominion DMS's main competitors?
CDK Global is listed as a broad incumbent. Direct peers are Reynolds & Reynolds, Dealertrack (Cox Automotive), DealerSocket, Frazer DMS and Auto/Mate (DealerSocket). Emerging players are Tekion and AutoLoop. PBS Systems is listed as a regional player. ProMax is listed as an others.
Does Dominion DMS have an API?
No public API is recorded for Dominion DMS.
What industry is Dominion DMS in?
Dominion DMS's product category is Dealer Management Software. Its primary akta.pro industry code is HDAEAGAA, Document Management Systems (DMS). Its NAICS code is 5182 and its SIC code is 7370.