Roomio
Roomio is an iOS mobile app that uses Apple LiDAR, computer vision, and human drafting to generate professional 2D and 3D real estate floor plans. It serves Australian real estate agents and photographers via a pay-per-plan model at A$15-A$20 per plan with 12-24 hour delivery.
- Company typePrivate
- Founded2025
- HeadquartersFitzroy, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Roomio does
Roomio, operated by Australian private company Phoria Pty Ltd, is a mobile-first real estate technology company that delivers professional floor plans through an iOS-only application. The app uses Apple LiDAR sensors on iPhone Pro and iPad Pro devices (delivering 1-2cm measurement accuracy) and falls back to computer vision for standard iPhones, combining AI-assisted processing with professional human drafting to produce branded 2D and 3D floor plans, site plans, AI-generated property reports, and exportable PNG/JPG/SVG files. Users scan a property in under five minutes; finished plans are delivered within 12-24 hours.
The company's revenue model is purely transactional, pay-per-plan, with no subscriptions or monthly commitments. Pricing is set in Australian dollars at A$15 for 2D plans and A$20 for 3D plans, with an express 10-hour turnaround option. Distribution is exclusively through the Apple App Store using a product-led growth motion: users discover and download the app themselves, scan properties at no cost, and pay only when they submit an order for a finished plan.
Roomio's primary customer segments are Australian real estate agents and real estate media photographers, who use the app either to add floor plans to their own listings or as an upsell service within photography packages. Secondary segments include property managers needing layout documentation. Supporting infrastructure includes Stripe for payments, Mixpanel/GA-Firebase/AppsFlyer/Meta SDK for analytics and attribution, HubSpot for CRM and marketing, Freshdesk for support, Sentry and Elastic Cloud (AWS Sydney) for monitoring and logging, and Apple for sign-in and distribution. The company is bootstrapped, with no disclosed external funding.
Roomio firmographics
Firmographics- Name
- Roomio
- Legal name
- Phoria Pty Ltd
- Website
- https://roomio.io
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roomio is an iOS mobile app that uses Apple LiDAR, computer vision, and human drafting to generate professional 2D and 3D real estate floor plans. It serves Australian real estate agents and photographers via a pay-per-plan model at A$15-A$20 per plan with 12-24 hour delivery.
- Ownership category
- akta.pro rank
Where Roomio is headquartered
LocationHeadquarters
- HQ city
- Fitzroy
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Roomio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Floor Plan Sales (Pay-per-Plan): Roomio generates revenue through a transaction-based model where users pay per floor plan ordered. Users can scan properties for free but only pay when they submit an order for professional floor plans. The company offers 2D floor plans at A$15 and 3D floor plans at A$20. There are no subscriptions, no monthly fees, and no minimum commitments. This model provides flexibility for agents with variable listing volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2D Floor Plans from A$15 per plan |
| Unit Pricing | Pay-as-you-go | 3D Floor Plans from A$20 per plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Roomio product offering
Product offeringCore offering
Roomio provides an iPhone-based floor plan app that enables real estate agents and photographers to scan residential properties in under 5 minutes using Apple LiDAR (on Pro devices) or computer vision (on standard iPhones) and receive professionally drafted, branded 2D floor plans from AUD$15 or 3D floor plans from AUD$20 within 12-24 hours. The service combines AI-assisted scanning with human drafting review, includes custom branding, property reports, and site plans in a single pay-per-order transaction with no subscription.
Product overview
Roomio is a unified iPhone floor plan app designed for real estate agents and photographers. The core offering is the Roomio mobile application, which uses LiDAR scanning (on iPhone Pro/iPad Pro) or computer vision (on standard iPhones) to capture property layouts. Users scan properties in approximately 5 minutes and receive professionally drafted 2D floor plans (starting AUD$15) or premium 3D floor plans (AUD$20) within 12-24 hours. Every order includes custom branding, total area calculations, fixtures and appliances labeling, AI-assisted property reports, and site plans (when exterior is scanned). The product operates on a pay-per-plan model with no subscription required.
Differentiator
Problem solved
Functional benefit
Products and services
- Roomio App iPhone and iPad mobile application that uses LiDAR and computer vision to scan residential properties and generate professional floor plans for real estate agents and photographers.
- 2D Floor Plans Professional 2D floor plans with room measurements, total area calculations, fixtures and appliances labeling, and custom branding. Delivered in PNG, JPG, and SVG formats within 12-24 hours, starting at AUD$15 per plan.
- 3D Floor Plans Premium 3D floor plans rendered with furniture, colors, and textures to help buyers visualize spaces. Delivered as part of the service for AUD$20 per plan, including all 2D features.
- AI-Generated Property Reports Property report generated with every order, summarizing room dimensions, total area, fixtures and appliances, and providing an AI-written property description for use in real estate listing copy.
- Site Plans Site plans generated automatically when the exterior perimeter is captured during scanning, included at no additional cost with the floor plan order.
Quantifiable outcome
- Scanning a 4-bedroom property in under 5 minutes
- +7 more outcomes
Companies that use Roomio
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Roomio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Roomio partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, support, analytics, marketing and infrastructure.
- StripecoreStripe is used for payment processing in the Roomio app. All billing and credit card information is handled securely through Stripe. Roomio's Terms state that users authorize payment processing through Stripe on their behalf.
- Freshdesk (Freshworks Inc.)supportFreshdesk is used for customer support ticketing and communications. Support queries and correspondence are handled through Freshdesk.
- MixpanelanalyticsMixpanel is used for product analytics and user behavior tracking. Data processed includes user ID, device identifiers, IP address, app usage events, screen views, and session metadata.
- Google Analytics / FirebaseanalyticsGoogle Analytics is used for website and app usage analytics. Google Firebase is used for mobile app analytics including feature usage, funnels, and retention tracking.
- ApplecoreApple provides app distribution through the App Store, sign-in services, and in-app analytics. Roomio is optimized for iOS devices including LiDAR-equipped iPhone Pro and iPad Pro models.
- HubSpotmarketingHubSpot is used for marketing communications, CRM, and email delivery. Data processed includes name, email address, marketing preferences, and engagement data.
- SentryinfrastructureSentry is used for error monitoring and diagnostics. Data processed includes error stack traces, user ID, email (if set in scope), IP address, browser/device metadata, and request URLs.
- Elastic CloudinfrastructureElastic Cloud is used for application log storage and search. Server-side application logs may include user ID, IP address, request paths, and timestamps. Data is stored in AWS ap-southeast-2 (Sydney).
- Meta Platforms (Facebook)marketingMeta SDK is used for measuring advertising conversions and optimizing paid advertising campaigns. Data shared includes internal account ID and app event data (sign-up, purchase). Consent required for EEA/UK users.
- AppsFlyermarketingAppsFlyer is used for mobile attribution and marketing analytics. Data processed includes internal account ID, in-app event data, and device/install attribution data.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Roomio competitors and assessment
Company assessmentBroad incumbents
- Matterport: Matterport is the established leader in 3D virtual tours and digital twins for real estate. While broader in scope and typically requires dedicated hardware, it overlaps with Roomio on floor plans and 3D captures for listings, especially at the high end of the market.
- Zillow 3D Home: Zillow's 3D Home app lets agents self-capture 3D tours and floor plans that integrate natively with Zillow listings. As a captive tool inside the largest US real estate portal, it competes with Roomio primarily through distribution and listing-platform integration rather than pure product quality.
Direct peers
- RoomSketcher: RoomSketcher provides floor plan software and services for real estate, property, and design professionals. It overlaps with Roomio on the same customer segments and includes both self-serve software and a human-drafted floor plan service - a direct analog to Roomio's hybrid model.
- Magicplan: Magicplan is a long-established floor plan and AR scanning app for real estate, contractors, and insurance adjusters. It competes head-on with Roomio on agent/photographer use cases and is listed as a competitor in Roomio's marketing content.
- Polycam: Polycam is a 3D scanning app (iOS and Android) that includes floor plan generation among many use cases. Named directly in Roomio's comparison content as an alternative, though it is broader-scoped than Roomio's real estate focus.
- Cubicasa: Cubicasa is a LiDAR-based floor plan app for real estate professionals - essentially the same product space as Roomio, and explicitly named as a competitor in Roomio's own blog content. Direct overlap on target customer, technology stack, and price point.
- Floorplanner: Floorplanner is an online floor plan tool used by real estate agents and homeowners. It addresses the same core buyer (agents adding floor plans to listings) via a different (browser-based, drag-and-drop) delivery model than Roomio's scan-first mobile approach.
Emerging players
- Luma AI: Luma AI builds AI-powered 3D capture (NeRF/Gaussian splatting) that could be applied to real estate floor plan generation. While not a direct real estate floor plan product today, its technology trajectory intersects with Roomio's LiDAR + CV approach and represents the AI-only direction that could disrupt Roomio's hybrid model.
- HomeByMe: HomeByMe is a 3D home planning tool from Dassault Systèmes with floor plan creation for real estate and consumer scenarios. It overlaps with Roomio on floor plan generation but leans more toward residential design rather than listing photography workflows.
- Planner 5D: Planner 5D is a floor plan and home design app used by homeowners and real estate professionals. It shares Roomio's mobile-first mindset and floor plan output but is broader in scope, addressing design and renovation use cases as well.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Roomio social profiles
Digital presenceRoomio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roomio leadership team
Management profileNumber of profiles
Profiles1 record
Roomio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roomio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roomio
What does Roomio do?
Roomio provides an iPhone-based floor plan app that enables real estate agents and photographers to scan residential properties in under 5 minutes using Apple LiDAR (on Pro devices) or computer vision (on standard iPhones) and receive professionally drafted, branded 2D floor plans from AUD$15 or 3D floor plans from AUD$20 within 12-24 hours. The service combines AI-assisted scanning with human drafting review, includes custom branding, property reports, and site plans in a single pay-per-order transaction with no subscription.
Is Roomio a public or private company?
Roomio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roomio founded?
Roomio was founded in 2025. It employs 11 to 50 people.
Where is Roomio based?
Roomio is headquartered in Fitzroy, Australia, in the Oceania region.
How does Roomio make money?
One revenue line is on record: floor Plan Sales (Pay-per-Plan).
Who are Roomio's main competitors?
Broad incumbents on record are Matterport and Zillow 3D Home. Direct peers are RoomSketcher, Magicplan, Polycam, Cubicasa and Floorplanner. Emerging players are Luma AI, HomeByMe and Planner 5D.
Does Roomio have an API?
No public API is recorded for Roomio.