What Altify does

Altify is a private US company founded in 2005 that provides a Salesforce-native sales execution platform targeting enterprise revenue teams. Its core proposition is closing what the company calls the "Execution Gap" — the disconnect between sales strategy and consistent frontline execution — by embedding proprietary sales methodology, AI-driven guidance, and professional services directly into the daily Salesforce workflow. The platform is delivered as a Salesforce managed package and includes modules such as Altify Insights (buyer intelligence and stakeholder mapping), Sales Process Manager (methodology enforcement), Opportunity Manager (deal qualification and risk detection), Altify Accounts (account planning and whitespace identification), Relationship Map (influence visualization), and the MaxAI agent layer for always-on coaching and deal automation.

The underlying technology is built entirely on native Salesforce objects, permissions, and workflows, with no separate database or data duplication, and is integrated with Salesforce Data Cloud, Slack, Tableau, Power BI, and Einstein. As a Salesforce Crest Partner, Altify has early access to Salesforce Sales GPT, Einstein GPT, and Agentforce generative AI capabilities. The company sells primarily to organizations with 50+ sellers, addressing personas including CROs, VP Sales, Revenue Operations, Sales Enablement, and individual Account Executives. Its revenue model combines annual SaaS subscriptions (quote-based, modular pricing) with additive Revenue Enablement Services delivered as multi-year consulting engagements structured around Enable, Entrench, and Mindset phases. Named enterprise customers include Salesforce, AWS, Autodesk, Informatica, T-Mobile, GE HealthCare, Schneider Electric, BT Group, NEXTDC, and Vocera Communications.

Name

Altify

Legal name

Altify LLC

Website

https://altify.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Altify provides a Salesforce-native sales execution platform that embeds proprietary methodology, AI-driven coaching (MaxAI), and professional services into the Salesforce workflow for enterprise revenue teams with 50+ sellers, targeting CROs, RevOps, and Sales Enablement leaders.

Ownership category

akta.pro rank

Product category

Sales Execution Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industry

Sales Onboarding & Ramp Programs (EDABABAA)

Keywords

• Sales execution platform
• Account planning software
• Revenue operations software
• Salesforce-native sales tools
• Sales methodology software

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Software Licenses): Altify sells its Salesforce-native software platform as an annual or multi-year SaaS subscription. Pricing is likely tiered by seat count or account volume. The platform is deployed as a Salesforce managed package, and customers pay for access to the full suite or individual modules (Insights, Sales Process, Opportunity Manager, Accounts, MaxAI). Revenue is recurring from enterprise license renewals.
2. Revenue Enablement Services (Professional Services): Altify offers Revenue Enablement Services including consulting hours, sales process development, leadership coaching, deal coaching, account planning workshops, and analytics integrations. These are delivered as annual blocks of consulting hours or structured multi-year engagement programs (Enable, Entrench, Mindset phases). Services are additive to software licensing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Altify sells a Salesforce-native, AI-enhanced Strategic Revenue Execution platform that helps enterprise sales teams turn strategy into disciplined, measurable execution across complex deals and accounts. The product suite covers buyer insights, sales process management, opportunity qualification, account planning, relationship mapping, and AI-driven coaching, delivered as managed packages within Salesforce and supported by optional Revenue Enablement consulting services.

Product overview

Altify is an AI-enhanced Strategic Revenue Execution platform that combines technology, strategy, and methodology to help enterprise revenue teams win complex deals. The platform operates as a unified system built natively within Salesforce, consisting of multiple integrated modules including Altify Insights (buyer intelligence and stakeholder mapping), Sales Process Manager (process alignment and methodology enforcement), Altify Opportunities/Opportunity Manager (deal execution and qualification), Altify Accounts (account planning and whitespace identification), Relationship Map (visual relationship mapping), MaxAI (AI-powered automation and coaching agents), and Revenue Enablement Services (consulting and change management). All solutions are 100% Salesforce-native, sharing a single source of truth while providing AI-driven guidance, real-time coaching, and execution discipline across every deal and account.

Differentiator

Problem solved

Functional benefit

Brands

• MaxAI: AI-powered account planning and deal management solution that automates account research, identifies key players, and provides real-time coaching within Salesforce.

Products and services

• Altify Insights Buyer intelligence and discovery module that maps key stakeholders, clarifies buyer goals and pressures, visualizes relationships, aligns solution value to buyer needs, and surfaces risks and opportunities early. Built natively in Salesforce for enterprise revenue teams.
• Sales Process Manager Sales process management software that aligns sales processes with customer buying cycles, delivers pipeline visibility, standardizes execution across sellers, and embeds coaching with context. Sold to enterprise sales leadership.
• Altify Opportunities (Opportunity Manager) Opportunity management software that qualifies opportunities, reveals deal risks early, enables team collaboration, and provides structured win plans for consistent deal strategy execution. Targeted at account executives and deal teams.
• Altify Accounts Salesforce-native account planning software that operationalizes account-based sales strategy, uncovers whitespace, deepens relationships, and supports cross-sell and up-sell motions within strategic accounts.
• Relationship Map Salesforce-native relationship mapping software that visualizes influence networks, identifies decision-makers and blockers, color-codes relationship strength, and provides engagement strategies across the buying group.
• MaxAI AI-powered sales execution platform with purpose-built AI agents that act as always-on advisors for sellers and managers. Auto-populates contacts and personas, uncovers buying insights, automates account and competitive research, and delivers real-time coaching prompts inside Salesforce.
• Altify Sales Enablement Sales methodology enforcement solution that embeds selling frameworks directly into Salesforce, coaches sellers with data-backed intelligence, measures behavior change with execution data, and multiplies impact with AI reinforcement.
• Revenue Enablement Services Professional services offering delivered as structured multi-year engagement programs covering process coaching, collaboration and culture workshops, methodology training, change management, and analytics integration. Sold as annual consulting blocks additive to software licensing.

Quantifiable outcome

• 36% larger deal sizes on $1M+ opportunities with aligned buying groups
• +9 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature9 records

Partnerships

One partnership is on record.

• Salesforce (Crest Partner)flagship / coreTechnology or IntegrationAltify is a Salesforce Crest Partner with early access to Salesforce generative AI capabilities including Sales GPT (powered by Einstein GPT) and Agentforce. Altify's solutions are 100% Salesforce-native, built as managed packages using native Salesforce objects, permissions, and workflows. The partnership enables co-selling into enterprise accounts, integration with Salesforce Data Cloud, and access to Salesforce's partner co-marketing and marketplace programs.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mediafly: Mediafly is a sales enablement and revenue intelligence platform that is also built natively on Salesforce and integrates content, coaching, and deal execution. It is one of the closest architectural peers to Altify among AppExchange ISVs serving enterprise sales teams.
• Gong: Gong is a revenue intelligence platform that captures sales calls and deal activity to surface AI-driven insights on deal health, risk, and forecasting. It directly overlaps with Altify's deal execution, opportunity management, and forecast accuracy modules, and competes for the same CRO and Revenue Operations buyer.
• Clari: Clari is an enterprise revenue platform focused on pipeline inspection, forecast accuracy, and revenue orchestration. It competes with Altify directly on AI-driven forecast accuracy, deal risk signals, and CRO-level revenue execution — the same core use cases Altify sells into large enterprise Salesforce deployments.
• Outreach: Outreach is a sales execution and engagement platform that combines sales cadence, deal management, and AI-driven coaching. It overlaps with Altify's seller execution and AI coaching wedge and competes for the same enterprise sales leader and revenue operations personas.
• Salesloft: Salesloft (now part of Clari) is a sales engagement platform with deal management, conversation intelligence, and forecasting capabilities. It competes with Altify on sales execution workflows, AI-driven rep coaching, and forecast accuracy, and shares Altify's enterprise, Salesforce-adjacent buyer base.
• Mindtickle: Mindtickle is a sales readiness and enablement platform covering training, coaching, and content, with growing capability in AI-driven deal coaching. It overlaps with Altify's Revenue Enablement Services and AI-driven coaching wedge and is often evaluated alongside Altify in sales enablement RFPs.
• BoostUp: BoostUp is a revenue intelligence and forecasting platform with AI-driven deal health, pipeline inspection, and forecast accuracy. It competes with Altify on the same CRO-facing forecast accuracy and deal risk use cases, particularly within Salesforce-centric enterprises.
• Aviso: Aviso is an AI-driven revenue forecasting and pipeline intelligence platform targeting CROs and RevOps leaders. It overlaps with Altify's AI-driven forecast accuracy, deal risk signaling, and revenue execution positioning for enterprise sales teams.
• Force Management: Force Management is a sales methodology and enablement firm (forceful frameworks, MEDDIC, etc.) that combines consulting with software to drive sales process discipline. It is the closest methodology-and-services analog to Altify's Revenue Enablement Services and embedded methodology approach.
• Highspot: Highspot is a sales enablement platform covering content, training, coaching, and engagement analytics. It competes with Altify in the broader sales enablement category and is frequently evaluated by the same sales enablement and revenue operations leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/23285
• Xx.com/altifyinc
• Facebookfacebook.com/Altify

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altify