Migra Ammunitions
- Company typePrivate
- Founded2018
- HeadquartersCharleston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Migra Ammunitions does
Migra Ammunitions is a privately-held South Carolina LLC founded in 2018 that designs, manufactures, and distributes premium shotgun shells for the hunting ammunition market, with manufacturing operations split between Tennessee and Canada. The company's core technical differentiator is its patented Stacked Load Technology, which combines two different shot sizes within a single shotshell at precise ratios to tighten pattern density, shorten shot strings, and concentrate energy transfer. This is supplemented by proprietary component technologies including a Low-Friction Wad (LFW) that improves pattern density by over 5%, a Negative Degree Primer (NDP) rated to -40°F, and custom-designed wads, powders, and shell architectures. Migra's product portfolio spans three primary categories — waterfowl loads (steel, bismuth, and tungsten options including TSS variants and the Mono Series for sub-gauge bores), turkey loads (TSS, High-Density Tungsten, and Hybrid), and dove/field/upland loads (Pheasant, Field Lite, Field, Dove) — plus a growing line of branded accessories (waterproof cases, headwear, and apparel).
The company operates a distribution model in which ammunition is sold exclusively through a network of more than 750 U.S. retail locations, supported by a retailer login portal and selective exclusive arrangements for premium SKUs (e.g., TSS 20GA #4/9 is held exclusively by four named retailers). Branded accessories are sold direct-to-consumer through a BigCommerce e-commerce storefront at unit prices ranging from $19.99 (beanies) to $70.00 (hoodies). Revenue streams are split between ammunition sales (primary) and gear/apparel (secondary), with pricing on ammunition not publicly disclosed. The go-to-market motion blends channel-partner distribution with event-driven grassroots engagement via the multi-state Boat Ramp Tour, community-led brand collaborations with other premium outdoor brands (Lost Hat Co, Mossy Oak), and an Outfitter Vendor Program that integrates hunting guides and clubs into the distribution and advocacy network.
Migra's primary customer segments are individual waterfowl hunters, turkey hunters, and upland/field bird hunters, served through the fragmented SMB retailer base. The company was bootstrapped from founder Drew's initial trunk sales, scaled organically with no disclosed institutional funding, and remains a small operation (11-50 employees) operating from its Charleston, South Carolina headquarters with production split across Tennessee and Canadian facilities.
Migra Ammunitions firmographics
Firmographics- Name
- Migra Ammunitions
- Legal name
- Migra Ammunitions
- Website
- https://migraammunitions.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Migra Ammunitions industry classification
Industry- Product category
- Hunting Ammunition
- NAICS
- Small Arms Ammunition Manufacturing (332992)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)
Keywords
Where Migra Ammunitions is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Migra Ammunitions business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Ammunition Sales: Primary revenue from manufacturing and selling premium shotgun shells including waterfowl, turkey, and field loads. Products sold through retail network.
- Gear and Apparel Sales: Secondary revenue from branded merchandise including waterproof cases, hats, beanies, shirts, hoodies sold through e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Waterproof Case - $60.00 USD |
| Unit Pricing | Pay-as-you-go | Headwear products ranging from $19.99 to $35.00 USD |
| Unit Pricing | Pay-as-you-go | Apparel products ranging from $30.00 to $70.00 USD |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Migra Ammunitions product offering
Product offeringCore offering
Migra Ammunitions manufactures premium shotgun shells using its patented Stacked Load Technology, which combines two different shot sizes at precise ratios to improve pattern density and energy transfer. The product portfolio spans waterfowl loads (steel, bismuth, tungsten), turkey loads (TSS, Hybrid, High-Density Tungsten), and upland/field loads (pheasant, dove, field). The company also sells branded gear and apparel through its own e-commerce storefront, while ammunition is distributed exclusively through a retail partner network.
Product overview
Migra Ammunitions is a hunting ammunition company specializing in shotgun shells with its patented Stacked Load Technology that combines multiple shot sizes in single shells for improved pattern density and performance. The product portfolio centers on three core ammunition categories: Turkey loads (TSS Turkey Load, High-Density Tungsten Shot, Hybrid Turkey Shot), Dove & Field loads (Migra Pheasant, Migra Field Lite, Dove Load, Field Load), and Waterfowl loads (Steel Waterfowl, Bismuth Waterfowl, Mono Series, 2F.7 Funeral Pack, TSS duck loads). The company also offers a growing accessories line including waterproof gun cases, headwear (hats and beanies), and apparel (hoodies and shirts). Manufacturing occurs in Canada and Tennessee, with distribution through over 750 retail locations. The company operates brand experience programs including the Boat Ramp Tour community events and collaborations with other premium outdoor brands.
Differentiator
Problem solved
Functional benefit
Products and services
- TSS Turkey Load Premium tungsten super shot turkey ammunition with 58% more density than lead, featuring 7/9 stacked shot configuration in 12-gauge, 20-gauge, and .410 bore for maximum pattern density and lethal consistency.
- High-Density Tungsten Shot .410 bore turkey load featuring high-density tungsten 9 shot for stopping power in the smallest bore, using custom materials, advanced engineering, refined buffer system, and sealed crimp for consistent performance in any conditions.
- Hybrid Turkey Shot Turkey ammunition combining nickel-plated lead stacked over high-density tungsten using patented stacked-load technology, available in 12 and 20 gauge with 5/9 shot configuration, offering affordable performance without the price tag of pure TSS.
- Migra Pheasant First high-brass stacked load built specifically for pheasant hunters, featuring 4-over-6 shot configuration in 1 1/4 oz payload, available in 12 Gauge 2 3/4 inch (1350 FPS) and 20 Gauge 3 inch (1350 FPS).
- Migra Field Lite First lead load stacked specifically for fair feathered fowl, featuring 7.5/9 shot size configuration, available in 12 Gauge and 20 Gauge with factory full choke recommendation.
- Dove Load First lead load stacked specifically for dove hunting, featuring 7.5/9 shot size configuration, available in 12 Gauge 2 3/4 inch (1350 FPS) and 20 Gauge 3 inch (1300 FPS).
- Field Load Lead field ammunition featuring stacked 6/8 shot configuration for field birds, available in 12 Gauge and 20 Gauge at 1300 FPS.
- Steel Waterfowl Load Premium steel shot waterfowl ammunition featuring patent-pending stacked load technology with multiple shot size combinations including 2/BB, 1/3, 2/3, 2/4 in 12-gauge and 20-gauge options at muzzle velocities up to 1500 FPS.
- Bismuth Waterfowl Load Waterfowl ammunition featuring proprietary bismuth formula stacked with steel for uniform, concentrated shot patterns, available in 12 Gauge (1365 FPS) and 20 Gauge (1350 FPS) with 4/6 shot configuration.
- Mono Series First mono shot drop in Migra's history using bismuth for smaller bores including 28 gauge and .410, designed for sub-gauge culture with uniform and concentrated shot patterns across any conditions.
- 2F.7 Funeral Pack Premium waterfowl ammunition combining #2 steel stacked over #4 steel featuring proprietary Low-Friction Wad (LFW) technology improving pattern density by 5%, with 12-gauge at 1 1/4 oz 1450 FPS and 20-gauge at 1 oz 1350 FPS.
- TSS 12GA #4/9 Duck load combining #9 tungsten stacked under #4 steel, offering the density advantage of TSS while keeping costs down with steel pairing, 12-gauge at 1200 FPS.
- TSS 20GA #4/9 Duck load combining #9 tungsten stacked under #4 steel for the 20-gauge platform, available exclusively at Mack's Prairie Wings, Simmons Sporting Goods, Rogers Sporting Goods, and Avery Superstore, 20-gauge at 1200 FPS.
- Migra Waterproof Case Waterproof dry bag gun case for protecting firearms and equipment during waterfowl hunting activities, priced at $60.00 USD.
- Headwear (Hats & Beanies) Branded headwear including Migra Bird Logo Hat, Migra Hat with Migra Logo, Green Leaf Turkey Patch Hat, Shadow Grass rope hat, Beanie, Bird logo Rope Hat, Bottomland rope hat, Camo Mesh Hat, and Real Tree Advantage hat, priced from $19.99 to $35.00 USD.
- Apparel (Shirts & Hoodies) Logo and pattern apparel including Migra Logo Hoodie, Logo Short Sleeve, Logo Long Sleeve, Greenleaf Mossy Oak Short Sleeve Shirt, Greenleaf Mossy Oak Hoodie, and Greenleaf Mossy Oak Long Sleeve Shirt, priced from $30.00 to $70.00 USD.
Quantifiable outcome
- Over 58% more density than lead with TSS (Tungsten Super Shot) loads
- +3 more outcomes
Companies that use Migra Ammunitions
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Migra Ammunitions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Migra Ammunitions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Mack's Prairie WingscoreExclusive retailer for TSS 20GA #4/9 ammunition. One of several key retail partners authorized to carry specific Migra premium products.
- Simmon's Sporting GoodscoreExclusive retailer for TSS 20GA #4/9 ammunition. Authorized retail partner for premium Migra products.
- Rogers Sporting GoodscoreExclusive retailer for TSS 20GA #4/9 ammunition. Key retail partner for Migra ammunition products.
- Avery SuperstorecoreExclusive retailer for TSS 20GA #4/9 ammunition. Authorized to carry specific Migra premium products.
- Collaborating Outdoor BrandsminorMigra collaborates with other premium outdoor brands on product collaborations. They seek brands that make premium products built for everyone and share similar values of quality and authenticity. These collab partners are brands they trust and recommend to consumers.
- Lost Hat Co (Mossy Oak Bottomland)minorPartnership to offer Migra-branded hats using Lost Hat Co Mossy Oak Bottomland camouflage pattern with Migra patch.
- Lost Hat Co (Mossy Oak Shadow Grass)minorPartnership to offer Migra-branded hats using Lost Hat Co Mossy Oak Shadow Grass camouflage pattern with Migra patch.
- Mossy OakminorLicensed pattern partnership with Mossy Oak for apparel and headwear products featuring Greenleaf Mossy Oak patterns.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Migra Ammunitions competitors and assessment
Company assessmentDirect peers
- HEVI-Shot (ENVIRON-Metal Inc.): HEVI-Shot is the leading direct competitor in premium non-toxic shotgun shells for waterfowl and upland hunting, pioneering bismuth and tungsten shot loads. Highly comparable to Migra's premium stacked-load approach for waterfowl and turkey hunters.
- Kent Cartridge: Kent is a specialist shotgun-shell manufacturer known for bismuth and tungsten waterfowl loads, comparable in target customer and product focus to Migra's premium waterfowl lines.
- Rio Ammunition: Rio is a global shotgun-shell manufacturer with broad coverage of hunting and sporting shot shells. Comparable as a shotgun-shell specialist competing for similar waterfowl and upland hunting customers.
Broad incumbents
- Federal Premium Ammunition: Federal is a major ammunition manufacturer with deep coverage of shotgun shells across waterfowl, turkey, and upland categories, including proprietary TSS offerings. A broad incumbent competing with Migra at the premium end of the shotgun-shell market.
- Winchester Ammunition: Winchester is one of the largest ammunition manufacturers in the US with a full shotgun-shell portfolio and strong retail presence. Comparable incumbent competing for the same hunting-retail shelf space as Migra.
- Remington Ammunition: Remington offers a complete shotgun-shell line including waterfowl and turkey loads. As a historical incumbent in shotshells, Remington directly competes for retailer end-caps and hunter shelf-share with Migra.
Emerging players
- Apex Ammunition: Apex is a smaller specialty ammunition brand focused on premium TSS tungsten turkey loads. Comparable to Migra's TSS Turkey Load product line in terms of target hunter and premium positioning.
- Boss Shotshells: Boss is an emerging premium shotshell brand built around innovative proprietary technology. Highly comparable in positioning as a tech-forward niche challenger to the majors, similar to Migra's Stacked Load approach.
- Lightfield Ammunition: Lightfield is a smaller specialty ammunition producer with niche product offerings. Comparable as a smaller-scale specialty ammunition company operating alongside Migra in the shotgun-shell hunting category.
Others
- Halford & Munitions / B&P (Baschieri & Pellagri): B&P is a premium European shotgun-shell brand with growing US premium-hunting presence. Comparable as a premium specialty shotshell competitor that US hunters may substitute for Migra products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Migra Ammunitions social profiles
Digital presenceMigra Ammunitions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Migra Ammunitions leadership team
Management profileNumber of profiles
Profiles2 records
Migra Ammunitions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Migra Ammunitions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Migra Ammunitions
What does Migra Ammunitions do?
Migra Ammunitions manufactures premium shotgun shells using its patented Stacked Load Technology, which combines two different shot sizes at precise ratios to improve pattern density and energy transfer. The product portfolio spans waterfowl loads (steel, bismuth, tungsten), turkey loads (TSS, Hybrid, High-Density Tungsten), and upland/field loads (pheasant, dove, field). The company also sells branded gear and apparel through its own e-commerce storefront, while ammunition is distributed exclusively through a retail partner network.
Is Migra Ammunitions a public or private company?
Migra Ammunitions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Migra Ammunitions founded?
Migra Ammunitions was founded in 2018. It employs 11 to 50 people.
Where is Migra Ammunitions based?
Migra Ammunitions is headquartered in Charleston, United States, in the North America region.
How does Migra Ammunitions make money?
Two revenue lines are on record. Ammunition Sales are the primary driver. The others are gear and Apparel Sales.
Who are Migra Ammunitions's main competitors?
Direct peers on record are HEVI-Shot (ENVIRON-Metal Inc.), Kent Cartridge and Rio Ammunition. Broad incumbents are Federal Premium Ammunition, Winchester Ammunition and Remington Ammunition. Emerging players are Apex Ammunition, Boss Shotshells and Lightfield Ammunition. Halford & Munitions / B&P (Baschieri & Pellagri) is listed as an others.
Does Migra Ammunitions have an API?
No public API is recorded for Migra Ammunitions.
What industry is Migra Ammunitions in?
Migra Ammunitions's product category is Hunting Ammunition. Its primary akta.pro industry code is IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber). Its NAICS code is 332992 and its SIC code is 3480.