Bonitz Flooring Group
Bonitz Flooring Group is a 100% employee-owned specialty trade commercial contractor founded in 1954, operating across 14 Southeast US locations and delivering multi-scope interior and exterior construction services — flooring, walls, ceilings, cladding, and floorcare — to general contractors, architects, and institutional clients.
- Company typePrivate
- Founded1954
- HeadquartersNorcross, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Bonitz Flooring Group does
Bonitz Flooring Group (legal entity Bonitz Inc.) is a privately held, 100% employee-owned specialty trade commercial contractor founded in 1954 by George William "Bill" Rogers and Thomas "Tom" Crayton Meredith. The company transitioned to employee ownership in 1989 and operates 14 regional locations across the Southeast United States (NC, SC, GA, VA, TN, LA, FL, AL), with its corporate headquarters in Concord, NC. It is a privately held corporation with no external institutional, venture, or private equity ownership.
The company's core offering is a multi-scope commercial interior and exterior construction services platform spanning commercial flooring (carpet, hard tile, resilient flooring including VCT/LVT, rubber, terrazzo, access flooring), wall systems (drywall, FRP, acoustical panels), ceilings (acoustical, metal, wood), cladding and rainscreens, coatings and resinous flooring, sports flooring, and dedicated floorcare and maintenance services. Notable operational technologies include the Library Lift and Furniture Lift Systems that enable non-disruptive installation in occupied spaces. Industry affiliations include Starnet Worldwide Commercial Flooring Cooperative (providing national reach), NTMA, the Terrazzo Promotion Committee of the Southeast, and CISCA.
Bonitz generates revenue through project-based commercial contracting services, earning professional-services fees from design consultation, project management, installation, and ongoing maintenance. Customer segments span general contractors, architects and designers, and end-users across education, healthcare, corporate/commercial, and hospitality verticals. Go-to-market is direct enterprise field sales through 14 regional operations, supported by a dedicated business development team that engages the architectural and design community. Pricing is project-specific and quote-based; revenue is not publicly disclosed. Named customers include Turner, New South Construction, Knight Solutions, Clemson University, Gensler, and the Rupert Huse Veteran Center.
Bonitz Flooring Group firmographics
Firmographics- Name
- Bonitz Flooring Group
- Legal name
- Bonitz Inc.
- Website
- https://bonitz.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bonitz Flooring Group is a 100% employee-owned specialty trade commercial contractor founded in 1954, operating across 14 Southeast US locations and delivering multi-scope interior and exterior construction services — flooring, walls, ceilings, cladding, and floorcare — to general contractors, architects, and institutional clients.
- Ownership category
- akta.pro rank
Bonitz Flooring Group industry classification
Industry- Product category
- Commercial Flooring and Specialty Trade Contracting
- NAICS
- Flooring Contractors (238330), Flooring Contractors (23833), Building Finishing Contractors (2383), Tile and Terrazzo Contractors (23834), Carpet and Upholstery Cleaning Services (561740)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)
- akta.pro secondary industries
- Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC), Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)
Keywords
Where Bonitz Flooring Group is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Bonitz Flooring Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Specialty Trade Commercial Contracting Services: Project-based contracting for commercial interior construction including flooring, wall systems, ceilings, cladding, and floor care. Services span from consulting and project management through installation and ongoing maintenance.
- Flooring Installation Services: Installation of various flooring types including carpet, hard tile, linoleum, sports flooring, polished concrete, resilient flooring (VCT, VCP, LVT, rubber), terrazzo, access flooring, coatings, and data containment
- Floor Care and Maintenance Services: Post-installation cleaning solutions and maintenance services including restorative carpet cleaning, proactive care programs, resilient cleaning, coating systems, anti-slip services, escalator cleaning, epoxy and Duraflex flooring systems, upholstery cleaning, and sanitization services
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Bonitz Flooring Group product offering
Product offeringCore offering
Bonitz Flooring Group is a specialty trade commercial contractor delivering project consulting, installation, and maintenance services across commercial flooring, wall systems, ceilings, cladding and rainscreens, and floor care. The company serves as a multi-scope interior and exterior construction partner for general contractors, builders, architects, and end users across the Southeast US. Its offering combines product specification, project management, and installation labor with proprietary non-disruptive installation systems and post-installation floor care.
Product overview
Bonitz Flooring Group is a specialty trade commercial contractor offering a multi-scope platform of interior and exterior construction solutions. The core offering consists of Commercial Flooring (carpet, hard tile, linoleum, resilient, VCT, LVT, rubber), complemented by specialty divisions for Sports Flooring (wood, pad/pours, rubber, turf, stage), Terrazzo, and Coatings & Resinous Flooring. Additional core scopes include Wall Systems (drywall, FRP, acoustical panels), Ceilings (acoustical, metal, wood), and Cladding & Rainscreens for exterior applications. The company also provides Access Flooring solutions for data centers and corporate offices, plus a dedicated Floorcare & Maintenance service for ongoing protection of installed flooring. All offerings are delivered through a 14-location footprint across the Southeast United States, unified by project consulting and project management expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Flooring
- Sports Flooring
- Terrazzo
- Coatings and Resinous Flooring
- Access Flooring and Data Containment
- Wall Systems
- Ceilings
- Cladding and Rainscreens
- Floorcare and Maintenance
Quantifiable outcome
- Saved customers thousands of man hours through Library Lift and Furniture Lift systems
- +2 more outcomes
Companies that use Bonitz Flooring Group
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Bonitz Flooring Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bonitz Flooring Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- Starnet Worldwide Commercial Flooring CooperativecoreStarnet affiliation enables Bonitz to partner with vendors and manufacturers across the country, providing nationwide capability while maintaining local service. As one of the nation's largest Starnet-affiliated flooring contractors, this partnership extends their geographic reach and provides access to industry best practices and vendor relationships.
- NTMA (National Terrazzo and Mosaic Association)coreActive member of NTMA adhering to strictest quality standards for terrazzo installation and craftsmanship. This membership ensures Bonitz maintains industry-leading expertise in terrazzo products and installation methods.
- TPC (Terrazzo Promotion Committee of the Southeast)secondarySoutheastern regional terrazzo association membership supporting industry promotion and excellence in terrazzo installation within the region.
- CISCA (Ceilings & Interior Systems Construction Association)coreCISCA membership enables Bonitz to leverage relationships, participate in continuing education, and access innovative new products. Partnership with vendors nationwide provides unbiased recommendations for ceiling solutions.
- General Contractors and BuilderscorePrimary channel partnership model where Bonitz serves as specialty trade contractor partnering directly with general contractors and builders throughout commercial construction projects.
- Milliken CommercialsecondaryStarnet vendor partner for the Clemson University Alumni & Visitors Center project. Provides commercial flooring products as part of Bonitz's vendor partner ecosystem.
- ArdexsecondaryStarnet vendor partner providing construction materials for commercial flooring projects. Part of Bonitz's vendor partner network for the Clemson University project.
- MapeisecondaryStarnet vendor partner for the Clemson University project. Provides flooring installation products and solutions.
- RoppesecondaryStarnet vendor partner providing commercial flooring products for projects including the Clemson University Alumni & Visitors Center.
- Measure SquaresecondaryStarnet vendor partner providing measurement technology for flooring estimation and installation planning for the Clemson University project.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Bonitz Flooring Group competitors and assessment
Company assessmentBroad incumbents
- Interface: Global leader in modular carpet tile and commercial resilient flooring, serving the same corporate, healthcare, and education end markets as Bonitz. Comparable as a manufacturer whose products Bonitz installs and whose customer base overlaps significantly.
- Mannington Commercial: Commercial division of Mannington Mills producing carpet, resilient, and hard surface flooring sold through Starnet-affiliated contractors like Bonitz. Comparable as a vendor partner and competitor in the commercial contract flooring channel.
- Shaw Industries: One of the largest flooring manufacturers and commercial contract flooring providers in North America, offering a broad portfolio that overlaps with Bonitz's commercial flooring, resilient, and carpet installation business. Comparable as a major industry incumbent with national distribution.
- Tandus Centiva (Tarkett): Tarkett's commercial flooring brand offering carpet tile, LVT, and resilient products installed by contract flooring partners. Comparable as a manufacturer serving the same design and end-user specification process that drives Bonitz's specification-driven sales.
- Mohawk Industries: Diversified flooring manufacturer with a large commercial contract segment covering carpet, resilient, and hard surface products. Comparable as a broad incumbent in the same commercial flooring supply chain where Bonitz operates as an installer.
Regional players
- Master Floors (Master Tile / Master Floors): Starnet-affiliated commercial flooring and tile contractor serving the West Coast and Mountain states. Comparable in core commercial flooring installation services, Starnet cooperative membership, and end-customer mix, though with West Coast regional concentration rather than Southeast.
- All American Flooring: Starnet-affiliated commercial flooring contractor with strong presence in the Midwest and Mid-Atlantic regions. Comparable in operating model and customer segments (GCs, healthcare, education) but operates in a different US geography than Bonitz's Southeast focus.
Direct peers
- DCO Commercial Flooring: Multi-regional commercial flooring contractor offering installation, floor care, and specialty flooring services to general contractors and end users. Comparable in scale and service mix to Bonitz's commercial flooring and floorcare platform.
- Continental Flooring Company: Starnet-affiliated commercial flooring contractor with multi-regional US operations providing flooring installation and related services. Comparable as a direct peer within the Starnet cooperative competing for similar GC, healthcare, and education contracts.
Others
- Starnet Worldwide Commercial Flooring Cooperative: The commercial flooring buying and networking cooperative of which Bonitz is one of the largest affiliated members. Comparable as a partner, channel, and competitive ecosystem in which Bonitz competes against other member contractors and accesses vendor relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bonitz Flooring Group social profiles
Digital presenceBonitz Flooring Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonitz Flooring Group leadership team
Management profileNumber of profiles
Profiles8 records
Bonitz Flooring Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonitz Flooring Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonitz Flooring Group
What does Bonitz Flooring Group do?
Bonitz Flooring Group is a specialty trade commercial contractor delivering project consulting, installation, and maintenance services across commercial flooring, wall systems, ceilings, cladding and rainscreens, and floor care. The company serves as a multi-scope interior and exterior construction partner for general contractors, builders, architects, and end users across the Southeast US. Its offering combines product specification, project management, and installation labor with proprietary non-disruptive installation systems and post-installation floor care.
Is Bonitz Flooring Group a public or private company?
Bonitz Flooring Group is a private company. It is classified as management employee owned and is currently operating.
When was Bonitz Flooring Group founded?
Bonitz Flooring Group was founded in 1954. It employs 251 to 500 people.
Where is Bonitz Flooring Group based?
Bonitz Flooring Group is headquartered in Norcross, United States, in the North America region.
How does Bonitz Flooring Group make money?
Three revenue lines are on record. Specialty Trade Commercial Contracting Services are the primary driver. The others are flooring Installation Services and floor Care and Maintenance Services.
Who are Bonitz Flooring Group's main competitors?
Broad incumbents on record are Interface, Mannington Commercial, Shaw Industries, Tandus Centiva (Tarkett) and Mohawk Industries. Regional players are Master Floors (Master Tile / Master Floors) and All American Flooring. Direct peers are DCO Commercial Flooring and Continental Flooring Company. Starnet Worldwide Commercial Flooring Cooperative is listed as an others.
Does Bonitz Flooring Group have an API?
No public API is recorded for Bonitz Flooring Group.
What industry is Bonitz Flooring Group in?
Bonitz Flooring Group's product category is Commercial Flooring and Specialty Trade Contracting. Its primary akta.pro industry code is IMAFANAH, Flooring Installation & Finishing (Tile, Wood, Carpet, Resin), with a secondary code of BPABABAC, Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery). Its NAICS code is 238330 and its SIC code is 1700.