What All American Flooring does

All American Flooring is a privately held, Dallas-Fort Worth-based flooring and remodeling retailer founded in 1989, operating four showrooms across Allen, Dallas, Lewisville, and Wylie, Texas. The company sells flooring materials (hardwood, carpet, laminate, luxury vinyl, tile and stone, epoxy, and waterproof options) sourced directly from American mills and distributors including Mohawk, Shaw, Karastan, Daltile, and Emser, and bundles these with professional installation services backed by a 36-month triple installation warranty and a 110% price guarantee. Its go-to-market is sales-led, combining physical showrooms, free in-home design consultations (a mobile "Shop at Home" service), and digital tools including a Roomvo-powered room visualizer and an interactive Flooring Quiz; 0% financing through Synchrony Financial and Wells Fargo reduces purchase friction. The customer base is primarily residential homeowners in the DFW metroplex, with a secondary commercial segment covering multifamily, hospitality, education, healthcare, and other verticals, and a separate builder services offering for new construction. Beyond company-owned operations, All American Flooring runs a Texas franchise program starting at $25,000, with reported average franchise sales of $951,642, making franchising a key growth lever. The company is founder/owner-operated with no disclosed institutional backing, no M&A history, and no public revenue figures.

Name

All American Flooring

Legal name

All American Flooring

Website

https://allamericanflooring.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

All American Flooring is a DFW-based flooring and remodeling retailer founded in 1989, serving residential and commercial customers through four showrooms, in-home consultations, professional installation, and a Texas franchise program.

Ownership category

akta.pro rank

Product category

Flooring Retail and Installation Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Flooring retail
• Flooring installation
• Residential flooring
• Commercial flooring
• Home remodeling

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Flooring Product Sales: Direct sales of flooring materials including hardwood, carpet, laminate, luxury vinyl, tile, and stone. Products sourced directly from American mills and distributors at manufacturer-direct pricing.
2. Installation Services: Professional flooring installation services including subfloor preparation, moisture testing, precision measurements, and Master-Certified installation with comprehensive warranties.
3. Design Consultation Services: Free in-home design consultation where flooring specialists bring curated samples to customer homes, perform site assessments, and provide personalized recommendations.
4. Financing Services: Partnered with Synchrony Financial and Wells Fargo to offer 0% financing options for 12 or 36 months, enabling customers to pay for flooring over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

All American Flooring is a DFW-based flooring retailer that sells hardwood, carpet, laminate, luxury vinyl, tile and stone, epoxy, and waterproof flooring, and bundles those products with Master-Certified professional installation, free in-home design consultations, bathroom and kitchen remodeling, commercial flooring, builder services, floor care, refinishing, and water-damage restoration. The company operates four retail showrooms across Allen, Dallas, Lewisville, and Wylie, TX, and extends its footprint through a Texas franchise program.

Product overview

All American Flooring is a Dallas-Fort Worth area flooring retailer offering a comprehensive portfolio of flooring products and services. The core product line includes Hardwood Flooring (solid and engineered), Carpet, Laminate Flooring, Luxury Vinyl Flooring, Tile & Stone Flooring, Epoxy Flooring, and Waterproof/Water Resistant options. Add-on services include Bathroom and Kitchen Remodeling, Carpet Padding, and Area Rugs. The company provides installation services with professional measurement and subfloor preparation, Commercial Flooring for various business sectors, Design Consultation, Flooring Care and Maintenance, Insurance Claims assistance, Builder Services, and Water-Damaged Floor Restoration. Digital tools include a Room Visualizer (powered by Roomvo) and Flooring Quiz. The company offers financing through Synchrony Financial and Wells Fargo, a 110% Price Guarantee, Lifetime Installation Warranty, and Franchise Opportunities. All American Flooring carries major brands including Mohawk, Shaw Floors, Fabrica, Anderson Tuftex, Dreamweaver, Stanton, Emser, Pergo, Godfrey Hirst, Happy Floors, Inhaus, Daltile, Karastan, and RevWood, sourced from American mills and distributors. With over 35 years of experience since 1989, the company operates 4 showroom locations in Allen, Dallas, Lewisville, and Wylie, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Solid and engineered hardwood flooring in multiple wood species (Oak, Hickory, Maple, Birch, Walnut, Pecan, Acacia) sourced from American mills, sold to residential and commercial customers.
• Carpet Flooring Residential and commercial carpet (Texture, Berber, Pattern, Frieze styles) in nylon, polypropylene, and polyester blends with hundreds of color and pattern options.
• Laminate Flooring Budget-friendly laminate with click-and-lock installation from brands including RevWood, RevWood Plus, RevWood Premier, and RevWood Select; scratch-, wear-, and water-resistant four-layer construction.
• Luxury Vinyl Flooring Waterproof luxury vinyl plank and tile (SPC-cored options) with glue-down, click-lock, and loose-lay installation methods and realistic wood/stone visuals.
• Tile and Stone Flooring Ceramic, porcelain, marble, and natural stone tile (including limestone, concrete, quartz, and travertine) for kitchens, bathrooms, and commercial spaces.
• Epoxy Flooring Durable epoxy coating system for residential and commercial spaces; easy to clean and resistant to wear.
• Waterproof Flooring Water-resistant flooring options across luxury vinyl and laminate categories targeted at moisture-prone areas like bathrooms and kitchens.
• Bathroom Remodel Complete bathroom remodeling services including tile flooring installation and shower remodels with professional design consultation.
• Kitchen Remodel Kitchen flooring and remodeling services including tile installation, countertops, and backsplashes with professional design consultation.
• Flooring Installation Services Professional flooring installation including precise measurement, moisture testing, subfloor preparation, and expert installation by Master-Certified installers, covered by comprehensive installation warranties.
• Commercial Flooring Commercial flooring solutions for car dealerships, hotels and hospitality, offices, restaurants, schools, government facilities, healthcare and medical facilities, and multifamily/apartment buildings.
• Design Consultation Free in-home design consultation where flooring specialists bring curated samples to customers' homes to help select flooring based on natural lighting, decor, and personal style preferences.
• Hardwood Floor Refinishing Professional refinishing, restaining, and rescreening of hardwood floors, including buffing, waxing, and polishing using hardwood-specific products.
• Water-Damaged Floor Restoration Assessment, repair, and replacement of water-damaged flooring, often tied to the company's insurance claims assistance.
• Insurance Claims Assistance Assistance filing insurance claims for flooring replacement due to water damage or other covered events.
• Builder Services Flooring supply and installation services tailored to new home builders and renovation contractors for new construction projects.
• Shop-at-Home Service Mobile showroom service bringing flooring samples and expert consultation directly to customer homes.
• 0% Financing Customer financing via Synchrony Financial and Wells Fargo partnerships offering 0% interest for 12 or 36 months on flooring purchases.
• Franchise Opportunities Franchise program allowing entrepreneurs to open their own All American Flooring store in Texas, with corporate support covering ordering, hiring, marketing, and accounting.

Quantifiable outcome

• 50,000+ happy customers served over 35+ years of operation
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MohawkcoreOthersLeading flooring manufacturer supplying hardwood, carpet, and other flooring products sold at All American Flooring showrooms.
• Shaw FloorscoreOthersMajor flooring manufacturer supplying hardwood, carpet, and other flooring products.
• KarastancoreOthersPremium carpet and flooring brand carried at All American Flooring showrooms.
• DaltilecoreOthersTile and stone flooring manufacturer supplying products to All American Flooring.
• Emser TilecoreOthersTile manufacturer supplying ceramic, porcelain, and stone tile products.
• PergominorOthersLaminate and vinyl flooring brand carried by All American Flooring.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's Companies: Lowe's is a national home-improvement retailer selling flooring, installation services, and adjacent home categories including kitchen and bath remodels. Overlaps with AAF's product breadth and remodel-services offering, including the in-home consultation motion via Measured by Lowe, at substantially larger scale.
• The Home Depot: The Home Depot is a national home-improvement big-box that carries flooring alongside thousands of other SKUs and offers installation services. Overlaps with All American Flooring in product categories and installation services, but competes primarily on assortment, price, and convenience rather than consultative in-home service.

Direct peers

• Floor & Decor Holdings: Floor & Decor operates a large-format specialty flooring retail chain selling tile, wood, laminate, vinyl, and installation accessories directly to consumers and pros. Directly comparable as a multi-category flooring retailer with strong brand recognition, although at far greater scale and with a pro-trade tilt versus AAF's residential focus.
• LL Flooring (Lumber Liquidators): LL Flooring is a national specialty flooring retailer offering hardwood, vinyl, laminate, and tile with in-house installation services. Comparable as a multi-category flooring retailer with installation support, though primarily storefront-driven versus AAF's showrooms-plus-in-home-consultation model.
• Empire Today: Empire Today is the closest direct peer: a national flooring retailer built around a mobile 'shop-at-home' sales motion, bundled product + installation across carpet, hardwood, vinyl, and tile. Matches All American Flooring's in-home consultation, full-service install, and broad product portfolio model almost one-for-one.
• Carpet One Floor & Home: Carpet One is a flooring cooperative with member-owned stores across North America selling carpet, hardwood, tile, vinyl, and laminate with installation services. Comparable multi-category flooring retail + install business model and franchise-style member structure aligned with AAF's retail + install + franchise approach.
• Abbey Carpet & Floors: Abbey Carpet & Floors is a buying group/cooperative of independent flooring retailers offering carpet, hardwood, tile, vinyl, and laminate with installation services. Highly comparable franchise-style network of multi-category flooring stores targeting the same residential and small-commercial customers as AAF.

Emerging players

• Wayfair: Wayfair is an online home-goods retailer with significant flooring, area-rug, and home-furnishing assortments. Competes on selection breadth and convenience in the research/purchase phase, though it lacks AAF's in-home consultation, measurement, subfloor prep, and Master-Certified installation.

Others

• Mohawk Industries: Mohawk Industries is one of AAF's largest flooring product suppliers (Mohawk, Karastan, Pergo brands) and also operates its own retail programs. Included as an ecosystem/partner adjacent rather than a direct competitor — its brand supply and merchandising choices directly shape AAF's catalog.
• Shaw Industries: Shaw Industries (Shaw Floors) is a major flooring manufacturer supplying hardwood, carpet, and resilient products to AAF showrooms. Ecosystem partner rather than direct competitor — represents the upstream supply backbone that enables AAF's product breadth and 'American mills' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/americanfloors
• LinkedInlinkedin.com/company/all-american-flooring
• Instagraminstagram.com/allamericanflooring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All American Flooring