Alterra Home Loans
- Company typePrivate
- Founded2007
- HeadquartersLas Vegas, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Alterra Home Loans firmographics
Firmographics- Name
- Alterra Home Loans
- Legal name
- Panorama Mortgage Group, LLC
- Website
- https://goalterra.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Alterra Home Loans industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Real Estate Credit (522292)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)
- akta.pro secondary industry
- Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)
Keywords
Where Alterra Home Loans is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alterra Home Loans business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mortgage Origination: The company generates revenue through originating mortgage loans for homebuyers. Loan volume projected at $1.5 billion for the current year. Revenue comes from origination fees and interest rate spreads on closed loans.
- Mortgage Servicing Rights: The company sells mortgage servicing rights in the secondary market to generate capital. Sold $1.5 billion in mortgage servicing rights over the past year to capitalize on premium prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard mortgage products with first-time homebuyer focus |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Alterra Home Loans product offering
Product offeringCore offering
Alterra Home Loans, operating under the SimplyPMG umbrella (parent: Panorama Mortgage Group, LLC), originates residential mortgage loans for U.S. consumers through a digital application platform (Pronto+) and a national network of local loan officers. Core offerings include conventional and government-backed home purchase and refinance mortgages, with specialized First-Time Homebuyer Programs and ITIN Holder Loans for non-citizen borrowers, distributed via direct online, retail loan officer, and wholesale broker channels across 40+ states.
Product overview
Alterra Home Loans operates as part of SimplyPMG (formerly Panorama Mortgage Group), a multi-channel mortgage lending platform with three distinct brands targeting different customer segments: SimplyPMG.direct serves online borrowers seeking self-service digital mortgages; SimplyPMG.net provides personalized guidance through a network of local loan officers for borrowers preferring in-person or phone-based assistance; and SimplyPMG.Pro serves mortgage broker partners through a wholesale channel. The company also offers supplementary products including the Pronto+ mobile app for loan management, specialized programs for first-time homebuyers, ITIN holder loans for non-citizen borrowers, and mortgage calculation tools. Founded in 2007 and celebrating 20 years in business, the company projects $1.5 billion in loan volume and focuses particularly on underserved Latino communities and first-time homebuyers.
Differentiator
Problem solved
Functional benefit
Brands
- SimplyPMG.direct: Online mortgage channel for borrowers seeking digital mortgage experience
- SimplyPMG.net
- SimplyPMG.Pro
Products and services
- First-Time Homebuyer Programs A range of mortgage programs tailored for first-time homebuyers, providing guidance through every step of the home loan process with clarity and ease. Designed for individual consumers purchasing their first home who lack prior mortgage experience and need structured support from loan officers.
- ITIN Holder Loans Mortgage solutions for non-citizen individuals carrying Individual Taxpayer Identification Numbers (ITINs) who do not qualify for standard W-2/SSN-based financing. Addresses the inability of non-citizen borrowers to access conventional mortgage products due to lack of a Social Security Number.
Companies that use Alterra Home Loans
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Alterra Home Loans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alterra Home Loans partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Alterra Home Loans competitors and assessment
Company assessmentDirect peers
- Guild Mortgage: National retail mortgage lender licensed across 48+ states with strong first-time homebuyer programs; comparable geographic footprint, customer focus, and similar mid-sized lender scale.
- Paramount Residential Mortgage Group: Privately held retail and wholesale mortgage lender with broad state licensing and strong first-time buyer/government-insured loan programs; closely comparable scale, channel mix, and customer segmentation.
- United Wholesale Mortgage (UWM): Leading wholesale mortgage lender serving independent brokers; comparable to SimplyPMG.Pro's wholesale channel and a key competitor for broker relationships and product/pricing in the wholesale segment.
- Homepoint: Wholesale and retail mortgage lender serving brokers and consumers; comparable wholesale channel presence (SimplyPMG.Pro) and mid-sized originator economics.
- Rocket Mortgage: Largest U.S. retail mortgage lender and digital origination pioneer; directly comparable multi-channel strategy (direct-to-consumer, wholesale through Rocket Pro TPO) targeting first-time and refinanced homebuyers with proprietary technology.
- Guaranteed Rate: Retail and wholesale mortgage lender with digital origination platform (Rate.com) and extensive loan officer network; comparable multi-channel strategy and similar product breadth.
- New American Funding: Privately held retail mortgage lender specializing in Hispanic and Latino communities with culturally tailored products and bilingual servicing; highly comparable to Alterra's underserved Latino focus and similar channel mix.
- Caliber Home Loans: Privately held residential mortgage originator and servicer with retail and wholesale channels; comparable scale and origination focus on purchase mortgages including government-insured products for first-time buyers.
- loanDepot: Multi-channel residential mortgage lender (retail, wholesale, consumer direct via mello) with comparable scale, technology investments, and customer segmentation focus on purchase and refinance borrowers.
Emerging players
- Better.com: Digital-first mortgage lender focused on streamlining the consumer mortgage experience; overlaps on tech-enabled direct-to-consumer origination and competes for the same digitally engaged first-time buyer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alterra Home Loans social profiles
Digital presenceAlterra Home Loans compliance and trust
Trust signalCompliance2 records
Alterra Home Loans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alterra Home Loans leadership team
Management profileNumber of profiles
Profiles6 records
Alterra Home Loans subsidiaries and ownership
Company hierarchySubsidiaries3 records
Alterra Home Loans funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alterra Home Loans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alterra Home Loans
What does Alterra Home Loans do?
Alterra Home Loans, operating under the SimplyPMG umbrella (parent: Panorama Mortgage Group, LLC), originates residential mortgage loans for U.S. consumers through a digital application platform (Pronto+) and a national network of local loan officers. Core offerings include conventional and government-backed home purchase and refinance mortgages, with specialized First-Time Homebuyer Programs and ITIN Holder Loans for non-citizen borrowers, distributed via direct online, retail loan officer, and wholesale broker channels across 40+ states.
Is Alterra Home Loans a public or private company?
Alterra Home Loans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alterra Home Loans founded?
Alterra Home Loans was founded in 2007. It employs 501 to 1,000 people.
Where is Alterra Home Loans based?
Alterra Home Loans is headquartered in Las Vegas, United States, in the North America region.
How does Alterra Home Loans make money?
Two revenue lines are on record. Mortgage Origination is the primary driver. The others are mortgage Servicing Rights.
Who are Alterra Home Loans's main competitors?
Direct peers on record are Guild Mortgage, Paramount Residential Mortgage Group, United Wholesale Mortgage (UWM), Homepoint, Rocket Mortgage, Guaranteed Rate, New American Funding, Caliber Home Loans and loanDepot. Better.com is listed as an emerging player.
Does Alterra Home Loans have an API?
No public API is recorded for Alterra Home Loans.
What industry is Alterra Home Loans in?
Alterra Home Loans's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSALAAAD, Purchase Mortgage Origination (Homebuyer Focused), with a secondary code of FSALAAAI, Government-Insured Mortgage Origination (FHA/VA/USDA). Its NAICS code is 522292 and its SIC code is 6162.