CitNOW Group
CitNOW Group provides software solutions for automotive retailers and OEMs, including video communications, CRM, enquiry management, marketing automation, and aftersales tools. The UK-headquartered company serves 11,000+ active dealerships, 19,500+ dealer installations, and 44 OEM partners across 82 countries.
- Company typePrivate
- Founded2008
- HeadquartersNewbury, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What CitNOW Group does
CitNOW Group is a UK-based provider of software solutions for the automotive retail sector, selling primarily to franchised and independent dealerships, dealer groups, and vehicle manufacturers (OEMs). The company originated in 2008 around app-based video communications and has since assembled a portfolio-plus-modules platform covering the full customer journey, including sales enquiry management, personalised video walkarounds, vehicle health checks, bodyshop assessments, multi-channel messaging, marketing automation, aftersales workflow management, and (as of June 2025) a proprietary automotive CRM.
The group's product architecture is built on Microsoft Azure and AWS with regionalised data hosting, integrating with Salesforce, Twilio, WhatsApp, DVLA, and dealer management systems such as Keyloop. Eleven acquired brands (Dealerweb, Web1on1, RTC, dealerdesk, Auto Imaging, AutoSLM, Quik, Reef, Vehicle Vision, Tootle, and Feasa) extend the platform geographically and functionally across the UK, Continental Europe, the US, and reseller markets in Asia-Pacific, the Middle East, and Africa. The current product suite combines generative AI (via OpenAI in CitNOW Conversations), computer vision (CitNOW Triage), predictive aftersales analytics, and messaging/chat automation, with enterprise-grade certifications including ISO 27001, TISAX, and Cyber Essentials Plus.
CitNOW Group is a privately held company owned by private equity firms Livingbridge (lead investor since July 2022) and Tenzing (investor since 2018). Revenue is generated through recurring SaaS subscriptions on annual billing cycles, supplemented by implementation, integration, and support services; pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and enterprise-oriented, with dedicated account managers serving large dealer groups and 44 OEM partners, direct sales in core markets, and an international reseller network elsewhere. As of the most recent reporting, the company operates from UK headquarters in Wokingham with offices in Stirling, Exeter, Hamburg, Munich, and Amsterdam, supports over 19,500 dealer installations in 82 countries, and holds 75% penetration of UK franchised dealerships.
CitNOW Group firmographics
Firmographics- Name
- CitNOW Group
- Legal name
- Zype TV Ltd (t/a CitNOW Group)
- Website
- https://citnowgroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CitNOW Group provides software solutions for automotive retailers and OEMs, including video communications, CRM, enquiry management, marketing automation, and aftersales tools. The UK-headquartered company serves 11,000+ active dealerships, 19,500+ dealer installations, and 44 OEM partners across 82 countries.
- Ownership category
- akta.pro rank
CitNOW Group industry classification
Industry- Product category
- Automotive Dealer Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where CitNOW Group is headquartered
LocationHeadquarters
- HQ city
- Newbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
CitNOW Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: SaaS-based software solutions provided to automotive dealerships and manufacturers across sales, aftersales, and customer engagement. Revenue generated through recurring subscription fees for access to the company's suite of digital tools including video, CRM, enquiry management, and workshop solutions.
- Implementation and Support Services: Professional services for onboarding, integration with existing dealer management systems, and ongoing technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise OEM Partnerships |
| Subscription | Annual | Dealership Subscription Tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
CitNOW Group product offering
Product offeringCore offering
CitNOW Group provides video, imaging, and conversational software solutions to automotive dealerships and OEMs, enabling personalized video communications between sales/service staff and customers throughout the vehicle purchase and ownership lifecycle. The platform also offers CRM, dealer management, and marketing automation tools, deployed across more than 19,500 dealerships in 82 countries.
Product overview
CitNOW Group is a platform-plus-modules architecture providing a comprehensive ecosystem of interconnected software solutions for automotive retail. The core CitNOW platform offers video, imaging, conversations, CRM, and marketing automation capabilities, supplemented by acquired brands including Dealerweb (enquiry/lead management), RTC (REALsales, REALinsights, REALstorage, REALevhc, REALaftersales), Web1on1 (multi-channel messaging), Dealerdesk (German CRM/contact centre), Quik (US dealer management), Auto Imaging, AutoSLM, Vehicle Vision, Reef, and Tootle (part exchange appraisal). Products span the full customer journey from initial sales enquiry through to aftersales, integrating with Salesforce, Microsoft Azure, AWS, Twilio, and other platforms. The group operates globally with presence in 82 countries and over 19,500 dealer installations.
Differentiator
Problem solved
Functional benefit
Brands
- CitNOW (including Video, Imaging and Conversations): App-based video and asset collection products including Sales, Workshop, Bodyshop, Imaging, Triage, Appraise, Conversations, and Insights for automotive retail.
- Dealerweb
- Dealerdesk
- Quik
- RTC (REALTime Communications)
- Web1on1
Products and services
- CitNOW
- AutoSLM
- Auto Imaging
- Dealerdesk
- Dealerweb
- Quik
- Reef
- RTC
- Vehicle Vision
- Web1on1
- Tootle
- Feasa
- CitNOW CRM
- CitNOW Marketing360
Quantifiable outcome
- Up to 48% reduction in days to sell for customers using 2025 solutions
- +3 more outcomes
Companies that use CitNOW Group
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
CitNOW Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability11 records
Feature8 records
CitNOW Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- SalesforcecorePartnership for Marketing360 platform development. CitNOW Group is a Salesforce partner with Feasa being the UK's leading dedicated Salesforce automotive software partner.
- KeyloopcoreStrategic partnership to broaden and extend long-term collaboration. All CitNOW Group businesses became part of the Keyloop international partner ecosystem, improving dealers' access to functionality and data integration.
- NFDA (National Franchised Dealers Association)minorAssociate membership providing access to UK franchised car and commercial vehicle retailers. Co-sponsorship of NFDA Driving Digital events.
- FeasacoreAcquisition of Feasa, the UK's leading dedicated Salesforce automotive software partner, to optimise software connections and Salesforce integration for automotive retailers.
- dealerdeskcoreAcquisition of dealerdesk, a German provider of enquiry management solutions and multichannel customer relations management hub. Helps synchronise dealership operations and improve CRM, time management systems and customer database accuracy.
- Auto ImagingcoreAcquisition of Auto Imaging, a leading provider of digital solutions for the UK motor industry. Offers products that help dealers capture, augment and aggregate vehicle listing assets including pro-grade vehicle imagery, stock web video, and automated quality control.
- Real Time Communications (RTC)coreAcquisition of RTC, an industry-leading supplier of integrated technologies that streamline sales and aftersales operations for automotive retailers. The acquisition expanded the product portfolio to include REALsales, REALinsights, REALstorage, REALevhc, and REALaftersales modules.
- Web1on1coreAcquisition of Web1on1, Europe's leading multi-channel messaging software platform. Provides live chat, WhatsApp and chatbot support for automotive dealership customer interactions.
- AutoSLMminorAcquisition of AutoSLM, a UK-based sales lead management provider that helps dealers improve sales conversion rates by optimising customer relationship management processes.
- TootleminorOnline part exchange vehicle appraisal tool using cap hpi for valuations with digital asset upload capabilities.
- Reef Business SystemsminorProvider of showroom and dealer management software, integrated into the UK portfolio.
- QuikminorPersonalised automotive video software platform provider based in the US.
- DealerwebcoreEnquiry and lead management tools for automotive retailers, integrated in December 2020. Dealerweb Showroom is a modular platform for managing customer enquiries, configuring vehicles, and administering finance applications.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
CitNOW Group competitors and assessment
Company assessmentDirect peers
- Tekion: Cloud-native, end-to-end automotive retail platform serving franchised dealers and OEMs across sales, service, CRM, and digital retailing. Closest modern direct competitor to CitNOW Group's integrated platform-plus-modules architecture.
- Keyloop: International automotive retail technology platform (formed from CDK International and other assets) providing DMS, CRM, and digital retail solutions. Both partner and competitor to CitNOW Group — sits upstream in the DMS layer that CitNOW integrates with.
- Pinewood.AI: UK-based automotive retail SaaS provider offering DMS, CRM, and aftersales tools to franchised dealers. Directly comparable in geography, vertical focus, and integrated product philosophy.
- DriveCentric: Customer Data and Experience Platform (CDXP) purpose-built for automotive retail, combining CRM, desking, equity mining, and marketing. Comparable to CitNOW's CRM and marketing automation modules targeting the same dealership buyer.
- AutoAlert: Automotive customer engagement and equity-mining platform focused on driving service and sales opportunities for dealerships. Comparable to CitNOW's predictive analytics and customer-engagement modules within the same automotive vertical.
Broad incumbents
- VinSolutions (Cox Automotive): Cox Automotive's flagship automotive CRM and marketing platform, sold into franchised dealers globally. Comparable product category to CitNOW's CRM and Marketing360, but bundled within Cox's much broader automotive portfolio.
- Dealertrack (Cox Automotive): Cox Automotive's DMS and dealer software platform in North America. Comparable to the DMS-adjacent layers of CitNOW's stack but delivered by a much larger incumbent with broader portfolio reach.
- CDK Global: Largest North American dealer management system provider, offering DMS, CRM, and digital retailing to franchised dealers. Comparable to CitNOW on CRM and digital workflow layers, but anchored in a much larger installed DMS base.
- Reynolds and Reynolds: Established US automotive DMS and retail software provider offering dealership management, CRM, and document solutions. Comparable to CitNOW on the integrated dealer-software layer, with deeper US footprint.
Regional players
- PBS Systems: Canadian-headquartered DMS and dealer software provider for automotive, RV, marine, and powersports retailers. Comparable to CitNOW's Dealerweb and Quik sub-brands on enquiry and dealer management, but primarily serves the North American market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CitNOW Group social profiles
Digital presenceCitNOW Group compliance and trust
Trust signalCompliance5 records
CitNOW Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
CitNOW Group leadership team
Management profileNumber of profiles
Profiles10 records
CitNOW Group subsidiaries and ownership
Company hierarchySubsidiaries11 records
CitNOW Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CitNOW Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CitNOW Group
What does CitNOW Group do?
CitNOW Group provides video, imaging, and conversational software solutions to automotive dealerships and OEMs, enabling personalized video communications between sales/service staff and customers throughout the vehicle purchase and ownership lifecycle. The platform also offers CRM, dealer management, and marketing automation tools, deployed across more than 19,500 dealerships in 82 countries.
Is CitNOW Group a public or private company?
CitNOW Group is a private company. It is classified as private equity controlled and is currently operating.
When was CitNOW Group founded?
CitNOW Group was founded in 2008. It employs 251 to 500 people.
Where is CitNOW Group based?
CitNOW Group is headquartered in Newbury, United Kingdom, in the Europe region.
How does CitNOW Group make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are implementation and Support Services.
Who are CitNOW Group's main competitors?
Direct peers on record are Tekion, Keyloop, Pinewood.AI, DriveCentric and AutoAlert. Broad incumbents are VinSolutions (Cox Automotive), Dealertrack (Cox Automotive), CDK Global and Reynolds and Reynolds. PBS Systems is listed as a regional player.
Does CitNOW Group have an API?
No public API is recorded for CitNOW Group.
What industry is CitNOW Group in?
CitNOW Group's product category is Automotive Dealer Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 5132.