Noble Health

What Noble Health does

Noble Health is a private, Lehi, Utah-based behavioral health and coaching company operating a unified behavior change platform built around the Noble Behavior Change OS — a structured methodology combining the WOOP goal-setting framework, O.A.R.S. communication model, clinical outcome measurement, and NBHWC-aligned training. The platform is delivered through three productized applications: Noble Signal (predictive burnout intelligence using the Copenhagen Burnout Inventory and Canary Speech voice biomarkers), Enterprise Solutions (custom behavior change architecture for executive teams with ROI-linked outcome dashboards), and the Noble Health Coach Institute (NBHWC-aligned coach training program approved in January 2026). Supporting infrastructure includes an iOS/Android mobile app and browser-based platform, Remote Therapy Monitoring (RTM) services that bill against CMS HCPCS codes 98975–98981, and specialized programs such as the Fab 5 Model–based Diabetes Support Program delivered through health plan partnership with PEHP.

The company monetizes through four revenue streams: enterprise behavior change subscriptions sold to HR/finance teams via direct consultative sales, RTM services billed to mental health providers at approximately $60 per patient per month (with providers receiving approximately $115 in CMS reimbursement), direct-to-consumer and employer-sponsored health coaching programs, and professional services revenue from the Coach Institute. Distribution spans direct enterprise sales, a mental health professional channel for RTM, payer partnerships (PEHP), and self-serve DTC mobile/web enrollment.

The customer base spans enterprise employers, mental health professionals (RTM), health plan members (PEHP diabetes program), higher education (BYU), trucking and transportation firms, parents and families (via Cook Center and ParentGuidance.org partnerships), and individual consumers. The company reports 1–10 employees and is privately held with no disclosed funding rounds or institutional investors.

Name

Noble Health

Legal name

Noble Health

Website

https://noble.health

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Noble Health is a private Lehi, Utah–based behavior change platform that combines human coaching, CBT-based mobile tools, and Canary Speech voice biomarker analytics to deliver predictive burnout intelligence, enterprise coaching programs, Remote Therapy Monitoring for therapists, and NBHWC-aligned coach training.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Behavior Change & Motivational Coaching (HSADAGAF)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Behavior change platform
• Mental health coaching
• Remote therapy monitoring
• Corporate wellness solutions
• Burnout prevention services

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Behavior Change Solutions: Custom behavior change systems designed for enterprise clients, tied to financial and clinical outcomes. Revenue generated through partnerships with executive teams, integrating as an add-on layer to benefits platforms, brokers, healthcare systems, and consultancies.
2. Remote Therapy Monitoring (RTM) Services: RTM services for mental health professionals and therapists. Noble Health charges approximately $60 per patient per month, while providers receive approximately $115 per patient per month reimbursement. Additional revenue from one-time setup fees ($20) and potential patient co-pays ($20).
3. Individual Health Coaching Programs: Direct-to-consumer and employer-sponsored health coaching programs for conditions like diabetes, obesity, and general wellness. Some programs fully covered by health plans (e.g., PEHP members receive zero-cost diabetes support).
4. Noble Health Coach Institute: Training programs for coaches to apply the Noble Behavior Change OS, with board-ready preparation aligned with National Board for Health & Wellness Coaching standards.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Noble Health builds a proprietary behavior change operating system (the Noble Behavior Change OS) that combines human-led coaching with AI-enabled voice biomarker analysis to deliver measurable behavior change for individuals, teams, and organizations. Its three primary offerings are Noble Signal (predictive burnout intelligence and reduction using the Copenhagen Burnout Inventory and Canary Speech voice biomarkers), Enterprise Solutions (custom behavior change architecture for executive teams with ROI-linked outcome dashboards), and the Noble Health Coach Institute (NBHWC-aligned coach training). Supporting services include a CBT-based mobile/web coaching platform, Remote Therapy Monitoring (RTM) for licensed therapists, and condition-specific programs such as the PEHP Diabetes Support Program.

Product overview

Noble Health operates as a unified behavior change platform built around the Noble Behavior Change OS—a structured operating system with four integrated pillars (WOOP goal-setting, O.A.R.S. communication framework, outcome measurement, and NBHWC-aligned training). The platform offers three primary solutions: Noble Signal for predictive burnout intelligence using voice biomarkers and Copenhagen Burnout Inventory; Enterprise Solutions providing strategic behavior change architecture with ROI-linked dashboards; and the Noble Health Coach Institute for coach training. Supporting infrastructure includes a mobile app (iPhone/Android/browser) delivering CBT-based coaching, Remote Therapy Monitoring (RTM) services for mental health providers, and specialized programs including the Diabetes Support Program using the Fab 5 Model (Diet, Exercise, Sleep, Stress, Connection), and ParentGuidance.org. The platform integrates Canary Speech for voice biomarker analysis to enable objective mental health assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Noble Signal: Predictive burnout intelligence and reduction platform that detects rising burnout risk early through human-led structured conversations, the Copenhagen Burnout Inventory, and voice biomarkers powered by Canary Speech.
• Noble Health Coach Institute

Products and services

• Noble Behavior Change OS Structured operating system that moves individuals from intention to sustained action through four integrated pillars: WOOP goal-setting, O.A.R.S. communication framework, clinical outcome measurement, and NBHWC-aligned training. Used as the foundation for Noble Health's coaching products and enterprise programs.
• Noble Signal Predictive burnout intelligence and reduction solution that detects rising burnout risk early through structured conversations, the Copenhagen Burnout Inventory, and Canary Speech voice biomarkers, then routes rising-risk employees into board-certified coaching and structured recovery pathways.
• Enterprise Solutions Custom behavior change systems for enterprise clients that include executive behavioral diagnostics, predictive intelligence integration, custom intervention frameworks, scalable coaching infrastructure, and ROI-linked outcome dashboards.
• Noble Health Coach Institute Training program that prepares coaches to apply the Noble Behavior Change OS, with live instruction, applied role-play, and board-ready preparation aligned to National Board for Health & Wellness Coaching standards.
• Noble Health Mobile App and Web Platform Mobile (iPhone/Android) and web-based coaching application delivering CBT-based coaching, self-guided roadmaps, video educational content, writing assignments, mood check-ins, and coach messaging with push notification support.
• Remote Therapy Monitoring (RTM) Remote Therapy Monitoring service that enables licensed therapists to remotely monitor patient adherence and response to Cognitive Behavioral Therapy between sessions, with pricing of ~$60/patient/month to providers, ~$115/patient/month reimbursement, and CMS HCPCS billing.
• Diabetes Support Program Comprehensive metabolic health coaching program for individuals with diabetes or obesity, combining CBT-based coaching with the Fab 5 Model (Diet, Exercise, Sleep, Stress, Connection), delivered via app and telehealth and sponsored by health plans such as PEHP.
• ParentGuidance.org Coaching Mental health coaching program for parents navigating children's mental health challenges, delivered through Noble's platform in partnership with the Cook Center for Human Connection and ParentGuidance.org.

Quantifiable outcome

• 27% reduction in preventable employee turnover
• +7 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cook Center for Human ConnectioncoreStrategic or Co-development PartnerPartnership with the Cook Center for Human Connection to deliver parent coaching and family support programs. The Cook Center provides resources to help parents navigate children's mental health challenges, with Noble Health providing the coaching infrastructure and methodology.
• PEHP (Public Employees' Health Plan)coreChannel Partner/ Reseller/ DistributorPartnership with PEHP to provide diabetes support programs to health plan members at zero cost. Travis Tolley, PEHP Chief Clinical Officer, noted the partnership brings new opportunities to empower members and improve health outcomes.
• Canary SpeechcoreTechnology or IntegrationTechnology partnership for voice biomarker analysis. Canary Speech provides the advanced voice analysis technology that Noble Health integrates into coaching sessions to detect stress, fatigue, depression, and burnout through tone and cadence analysis.
• National Board for Health & Wellness CoachingcoreStrategic or Co-development PartnerAlignment with National Board for Health & Wellness Coaching standards. Noble Health Coach Institute provides board-ready preparation aligned with NBHWC certification requirements.
• ParentGuidance.orgminorStrategic or Co-development PartnerCollaborative relationship providing mental health resources and support for parents. ParentGuidance.org is based on understanding that supporting parents indirectly supports children more effectively.
• FindingNoble PodcastminorGTM or Marketing PartnerPodcast partnership featuring interviews with experts on mental health topics. The FindingNoble podcast serves as a content marketing channel featuring discussions with Dr. Jeff Wilks, Andrea Rowley, and other mental health experts.
• BYU Marriott School of BusinessminorStrategic or Co-development PartnerCollaboration with BYU's University 101 course and mental health initiatives. Dr. Jeff Wilks from BYU's Marriott School of Business collaborated on addressing mental health on college campuses.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modern Health: Modern Health is a global mental health platform for employers offering coaching, therapy, and self-guided content. It directly overlaps with Noble Health's enterprise behavior change and coaching offering and competes for the same HR/benefits buyer.
• Lyra Health: Lyra Health provides mental health benefits for employers and health plans, combining therapy, coaching, and digital tools. Like Noble, it sells into HR/benefits teams to address burnout, retention, and behavioral health.
• Spring Health: Spring Health is a precision mental health benefit for employers covering therapy, coaching, and medication. It competes for the same employer budget as Noble's enterprise behavior change solutions.
• Headspace Health: Headspace Health (Headspace + Ginger) offers a mental health and wellness platform combining self-guided content, coaching, and therapy. It overlaps with Noble's mobile app experience and enterprise go-to-market.
• Omada Health: Omada Health provides digital coaching programs for diabetes prevention, hypertension, and musculoskeletal conditions. It is comparable to Noble's chronic condition coaching (diabetes, obesity, metabolic health) and competes for the same health plan and employer budgets.
• Noom: Noom delivers behavior change-based weight management and wellness coaching via a mobile app with human coaching. It overlaps with Noble's behavior change methodology, weight loss outcomes, and direct-to-consumer coaching model.
• Wondr Health: Wondr Health is a digital behavioral change program focused on weight management, metabolic health, and emotional well-being sold to employers and health plans. It is comparable to Noble's diabetes, obesity, and metabolic coaching offerings.
• Talkspace: Talkspace provides online therapy and behavioral health services to consumers, employers, and health plans. It competes with Noble's RTM-enabled mental health provider offering and broader enterprise mental health positioning.

Broad incumbents

• Calm: Calm is a consumer and enterprise wellness platform offering meditation, sleep, and mental health content. While broader in scope, it competes for the same enterprise wellness budget and addresses overlapping stress and burnout use cases.
• BetterHelp: BetterHelp is a large online therapy platform serving consumers and enterprise partners. It addresses mental health needs through a different delivery model (direct therapy) but competes for the same underlying employer and consumer behavioral health demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noblehealth
• Facebookfacebook.com/noblehealthapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Health