Werbeweischer

What Werbeweischer does

Weischer (WerbeWeischer & Co. KG) is a third-generation family-owned media company headquartered in Hamburg, Germany, operating since 1954 as a multi-specialist advertising group across the DACH region. The company runs a network of specialized subsidiaries covering cinema advertising sales (Weischer.Cinema, including programmatic cinema booking and the SMB self-service platform Kinowerbung.de), out-of-home and digital out-of-home advertising (Weischer.OOH, with the proprietary W.OOH Attention Index covering 315,000+ locations), online advertising in premium cinematic environments (Weischer.Online), cinema pre-show automation (Weischer.Q, including WEISCHERplay and the interactive REDyPLAY gaming app), geo and research analytics (Weischer.Insights), social media agency services (Weischer.Connect), cross-media campaign orchestration (Elbberg Media), retail and commerce media (Weischer.Retail), white-label cinema websites serving 200+ operators (CINEWEB), live event cinema (LUF Kino), and film market research (SL Research, acquired 2020). A jointly controlled creative agency, The Ranch, was added in 2025 to power the Social Out of Home (SoOOH™) concept.

The company's technology stack combines data-driven attention modeling for OOH, AI-based campaign planning for DOOH, programmatic cinema booking (world-first launched in 2019), an AI-powered creative testing tool (OOHptimize!), and an integrated social-to-OOH orchestration platform (SoOOH™). It is the official German representative of the Cannes Lions Festival of Creativity and operates country-specific platforms in Germany, Austria, and Switzerland.

Weischer monetizes through advertising sales across its channels. Enterprise advertisers and media agencies are served via direct field sales teams organized by subsidiary, with quote-based negotiated pricing for multi-market campaigns. Small and medium enterprises are served through Kinowerbung.de's transparent online booking for regional cinema campaigns. Additional revenue streams include programmatic retail media campaign management (Weischer.Retail), live event ticketing and content licensing (LUF Kino), managed white-label digital services for cinema operators (CINEWEB), and professional services research fees (SL Research). Named customers span large brands such as Burger King, Otto, Douglas, Rügenwalder Mühle, Dolomiti Superski, Vattenfall, and Police NRW, across food and beverage, retail, beauty, travel, energy, government, and entertainment verticals.

Name

Werbeweischer

Legal name

Weischer.Media GmbH & Co. KG

Website

https://weischer.net

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Weischer is a third-generation family-owned Hamburg media company operating a multi-subsidiary advertising platform spanning cinema, out-of-home, online, retail, and social media across Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Advertising and Media Services

NAICS

Media Buying Agencies (54183), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Cinema advertising
• Out-of-home advertising
• Digital out-of-home
• Programmatic cinema
• Cross-media campaigns

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Cinema Advertising: Weischer.Cinema sells advertising on cinema screens across Germany, Austria, and Switzerland. This includes classic cinema screen advertising, programmatic cinema, ambient placements, cinema signage, and interactive pre-show experiences (REDyPLAY). As the leading cinema ad seller in the DACH region, it monetizes access to high-attention movie audiences.
2. Digital Out-of-Home (DOOH) Advertising: Weischer.OOH monetizes digital and classic OOH advertising surfaces, operating across more than 315,000 locations. Revenue is generated by selling ad space on digital billboards, transit displays, and other OOH formats with data-driven targeting capabilities.
3. Online Advertising: Weischer.Online places online ads within a cinematic premium advertising environment, offering brands a digital complement to cinema and OOH campaigns.
4. Live Event Cinema (LUF): LUF Kino brings live concerts, shows, and cultural events to cinemas across the German-speaking region via satellite broadcast, streaming, and exclusive content distribution. Revenue is generated through event ticketing and content licensing.
5. Cinema Website & Ticketing Services (CINEWEB): CINEWEB provides white-label websites and ticketing solutions to cinema operators, bundling their combined reach for advertiser marketing. CINEWEB GmbH charges cinema operators for full-service digital presence and bundles 200+ cinemas for advertiser access.
6. Market Research (SL Research): SL Research provides film and cinema market research services, including online panel studies, nationwide test screenings, focus groups, and innovative methods such as touchpoint studies. Revenue comes from research project fees charged to film studios, distributors, and entertainment clients.
7. Social Out of Home Integration (SoOOH™): Integrated social media + OOH advertising campaigns combining social platform targeting, creator networks, and physical OOH placements as a bundled offering, monetized as premium campaign packages.
8. Retail Media: Weischer.Retail offers retail media and commerce media solutions, connecting retail data with advertising channels for brand and trade marketing campaigns, monetized through programmatic campaign management fees.
9. General Terms & Conditions Services: Various subsidiaries offer services under standardized AGB (terms and conditions), including Weischer.Cinema Germany, Kinowerbung.de, Weischer.JvB, Weischer.On, and Weischer.Online.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Weischer is a third-generation family-owned media company that sells cinema, out-of-home (OOH), digital out-of-home (DOOH), and online advertising across Germany, Austria, and Switzerland through a network of specialized subsidiaries (Weischer.Cinema, Weischer.OOH, Weischer.Online). It also offers AI-powered campaign planning, the proprietary W.OOH Attention Index for attention measurement, programmatic cinema booking, white-label cinema websites (CINEWEB), direct self-service cinema ad booking (Kinowerbung.de), cross-media orchestration (Elbberg Media), retail media (Weischer.Retail), live event cinema (LUF Kino), social media agency services (Weischer.Connect), and film market research (SL Research).

Product overview

Weischer is a third-generation family-owned media company operating as a multi-specialist structure with distinct subsidiaries. The portfolio comprises core advertising products (Weischer.Cinema for cinema advertising, Weischer.OOH for out-of-home including the new SoOOH™ social OOH concept, and Weischer.Online for digital advertising), technology platforms (Weischer.Q for cinema pre-show automation), data services (Weischer.Insights for geo/research/data), and specialized sub-brands (Weischer.Connect for social media, Elbberg Media for cross-media campaigns, Weischer.Retail for retail commerce media, LUF Kino for live cinema events, SL Research for film market research, CINEWEB for cinema websites, Kinowerbung.de for direct cinema booking, and Weischer.Solutions for internal support functions). The company recently introduced AI capabilities including OOHptimize! for creative testing, AI-based DOOH campaign planning, and the proprietary Attention Index for measuring OOH effectiveness.

Differentiator

Problem solved

Functional benefit

Brands

• Weischer.Cinema: Leading cinema advertising sales house for DACH region
• Weischer.OOH
• Weischer.Online
• Weischer.Q
• Weischer.Connect
• Weischer.Insights
• Weischer.Solutions
• Kinowerbung.de
• Elbberg Media
• CINEWEB
• SL Research
• LUF Kino
• Weischer.Retail
• THE RANCH

Products and services

• Weischer.Cinema
• Weischer.OOH Specialist out-of-home advertising agency offering digital OOH, classic OOH, AI-powered campaign planning, programmatic OOH, and the proprietary W.OOH Attention Index for measuring ad viewing time across more than 315,000 advertising locations in Germany.
• Weischer.Online Online advertising service placing digital ads within a cinematic premium advertising environment, providing brand advertisers a digital complement to cinema and OOH campaigns.
• Kinowerbung.de Leading online platform in Germany for direct self-service booking of cinema advertising by small and medium enterprises, enabling transparent regional cinema ad campaigns without requiring agency involvement.
• CINEWEB White-label website and digital ticketing platform for cinema operators in Germany, serving more than 200 cinemas with full-service digital presence, program distribution, and ticketing capabilities; bundling collective cinema reach for advertisers.
• WEISCHERplay (Weischer.Q) Cinema pre-programme automation platform that controls all elements of the pre-show fully automatically with daily updates and maximum flexibility for cinema operators and advertisers.
• Elbberg Media Cross-media campaign agency within the Weischer group specializing in development and execution of cross-media campaigns with a geomarketing approach for regional and national advertisers.
• Weischer.Connect Social media agency within the Weischer group offering social-first campaign strategies, social media management, and integration with out-of-home advertising through the Social Out of Home (SoOOH™) ecosystem.
• Weischer.Retail Specialist agency for retail and commerce media, supporting retail partners, retailers, and brand advertisers in leveraging retail data and media channels for full-funnel trade and brand marketing strategies.
• LUF Kino Live event cinema service bringing concerts, shows, cultural events, and sports broadcasts to cinemas across the German-speaking region via satellite broadcast, streaming, and exclusive content distribution.
• SL Research Film and cinema market research company providing online panel studies (moviepanel.de), nationwide test screenings, focus groups, touchpoint studies, and family research (rumgefragt.de) for film studios, distributors, and entertainment clients.
• Weischer.Insights Geo, research, and data analytics services providing location intelligence and audience insights to help clients make better-informed decisions for advertising campaigns and media planning.

Quantifiable outcome

• 29% year-on-year increase in cinema gross revenues in January 2026
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The RanchcoreStrategic or Co-development PartnerTop creatives Jonas Keller and Constantin Sossidi co-founded The Ranch, a new type of creative agency with Weischer. The Ranch operates as an integrated unit within Weischer's ecosystem alongside Weischer.OOH, Weischer.Connect, and Elbberg Media, contributing to the Social Out of Home (SoOOH™) concept.
• Weischer.SolutionscoreOthersWeischer.Solutions is the internal productivity hub of the Weischer Group, providing Facility, Finance & Accounting, IT, Marketing, People & Organisation, and other units that contribute expertise in-house. Serves all subsidiaries as internal infrastructure.
• Trafalgar ReleasingminorStrategic or Co-development PartnerTrafalgar Releasing, the global leader in Alternative Cinema Content, partnered with LUF Kino (a Weischer subsidiary) to bring world stars to cinemas, including live concert broadcasts and exclusive event content.
• Heuking Kühn Lüer WojtekminorImplementation/ SI/ Consulting PartnerWeischer commissioned the law firm Heuking Kühn Lüer Wojtek as an outsourced internal reporting centre (whistleblower hotline) to receive and review compliance reports under the German Whistleblower Protection Act (HinSchG).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Digital Cinema Media (DCM): UK cinema advertising sales house representing major cinema chains. Comparable to Weischer.Cinema as a cinema-advertising sales specialist, though operating in the UK market rather than DACH.

Direct peers

• Talon Outdoor: Independent OOH/DOOH specialist agency operating across multiple geographies. Highly comparable to Weischer.OOH as an independent, full-service OOH planning and buying agency competing against network-held competitors.
• Kinetic Worldwide: Global specialist OOH agency within the IPG network. Comparable to Weischer.OOH as a specialist OOH/DOOH planning and buying agency; the CEO of Weischer previously held the role of Director Digital & Innovation at Kinetic Germany.
• Ocean Outdoor: UK-based specialist DOOH media owner and advertising sales company. Directly comparable as a DOOH-focused advertising sales specialist, although operating primarily in the UK rather than DACH.
• Ströer: Germany's largest OOH/DOOH media company, selling OOH and DOOH advertising across an owned inventory network. Directly comparable to Weischer.OOH as a DACH OOH sales house, though Ströer additionally owns the underlying screen infrastructure.
• ScreenVision / Screenvision Media: US cinema advertising sales company selling in-theatre advertising on behalf of cinema operators. Directly comparable to Weischer.Cinema as a cinema advertising sales house, with a similar cinema-only monetisation model.

Broad incumbents

• PHD (Omnicom): Global media agency network within Omnicom with significant DOOH and cinema planning practices. Comparable as a full-service media agency that competes for Weischer's brand-advertiser budgets across cinema, OOH, online and social.
• Clear Channel Outdoor: Global OOH media company owning a significant portfolio of billboards, transit, and DOOH assets. Comparable to Weischer.OOH as an OOH/DOOH advertising services counterpart operating at much broader scale.
• GroupM (WPP): World's largest media investment group within WPP, with significant OOH/DOOH planning and buying practices (including outrider, m-six). Comparable as a competitor at the cross-media media-buying layer where Weischer's Elbberg Media also competes.
• JCDecaux: World's largest outdoor advertising company with owned DOOH and OOH inventory globally. Comparable as a DOOH advertising services provider at much larger scale and as a benchmark for inventory-leveraged competitors to Weischer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/werbeweischer-197307970284120
• LinkedInlinkedin.com/company/weischer
• Instagraminstagram.com/weischer.media
• Xx.com/werbeweischer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werbeweischer