Vgm Forbin

What Vgm Forbin does

VGM Forbin is a US-based digital agency and managed IT provider, operating as a division of VGM Group, Inc. (an employee-owned conglomerate serving the post-acute care and HME industry). Founded circa 1998 and headquartered in Waterloo, Iowa, the company employs approximately 48 people and serves 651+ clients across the United States and Canada. Its core proposition is HIPAA-compliant web solutions and managed IT services targeted primarily at home medical equipment (HME) providers, with adjacent verticals in financial services, automotive dealerships, manufacturing, and small business.

The product portfolio centers on three HIPAA-compliant web platforms—PowerWeb (static website), HMECommerce (CPAP-focused eCommerce with VGM Fulfillment integration), and a general eCommerce option—complemented by managed IT services covering Microsoft 365, Microsoft Copilot implementations, disaster recovery, 24/7 monitoring, and enterprise content management platforms (Oracle APEX, dotCMS, WebCenter). Digital marketing services (SEO, SEM, email, social media, blogging, reputation management) are bundled with the healthcare offering and also sold standalone through a financial-services sub-brand (forbinfi.com). Technology differentiation rests on vertical specialization in healthcare compliance and integrated fulfillment rather than proprietary foundational technology.

The business model combines recurring revenue streams (managed IT and digital marketing retainers) with project-based fees (web development and eCommerce implementations). Go-to-market is consultative enterprise field sales targeting mid-market and enterprise healthcare organizations, supported by Microsoft Partner and Google Partner certifications. Customer diversity spans enterprise (Deery auto group, CSE Federal Credit Union, Banterra Bank), mid-market HME providers (East Coast HME, Midwest HME), and small business clients. The October 2025 merger with sibling VGM division Redstone consolidates digital and technology delivery within the parent group.

Name

Vgm Forbin

Legal name

VGM Group, Inc.

Website

https://forbin.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

VGM Forbin is a US digital agency and managed IT provider, division of VGM Group, delivering HIPAA-compliant websites, eCommerce, managed IT, and digital marketing services primarily to home medical equipment (HME) providers, with adjacent financial-services and automotive clients across North America.

Ownership category

akta.pro rank

Product category

Healthcare IT & Digital Marketing Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

Keywords

• Healthcare web development
• HIPAA-compliant websites
• Managed IT services
• Digital marketing services
• HME eCommerce solutions

Headquarters

HQ city

Waterloo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Monthly recurring managed IT services providing 24/7 monitoring, security, backups, and IT support for healthcare and business clients. Offered as comprehensive packages tailored to client needs with predictable monthly pricing.
2. Web Development Services: Custom website development, eCommerce solutions, and healthcare-specific platforms (PowerWeb, HMECommerce). One-time project fees for website creation, redesign, and new business websites.
3. Digital Marketing Services: Ongoing digital marketing services including SEO, SEM, social media marketing, blogging, email marketing, and reputation management. Typically offered as retainer or subscription-based services.
4. Professional Services: IT consulting, implementation, compliance assessments, and technical support services for Microsoft 365, disaster recovery, and enterprise solutions.
5. Enterprise Development: Custom application development, integrations, and enterprise content management solutions using Oracle APEX, dotCMS, and WebCenter platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

VGM Forbin designs and develops HIPAA-compliant web solutions, managed IT services, and digital marketing services primarily for home medical equipment (HME) providers in the healthcare industry and for financial institutions. The company delivers specialized healthcare platforms (PowerWeb and HMECommerce), ongoing managed IT with 24/7 monitoring and Microsoft 365/Copilot support, and full-service digital marketing including SEO, SEM, social media, email, and reputation management.

Product overview

VGM Forbin operates as a digital agency offering a unified platform of web development, managed IT, and marketing services. The core product portfolio centers on three HIPAA-compliant web solutions for HME providers: PowerWeb (professional websites without eCommerce), HMECommerce (CPAP-focused eCommerce with VGM Fulfillment integration), and a general eCommerce option. These are complemented by Managed IT Services providing 24/7 monitoring, disaster recovery, and Microsoft 365/Copilot support; Healthcare Marketing Services covering SEO, SEM, social media, and email marketing; Enterprise Development with Oracle APEX, dotCMS, and WebCenter; and HIPAA-Compliant IT Solutions. The Financial Web Solutions (forbinfi.com) extends services to financial sector clients. All healthcare-focused products maintain strict HIPAA compliance with built-in security, encryption, and audit capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• PowerWeb™: HIPAA-compliant website platform for healthcare providers without eCommerce functionality
• HMECommerce
• Financial Web Solutions (forbinfi.com)

Products and services

• PowerWeb A professional HIPAA-compliant website platform for HME providers without eCommerce functionality, providing secure hosting, pre-loaded product catalog, manufacturer-verified descriptions, and an upgrade path to eCommerce.
• HMECommerce A pre-built HIPAA-compliant eCommerce solution focused on CPAP equipment for home medical equipment providers, integrating with VGM Fulfillment for inventory and shipping management and supporting prescription uploads, insurance processing, and secure payments.
• Managed IT Services Comprehensive managed IT services including Business IT Management, Disaster Recovery, Backup & Recovery, Hardware Solutions, and Software Solutions, providing 24/7 monitoring, security, and HIPAA-compliant IT support tailored for healthcare providers.
• Healthcare Marketing Services Digital marketing services specifically for healthcare and HME providers including SEO, SEM, social media marketing, blogging, reputation management, clinical articles, Google Business Profiles, and email marketing.
• Web Development Services Custom web development for new business websites and eCommerce platforms tailored to client needs across various industries.
• Microsoft 365 Services Implementation and management of Microsoft 365 environments for businesses, including Microsoft Copilot AI assistant, IT compliance, network monitoring, on-site support, and help desk services.
• Enterprise Development

Quantifiable outcome

• Email marketing average open rate of 39.3% vs 21.72% industry average, and click-through rate of 6.6% vs 2.49% industry average
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Redstone (VGM Division)coreStrategic or Co-development Partner · 28 October 2025Strategic merger/partnership combining Redstone and Forbin to deliver smarter, faster, and more comprehensive digital and tech solutions. Two trusted VGM divisions working together for enhanced client offerings.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner status for Microsoft 365, Copilot AI, and related enterprise technology implementations. VGM Forbin is certified to deploy, configure, and optimize Microsoft 365 environments for healthcare clients with HIPAA compliance requirements.
• GooglecoreTechnology or IntegrationGoogle Partner status for advertising technology and marketing solutions. Certified to manage Google Ads campaigns and implement Google analytics for clients.
• VGM FulfillmentcoreStrategic or Co-development PartnerIntegration with VGM Fulfillment for inventory and shipping management in HMECommerce platform. Enables seamless order fulfillment, inventory tracking, and shipping services for home medical equipment eCommerce clients.
• OraclesupportingTechnology or IntegrationOracle APEX development partner for enterprise business applications and custom development solutions.
• dotCMSsupportingTechnology or IntegrationEnterprise content management implementation partner for dotCMS platform solutions.
• VGM GroupcoreStrategic or Co-development PartnerParent organization providing referral pipeline, industry connections, and operational support. VGM Forbin is a division of VGM Group, which operates multiple healthcare business services divisions.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Peers

• Officite:

Direct peers

• Geonetric: Healthcare-specialized web development, content management (similar to dotCMS/WebCenter implementations), and digital marketing agency serving hospitals and health systems. Directly comparable in offering mix and healthcare-only vertical focus.
• Doctor.com: Provider of online listings, reputation management, website, and marketing solutions purpose-built for healthcare organizations. Overlaps directly with Forbin's healthcare marketing services and managed web offerings.
• Tebra (formerly PatientPop): Practice growth and digital patient experience platform combining website, SEO, reputation, and patient communication for independent practices. Competes head-on with VGM Forbin's HME healthcare marketing and website stack.
• Eruptr: Healthcare digital marketing agency specializing in SEO, SEM, and lead generation for hospitals and health systems. Comparable in capability mix and healthcare-only focus.
• Mediabloom: Healthcare-exclusive digital marketing and web design agency serving practices, DME, and specialty providers. Closely comparable in service mix and healthcare vertical concentration.
• Scorpion Healthcare: Healthcare-focused digital marketing, website design, and patient acquisition platform for medical practices and providers. Competes in the same HME/practice growth segment with comparable services.
• Healthcare Success: Healthcare-exclusive digital marketing agency offering SEO, SEM, content, and web design. Competes in the same healthcare vertical and offers a similar service mix to VGM Forbin.

Broad incumbents

• Athenahealth: Major healthcare technology vendor offering EHR, patient engagement, and digital care tools. Operates broadly in healthcare IT where VGM Forbin operates narrowly, but competes for the same healthcare IT budget.
• ModMed (Modernizing Medicine): Larger healthcare IT and specialty EHR/PM vendor offering practice management plus website and patient engagement features. Overlaps as a broader platform player in healthcare practice technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/forbin
• LinkedInlinkedin.com/company/vgm-forbin
• YouTubeyoutube.com/@VGMForbin
• Xx.com/vgmforbin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vgm Forbin