Rethinking Consulting Services

What Rethinking Consulting Services does

Rethinking Consulting Services (RTCS) is a privately held, bootstrapped managed IT and cybersecurity services provider founded in 2019 and headquartered in Washington, DC. The firm delivers an integrated services portfolio built around three pillars: Managed IT Services (24/7 monitoring, NOC, service desk, vCIO), Cybersecurity (managed security services with 24/7 SOC, advisory consulting, threat detection, compliance), and Cloud Services (multi-cloud migration, security, and optimization across Azure, AWS, and Google Cloud). Adjacent offerings include Data and Analytics, AI and Automations leveraging Microsoft Copilot and Power Platform, and Microsoft Power Apps development. RTCS holds ISO 9001 and ISO 27001 certifications and is a certified Microsoft Partner with Power Apps competency, and maintains technology relationships with AWS, Google Cloud, Fortinet, Cisco, Snowflake, Salesforce, Oracle, and Red Hat.

RTCS operates primarily a sales-led, consultation-driven go-to-market targeting small and mid-sized businesses (SMBs) as its primary segment, with selective exposure to regulated industries, financial services, healthcare, logistics, and education. Revenue is generated through recurring monthly managed services subscriptions, project-based cloud migration and Power Apps development engagements, and strategic IT consulting. Pricing is custom quote-based, with the company claiming 20-30% cost-effectiveness versus comparable MSPs and offering free initial consultations and cybersecurity assessments. Delivery is supported by a small team (1-10 employees) across seven US regional offices (Washington DC, Miami, Fort Lauderdale, NYC, Philadelphia, Dallas, Houston), with stated service reach extending to the UK, Europe, Canada, and the UAE. Leadership comprises CEO Jaseem Siddiqui and President Sarah Bukhari (former DHS, NIH, DOJ experience), under a founder/management ownership structure with no disclosed external funding.

Name

Rethinking Consulting Services

Legal name

Rethinking Consulting Services LLC

Website

https://rethinkingcs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rethinking Consulting Services is a Washington, DC-based managed IT and cybersecurity services provider founded in 2019, serving primarily SMBs with 24/7 managed IT, managed security, multi-cloud, and AI automation services across seven US regional offices.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Service Desk & End-User Support (L1/L2) (BPAAACAA)

akta.pro secondary industries

Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Managed IT services
• Cybersecurity services
• Managed security operations
• Cloud migration services
• IT consulting

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Recurring monthly managed services providing continuous IT infrastructure support, monitoring, security, and management. Includes 24/7 help desk, NOC monitoring, and vCIO services under subscription model.
2. Managed Security Services: Recurring cybersecurity services including 24/7 SOC monitoring, threat detection, incident response, vulnerability assessments, and compliance management.
3. Cloud Migration & Implementation: Project-based professional services for cloud migration, implementation, and modernization. One-time engagements with defined scope and deliverables.
4. Microsoft Power Apps Development: Custom application development services using Microsoft Power Platform. Project-based consulting and implementation services.
5. IT Consulting: Strategic IT consulting engagements including IT strategy development, security assessments, and technology roadmap planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RTCS delivers outsourced managed IT and managed security services—including 24/7 NOC and SOC monitoring, endpoint protection, SIEM-based threat detection, and incident response—alongside multi-cloud migration and management across Azure, AWS, and Google Cloud. The firm also provides Microsoft 365 administration, AI and automation solutions built on Microsoft Copilot and Power Apps, data and analytics services, and strategic vCIO consulting to small and mid-sized businesses across the U.S. and selected international markets.

Product overview

Rethinking Consulting Services (RTCS) is a managed IT and cybersecurity services company offering an integrated portfolio of technology services built around three core pillars: Managed IT Services, Cybersecurity, and Cloud Services. The core Managed IT offering provides 24/7 infrastructure management through IT as a Service, Network Operations Center, Service Desk, and Strategic IT Leadership (vCIO) services. Cybersecurity is delivered through Cybersecurity Services (endpoint protection, MFA, patch management), Managed Security Services with 24/7 SOC, and Cybersecurity Advisory Consulting including risk assessments and penetration testing. Cloud Services encompasses multi-cloud management across Azure, AWS, and Google Cloud with migration, security, and optimization capabilities. Additional offerings include Data and Analytics for business intelligence, AI and Automations leveraging Microsoft Copilot and Power Platform for workflow automation, and Microsoft Power Apps Development for low-code application development. Services are delivered as consultative engagements with a Microsoft Partner focus.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Proactive managed IT services ensuring uptime, performance, and business continuity through 24/7 infrastructure monitoring, service desk support, and vCIO strategic leadership, targeted at SMBs without full in-house IT teams.
• Managed Security Services 24/7 Security Operations Center (SOC) offering with threat monitoring, SIEM, vulnerability assessment, firewall management, endpoint security, DDoS protection, identity and access management, and compliance reporting for SMB and mid-market buyers requiring outsourced security operations.
• Cybersecurity Services Comprehensive security services including threat detection, endpoint protection, email security, multi-factor authentication, patch management, and incident response designed to strengthen security posture for businesses.
• Cloud Services Multi-cloud management covering Azure, AWS, and Google Cloud with migration, security, infrastructure optimization, and cloud-native tool implementation for organizations modernizing legacy infrastructure.
• Cybersecurity Advisory Consulting Expert cybersecurity consulting including risk assessment, disaster recovery planning, incident response strategy, vulnerability assessment, penetration testing, and security awareness training sold as a standalone advisory engagement.
• Data and Analytics Data analytics services helping organizations identify key opportunities from existing data through expert analysis and interpretation, including Snowflake-powered business intelligence work.
• AI and Automations AI-driven automation leveraging Microsoft Copilot and AI solutions tailored to business workflows for streamlined operations, predictive analytics, anomaly detection, and process automation.
• IT as a Service Full IT department replacement model providing server infrastructure, Microsoft 365 management, identity and access management, Microsoft Teams governance, and endpoint management with predictable monthly subscription pricing.
• Microsoft Power Apps Development Low-code/no-code application development using Microsoft Power Platform to build custom business applications, data collection tools, workflow automations, and process optimization across finance, sales, HR, and operations.

Quantifiable outcome

• Solutions priced 20-30% below other MSPs

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationRTCS is a certified Microsoft Partner specializing in Microsoft 365, Azure, and Power Platform solutions. The partnership enables delivery of cloud migration, collaboration tools, and low-code application development services using Microsoft technologies.
• AWS (Amazon Web Services)coreTechnology or IntegrationRTCS provides AWS cloud services including security assessments, migration, and optimization. The company demonstrates AWS expertise through case studies in logistics and supply chain cloud security implementations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ConnectWise: Major MSP business management and cybersecurity platform (ConnectWise MDR, SOC) targeting the same SMB/mid-market IT service provider buyer that RTCS goes to market against.
• Kaseya: Dominant MSP software and services platform with RMM, security, and automation tools that increasingly compete with RTCS for the same small and mid-market managed services accounts.
• Sophos (MSP Program): Global cybersecurity vendor whose MSP-delivered managed detection and response (Sophos MDR) competes head-on with RTCS's SOC and managed security services for SMB and mid-market buyers.
• Arctic Wolf: Large managed security services provider offering 24/7 SOC, threat detection, and compliance — directly competitive with RTCS's Managed Security Services but at materially greater scale and marketing reach.

Direct peers

• OneNeck IT Solutions: Mid-market managed IT, cloud, and security services provider with multi-cloud capabilities (Azure, AWS) and 24/7 service desk offerings closely aligned to RTCS's portfolio.
• Corsica Technologies: Full-service MSP delivering managed IT, cybersecurity, and cloud services to SMB and mid-market clients with a security-first positioning nearly identical to RTCS's go-to-market story.
• Integris: Managed IT services and cybersecurity provider focused on SMBs with multi-region US presence — a near-comparable on size, service mix, and customer profile to RTCS.
• Dataprise: Mid-market managed IT, cybersecurity, and cloud services provider with similar SMB/mid-market focus, 24/7 service desk, and multi-cloud delivery — the closest size and offering profile to RTCS.
• Blackpoint Cyber: MSSP providing 24/7 SOC, endpoint detection, and managed security services through the MSP channel — directly overlapping with RTCS's Managed Security Services and Cybersecurity Advisory offerings.

Emerging players

• MSP360: Cloud-centric MSP platform for backup, remote monitoring, and security — competing with RTCS for SMB MSPs and end customers adopting Azure/AWS-native managed services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rtcs_global
• LinkedInlinkedin.com/company/rtcs
• Instagraminstagram.com/rtcs_global

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethinking Consulting Services