Measure Square
Measure Square provides vertical SaaS software for flooring, stone, tile, and countertop contractors to perform measurement, takeoff, estimating, and CRM workflows, serving 5,000+ businesses across the US, Australia, New Zealand, and the UK through subscription-based desktop, mobile, and web products.
- Company typePrivate
- Founded2001
- HeadquartersPasadena, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Measure Square does
Measure Square Corp. is a privately held, bootstrapped vertical-SaaS company founded in 2001 by Steven Wang, Ph.D., and headquartered in Pasadena, California. The company builds trade-specific measurement, takeoff, estimating, and CRM software for the flooring, stone, tile, and countertop industries, with extensions into adjacent trades such as HVAC, electrical, plumbing, landscaping, artificial turf, and security system design. Its core platform comprises MeasureSquare 8 (Windows desktop takeoff estimation in Commercial, Multi-family, and Retail editions), MeasureSquare Mobile (iOS/Android field-measurement app), MeasureSquare Stone & Tile (slab and tile estimating with nesting optimization, vein matching, and 3D visualization), MeasureSquare CRM (web-based trade-specific CRM with AI plan analysis), MeasureSquare Cloud (collaboration layer), and a Room Scanner LiDAR app, all connected through a documented Cloud API and integrations with QFloors, Roll Master, Comp-U-Floors, StoneApp, ServiceTitan, QuickBooks Online, Xero, and Stripe.
The technology stack layers computer vision and OCR (AI Plan Analyzer), generative 3D rendering, and AI-driven bid summaries on top of trade-specific workflows refined over 22+ years. The company operates an enterprise field-sales and inside-sales motion plus a product-led-growth funnel with 14-day free trials, supported by 560+ training videos, free Udemy classes, and a dedicated customer-success organization. Revenue is generated primarily through per-seat and per-license subscriptions (CRM disclosed at $69/user/month), with distribution amplified through official software partnerships with the industry's dominant commercial flooring cooperatives — FUSE Alliance, StarNet Commercial Flooring, Rockheads Group, Floors & More, NSI, NTCA, and UCX Alliance — alongside a Spectrum Quartz co-marketing partnership for the stone/tile channel.
Measure Square claims a 5,000+ customer base across the US, Canada, Australia, New Zealand, and the UK, with regional offices in Perth and Manchester. The customer mix spans enterprise accounts such as DalTile and Floor Coverings International, multi-family operators like Artisent Floors and White River Flooring, independent contractors and retailers across all 50 states, and — via the ServiceTitan Gateway — service-trade contractors in HVAC, electrical, and plumbing. The company has remained founder-controlled and bootstrapped throughout its history, with no disclosed institutional funding.
Measure Square firmographics
Firmographics- Name
- Measure Square
- Legal name
- Measure Square Corp.
- Website
- https://measuresquare.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Measure Square provides vertical SaaS software for flooring, stone, tile, and countertop contractors to perform measurement, takeoff, estimating, and CRM workflows, serving 5,000+ businesses across the US, Australia, New Zealand, and the UK through subscription-based desktop, mobile, and web products.
- Ownership category
- akta.pro rank
Measure Square industry classification
Industry- Product category
- Flooring & Stone Estimating Software
- NAICS
- Flooring Contractors (23833), Flooring Contractors (238330), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Production Operations & Shop Floor Systems (MPS, MES basics) (EDAOAGAH)
- akta.pro secondary industries
- Assessment & Item Writing / Test Content Development (EDAGAKAE), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
Keywords
Where Measure Square is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Measure Square business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Software Subscriptions/Licensing: Subscription-based software licensing for MeasureSquare 8 (Commercial, Multi-family, Stone & Tile editions), MeasureSquare Mobile, and MeasureSquare CRM. Software is available through 14-day free trials with subsequent subscription conversion. CRM starts at $69/user/month with no setup fees. Annual and monthly billing options available.
- Perpetual License (Legacy): Legacy 2015 Edition mentioned as separate login, suggesting historical perpetual license model still supported for existing customers.
- Training & Education Services: Free training materials including YouTube videos and Udemy classes. Paid or sponsored training programs, webinars, and onboarding services through customer success team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | MeasureSquare CRM at $69/user/month |
| Freemium | Pay-as-you-go | 14-day Free Trial for all products |
Go-to-market motion6 records
Distribution channels7 records
Marketing channels11 records
Measure Square product offering
Product offeringCore offering
Measure Square develops and sells software for measuring, estimating, and managing projects in the flooring, stone, tile, and related trade industries. Its core offerings include the MeasureSquare 8 desktop takeoff software, MeasureSquare Mobile (iOS/Android) for on-site measuring and quoting, MeasureSquare Stone & Tile for slab and tile estimation, and MeasureSquare CRM, a trade-specific CRM that ties takeoff data to proposals, purchase orders, work orders, change orders, and job costing. The platform supports commercial flooring, multi-family flooring, residential flooring, countertops, stone/tile fabrication, and adjacent trades.
Product overview
Measure Square offers a platform-plus-modules architecture built around its core MeasureSquare 8 desktop software and MeasureSquare CRM web platform. The core offering includes MeasureSquare 8 (flooring takeoff estimating in Commercial, Multi-family, and Retail editions), MeasureSquare Mobile (iOS/Android app for on-site measuring), MeasureSquare Stone & Tile (stone/countertop/tile takeoff), and MeasureSquare CRM (trade-specific CRM for sales and project management). Supporting products include MeasureSquare Cloud (collaboration), API & Integrations, Room Scanner (LiDAR app), and Toolsets (free utilities). The platform serves multiple trades including commercial flooring, residential flooring, multi-family flooring, countertops, stone & tile, and commercial cleaning, with additional extensions for HVAC, electrical, landscaping, artificial turf, and security system design through the ServiceTitan Gateway integration.
Differentiator
Problem solved
Functional benefit
Products and services
- MeasureSquare 8 Desktop takeoff and estimation software for flooring contractors that estimates carpet, sheet vinyl, tile, and hardwood; measures floors, walls, and ceilings; and generates reports, bid proposals, purchase orders, and work orders. Available in Commercial, Multi-family, and Retail editions.
- MeasureSquare Mobile iOS and Android mobile app for on-site measuring, estimating, and quoting. Connects to lasers, draws floor plans, and generates seam diagrams, tile layouts, and 3D models for sales reps to close deals onsite.
- MeasureSquare Stone & Tile Takeoff, layout, and estimating software for stone, countertop, and tile projects. Includes tile pattern design, slab layout optimization, vein matching and book matching, dry lay, 3D visualization, built-in product catalogs, and professional quote generation.
- MeasureSquare CRM Web-based, trade-specific CRM that pulls project information from MeasureSquare takeoff diagrams to streamline sales bids, job costing, installation scheduling, schedule of values, and real-time profitability tracking. Includes AI Analyzer, proposal, PO/WO, change order, invoice management, and integrations with QuickBooks, Xero, and Stripe.
- MeasureSquare Cloud Cloud collaboration platform enabling secure save and sync of work, project sharing with co-workers, and importing of projects from mobile devices for distributed flooring and stone teams.
- Room Scanner LiDAR-enabled scanning app for capturing room measurements and drawing accurate floor plans with 3D models for visualization and estimation.
- ServiceTitan Gateway Integration Integration that connects MeasureSquare with the ServiceTitan platform, enabling bi-directional sync of ServiceTitan Pricebook data and completed estimates for HVAC, electrical, and plumbing contractors.
Quantifiable outcome
- Time reduction from 7 hours to 1.5 hours for stone/countertop estimating workflows
- +7 more outcomes
Companies that use Measure Square
Customer profileNamed customers14 records
Segments7 records
Measure Square technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature11 records
Measure Square partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- FUSE AlliancecoreOfficial software partner of FUSE Alliance commercial flooring contractor group. Provides FUSE members access to MeasureSquare estimating software with special pricing through James Wisdom (SVP Customer Success). Executive Director Geoff Gordon stated: 'This is a state-of-the-art estimating system that has some features none of the other estimating software makers offer.'
- StarNet Commercial Flooring CooperativecoreOfficial software partner of StarNet, the world's largest network of full-service independent commercial flooring contractors. Offers special pricing to StarNet members with contact James Wisdom (SVP Customer Success).
- Floors & MorecoreNewest dealer partnership providing Floors & More members access to MeasureSquare estimation software. Contact Ryan Hiroto for special member pricing. Company provides deployment, training, and support.
- Rockheads GroupcorePartnership with Rockheads, an elite nationwide network of stone fabricators dedicated to advancing the stone fabrication industry. Partnership aims to enhance professionalism, efficiency, and accuracy for commercial marketplace. Contact Kathy Aumont for special member pricing.
- Nature Stone Institute (NSI)minorPartnership with NSI providing members access to MeasureSquare takeoff estimating technology along with deployment, training, and support services.
- National Tile Contractors Association (NTCA)minorOfficial partnership with NTCA for tile contractor members to access MeasureSquare estimating software.
- UCX AllianceminorPartnership with UCX Alliance, a retail-focused membership program partnered with UCX, the #1 flooring distributor. Alliance membership benefits include Technology and Business Partners.
- Spectrum QuartzcorePartnership to bring state-of-the-art countertop design and estimating technology to Spectrum Quartz's dealers, designers, and contractors. MeasureSquare Stone & Tile is integrated with Spectrum Quartz catalog so project estimates can be easily turned into purchase orders.
- QFloorscoreSoftware partnership with QFloors, user-friendly flooring software for small to large carpet and flooring stores. Integrated through MeasureSquare Cloud API for estimate/sales order and inventory system storage of diagrams and cut sheet documents.
- ServiceTitancoreMeasureSquare-ServiceTitan Gateway Portal Integration creates seamless connection between platforms for service contractors. Enables ServiceTitan Pricebook data to flow directly into MeasureSquare for HVAC, electrical, and plumbing trades. Estimates flow back to ServiceTitan for final quoting.
- Hirsch GlassminorLeading stone contractors, distributions, and manufacturers including Hirsch Glass have adopted MeasureSquare Stone solution.
Scale indicators10 records
Recent moves2 records
Expansion highlights5 records
Measure Square competitors and assessment
Company assessmentDirect peers
- PlanSwift (by ConstructConnect): PlanSwift is a takeoff and estimating software widely used by trade contractors across flooring, concrete, and general construction. It competes directly with MeasureSquare 8 in the takeoff-and-estimation workflow for the same commercial contractor persona.
- STACK Construction Technologies: STACK provides cloud-based takeoff and estimating software for construction subcontractors and suppliers. It overlaps directly with Measure Square's flooring, stone, and tile takeoff use cases and serves a similar SMB-to-mid-market contractor base.
- On-Screen Takeoff (On Center Software): On-Screen Takeoff is an established construction takeoff solution for subcontractors and general contractors. It competes with MeasureSquare 8 in digital takeoff workflows, though it is broader across trades and less specialized in flooring estimation algorithms.
- RFMS (flooring business software): RFMS provides flooring-specific business management software for retail and commercial flooring dealers. It is referenced as a system that MeasureSquare customers have replaced, indicating direct overlap in flooring dealer ERP and estimation workflows.
- QFloors: QFloors is flooring business management software for carpet and flooring stores. It is both a technology integration partner of Measure Square and a partial competitor for flooring business management workflows — particularly at the SMB retail flooring dealer level.
- StoneApp (StoneCut): StoneApp is a stone fabrication ERP and project management platform. It integrates with MeasureSquare Stone & Tile but also overlaps as a competitor for stone/countertop shop management workflows.
- Comp-U-Floors: Comp-U-Floors provides comprehensive flooring management software covering estimating, sales, tasks, and inventory. It is a direct competitor in the flooring dealer software segment and a Measure Square technology integration partner.
Broad incumbents
- Bluebeam (Nemetschek Group): Bluebeam Revu is a PDF-based markup, takeoff, and collaboration tool used across the construction industry. As a much larger incumbent, it competes with MeasureSquare's takeoff functionality but is horizontal across all trades rather than flooring-specialized.
- Procore Technologies: Procore is a leading construction management platform spanning project management, financials, and field operations. While not flooring-specific, its breadth and AI roadmap make it a long-term competitive threat to MeasureSquare CRM and integrated takeoff workflows.
Emerging players
- ServiceTitan: ServiceTitan is a leading trade service management platform for HVAC, plumbing, electrical, and other home service trades. It has a Gateway Integration partnership with Measure Square but also represents an emerging adjacency where it could build native estimation features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Measure Square social profiles
Digital presenceMeasure Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
Measure Square leadership team
Management profileNumber of profiles
Measure Square subsidiaries and ownership
Company hierarchySubsidiaries2 records
Measure Square funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Measure Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Measure Square
What does Measure Square do?
Measure Square develops and sells software for measuring, estimating, and managing projects in the flooring, stone, tile, and related trade industries. Its core offerings include the MeasureSquare 8 desktop takeoff software, MeasureSquare Mobile (iOS/Android) for on-site measuring and quoting, MeasureSquare Stone & Tile for slab and tile estimation, and MeasureSquare CRM, a trade-specific CRM that ties takeoff data to proposals, purchase orders, work orders, change orders, and job costing. The platform supports commercial flooring, multi-family flooring, residential flooring, countertops, stone/tile fabrication, and adjacent trades.
Is Measure Square a public or private company?
Measure Square is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Measure Square founded?
Measure Square was founded in 2001. It employs 101 to 250 people.
Where is Measure Square based?
Measure Square is headquartered in Pasadena, United States, in the North America region.
How does Measure Square make money?
Three revenue lines are on record. Software Subscriptions/Licensing is the primary driver. The others are perpetual License (Legacy) and training & Education Services.
Who are Measure Square's main competitors?
Direct peers on record are PlanSwift (by ConstructConnect), STACK Construction Technologies, On-Screen Takeoff (On Center Software), RFMS (flooring business software), QFloors, StoneApp (StoneCut) and Comp-U-Floors. Broad incumbents are Bluebeam (Nemetschek Group) and Procore Technologies. ServiceTitan is listed as an emerging player.
Does Measure Square have an API?
Yes. MeasureSquare Cloud API can be used to integrate and streamline existing software applications and workflows. Enables integration with popular accounting and B2B inventory systems. Supports bi-directional sync with ServiceTitan for pricebook data flow and estimate quantity syncing. Export proposals to third-party accounting systems such as RollMaster, Qfloors, and Comp-U-Floor. Developer documentation is at measuresquare.com/api-integrations.
What industry is Measure Square in?
Measure Square's product category is Flooring & Stone Estimating Software. Its primary akta.pro industry code is EDAOAGAH, Production Operations & Shop Floor Systems (MPS, MES basics), with a secondary code of EDAGAKAE, Assessment & Item Writing / Test Content Development. Its NAICS code is 23833 and its SIC code is 3823.