Levine & Sons

What Levine & Sons does

Levine & Sons is a family-owned residential plumbing, heating, and cooling service company headquartered at 23820 Telegraph Rd in Southfield, Michigan, operating continuously since 1927. The company serves homeowners across Southeastern Michigan, covering Oakland, Wayne, and Macomb counties including Southfield, Royal Oak, Bloomfield Hills, Farmington Hills, Birmingham, and Troy. Its service portfolio spans three core categories: plumbing (water heaters, tankless water heaters, gas lines, kitchen plumbing, sump pumps, leak detection), drain and sewer services (cleaning, repair, installation, water lines, trenchless replacement), and HVAC (furnace, boiler, air conditioning, dehumidifier, indoor air quality). Field operations use modern diagnostic equipment including video camera pipe inspection, electronic leak detection, thermal imaging, hydro jetting, and trenchless repair technology.

The business operates a direct-to-consumer model with revenue generated per service call on upfront, quote-based pricing. Diagnostic fees range from $69-$149, with larger installations supported by monthly financing options ($19-$125/month) and promotional offers such as $2,000 off plus 0% for 18 months on new A/C systems. A Family Plan membership program provides preferential recurring engagement, and 24/7 emergency availability plus same-day service underpin customer acquisition and retention. The company holds Lennox Premier Dealer and Mitsubishi Electric Elite Diamond Contractor certifications, as well as Michigan contractor licenses (CMC 3160802B / 7103396) and plumbing licenses (8110552 / 8001025). Marketing relies on the company website with online scheduling, Google Local Services (4.8 stars across 5,600+ reviews), BBB A+ accreditation, and a Nextdoor 2023 Neighborhood Fave recognition, reinforcing a trust-driven, community-rooted acquisition model rather than paid acquisition at scale.

Distribution is entirely field-service-based: licensed technicians dispatched from headquarters visit homes for diagnostics, repairs, and installations, with no commercial, industrial, or B2B channel. The company remains privately held by the founding family with no disclosed institutional ownership, funding rounds, or M&A activity across its 90+ year history.

Name

Levine & Sons

Legal name

Levine & Sons Plumbing Heating & Cooling

Website

https://levineandsons.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Levine & Sons is a family-owned plumbing, HVAC, and drain service company founded in 1927, serving residential homeowners across Southeastern Michigan from its Southfield headquarters through 24/7 emergency field-service operations.

Ownership category

akta.pro rank

Product category

Residential Plumbing and HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Drain Cleaning (Residential) (HSAOABAA)

akta.pro secondary industries

Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG), Sump Pump & Sewage Ejector Pump Service (HSAOABAM), Ductwork Installation & Replacement (Supply/Return) (HSAOAGAC)

Keywords

• Residential plumbing services
• HVAC installation repair
• Drain cleaning services
• Water heater services
• Sewer line repair

Headquarters

HQ city

Redford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Plumbing Services: One-time and recurring service revenue from residential plumbing including repairs, installations, and maintenance for water heaters, drains, gas lines, sump pumps, leaks, and fixtures. Revenue generated per service call with upfront pricing.
2. HVAC Services: Heating and cooling services including installation, maintenance, and repair of furnaces, boilers, air conditioning, dehumidifiers, and indoor air quality systems. Services billed per job with financing options available for large installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Levine & Sons installs, maintains, and repairs residential plumbing systems (water heaters, gas lines, sump pumps, kitchen plumbing, leaks) and HVAC systems (furnaces, boilers, air conditioning, dehumidifiers, indoor air quality). Drain and sewer services include cleaning, repair, installation, water line, and trenchless sewer replacement, with 24/7 emergency availability and upfront pricing.

Product overview

Levine & Sons is a residential plumbing, heating, and cooling service company serving Southeastern Michigan since 1927. The company operates as a service-based business offering a comprehensive portfolio of home service products organized into four main categories: Plumbing Services (including water heaters, tankless water heaters, gas lines, kitchen plumbing, sump pumps, and leak detection), Drain & Sewer Services (including cleaning, repair, installation, water lines, and trenchless sewer line services), and HVAC Services (including cooling and heating systems). Additional offerings include emergency repair availability, a Family Plan membership, and financing options. The company does not offer a unified software platform but rather provides individual service categories that customers can access through online scheduling or phone calls.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Comprehensive residential plumbing solutions including installation, maintenance, repair, water heaters, gas lines, kitchen plumbing, sump pumps, and leak detection for homeowners.
• Water Heater Services Repair, installation, and maintenance for traditional tank-style and tankless water heaters, including annual tune-ups and emergency service for residential customers.
• Tankless Water Heater Services On-demand tankless water heater installation, repair, and maintenance services offering endless hot water and energy efficiency for residential customers.
• Gas Line Services Expert gas line repair, installation, and inspection services including leak detection and new appliance hookups for residential properties.
• Kitchen Plumbing Services Complete kitchen plumbing including faucet repair, sink installation, garbage disposal services, dishwasher installation, and ice maker lines for residential customers.
• Sump Pump Services Sump pump repair, installation, and maintenance including battery backup systems to protect basements from flooding for residential customers.
• Leak Detection and Repair Services Advanced leak detection for hidden leaks in walls and slabs with comprehensive repair solutions using thermal imaging and electronic detection, targeted at residential homeowners.
• Drain and Sewer Cleaning Services Professional drain and sewer line cleaning using hydro jetting and video camera inspections to clear clogs and prevent future blockages for residential customers.
• Drain Repair Services Drain repair using advanced video camera diagnostics to identify and fix drain issues including broken pipes and root intrusion for residential customers.
• Water Line Services Main water line repair and installation using trenchless technology to minimize property disruption, including pipe relining and traditional excavation for residential properties.
• Drain Clearing Services Expert drain clearing using professional-grade snakes and hydro jetting to remove tough blockages including grease, scale, and tree roots for residential customers.
• Cooling (HVAC) Services Air conditioning installation, maintenance, and repair services including dehumidifiers, generator maintenance, and indoor air quality assessments for residential customers.
• Heating Services Heating system services including furnace and boiler installation, maintenance, and repair, plus humidifier services for residential customers.
• Emergency Plumbing Service 24/7 emergency availability for urgent plumbing situations including burst pipes, major leaks, and sewer backups for residential customers.
• Family Plan Membership plan offering preferential pricing and benefits for ongoing plumbing and HVAC maintenance services targeted at residential homeowners.
• Financing Options Flexible financing plans for HVAC, plumbing, and drain services to help homeowners manage the cost of repairs and installations.

Quantifiable outcome

• 100% satisfaction guarantee backed by 'No Excuses' policy
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LennoxcoreTechnology or IntegrationAuthorized Lennox Premier Dealer for heating and cooling equipment. Technicians receive factory training on Lennox products, and the company displays the Lennox logo as a certified partner providing Lennox furnaces, air conditioners, and heat pumps to customers.
• Mitsubishi ElectriccoreTechnology or IntegrationElite Diamond Contractor status for Mitsubishi heating and cooling (HVAC) products, indicating high-volume certified dealer status for ductless and VRF systems.
• Nexstar NetworkminorStrategic or Co-development PartnerMembership network of independent home service contractors (plumbing, HVAC, electrical) providing shared resources, best practices, and vendor relationships.
• Google Local ServicescoreTechnology or IntegrationVerified Google Local Services partner displaying certified ratings and reviews, providing trust signals and lead generation for residential service customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roto-Rooter: National plumbing, drain cleaning, and water damage restoration franchise that directly competes with Levine & Sons in residential service categories including drain clearing, sewer repair, and emergency plumbing across the same metro Detroit market.
• Mr. Rooter Plumbing: Neighborly-owned national plumbing franchise offering residential plumbing repair, drain cleaning, and sewer line services; competes head-to-head with Levine & Sons across similar service lines and customer segments.
• Benjamin Franklin Plumbing: National plumbing franchise focused on punctual, on-time residential plumbing service with upfront pricing; directly comparable to Levine & Sons in service categories, customer base, and operational branding.
• Len The Plumber: Regional multi-trade residential services company offering plumbing, drain, sewer, and HVAC across the Mid-Atlantic; a strong operational comparable in terms of multi-service residential model and family/operator branding.
• One Hour Heating & Air Conditioning: National HVAC franchise delivering residential heating and cooling installation, repair, and maintenance; directly comparable to Levine & Sons' HVAC service line with similar emergency service and financing positioning.
• Aire Serv: National HVAC franchise offering residential heating, cooling, and indoor air quality services; competes directly with the cooling and heating portion of Levine & Sons' offering across the same homeowner customer segment.

Broad incumbents

• HomeServe USA: Large home repair and warranty provider operating a national network of vetted local contractors for plumbing, HVAC, and electrical emergencies; functions as both a competitor and an aggregator channel that interacts with operators like Levine & Sons.
• ServiceMaster: National home services franchise platform with restoration, cleaning, and home-comfort services; comparable at the broad portfolio level as a multi-trade home services operator with established brand recognition.

Regional players

• Carter's Plumbing of Farmington Hills: Long-standing family-owned residential plumbing, heating, and cooling contractor based in metro Detroit; the closest local geographic peer with a similar multi-generational, multi-service positioning in the same Southeastern Michigan service area.
• WaterWork Plumbing: Southeast Michigan-based residential and commercial plumbing contractor offering sewer, drain, and water line services including trenchless repair; a regional peer overlapping on drain, sewer, and trenchless service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/levineandsons
• Facebookfacebook.com/LevineandSons
• LinkedInlinkedin.com/company/3132670

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levine & Sons