Weko

What Weko does

WEKO Wohnen GmbH is a privately-held German furniture retail group founded in 1948/1949 and headquartered in Pfarrkirchen, Bavaria, operating two large-format showroom destinations in Pfarrkirchen and Rosenheim under the legal entities WEKO Wohnen GmbH and WEKO Wohnen Rosenheim GmbH & Co. KG. The group is family-controlled by the Weber family, with Managing Directors Bernhard Weber, Michaela Haberger, Thomas Wiessner, and Irmengard Weber, and has no public listing or external institutional investor. The company offers over 120,000 products across furniture (living room, bedroom, dining, kitchen, bathroom, office, baby, garden), home accessories, and décor, sourced from 70+ brand partners including exclusive arrangements with Roomio and Interliving, plus collaborative collections with MissPompadour, HOMELIV., Schöner Wohnen, JOOP!, and a 2024 KARE x Karim Rashid designer line.

The business model is a sales-led traditional furniture retail operation monetizing one-time purchases of physical goods through in-store consultation, with supporting revenue from financing fees (via Santander Consumer Bank AG for purchases from €500), gift cards (from €10, sold online via Simpliby), and in-store restaurant operations (Bistro L'Angolino, Panorama rooftop terrace). Differentiated services include at-home kitchen consultation, bathroom planning with 3D visualization, handyman coordination, custom cabinetry, the PremiumCard loyalty program, and the WEKO Interior Studio for commercial and large-project furnishing. Marketing is omnichannel via physical showrooms, social media (Facebook, Instagram, Pinterest, TikTok), email, content marketing, seasonal magazines, events, and Google Reviews. The company's technology stack is composed of standard third-party integrations (Mateo WebChat/WhatsApp, TradeLink delivery management, Sage HR, Küchen Atlas, Sellanizer outlet marketplace, blaetterkatalog.de digital catalogs) with no disclosed proprietary AI, data platform, or software product. WEKO's stated geographic footprint is exclusively Bavaria (Germany), and the company reports 1,001–5,000 employees with no disclosed revenue.

Name

Weko

Legal name

WEKO Wohnen GmbH

Website

https://weko.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Weko is a family-owned German furniture retailer operating two large-format showrooms in Bavaria (Pfarrkirchen and Rosenheim) with over 120,000 products, exclusive sub-brands like Roomio, and integrated services including kitchen planning, handyman coordination, and the WEKO Interior Studio for commercial projects.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (44911), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Furniture retail
• Home furnishings
• Kitchen design
• Bathroom furniture
• Interior design services

Headquarters

HQ city

Pfarrkirchen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Furniture and Home Furnishings Retail: WEKO generates revenue primarily through one-time furniture purchases at its two retail locations. The company offers a wide assortment of furniture including living room, bedroom, kitchen, bathroom, office, and garden furniture, as well as home accessories and décor. Additional revenue streams include financing services, gift cards, and restaurant operations.
2. Financing Services: WEKO offers financing options through Santander Consumer Bank AG for purchases starting at 500 euros, providing installment payment plans for customers.
3. Gift Cards: WEKO sells gift cards (starting from 10 euros) that can be redeemed across their product assortment, excluding the restaurant.
4. Restaurant Operations: WEKO operates restaurants at both locations including Bistro L'Angolino, serving breakfast and featuring a panorama rooftop terrace.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WEKO operates two large-format destination showrooms in Bavaria, Germany (Pfarrkirchen and Rosenheim) that retail over 120,000 furniture, kitchen, bathroom, garden, baby, and home décor products from more than 70 brand partners. The company pairs this product assortment with end-to-end services: kitchen and bathroom planning (including home-based consultation and 3D visualization), delivery, assembly, custom cabinetry, handyman/renovation coordination, financing via Santander, a PremiumCard loyalty program, and on-site restaurants and childcare.

Product overview

WEKO is a German furniture retail chain with two locations (Pfarrkirchen and Rosenheim) offering over 120,000 products across furniture, kitchens, bathrooms, and home accessories. The portfolio is organized as a unified retail platform with multiple sub-brands and collaborative brands: Roomio (exclusive sofa sub-brand), Interliving (collaborative room collections), HOMELIV. (home living sub-brand with 3-year warranty), MissPompadour (paint partnership), Schöner Wohnen, and JOOP! collections. Core offerings include complete room solutions (living rooms, bedrooms, kitchens, bathrooms, youth rooms, offices, baby rooms, gardens) alongside specialized services such as kitchen planning and at-home consultation, bathroom design with 3D visualization, custom cabinetry, and handyman services coordinating full renovations. Premium services include PremiumCard loyalty program, financing through Santander Consumer Bank, delivery/installation, and restaurant facilities. The company also recently launched pet accessories (dog beds, collars, leashes) and outdoor cooking products (OONI pizza ovens, Weber grills).

Differentiator

Problem solved

Functional benefit

Brands

• Roomio: A furniture brand carried exclusively at WEKO, offering sofas and living room furniture.
• Interliving

Products and services

• WEKO Furniture (Möbel) Full-range furniture retail covering all living spaces — living rooms, bedrooms, dining rooms, kitchens, bathrooms, youth rooms, offices, baby rooms, and wardrobes. Over 120,000 products from budget to premium quality, sourced from 70+ brand partners, sold through WEKO's two large showroom locations.
• Kitchen Market (Küchenfachmarkt) Specialized kitchen department offering kitchen planning in multiple styles (modern, country kitchen, design, natural wood), kitchen equipment, sinks and fixtures, ergonomic planning, and full-service kitchen installation for individual consumers.
• Bathroom Furniture (Badezimmermöbel) Complete bathroom furniture including washbasin cabinets, bathroom cabinets, mirror cabinets, bathroom shelves, and complete bathroom series from brands including Interliving, Musterring, VOGLAUER, and others. Over 160 inspiring bathroom worlds on display across WEKO's showrooms.
• Garden (Garten) Garden furniture and outdoor living products including garden furniture sets, grills, and BBQ equipment (including OONI pizza ovens and Weber grills) for individual consumers.
• Baby Market (Babyfachmarkt) Specialized baby furniture department offering products for infants and young children at WEKO's showrooms.
• Home & Deco (Haushalt & Deko) Home accessories and decoration including lighting, carpets, textiles, home accessories, window treatments, wall art and clocks, household goods, small kitchen appliances, leather goods, and specialty gourmet foods.
• Roomio Exclusive furniture sub-brand available only at WEKO, offering customizable sofas (corner sofas, 3-seaters) in various fabrics including cord and bouclé, complemented by coffee tables in natural wood finishes.
• Interliving Collaborative furniture brand featuring coordinated room collections, available exclusively through WEKO with exclusive competitions and promotions, including a collaboration with German actor Henning Baum.
• KARE x Karim Rashid Collection Exclusive designer partnership collection between KARE and Karim Rashid, launched in 2024, featuring 80 products across furniture, lighting, and accessories combining futuristic elegance with functional clarity.
• Pet Accessories (Hunde Zubehör) Pet accessories including dog beds, collars, leashes, and walking supplies, launched in 2025 as a new product category at WEKO. Dogs are welcome in WEKO stores.
• Kitchen at Home Consultation (Küchenheimberatung) On-site kitchen consultation service where WEKO advisors visit customers' homes to plan and design kitchens in their actual living environment.
• Bathroom Planning Service (Badezimmerplanung) Professional bathroom planning including room measurement, 3D visualization, material selection (melamine resin, solid wood, glass, ceramic), and lighting consultation.
• Handwerker-Service (Tradespeople Service) Complete renovation and new construction service with a single point of contact coordinating all tradespeople, scheduling, and managing construction sites from start to finish.
• WEKO Interior Studio (interiordesign.weko.com) Interior design planning studio for interior and object furnishing, offering professional design services for residential and commercial projects including hotels, offices, care facilities, and large residential projects.
• PremiumCard Loyalty card program offering exclusive benefits, discounts, and special offers to members across WEKO showrooms.
• Financing (Finanzierung) Consumer financing through Santander Consumer Bank AG for purchases starting at €500, providing installment payment plans for customers.
• WEKO Restaurant Restaurant services at both Pfarrkirchen and Rosenheim locations including Bistro L'Angolino and the Panorama rooftop terrace, serving breakfast.
• Custom Cabinets (Schränke nach Maß) Custom-built cabinets and storage solutions built to customer specifications, comparable to carpentry work.
• Delivery Service (Lieferung) Delivery and installation service for furniture purchases, coordinated through the TradeLink logistics platform.
• Sewing & Assembly Service (Näh- & Montageservice) Custom sewing and assembly services for furniture and home textiles.
• WEKO-Car Rental Vehicle rental service for customers to transport their purchases from WEKO locations.
• MissPompadour Paint brand partnership offering premium paints and coatings for furniture finishing and home decoration, sold through WEKO's showrooms.
• HOMELIV. Home living sub-brand with 3-year warranty, offering furniture and accessories for contemporary home styling, available at WEKO showrooms.

Quantifiable outcome

• Best price guarantee ensures customers receive the best available price

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Schüller Möbelwerk GmbHcoreStrategic or Co-development PartnerJoint data processing partnership for kitchen consulting lead generation. Schüller runs advertising campaigns and captures customer leads who are interested in WEKO kitchen consultations. Customer data is shared between both companies for coordinated customer service and potential contract fulfillment.
• RoomiocoreChannel Partner/ Reseller/ DistributorExclusive furniture brand partnership where Roomio sofas and living furniture are sold exclusively at WEKO. Partnership includes co-marketing at events like M.STORIES Female Business Festival and Shop the Look campaigns.
• Interliving (Einrichtungspartnerring VME GmbH & Co. KG)coreChannel Partner/ Reseller/ DistributorExclusive furniture brand collaboration including joint competitions and marketing campaigns. Interliving is a key brand partner with dedicated promotional pages on WEKO website.
• Henning BaumminorGTM or Marketing PartnerGerman actor and celebrity collaboration for Interliving brand promotion at WEKO.
• M.STORIES Female Business FestivalminorGTM or Marketing PartnerWEKO and Roomio served as Official Interior Partner for the female business festival, featuring over 2,000 participants, 50+ speakers, and 40+ talks/panels.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Porta Möbel: Porta is a major German furniture retail chain with large showrooms offering full home furnishing assortments including kitchens and project services, directly comparable to WEKO's showroom + service model.
• Roller Möbel: Roller operates discount-focused furniture showrooms across Germany, competing with WEKO on the budget end of WEKO's price-conscious to premium assortment spectrum.
• Segmüller: Segmüller is a southern German family-owned furniture retailer with destination showrooms in Bavaria, directly overlapping WEKO's geographic market and customer base with similar premium brand positioning.
• Möbel Kraft: Möbel Kraft operates large furniture showrooms across northern and eastern Germany with similar assortment breadth including kitchens, bathrooms, and home accessories, competing with WEKO in the destination furniture retail segment.
• Höffner: Höffner is a German furniture retail chain operating large-format showrooms with broad assortments including kitchens and home accessories. It is a direct competitor in the destination furniture retail category with comparable showroom experience model.

Broad incumbents

• Otto (Otto Group): Otto is one of Germany's largest e-commerce retailers with a significant home and furniture category, competing with WEKO across the digital home furnishings purchase journey.
• IKEA: IKEA is the global furniture retail leader with massive showrooms, kitchen specialists, and home furnishing breadth. While more budget-focused, it competes with WEKO for the same household furnishing occasions and increasingly in the kitchen category.
• XXXLutz: XXXLutz is the largest furniture retailer in Europe, operating hundreds of showrooms across DACH. It competes directly with WEKO in premium furniture and kitchen retail with greater scale, broader geographic reach, and superior marketing budget.

Emerging players

• Home24: Home24 is a European online-first furniture and home furnishings retailer. It represents the digital-native model that contrasts with WEKO's showroom dependency, posing disruption risk in the same customer segments.
• Westwing Group: Westwing is a German e-commerce platform for home furnishings and design products. It competes with WEKO for design-conscious home consumers through a curated online discovery and purchase experience.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wekowohnen
• Instagraminstagram.com/weko_wohnen
• Pinterestpinterest.de/wekowohnen
• TikToktiktok.com/@weko_wohnen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weko