What Booster Academy does

Booster Academy is a France-based B2B and individual training provider specializing in sales techniques, management, and customer relationship training, operating since 2004. The company is the commercial training brand of ITIGO SAS (trading as Capital Compétences), itself a subsidiary of the Baker Tilly STREGO group. It delivers a sport-inspired pedagogy — branded as the PERF method (Preparation, Training, Repetition, Feedback) — through a network of ~23 owned and franchised intensive training centers across France and Morocco, supplemented by in-company 'Sur-Mesure' programs, a 12-month e-learning platform, and the AI-assisted AINBAIA prospecting module co-developed with GetQuanty. The product portfolio spans commercial training, management training, customer-relationship training, retail sales training (École des Ventes), and certification preparation (RNCP / Répertoire Spécifique) at five progressive competency levels, with group ('Classique', up to 6 trainees) and individual ('VIP') formats.

Revenue is generated through quote-based forfait packages for the level-based training programs, per-day pricing for customized in-company delivery, ancillary fees (ReBoost workshops, individual coaching, certification exam preparation, missed-session penalties, OPCO administrative subrogation), and CPF/OPCO public funding via Qualiopi and France Compétences certifications. Go-to-market is hybrid: enterprise field sales targeting TPE/PME/ETI and liberal professions, direct-to-consumer enrollment at training centers, franchise-led regional delivery, and structured cross-selling through the Baker Tilly STREGO group office network. Self-reported scale metrics include ~5,300 client companies, ~10,000 persons trained per year, ~7M€ annual revenue, ~99% client satisfaction, and 50+ (more recently 80+) trainers.

The company holds Qualiopi, France Compétences, DataDock, and Mon Compte Formation certifications, which are required for French public training funding eligibility. The named enterprise reference is Groupe Crédit du Nord (joint Trophée Action Co winner). Booster Academy is privately held with no disclosed outside investment.

Name

Booster Academy

Legal name

ITIGO SAS (nom commercial CAPITAL COMPETENCES)

Website

https://booster-academy.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Booster Academy is a France-based B2B and individual training provider specializing in sales techniques, management, and customer relationship training, operating a network of ~23 owned and franchised intensive training centers across France and Morocco under a proprietary sport-inspired PERF pedagogy, with ~7M€ revenue, ~5,300 client companies, and ~10,000 trainees per year.

Ownership category

akta.pro rank

Product category

Professional Sales and Management Training Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mentorship & Coaching (Career, Academic, Industry-Specific) (EDAMAKAA)

akta.pro secondary industries

Study Skills & Learning Strategies Coaching (EDAMAIAA), Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF), Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

Keywords

• Sales training services
• Management training programs
• Customer relationship training
• Professional training centers
• Corporate training consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Intensive Training Center Programs: Package-based sales and management training sold per level or as multi-level forfaits. Offered as 'Classique' (group of up to 6 trainees) or 'VIP' (individual) formats. Progression through levels validated by trainers. Includes training materials, workshops (ReBoost), and intermediate coaching calls. Additional individual coaching and certification training available as paid add-ons.
2. Customized In-Company Training (Sur-Mesure): Bespoke training and consulting services delivered at client premises or remotely. Priced per training day (journalière). Includes e-learning access for learners (1-year validity). Additional fees for printing/PAO, travel, and accommodation. Subject to OPCO subrogation fees.
3. Certification Preparation and Examination: Individual certification exam training (1h30 session at 500€ HT) and exam entry fees (500€ HT). Certification covers RNCP and Répertoire Spécifique qualifications recognized by France Compétences.
4. ReBoost Workshops and Individual Coaching: Free ReBoost workshops offered to active trainees. Paid ReBoost workshops for external clients (214€ HT / 257€ TTC). Individual coaching sessions on-field and plan de vente formalization available as paid supplements.
5. OPCO Administration Fees: Administrative file fees of 250€ HT per dossier for payment subrogation to OPCO (skills development fund). Training sessions missed without 48h notice billed at 371€ HT / 445€ TTC.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Booster Academy operates a network of intensive training centers across France and Morocco delivering sales, management, and customer relationship training programs to individual professionals and enterprise clients. Its core offering is built on the proprietary PERF (Préparation, Entraînement, Répétition, Feedback) sport-inspired pedagogy, structured across five progressive competency levels with trainer-validated gates, and delivered in either Classic group format (up to 6 trainees) or VIP individual format. The portfolio includes center-based intensive programs, customized in-company Sur-Mesure training, e-learning modules, and the AI-powered AINBAIA prospecting module.

Product overview

Booster Academy operates as a network of intensive sales and management training centers across France, offering a multi-format portfolio built around its sport-inspired PERF pedagogy (Préparation, Entraînement, Répétition, Feedback). Core offerings include commercial training, management training, and customer relationship programs delivered in 23 physical centers (group Classic or individual VIP formats), with add-on modules like ReBoost workshops, individual coaching, and certification preparation. The portfolio extends to e-learning/distance learning, customized B2B intra-company programs, and the AI-powered AINBAIA prospecting module co-developed with GetQuanty. Training is structured across 5 progressive skill levels with personalized assessment-based pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Commerciale (Intensive Sales Training) Intensive sales training programs delivered in physical training centers across France, following a sport-inspired pedagogy with progressive skill levels (Niveaux 1-5). Combines theory modules, hands-on practice sessions, intersession homework, and individual trainer validation. Offered in Classic (group up to 6 trainees) and VIP (individual) formats, with 12-month access to e-learning modules.
• Formation Management Management training programs designed to develop team leadership, coaching, motivation, and performance management skills. Customized to individual manager needs and delivered using the same intensive sport-inspired training methodology as the sales track.
• Formation Relation Client Customer relationship training focused on developing client-facing skills, customer satisfaction, and relationship management techniques for non-sales customer-facing professionals (technicians, account managers, client-facing staff).
• Formation Sur-Mesure (Intra-Entreprise) Customized B2B training programs delivered on-site at client companies or remotely. Includes needs analysis, custom content development, consulting, conferences, and 1-year e-learning access for learners. Priced per training day with additional fees for travel and accommodation.
• AINBAIA (AI-Assisted Prospecting Training) AI-assisted prospecting training module combining GetQuanty's B2B data analysis AI tools (audio, image, video, text, OCR) with Booster Academy's sales training pedagogy. Targets sales teams needing prospect analysis, website visitor identification, and personalized email and LinkedIn outreach.
• FNE Formations Government-funded training programs under FNE (Fonds National de l'Emploi) for employee skill development and retraining, available to French enterprises and their employees.
• École des Ventes (School of Sales and Management) Structured school of sales and management program designed as a longer-form expert offering, distinct from standard intensive center-based training, for professionals seeking deeper commercial and managerial education.

Quantifiable outcome

• ~99% client satisfaction rate across training programs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GetQuantycoreTechnology or IntegrationJoint development of AINBAIA — the first AI-assisted prospecting training program combining GetQuanty's B2B data analysis and AI tools (audio, image, video, text, OCR) with Booster Academy's sales training pedagogy. GetQuanty provides AI-powered prospect analysis and personalization tools integrated into Booster Academy's training curriculum for optimized commercial prospecting.
• Baker Tilly STREGO Group (and subsidiaries)coreStrategic or Co-development PartnerBooster Academy is a subsidiary of Capital Compétences, itself a subsidiary of the Baker Tilly STREGO group. The group provides referral pipeline through its accounting, audit, and advisory office network across France. Business Developer animates Baker Tilly offices to identify cross-selling opportunities.
• MyDigiCompanyminorImplementation/ SI/ Consulting PartnerWebsite development and digital services partner responsible for Booster Academy's website design and ongoing digital presence.
• OPCO (Opérateurs de Compétences)coreOthersFrench skills development funds (OPCO) enable enterprise and individual clients to finance training through partial or full payment subrogation. Booster Academy is registered with Qualiopi and France Compétences to accept OPCO funding.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CrossKnowledge (Wiley): CrossKnowledge, now part of Wiley, is a digital corporate learning provider offering sales and leadership content across Europe. It overlaps with Booster Academy's blended-learning and AI-personalization roadmap (mapped to AINBAIA) and is a peer on the LMS/LCMS enablement axis.
• Skillsoft: Skillsoft is a global digital learning platform offering sales, leadership, and compliance content. It competes with Booster Academy's e-learning/distanciel arm and represents the digital-first disruptor that Booster Academy must defend against on scalable content delivery.
• Dale Carnegie Training: Dale Carnegie operates a global franchise network of sales, leadership, and management training centers including in France. It competes in the same categories as Booster Academy but at much larger scale and broader international footprint.
• Korn Ferry: Korn Ferry is a global organizational consulting firm whose Korn Ferry Academy division delivers sales and leadership development at large enterprises. It competes for the same enterprise training RFPs as Booster Academy, especially with multinational and ETI clients.

Direct peers

• Cegos: Cegos is France's largest corporate training company, delivering sales, management, and leadership programs to enterprises. It is directly comparable to Booster Academy on target buyer (TPE/PME/ETI), French geographic focus, and multi-format catalog (in-person, Sur-Mesure, e-learning).
• Sandler Training: Sandler Training is a globally licensed sales training franchise with a structured, methodology-driven (proprietary six-step) curriculum delivered through certified trainers. Like Booster Academy, it competes on a proprietary sales methodology with a franchise/center model and recurring certification revenue.
• Orsys: Orsys is a French professional training specialist focused on management, IT, and commercial skills with intensive inter-company and Sur-Mesure formats. Its intra-enterprise plus centre-based catalog structure closely parallels Booster Academy's delivery model.
• EFE / Lefebvre Dalloz Formation: EFE (now part of Lefebvre Dalloz) is a French professional training provider with intensive short-format programs in management, sales effectiveness, and HR, sold via Sur-Mesure and inter-enterprise channels with OPCO funding eligibility.
• Demos Group: Demos is a leading French and international corporate training and consulting firm operating across management, sales, and digital transformation. Like Booster Academy, it serves enterprise clients with blended catalog offerings and holds Qualiopi-equivalent credentials for OPCO funding.
• IFG Executive Education: IFG is a French executive and professional education provider delivering management and leadership programs to enterprises across France. It overlaps directly with Booster Academy on management training targeting the same mid-market and corporate buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boosteracademy
• LinkedInlinkedin.com/company/booster-academy
• Instagraminstagram.com/boosteracademy.officiel
• Xx.com/BoosterAcademy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booster Academy