FlyTech
FlyTech is a New York-based B2B marketing services agency operating a proprietary data platform of 12M+ professional profiles to run hyper-targeted paid advertising campaigns for technology companies, with primary focus on the legal technology vertical.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FlyTech does
FlyTech (legal entity ComplyFly, Inc.) is a B2B marketing services agency founded in 2020 and headquartered in New York that operates a proprietary data platform containing 12M+ niche professional profiles, updated weekly and segmented by intent signals, tech stack, company size, and job title. The platform identifies professionals exhibiting active in-market buying behavior and powers hyper-targeted advertising campaigns delivered across Meta, LinkedIn, Google, and 8+ additional paid digital channels, generating 100M+ monthly impressions with continuous 24/7 optimization. FlyTech's primary customer cohort is B2B technology companies, with a pronounced concentration in the legal technology vertical — vendors of case management systems, AI tools for law firms, and personal injury marketing platforms account for the majority of named engagements, including Lexamica, Eve, LawPro, PatternAI, Precedent, Foundation AI, SmartAdvocate, Laurel, SimplyAgree, and Accident.com.
The company monetizes through monthly subscription service packages (per its Terms of Service, defined as monthly-renewing "Marketing Services") with a reference pricing point of $1,499/mo surfaced via the Chore case study, delivered through a direct sales motion that funnels prospects into HubSpot-scheduled strategy calls. Beyond legal tech, FlyTech has expanded into adjacent verticals — nonprofit planned giving (LifeLegacy), fintech banking for SMBs (Baselane), and back-office operations for VC-backed startups (Chore) — applying the same niche-audience targeting playbook. Distribution and demand generation rely on paid digital channels on behalf of clients, supplemented by a content hub of case studies and a thought leadership partnership with LawSites that produced the Q1 2026 Legal Tech Adoption Report analyzing 60,000+ demo bookings.
The business is privately held, has raised one disclosed seed round (Hustle Fund, 2022), and operates with 11-50 employees. Documented customer outcomes include 8x ROAS sustained over 24 months (LifeLegacy), 11x ROAS over 18 months (Foundation AI), 25x ROI on Facebook ads (Eve), and an 80% reduction in cost-per-meeting (PatternAI). No parent company, no subsidiaries, no patents, no certifications, and no executive team bios beyond founders Dean Shapero (CEO) and Kevin Love (co-founder) were disclosed.
FlyTech firmographics
Firmographics- Name
- FlyTech
- Legal name
- ComplyFly, Inc.
- Website
- https://flytech.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlyTech is a New York-based B2B marketing services agency operating a proprietary data platform of 12M+ professional profiles to run hyper-targeted paid advertising campaigns for technology companies, with primary focus on the legal technology vertical.
- Ownership category
- akta.pro rank
FlyTech industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where FlyTech is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FlyTech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketing Services - Monthly Packages: FlyTech operates as a marketing services agency providing B2B companies with targeted advertising campaigns. Services are delivered through monthly package options that renew on a monthly basis, covering campaign creation, execution, and optimization across multiple digital channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Marketing services package (specific tiers not disclosed) |
| Subscription | Monthly | Operations team service starting at $1,499/mo |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
FlyTech product offering
Product offeringCore offering
FlyTech is a B2B marketing services agency that runs hyper-targeted advertising campaigns for technology companies seeking to reach niche professional audiences. The company operates a proprietary data platform analyzing 12M+ niche professional profiles segmented by intent signals, tech stack, and company size, and delivers campaigns across Meta, LinkedIn, Google, and other major paid digital channels with continuous 24/7 optimization to generate qualified inbound leads and demos.
Product overview
FlyTech offers hyper-targeted advertising campaign services for niche B2B markets. The company's core offering is a proprietary data platform that analyzes millions of niche professional contacts—segmented by intent signals, tech stack, and company size—to identify professionals actively in-market for products. FlyTech then delivers ads across multiple digital channels (Meta, LinkedIn, Google, and others) with continuous optimization. Their single unified service focuses on helping technology companies reach specific target audiences (such as personal injury attorneys or commercial HVAC contractors) to drive revenue and generate qualified leads. No distinct product modules, sub-brands, or platform-plus-modules architecture was identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Hyper-Targeted Advertising Campaigns Managed B2B advertising service that uses FlyTech's proprietary data platform to identify in-market niche professional buyers, then runs targeted campaigns across Meta, LinkedIn, Google, and other paid digital channels with continuous 24/7 optimization to generate qualified inbound leads and demos for technology company clients.
Quantifiable outcome
- 80% reduction in cost-per-meeting (PatternAI)
- +5 more outcomes
Companies that use FlyTech
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
FlyTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FlyTech partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LawSitescoreFlyTech collaborated with LawSites to produce the Q1 2026 Legal Tech Adoption Report analyzing legal technology advertising trends. The report was based on analysis of over 60,000 demo bookings and identified market dynamics including CPL declines of 40-71% across practice areas and market splitting between commoditizing categories and competitive segments. This partnership establishes FlyTech's thought leadership in the legal tech advertising vertical.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
FlyTech competitors and assessment
Company assessmentDirect peers
- Directive: B2B marketing agency specializing in paid media and SEO for SaaS and technology companies. Highly comparable as a B2B performance agency targeting tech buyers with multi-channel campaigns.
- KlientBoost: Performance marketing agency focused on paid acquisition (PPC, paid social, CRO) for SaaS and B2B brands. Directly comparable multi-channel paid-media service for technology clients.
- Disruptive Advertising: Digital advertising agency offering paid media, SEO, and lifecycle marketing primarily to mid-market and e-commerce clients. Comparable multi-channel paid-media service model.
- Single Grain: Digital marketing agency serving SaaS and B2B clients with paid acquisition, SEO, and content programs. Comparable target customer (B2B tech) and full-funnel paid-media offering.
- Heinz Marketing: B2B sales and marketing agency focused on demand generation and pipeline acceleration for technology companies. Comparable B2B-focused services targeting technology buyer personas.
- Refine Labs: B2B marketing agency known for demand generation and category creation, particularly for SaaS and emerging tech. Comparable target audience and growth-stage B2B positioning.
- Straight North: B2B lead generation agency offering paid media, SEO, and content for industrial and professional-services clients. Comparable lead-gen focus on niche professional audiences.
- Lean Labs: B2B SaaS marketing agency specializing in full-funnel growth for software companies. Comparable ICP (B2B SaaS/tech) and demand-gen service model.
Broad incumbents
- WebiMax: Larger digital marketing agency offering paid media, SEO, and web design across a broad client base. Comparable paid-media offering but with broader, less specialized positioning than FlyTech.
Regional players
- Cardinal Digital Marketing: Performance marketing agency specializing in healthcare and multi-location brands, with deep paid-media expertise. Comparable paid-media execution model, though anchored to healthcare rather than legal/vertical SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
FlyTech social profiles
Digital presenceFlyTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlyTech leadership team
Management profileNumber of profiles
Profiles2 records
FlyTech funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlyTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlyTech
What does FlyTech do?
FlyTech is a B2B marketing services agency that runs hyper-targeted advertising campaigns for technology companies seeking to reach niche professional audiences. The company operates a proprietary data platform analyzing 12M+ niche professional profiles segmented by intent signals, tech stack, and company size, and delivers campaigns across Meta, LinkedIn, Google, and other major paid digital channels with continuous 24/7 optimization to generate qualified inbound leads and demos.
Is FlyTech a public or private company?
FlyTech is a private company. It is classified as venture growth investor backed and is currently operating.
When was FlyTech founded?
FlyTech was founded in 2020. It employs 11 to 50 people.
Where is FlyTech based?
FlyTech is headquartered in New York, United States, in the North America region.
How does FlyTech make money?
One revenue line is on record: marketing Services - Monthly Packages.
Who are FlyTech's main competitors?
Direct peers on record are Directive, KlientBoost, Disruptive Advertising, Single Grain, Heinz Marketing, Refine Labs, Straight North and Lean Labs. WebiMax is listed as a broad incumbent. Cardinal Digital Marketing is listed as a regional player.
Does FlyTech have an API?
No public API is recorded for FlyTech.
What industry is FlyTech in?
FlyTech's product category is B2B Marketing Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7331.