Reynolds Farm Equipment

Name

Reynolds Farm Equipment

Legal name

Reynolds Farm Equipment

Website

https://reynoldsfarmequipment.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industry

Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI)

Keywords

• Agricultural equipment dealer
• Farm machinery retail
• Compact construction equipment
• Precision agriculture services
• Lawn and garden equipment

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. New Equipment Sales: Sale of new agricultural equipment including tractors, combines, sprayers, planting equipment, hay and forage equipment, tillage, and compact construction equipment. Primary brand is John Deere. Also includes Bandit chippers and stump grinders.
2. Used Equipment Sales: Sale of pre-owned equipment across all categories including tractors, combines, sprayers, construction equipment, mowers, and Gator utility vehicles. Equipment sourced through trade-ins and auctions.
3. Parts Sales: Sale of genuine John Deere OEM parts, A&I aftermarket parts, rubber tracks, bulk oil, DEF, and accessories. Sales via in-store pickup, drop boxes, and 24/7 online ordering through Green Farm Parts website with shipping.
4. Service and Maintenance: Certified technician services including routine maintenance, diagnostics, repairs, seasonal tune-ups, and equipment inspections. Also includes Reynolds@Home mobile service bringing repairs to customer locations.
5. Equipment Financing: Facilitation of equipment financing through John Deere Financial partnership. Financing options include 0% APR and terms up to 84 months on select lawn and garden equipment. Reynolds earns referral/transaction revenue through the partnership.
6. Trade-In and Appraisal Services: Appraisal and purchase of used equipment from customers, either for cash or as credit toward new equipment purchases. Supports the used equipment inventory pipeline.
7. Agronomy Consulting: Independent agronomy consulting services with per-acre pricing, including management zone development, soil sampling, planting prescriptions, variable rate application files, and on-call field diagnostics.
8. Rivera Custom Gates & Feeders: Sale of livestock handling equipment including panels, gates, feeders, and hay management products through the Lebanon store location.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Reynolds Farm Equipment is a family-owned John Deere dealership that sells new and used agricultural, lawn/garden, and compact construction equipment through five Indiana retail locations. The company supplies OEM and aftermarket parts (including through its Green Farm Parts online store), provides certified maintenance, repair, and inspection services, and facilitates financing through John Deere Financial. Reynolds also offers independent agronomy consulting via its Reynolds Agronomy subsidiary, leveraging John Deere Operation Center data and precision ag technology.

Product overview

Reynolds Farm Equipment operates as a premier John Deere dealership offering a comprehensive portfolio of agricultural, commercial, and residential equipment through five Indiana locations. The product lineup centers on John Deere tractors (including 9 Series 4WD/track, 8 Series row crop, 7 Series, 6R/6M/5E/5M/6E utility, and 1-4 Series compact tractors), harvesting equipment (X9, S7, T6 combines with corn heads and draper platforms), planting equipment (Drawn, Mounted, DB, and DR planters), hay and forage equipment (mower-conditioners, round balers, rakes, tedders), sprayers and applicators (R4023 through 616R self-propelled sprayers and Hagie STS series), and tillage equipment (disks, chisel plows, rippers, vertical tillage, field cultivators). The company also distributes a full line of John Deere lawn and garden equipment (100-700 Series lawn tractors, Z300-Z700 zero turn mowers, commercial ZTrak mowers), Gator utility vehicles (Work Series, Mid-Size, Full-Size crossover, and Electric GX models), and compact construction equipment (17P-60P excavators, 317P-335P compact track loaders, 316P-334P skid steers, and 184G-344P wheel loaders). Beyond new equipment sales, the company supports Bandit wood chippers and stump grinders, Rivera custom gates and feeders, parts distribution (including Green Farm Parts online store, bulk oil, aftermarket rubber tracks), certified service and repair, equipment inspection programs, precision agriculture support and agronomy services, Reynolds@Home mobile service, equipment financing through John Deere Financial, and trade-in programs. The portfolio functions as an integrated equipment ecosystem where tractors, implements, precision ag technology, and service programs work together to support farmers, homeowners, landscapers, and commercial contractors across Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere 9 Family 4WD Track Tractors (9R, 9RT, 9RX) High-horsepower four-wheel-drive and track-configured John Deere tractors (including 9R, 9RT, and 9RX series) for heavy-duty agricultural field operations, designed to pull wider, heavier implements at scale.
• John Deere 8 and 7 Series Row Crop Tractors Row crop tractors in wheel, two-track, and four-track configurations with integrated precision intelligence for demanding row-crop farming operations.
• John Deere 6R and 6M Utility Tractors Mid-spec and utility tractors suitable for hay field work, material handling, baling, snow removal, and roadside mowing, available in multiple frame configurations.
• John Deere 5E, 5M, and 6E Utility Tractors Reliable, configurable utility tractors for farm chores, property management, ranch work, and roadside maintenance, available with multiple transmission and cab configurations.
• John Deere 1-4 Series Compact and Sub-Compact Tractors Easy-to-use compact and sub-compact John Deere tractors (1, 2, 3, and 4 Series) for property owners, hobby farmers, and small agricultural tasks.
• John Deere X9, S7, and T6 Series Combines and Headers John Deere combine harvesters across X9, S7, and T6 series with matching corn heads, draper platforms, and auger platforms for medium- to high-volume grain harvesting operations.
• John Deere Planting Equipment (Drawn, Mounted, DB, DR Planters) John Deere planters including drawn, mounted, DB, and DR configurations for conventional, reduced-till, and no-till planting across varying field designs.
• Hay and Forage Equipment (Mowers, Balers, Rakes, Tedders, Handling Equipment) John Deere hay and forage equipment including mower-conditioners, round balers, hay rakes, tedders, and material handling equipment for hay production operations.
• John Deere Self-Propelled Sprayers, Hagie Sprayers, Dry Spreaders, and Floaters John Deere R4023-616R self-propelled sprayers, Hagie STS12/16/20 self-propelled sprayers, 400R/600R dry spinner spreaders, and 800R floaters with integrated precision ag technology for nutrient and crop protection application.
• Tillage Equipment (Disks, Chisel Plows, Rippers, Vertical Tillage, Cultivators, Harrows) John Deere tillage implements including applicators, disks, chisel plows, rippers, minimum-till rippers and subsoilers, vertical tillage, field cultivators and mulch finishers, moldboard plows, heavy harrows, and strip-till bars for primary and secondary tillage operations.
• John Deere Lawn Tractors (100, 200, X300, X500, X700 Series) Residential John Deere lawn tractors from the 100 Series through the heavy-duty X700 Series, designed for residential lawn care and property maintenance.
• John Deere Residential Zero-Turn Mowers (Z300, Z500, Z700 Series) Residential zero-turn mowers capable of mowing up to 4-8+ acres, offering enhanced maneuverability for residential and large-property lawn care.
• Commercial Mowers (ZTrak, Quiktrak, Walk-Behind, Front Mowers) Commercial-grade John Deere Z900 Series ZTrak mowers, Q800 Quiktrak stand-on mowers, M and R walk-behind mowers, and 1500 Series front mowers for professional landscapers.
• John Deere Gator Utility Vehicles (Work Series, Mid-Size, Full-Size, Electric GX) John Deere Gator utility vehicles across Work Series (HPX, TE, TX, TH), Mid-Size Crossover (XUV560E/590M), Full-Size Crossover (XUV835/845/865/875 with HVAC and Signature Edition options), and electric GX models for hauling, transport, and property work.
• Compact Excavators (17P, 26P, 30P, 35P, 50P, 60P) John Deere P-Series compact excavators from 1,720 kg to 6,180 kg operating weight, suitable for landscaping, construction, and utility work.
• Compact Track Loaders (317P, 325G, 331P, 333P, 335P) John Deere compact track loaders ranging from 65 hp to 118 hp with rated operating capacities from 965 kg to 1,827 kg for construction and landscaping applications.
• Skid Steers (316P, 318P, 320G, 324G, 330P, 334P) John Deere skid steer loaders spanning 795 kg to 1,816 kg rated operating capacity for material handling, earthmoving, and landscaping tasks.
• Compact Wheel Loaders (184G, 204G, 244P, 304G, 324P, 326P, 344P) John Deere compact wheel loaders with operating weights from 4,840 kg to 8,860 kg and bucket capacities up to 2.0 m3 for material handling operations.
• Bandit Hand-Fed Chippers and Stump Grinders Authorized Bandit Industries hand-fed wood chippers and stump grinders distributed by Reynolds for arborists, landscapers, tree-care professionals, and land-clearing operations; supported at Fishers, Mooresville, and Muncie locations.
• Rivera Custom Gates and Feeders High-quality livestock handling equipment including steel panels, gates, feeders, and hay management products from Rivera Custom Gates & Feeders (Lometa, Texas). Reynolds is the only dealer of Rivera products this side of the Mississippi River, located at the Lebanon store off I-65.
• John Deere Precision Ag Technology (Data Management, Remote Management, Guidance, VRA, Field/Water Management) John Deere precision agriculture solutions including displays and receivers for data management, remote machine performance monitoring, GPS guidance, variable rate application of seed and chemicals, and automated field and water management.
• Reynolds Agronomy Consulting Services Independent agronomy consulting including management zone development, plant tissue analysis, Veris EC soil mapping, zone-based soil sampling, planting prescriptions, variable rate application files, and on-call same-day field diagnostics, priced per acre based on total farm size.
• Expert Connect Precision Ag Team Support Live video sessions, photo/video sharing, and advisor feedback support connecting customers with Reynolds' precision farming specialists.
• Equipment Inspection Services John Deere certified equipment inspection program covering combines, corn heads/platforms/drapers, planters, tractors, sprayers, skid steers, compact track loaders, mini excavators, and round balers with buy-one-get-one-free promotional offers and 1-year warranty coverage on inspection-related repairs.
• Certified John Deere Service and Reynolds@Home Mobile Service John Deere certified maintenance and repair services for lawn and garden equipment and large agricultural machinery, including the Reynolds@Home mobile service that brings expert maintenance and repair directly to customer locations.
• Equipment Trade-In and Appraisal Program Trade-in appraisal service accepting any operational equipment brand, with options for cash offers or credit toward new equipment purchases, conducted in person or virtually.
• Equipment Financing (via John Deere Financial) Flexible equipment financing facilitated through John Deere Financial, including 0% APR promotions and terms up to 84 months on select lawn and garden equipment, plus 120-day no-payments/no-interest offers on equipment inspections through the Multi-Use Account.
• John Deere Parts and Green Farm Parts Online Store Genuine John Deere OEM parts and A&I aftermarket parts including engine components, filters, rubber tracks, and maintenance items sold via in-store pickup, drop boxes, and 24/7 online ordering through the Green Farm Parts website with shipping direct to customers.
• Bulk Oil Delivery (Hy-Gard, Plus-50 II, DEF) Bulk oil delivery service for John Deere Hy-Gard, Plus-50 II 15W-40, and DEF, with a 20-gallon minimum order to provide best per-gallon pricing and reduce waste.
• Dust Seed Lubricant Patented, microplastic-free seed lubricant made from 100% renewable soy protein and lecithin, used as a replacement for graphite and talc; trusted on over 7 million acres annually across 20+ crops.
• Aftermarket Rubber Tracks Aftermarket rubber tracks for compact track loaders and compact excavators with tread pattern options for various terrain conditions.
• John Deere Erase Spray System Cleaner Spray system cleaner for removing residue from tanks, lines, and components to prevent cross-contamination between chemical applications.
• Used Equipment Sales Pre-owned agricultural, construction, commercial mowing, and Gator equipment sourced through trade-ins, auctions, and other channels, browsable via the website's used equipment listings.

Quantifiable outcome

• Buy one equipment inspection, get one free — reducing per-unit inspection cost by 50% while encouraging comprehensive fleet maintenance.
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Conner PrairiecoreGTM or Marketing PartnerReynolds partners with Conner Prairie, an interactive history museum in Fishers, Indiana, to connect the community with agricultural heritage. Reynolds transitioned its annual Christmas Lights display to Conner Prairie, and the two organizations collaborate on community events that bring agricultural education to Indiana residents.
• FFA (Future Farmers of America)minorGTM or Marketing PartnerReynolds collaborates with FFA to foster leadership in agriculture and help build a stronger future for farming communities across Indiana. The partnership supports youth agricultural education and leadership development.
• AgriNovusminorGTM or Marketing PartnerReynolds partners with AgriNovus, an organization focused on advancing Indiana's agbioscience economy. Collaboration supports agricultural innovation and community development in Indiana's farming sector.
• Bandit IndustriescoreChannel Partner/ Reseller/ DistributorReynolds Farm Equipment is an authorized Bandit dealer serving Indiana customers. Reynolds provides local sales, parts support, and service for Bandit hand-fed wood chippers and stump grinders. Bandit equipment is supported at Fishers, Mooresville, and Muncie locations. Reynolds helps customers compare chipper and grinder options based on their specific work requirements.
• Rivera Custom Gates & FeedersminorChannel Partner/ Reseller/ DistributorReynolds is the only dealer of Rivera Custom Gates & Feeders this side of the Mississippi River. Located at the Lebanon store off I-65, Reynolds markets and sells Rivera's livestock handling products including panels, gates, feeders, and hay management equipment. Products available in-stock and made-to-order.
• John Deere Operation CentercoreTechnology or IntegrationReynolds Agronomy leverages John Deere Operation Center data files for agronomy analysis, connecting equipment performance data with field-level crop management recommendations. This integration enables the Agronomy Analyzer tool to provide statistically significant field trial results.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ag-Pro Companies: Large multi-state John Deere agricultural equipment dealer group operating across the Southeastern U.S. Directly comparable as a multi-location John Deere dealer offering new/used equipment, parts, service, and precision ag support to farmers and property owners.
• RDO Equipment Co. One of the largest John Deere dealer groups in North America, operating dozens of locations across the Western and Midwestern U.S. Highly comparable business model: John Deere ag, lawn/garden, and construction equipment retail plus integrated service.
• Stotz Equipment: Multi-location John Deere dealer serving the Western U.S. Comparable family-rooted, multi-store John Deere dealership offering ag, turf, and compact construction equipment with parts, service, and precision ag support.
• Bane-Welker Equipment: John Deere dealer group operating across Indiana and Ohio — overlapping directly with Reynolds' Indiana footprint. Comparable full-line ag equipment dealer offering new/used equipment, parts, service, and precision agriculture.
• GreenMark Equipment: Regional John Deere dealer group serving Indiana and Michigan. Directly comparable as a multi-store John Deere dealership focused on agricultural, lawn/garden, and compact construction equipment with integrated service.
• Rocky Mountain Equipment: Canada's largest John Deere ag equipment dealer group, publicly traded. Comparable multi-location John Deere dealer model with new/used equipment, parts, service, and integrated precision ag offerings.
• 21st Century Equipment: Multi-location John Deere dealer serving Nebraska, Colorado, and Wyoming. Comparable full-line John Deere ag equipment dealer with parts, service, and precision ag capabilities.
• Heritage Agriculture: John Deere dealer serving the Western Corn Belt. Comparable multi-store John Deere dealer with full agricultural and lawn/garden equipment offerings plus service and parts support.

Broad incumbents

• Deere & Company (John Deere): Parent manufacturer of the equipment Reynolds distributes. While not a direct competitor, John Deere sets dealer-agreement terms, product roadmaps, and financing programs that govern Reynolds' economics.
• Kubota: Competing full-line equipment manufacturer (tractors, mowers, compact construction) with its own U.S. dealer network. Indirectly competes with Reynolds for end-customer equipment purchases across ag, lawn/garden, and compact construction categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reynoldsfarmeq
• Facebookfacebook.com/reynolds-farm-equipment-inc-118118790849
• LinkedInlinkedin.com/company/1094909

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reynolds Farm Equipment