Mantic Games
Mantic Games (Mantic Entertainment Ltd., founded 2008) designs and manufactures tabletop miniature wargames and board games under proprietary IPs like Kings of War and licensed franchises including Halo: Flashpoint, distributing globally via D2C webstore, stockists, and crowdfunding.
- Company typePrivate
- Founded2008
- HeadquartersBulwell, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mantic Games does
Mantic Games (legal entity: Mantic Entertainment Ltd.) is a UK-based tabletop games publisher founded in 2008 in Bulwell, United Kingdom. The company designs, manufactures, and distributes fantasy and science-fiction miniature wargames and board games, operating both proprietary intellectual property under the interconnected Pannithor / Warpath universe (Kings of War, Kings of War Champions, Armada, Deadzone, Firefight, Epic Warpath) and licensed franchises including Halo: Flashpoint (Microsoft / 343 Industries), The Walking Dead: All Out War (Paramount), Hellboy (Dark Horse), Assassin's Creed Animus (Ubisoft), and Ghost in the Shell. Manufacturing uses HIPS Hard Plastic and a proprietary injection-mould resin formulation, with mould and physical SKU production complemented by digital distribution through the Mantic Companion app (rules, army builder, tournament rankings) and Mantic Vault (STL files for 3D printing).
The company's go-to-market combines direct-to-consumer e-commerce operating in GBP, EUR, and USD, a global independent stockist network, and crowdfunding launches on Kickstarter and BackerKit for flagship SKUs. Pricing is structured at unit level across entry sets (~£100-110), commander bundles (~£155-180), and individual reinforcements/terrain (£12.50-£80), with a loyalty-points system (Mantic Points) supporting repeat purchase. Marketing relies on YouTube tutorial content, an email newsletter, active social channels, organised-play events surfaced in Companion, and licence-driven launches (e.g., Assassin's Creed Animus, Halo: Flashpoint) to drive visibility. Revenue is generated through miniature model sales (the primary stream), rulebooks and game accessories, licensed IP royalty arrangements with Microsoft, Ubisoft, Dark Horse, and Paramount, and a Board Games Division covering Dungeon Adventures (D&D 5E compatible), dice games, and legacy games.
The customer base is fragmented across hobbyist segments – fantasy wargamers (mass-battle, rank-and-flank), sci-fi skirmish/battle/epic players, board-game and casual hobbyists, and the TTRPG community – with no disclosed enterprise or institutional customers and primary markets in the United Kingdom, Germany, France, Italy, Spain, and the United States. The company operates as a privately held, founder-controlled business (founded by a former Games Workshop employee) with no disclosed external funding, parent company, or institutional investors.
Mantic Games firmographics
Firmographics- Name
- Mantic Games
- Legal name
- Mantic Entertainment Ltd.
- Website
- https://manticgames.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mantic Games (Mantic Entertainment Ltd., founded 2008) designs and manufactures tabletop miniature wargames and board games under proprietary IPs like Kings of War and licensed franchises including Halo: Flashpoint, distributing globally via D2C webstore, stockists, and crowdfunding.
- Ownership category
- akta.pro rank
Mantic Games industry classification
Industry- Product category
- Tabletop Miniatures Games
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Wargaming Miniatures (Tabletop Armies) (CRALAKAC)
- akta.pro secondary industries
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), 3D-Printed Miniatures & STL Files (Digital/Physical) (CRALAKAJ), Tabletop RPG Miniatures & Terrain (CRALAKAD), Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH)
Keywords
Where Mantic Games is headquartered
LocationHeadquarters
- HQ city
- Bulwell
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mantic Games business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Licensing
Revenue model
- Miniature Model Sales: Sale of plastic and resin miniature models for various game systems including Kings of War, Deadzone, Firefight, Epic Warpath, and Halo: Flashpoint. Products sold as individual units, army packs, and commander bundles.
- Rulebooks and Game Accessories: Sale of rulebooks, token sets, dice, gaming mats, and terrain products. Includes both physical books and digital rulebook downloads in multiple languages.
- Licensed IP Products: Sale of products under licensed intellectual property including Halo: Flashpoint (Microsoft/343 Industries), The Walking Dead, Hellboy (Dark Horse), Assassin's Creed (Ubisoft), and Ghost in the Shell. Revenue generated through royalty arrangements with IP holders.
- Board Games Division: Sale of board games including Dungeon Adventures (D&D compatible), dice games, and legacy games. Targets hobby gaming market with crossover appeal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level starter sets for new players |
| Unit Pricing | Pay-as-you-go | Commander's Bundles for complete armies |
| Unit Pricing | Pay-as-you-go | Individual reinforcements and upgrades |
| Unit Pricing | Pay-as-you-go | Licensed IP premium products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Mantic Games product offering
Product offeringCore offering
Mantic Games designs, manufactures, and sells fantasy and sci-fi tabletop miniatures wargames, board games, terrain, and accessories. The portfolio combines proprietary game systems (Kings of War, Armada, Deadzone, Firefight, Epic Warpath) with licensed IP products (Halo: Flashpoint, The Walking Dead: All Out War, Hellboy, Assassin's Creed Animus, Ghost in the Shell). Miniatures are produced in HIPS Hard Plastic and a bespoke injection mould resin formula, complemented by digital rules (Mantic Companion) and 3D-printable STL files (Mantic Vault).
Product overview
Mantic Games is a tabletop miniatures and board game publisher offering a portfolio of proprietary and licensed products. The core portfolio includes Kings of War (fantasy mass-battle wargame), Armada (fantasy naval wargame), Deadzone (sci-fi skirmish game), Firefight (sci-fi battle game), and Epic Warpath (sci-fi epic scale game). Licensed products include Halo: Flashpoint (tactical miniatures), The Walking Dead: All Out War (survival miniatures), and Hellboy (board game/RPG). The company also operates a Board Games Division, Terrain Crate (tabletop terrain), Dungeon Adventures (D&D compatible products), Mantic Vault (STL digital library), and Mantic Companion (online rules and army builder). Products span fantasy and sci-fi genres, use multiple miniature scales (Kings of War, Deadzone/Firefight, Epic), and are supported by fiction/novels. The company manufactures miniatures in HIPS Hard Plastic and Resin, and offers digital STLs through the Vault platform.
Differentiator
Problem solved
Functional benefit
Brands
- Mantic Board Games Division: Tabletop games including dungeon crawlers, board games, dice games, and legacy games
- Dungeon Adventures
- Mantic Companion
- Mantic Vault
- Halo: Flashpoint
- Kings of War
- Deadzone
- Firefight
- Armada
- Epic Warpath
- Champions
- Terrain Crate
- Mantic Direct
- The Walking Dead
- Hellboy
Products and services
- Kings of War Mass battle fantasy wargame using rank-and-flank mechanics, featuring over 20 army factions (Undead, Elves, Dwarfs, Orcs, Abyssal Dwarfs, Basileans, Empire of Dust, Forces of Nature, Goblins, Halflings, Nightstalkers, Northern Alliance, Ogres, Ratkin, Salamanders, Trident Realm, Twilight Kin, Xirkaali, Forces of the Abyss). Targeted at fantasy wargaming hobbyists seeking an affordable alternative to higher-priced incumbent fantasy wargames.
- Kings of War Champions Compact, faster-play version of Kings of War using a streamlined rank-and-flank format. Designed for hobbyists who want quicker games and smaller army sizes.
- Armada Fantasy naval wargame in the Pannithor universe featuring ship-based combat using existing Kings of War factions (Abyssal Dwarfs, Basileans, Dwarfs, Elves, Empire of Dust, Northern Alliance/Varangur, Orcs, Salamanders, Trident Realm, Twilight Kin).
- Deadzone Sci-fi skirmish miniatures game where small strike teams clash in desolate future cities. Features factions including Asterians, Enforcers, Forge Fathers, GCPS, Matsudan, Marauders, Mazon Labs, Mercenaries, Nameless, Nightstalkers, Plague, Rebs, and Veer-myn.
- Firefight Sci-fi battle miniatures game sharing the Warpath Universe faction roster with Deadzone (Asterians, Enforcers, Forge Fathers, GCPS, Marauders, Mazon Labs, Nightstalkers, Plague, Veer-myn), played at a larger scale than Deadzone skirmish.
- Epic Warpath Sci-fi epic-scale miniatures wargame set in the Warpath Universe, featuring massive armies of aliens and humankind on distant worlds. Factions include Enforcers, Forge Fathers, GCPS, Plague, Marauders, Nameless, Veer-myn. Manufactured in HIPS Hard Plastic and resin.
- Halo: Flashpoint Officially licensed tactical miniatures game based on the Halo franchise (Microsoft/343 Industries). Features UNSC and Banished factions with characters including Master Chief and Atriox. Includes starter sets, reinforcements, accessories, terrain, and the Rise of the Banished expansion.
- The Walking Dead: All Out War Survival miniatures game licensed from The Walking Dead franchise (Paramount Global), featuring collection sets and essentials for gameplay with survivors and walkers.
- Hellboy: The Board Game Board game adaptation of the Hellboy franchise licensed from Dark Horse Comics, also includes Hellboy: The Roleplaying Game. Targeted at comic fans and tabletop RPG players.
- Assassin's Creed Animus - The Board Game Licensed board game based on the Assassin's Creed franchise (Ubisoft) for 2-4 players, blending stealth and combat mechanics with characters from various historical time periods, each with unique missions and equipment.
- Halo: Flashpoint - Rise of the Banished Boxed Set Boxed set expansion for Halo: Flashpoint adding the Banished faction with new miniatures, terrain, dice, and gaming mat.
- Mantic Board Games Division Tabletop board game line including dungeon crawlers, game-night board games, dice games, and Legacy: Dungeon Saga. Targets hobby gaming market with crossover appeal beyond dedicated wargamers.
- Dungeon Adventures D&D 5th Edition compatible adventures and miniatures line enabling cross-compatibility with the most widely used tabletop RPG.
- Terrain Crate Tabletop terrain products including neoprene game mats, sci-fi terrain, fantasy terrain, and modern/post-apocalyptic terrain sets priced from £30–£50.
- Mantic Vault Digital STL file library for hobbyist 3D printing, providing official Mantic models for Armada, Kings of War, Deadzone, Firefight and Dreadball, plus unit upgrades, terrain, and tokens.
- Mantic Companion Online rules reference, army builder, and list builder for Mantic games with access to official Mantic Rankings and event participation prizes; free rules access and paid digital rulebook downloads in multiple languages.
- The Phrovox Enigma Short story anthology set in the Warpath Universe, part of the Tales of Pannithor fiction line featuring stories by Bryan Novak, Ben Stoddard, John Leibee, Ibon de Azua Crespo, and Christopher Verspeak.
Quantifiable outcome
- Halo: Flashpoint ranked as successful 2024 miniatures launch alongside Heroscape and Warmachine
- +1 more outcomes
Companies that use Mantic Games
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Mantic Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Mantic Games partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mantic Games competitors and assessment
Company assessmentDirect peers
- Privateer Press: US-based miniatures publisher behind Warmachine/Hordes and Riot Quest. Highly comparable genre competitor in sci-fi/fantasy miniatures skirmish and mass-battle, sharing the same retail and tournament ecosystems as Mantic's Kings of War and Deadzone lines.
- Warlord Games: UK-based historical and fantasy miniatures publisher (Bolt Action, Pike & Shotte, Conquest). Direct peer in the miniatures hobby space with overlapping retail and tournament presence in UK/Europe.
- Perry Miniatures: UK-based historical and fantasy miniatures manufacturer serving the same wargaming hobbyist segment. Comparable as a smaller, independent UK miniatures manufacturer in the same retail and tournament channels.
- Corvus Belli: Spanish publisher of Infinity, the sci-fi skirmish miniatures game. Comparable as a competing sci-fi skirmish system against Mantic's Deadzone/Firefight and as a similarly-sized independent miniatures studio with global distribution.
- Renegade Game Studios: Board and miniatures publisher that relaunched Heroscape and other hobby titles. Cited alongside Mantic's Halo: Flashpoint as a successful 2024 miniatures launch, making it a direct cohort peer.
- Steamforged Games: UK miniatures publisher known for Warmachine (relaunch), Guild Ball, and licensed titles (Dark Souls, Resident Evil, Monster Hunter). Comparable as a UK-based miniatures peer with a strong licensed-IP and Kickstarter model, and one of the three peers explicitly cited alongside Halo: Flashpoint as a successful 2024 launch.
- CMON Limited: Publisher of miniature games including Zombicide, Marvel United, A Song of Ice & Fire, and Monster Hunter World. Comparable as a multi-IP miniatures publisher that uses Kickstarter heavily and serves the same hobbyist base.
- Games Workshop: Dominant tabletop miniatures publisher behind Warhammer Age of Sigmar, Warhammer 40,000, and The Old World. Direct competitor to Mantic's Kings of War and Deadzone ecosystems, and the implicit price/Moat benchmark Mantic's 'affordable alternative' positioning references.
Broad incumbents
- Asmodee: Global board game publisher and distributor (Catan, Star Wars: Legion via Fantasy Flight). A broad incumbent overlapping in hobby gaming distribution, rules-based games, and miniatures-adjacent SKUs that competes for hobbyist shelf space.
- Wizards of the Coast: Hasbro subsidiary behind Magic: The Gathering and Dungeons & Dragons. Direct overlap with Mantic's Dungeon Adventures (D&D 5E compatible) and Ghost in the Shell RPG, and a licensing partner of Mantic's. Functions as both partner and competitive incumbent for hobbyist spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mantic Games social profiles
Digital presenceMantic Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mantic Games leadership team
Management profileNumber of profiles
Mantic Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mantic Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mantic Games
What does Mantic Games do?
Mantic Games designs, manufactures, and sells fantasy and sci-fi tabletop miniatures wargames, board games, terrain, and accessories. The portfolio combines proprietary game systems (Kings of War, Armada, Deadzone, Firefight, Epic Warpath) with licensed IP products (Halo: Flashpoint, The Walking Dead: All Out War, Hellboy, Assassin's Creed Animus, Ghost in the Shell). Miniatures are produced in HIPS Hard Plastic and a bespoke injection mould resin formula, complemented by digital rules (Mantic Companion) and 3D-printable STL files (Mantic Vault).
Is Mantic Games a public or private company?
Mantic Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mantic Games founded?
Mantic Games was founded in 2008. It employs 11 to 50 people.
Where is Mantic Games based?
Mantic Games is headquartered in Bulwell, United Kingdom, in the Europe region.
How does Mantic Games make money?
Four revenue lines are on record. Miniature Model Sales are the primary driver. The others are rulebooks and Game Accessories, licensed IP Products and board Games Division.
Who are Mantic Games's main competitors?
Direct peers on record are Privateer Press, Warlord Games, Perry Miniatures, Corvus Belli, Renegade Game Studios, Steamforged Games, CMON Limited and Games Workshop. Broad incumbents are Asmodee and Wizards of the Coast.
Does Mantic Games have an API?
No public API is recorded for Mantic Games.
What industry is Mantic Games in?
Mantic Games's product category is Tabletop Miniatures Games. Its primary akta.pro industry code is CRALAKAC, Wargaming Miniatures (Tabletop Armies), with a secondary code of CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming). Its NAICS code is 33993 and its SIC code is 3944.