Estrella

What Estrella does

Estrella Provider Services (operating under the 'Palomita' brand) is a Texas-based in-home personal care services provider headquartered in Laredo, with regional offices in Alice and Corpus Christi. Founded in 2016 and owned by Jose Gonzalez, the company delivers individualized personal care services — including bathing, dressing, grooming, meal preparation, feeding, exercising, ambulation assistance, skin and hair care, toilet transfer, and local errands — to seniors, individuals with disabilities, and Medicaid-eligible patients across 19 counties in Texas D.A.D.S. Region 11 (with additional coverage in Regions 8 and 12). Service is available 24 hours per day, including holidays and weekends, with on-call support and free in-home consultations.

The company's core offering is operational rather than technology-based. There is no proprietary software product, mobile application, public API, or third-party integration disclosed; the underlying 'platform' consists of a client-to-caregiver matching workflow, individualized care plans developed in coordination with each patient's primary physician, and a Medicaid billing back-office. Acquisition is referral-driven — from primary physicians, family members, the Texas Department of Human Services, and word-of-mouth — with a basic content website (estrellaps.com) serving as the only disclosed digital marketing channel.

Estrella is privately held with no outside funding disclosed. Revenue is generated almost entirely through Texas Medicaid billing for qualifying patients, supplemented by private-pay arrangements and in-network participation with five major managed care and commercial insurers (Superior Health Plan, Amerigroup, Molina Health Care, Cigna Health Springs, United Health Care). Services are free of charge to qualifying Medicaid patients; pricing for private-pay is not publicly disclosed. No patents, certifications, M&A, or strategic partnerships beyond standard payer network participation are recorded.

Name

Estrella

Legal name

Estrella Provider Services

Website

https://estrellaps.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Estrella Provider Services is a Texas-based home care provider operating three offices in Laredo, Alice, and Corpus Christi to deliver Medicaid-covered personal care services to seniors and individuals with disabilities across 19 South Texas counties.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Transportation & Errands (Non-Emergency) (HLADAGAF)

Keywords

• Home care services
• Personal care assistance
• Elderly care services
• Medicaid home care
• Disability support services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Medicaid Billing: No cost to patient. All charges are billed to Medicaid for qualifying patients, covering home care services including bathing, dressing, meal preparation, feeding, exercising, grooming, ambulation, skin/hair care, and toilet transfer.
2. Private Pay: Private pay options available for patients not covered by Medicaid or those seeking additional services beyond Medicaid coverage.
3. Insurance Acceptance: Accepts most insurance plans including Superior Health Plan, Amerigroup, Molina Health Care, Cigna Health Springs, and United Health Care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Estrella Provider Services provides in-home personal care services to elderly individuals and persons with disabilities under the 'Palomita' brand across 19 Texas counties. Caregivers deliver assistance with bathing, dressing, grooming, meal preparation, feeding, exercising, ambulation, skin/hair care, toilet transfer, and local errands, with services billed to Medicaid for qualifying patients and additional private pay options available.

Product overview

Estrella Provider Services operates as a single service offering focused on home care under the 'Palomita' brand. The company provides personalized in-home care services including bathing, dressing, meal preparation, feeding, exercising, grooming, ambulation, skin/hair care, toilet transfer, and local errands. Services are tailored to individual patient needs and are primarily billed through Medicaid for qualifying patients, with private pay options also available. The company operates three locations across Texas (Laredo, Alice, and Corpus Christi) and serves multiple counties in D.A.D.S. Regions 8, 11, and 12.

Differentiator

Problem solved

Functional benefit

Products and services

• Palomita Home Care Services Estrella Provider Services' primary home care service branded as 'Palomita', providing individualized home care to meet patient needs. Services are billed to Medicaid for qualifying patients and include personal care assistance across the 19 counties of D.A.D.S. Region 11 in Texas.
• Personal Care Services In-home personal care services including bathing, dressing, grooming, feeding, meal preparation, exercising, ambulation assistance, skin/hair care, and toilet transfer, delivered by trained, screened, and credentialed healthcare professionals. Care plans are coordinated with the patient's primary physician on an individualized, case-by-case basis.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Superior Health PlancoreOthersMedicaid insurance provider accepted by Estrella for home care services. Services billed through Superior Health Plan for qualifying Medicaid patients.
• AmerigroupcoreOthersMedicaid insurance provider accepted by Estrella for home care services. Amerigroup members can access Estrella home care services as an in-network provider.
• Molina Health CarecoreOthersMedicaid insurance provider accepted by Estrella for home care services. Molina Healthcare members can receive covered home care from Estrella.
• Cigna Health SpringscoreOthersInsurance provider accepted by Estrella for home care services. Cigna Health Springs members can access covered home care services.
• United Health CarecoreOthersInsurance provider accepted by Estrella for home care services. United Healthcare members have access to in-network home care services.
• Department of Aging & Disability (DADS)coreOthersTexas state regulatory body overseeing home care services. Estrella is a licensed provider covering D.A.D.S. Region 11, serving 19 Texas counties including Aransas, Bee, Brooks, Cameron, Duval, Hidalgo, Jim Hogg, Jim Wells, Kenedy, Kleberg, Live Oak, McMullen, Nueces, Refugio, San Patricio, Starr, Webb, Willacy, and Zapata.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aveanna Healthcare: Large public home health and personal care operator with diversified pediatric and adult Medicaid services. Broader incumbent relevant for valuation and scale benchmarks.
• Addus HomeCare: Public home and community-based services provider with significant Medicaid HCBS focus across multiple states. Broader incumbent with direct overlap in personal care segment.
• Help at Home: PE-backed personal care services provider focused on Medicaid HCBS across multiple states. Closest public comp for a Texas Medicaid personal care agency of Estrella's profile.

Direct peers

• Synergy HomeCare: Franchise home care provider offering non-medical personal care, companionship, and ADL assistance. Directly comparable service line and Medicaid/private-pay model.
• Comfort Keepers: Franchise-based home care provider offering personal care and ADL services for elderly and disabled clients. Directly comparable in service delivery model and Medicaid acceptance.
• Interim HealthCare: National home care, hospice, and medical staffing franchise. Comparable in personal care service mix, with similar Medicaid participation and franchise-driven geographic expansion.
• BrightStar Care: National franchise home care agency providing personal care, ADL assistance, and Medicaid/private duty services. Direct competitor to Estrella with similar Medicaid acceptance and caregiver-matching model.
• Home Instead: Largest home care franchise network globally, providing personal care services including bathing, dressing, meal prep, and companionship. Comparable in service mix and target elderly population.
• Visiting Angels: National home care franchise offering personal care, companionship, and ADL assistance to seniors. Operates with similar referral-driven GTM and Medicaid/private-pay mix.

Emerging players

• Honor Technology: Tech-enabled home care platform combining caregiver matching software with in-home care delivery. Emerging competitor that could disrupt traditional agencies like Estrella with better matching technology and family-facing tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estrella