Winesecrets

Name

Winesecrets

Legal name

Winesecrets

Website

https://winesecrets.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wine Filtration & Technical Winemaking Services

NAICS

Wineries (312130), Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Wine filtration services
• Membrane separation technology
• Alcohol removal services
• Winemaking technical solutions
• Membrane bioreactor systems

Headquarters

HQ city

Sebastopol

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Wine Technical Services: On-site and central-facility wine treatment services including taint removal (VA, smoke, Brett, pyrazines, unknown taints), alcohol/dealcoholization removal, crossflow clarification, color concentration via ultrafiltration, and Flash Détente. Services are priced by volume, treatment type, and logistics (mobile vs. facility). Delivered by trained professional staff at the customer's winery or at the Sebastopol, CA central location.
2. Premium Grape Spirits: Column-distilled high-proof grape spirits (184 proof/92% ABV Premium Blend, 170 proof/85% ABV Original Blend, 140 proof/70% ABV Vira-Proof sanitizer) sold in bulk from 5-gallon pails to tanker trucks. Target markets include bonded wineries (fortification), cellar sanitation, and non-beverage uses (tinctures, cannabis extraction). Requires DSP permit for non-denatured purchase.
3. Engineered Filtration Systems: Sale of WS VEOLIA Targeted Filtration Systems (8000 Series for large-scale; 4000 Series for artisan/boutique) and custom RO platforms. Systems combine VEOLIA construction with Winesecrets' operational expertise. Also includes MBR systems and Zero Liquid Waste Winery solutions via Recovered Water Solutions. Revenue from system sales, installation, commissioning, and ongoing membrane/spare parts supply.
4. Membrane & Spare Parts Supply: Replacement membranes (Ionic RO 100 MW, Molecular RO 200 MW, UF 1,000–100,000 MW) and spare parts for crossflow systems, sold as a channel partner of VEOLIA Water Technologies & Solutions. Supplies membranes for wine and water systems across manufacturers (VEOLIA, Vaslin Bucher, Della Toffola).
5. Filtration Systems Care (Maintenance & Repair): Maintenance, repair, and preventive service for tangential flow systems including ROs, Ultrafilters, and crossflow filters. Staff is VEOLIA-certified for VEOLIA system repairs and experienced with Vaslin Bucher and Della Toffola equipment. 20+ years of system building and repair experience across the West Coast.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Winesecrets provides wine producers with technical winemaking services centered on membrane-based treatments (reverse osmosis, ultrafiltration, crossflow clarification, column distillation, and Flash Détente) to address environmental taints, adjust alcohol levels, concentrate color, and produce no/low-alcohol wines. Services are delivered through the largest mobile wine filtration fleet in North America or at the company's bonded winery and distilled spirits plant in Sebastopol, CA. The company also sells premium grape spirits (140-184 proof) for fortification and sanitation, and markets WS VEOLIA engineered filtration systems, replacement membranes, and Zero Liquid Waste Winery solutions to wineries.

Product overview

Winesecrets offers a portfolio of wine filtration and technical winemaking services centered on membrane technology (reverse osmosis, ultrafiltration, crossflow). The core offering includes Taint Removal Service (VA, smoke, Brett, pyrazines), Alcohol Removal Service, and No & Low Alcohol Wine Production—all accessible via mobile units or at their Sebastopol, CA facility. These services are complemented by Premium Grape Spirits products (140-184 proof) for fortification and sanitation. The company also provides engineered solutions including WS VEOLIA 8000 Series (large-scale) and 4000 Series (artisanal) targeted filtration systems, Membrane Bioreactor systems for wastewater treatment, and Zero Liquid Waste Winery designs. Test Track bench trials enable winemakers to prototype treatments before full-scale commitment, while Flash Détente offers pre-fermentation grape processing. The product architecture combines service-based offerings (mobile and facility-based) with engineered systems for purchase, plus consumables (membranes) and support services (filtration care/maintenance).

Differentiator

Problem solved

Functional benefit

Products and services

• Taint Removal Service Removes undesirable compounds from wine including volatile acidity (VA), smoke taint, Brettanomyces, green character/pyrazines, and unknown taints using reverse osmosis, MIPS technology, and molecular filtration. Targeted at winemakers and production managers needing to restore wine to its intended flavor profile.
• Alcohol Removal Service Reduces alcohol concentration in wine using reverse osmosis to separate water and ethanol, followed by column distillation, allowing precise adjustment to optimize flavor, aroma, meet label requirements, and reduce excise tax burden. For winemakers managing high-vintage alcohol levels.
• No & Low Alcohol Wine Production Commercial-scale dealcoholization service producing non-alcoholic (≤0.5% ABV) and low alcohol wine portfolios using reverse osmosis and distillation, with a trial-first approach to preserve varietal aroma, texture, and finish. Targets wineries and brands developing premium No/Lo SKUs.
• Crossflow Clarification Service Provides 0.2 micron absolute microfiltration using tangential flow technology for solids removal and clarification, achieving sterile-grade clarity in single-pass without stripping color or mouthfeel. Eliminates diatomaceous earth (DE) handling hazards and landfill waste.
• Color Concentration / Ultra Filtration Service Ultrafiltration service that intensifies red wine color or removes unwanted tints from white wines using membranes with 10,000-100,000 molecular weight cut-off. TTB-approved as the only color concentration method for wine. Also produces Custom Colorant from fruit extract via Flash Détente.
• Premium Grape Spirits High-proof grape spirits distilled from wine in three variants: Premium Blend (184 proof/92% ABV), Original Blend (170 proof/85% ABV), and Vira-Proof sanitizer (140 proof/70% ABV). Sold in bulk from 5-gallon pails to tanker trucks for fortification, cellar sanitation, tinctures, and cannabis extraction.
• Test Track Bench Trials Bench-scale trial service allowing winemakers to test wine samples (750ml minimum) across multiple treatment parameters including alcohol adjustment, VA removal, UF/concentration, smoke taint, and taint removal before committing to full-scale production.
• Flash Détente Service Mobile thermal vinification service that heats grapes to 175-185°F then vacuum flashes to explode vacuoles, releasing color pigments, removing vegetal pyrazines and smoke taint compounds, and increasing color extraction by up to 30%. Processes 1 ton per hour of grapes.
• WS VEOLIA 8000 Series Filtration System Large-scale targeted filtration platform (models 8810, 8G10) with up to 16 membranes and 1000 psi pressure, supporting VA removal, taint removal, color concentration, and alcohol removal applications for production volumes up to 2,000,000+ cases/year. Capital equipment sale with installation, commissioning, and operability assurance.
• WS VEOLIA 4000 Series Filtration System Small and artisan-scale targeted filtration platform (models 4110, 4610, 4810, 4G10) with up to 16 membranes, supporting VA removal, taint removal, color concentration, and alcohol removal for boutique to medium production (0-250,000 cases/year). Capital equipment sale with installation and commissioning.
• Membrane Bioreactor (MBR) Systems Wastewater treatment systems featuring ZeeWeed/ZeeBlok 500 ultrafiltration membranes combined with biological treatment for winery wastewater, available as new installations or retrofits for existing systems.
• Zero Liquid Waste Winery Design Water recycling system design service enabling wineries to reuse all wastewater for irrigation, processes, sanitary applications, and cooling through membrane bioreactor and reverse osmosis technology. Featured in Trinchero Family Estates (Sutter Home) Tier 4 ZLD project.
• Replacement Membranes Replacement membranes for tangential flow filtration systems including 4-inch and 8-inch Ionic Reverse Osmosis (100 MW), Molecular Reverse Osmosis (200 MW), and Ultrafiltration (1,000-100,000 MW) membranes from VEOLIA. Sold as consumable replacement parts.
• Filtration Systems Care Maintenance and repair service for tangential flow systems including VEOLIA, Vaslin Bucher, and Della Toffola equipment, with preventive maintenance programs and spare parts inventory. Staff is VEOLIA-certified for VEOLIA system repairs.

Quantifiable outcome

• Up to 50% VA reduction at 400 gallons per hour
• +7 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• California Energy CommissionminorOthers · 1 January 2003In 2003, Winesecrets was awarded a three-year contract by the California Energy Commission to demonstrate Electrodialysis filtration technology to wine producers in California. This contract helped establish Winesecrets as a technology leader in the wine industry and contributed to the company's early growth and expertise expansion.
• VEOLIA Water Technologies & SolutionscoreTechnology or IntegrationWinesecrets is a VEOLIA Channel Partner for Water & Process Technologies. Through this relationship, Winesecrets supplies VEOLIA membrane products (Ionic RO 100 MW, Molecular RO 200 MW, UF 1,000–100,000 MW) and filtration systems (Seapro 8 and 16 base platforms) to the wine industry. Winesecrets translates VEOLIA's industrial systems into winery applications and provides installation, commissioning, and operability assurance. Staff is VEOLIA-certified for VEOLIA system repairs.
• Recovered Water SolutionscoreTechnology or IntegrationRecovered Water Solutions is Winesecrets' dedicated division for winery and food wastewater solutions. The two entities co-market MBR systems, Zero Liquid Waste Winery solutions, and water recycling technology. Winesecrets designs MBR systems for new winery facilities and retrofits for existing wastewater treatment, with Recovered Water Solutions serving as the operational entity for water recovery implementations. Featured partner in Trinchero Family Estates Sutter Home case study.
• amaea (Advanced Molecular Analytics & Engineering)coreTechnology or IntegrationWinesecrets offers amaea's VPx MIPS technology for smoke taint removal and RMx molecular filtration for pyrazine/green character removal. amaea MIPS uses molecularly imprinted polymers for lock-and-key selective removal of defect compounds. The amaea VPx product is validated to remove volatile phenols and IBMP without the stripping effect of traditional carbon methods. Winesecrets provides case studies referencing amaea's published research.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Della Toffola Group: Della Toffola is an Italian manufacturer of wine, beverage, and food processing equipment. Winesecrets services Della Toffola equipment alongside VEOLIA systems, indicating overlap in installed base and an adjacent equipment-vendor relationship.
• Bucher Vaslin: Bucher Vaslin is a global manufacturer of winery equipment including presses, filters, and processing systems. Winesecrets actively services Bucher Vaslin equipment, making it both a complementary service touchpoint and a potential source of in-house competition as customers standardize on Bucher platforms.

Others

• ETS Laboratories: ETS Laboratories provides analytical services to the wine industry including smoke taint and taint compound analysis. While not a direct equipment or service peer, ETS often precedes or accompanies Winesecrets' remediation work in the customer workflow.
• amaea: amaea is the New Zealand-based developer of Molecularly Imprinted Polymer (MIPS) technology used for smoke taint and pyrazine removal. Winesecrets is amaea's commercial channel partner for VPx/RMx in North America, making amaea both an enabling partner and a related technology source.
• VEOLIA Water Technologies & Solutions: VEOLIA is the global membrane and water technology supplier behind Winesecrets' WS VEOLIA 8000 and 4000 systems. While primarily a partner, VEOLIA's broader industrial filtration portfolio is an upstream alternative for wineries considering direct procurement outside the Winesecrets channel.

Direct peers

• Gusmer Enterprises: Gusmer Enterprises supplies filtration, fermentation, and processing equipment to the wine industry. Its product portfolio competes with Winesecrets' WS VEOLIA filtration systems and membrane offerings for both equipment sales and after-sale service.
• Scott Laboratories: Scott Laboratories is a major supplier of winery processing equipment, fermentation nutrients, and filtration products across North America. Its equipment and consumables portfolio overlaps directly with Winesecrets' engineered systems and membrane supply streams.
• Enartis (Esseco Group): Enartis supplies wine ingredients, fining agents, and processing aids to wineries globally. Its product portfolio overlaps with Winesecrets' taint removal and stabilization offerings, particularly in color management and pre-bottling treatments.
• BevZero (formerly ConeTech): BevZero is the most direct competitor to Winesecrets in alcohol removal, aroma recovery, and reverse osmosis wine processing services, also based in Sonoma County. Both companies serve the same North American winery customer base with comparable RO and distillation-driven services.

Emerging players

• Euro-Machines (wine processing equipment): Euro-Machines supplies crossflow filtration and processing equipment to beverage producers including wineries. As a smaller equipment vendor, it competes in the same filtration category as Winesecrets' engineered systems business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/M5rETTP_y7o

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winesecrets