Eruptr
Eruptr is a healthcare-specialized performance media technology company that powers full-funnel paid media campaigns for enterprise healthcare organizations across digital and traditional channels, including search, social, display, streaming, connected TV, and recruitment media.
- Company typePrivate
- Founded2009
- HeadquartersBradenton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Eruptr does
Eruptr is a privately held performance media technology company founded in 2009 and headquartered in Bradenton, Florida, that operates a healthcare-specialized paid media platform. The company focuses exclusively on enterprise healthcare organizations including health systems, hospitals, and other complex medical service providers, helping them translate enterprise-level goals into media plans that simultaneously build brand equity and drive measurable performance KPIs. Its go-to-market is anchored in direct enterprise partnerships, most notably as the embedded performance media technology that powers Unlock Health's full-funnel media offering for healthcare buyers.
The company's core product is the Eruptr Performance Media Platform, which executes paid campaigns across the full funnel of channels: search and SEM at bottom-of-funnel; social, display, and programmatic in mid-funnel; connected TV, streaming audio, and traditional media (TV, radio, print, direct mail, out-of-home) at top-of-funnel; plus recruitment media. Capabilities also extend into service-line campaign activation, lead generation integrated with nurture flows, CRMs, and electronic health records (EHRs), and analytics with attribution modeling intended to prove ROI across the full patient journey. Through two acquisitions in healthcare-adjacent technology (HealthAware in March 2020 and Medicom Health Interactive in December 2021), Eruptr has extended its surface area beyond pure media buying into health awareness and interactive patient engagement tools.
The business model is structured around recurring performance media technology engagements with healthcare organizations and their agency partners. Pricing is not publicly disclosed, but the relationship model is described as subscription-style recurring engagements delivered via direct enterprise partnerships and channelized through strategic technology partnerships such as Unlock Health. The company reports itself as a private for-profit entity; no funding rounds, ownership structure, headcount growth trajectory, or revenue figures are disclosed in the available source material, and no patents, regulatory actions, or named end-customer logos are documented.
Eruptr firmographics
Firmographics- Name
- Eruptr
- Website
- https://eruptr.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eruptr is a healthcare-specialized performance media technology company that powers full-funnel paid media campaigns for enterprise healthcare organizations across digital and traditional channels, including search, social, display, streaming, connected TV, and recruitment media.
- Ownership category
- akta.pro rank
Where Eruptr is headquartered
LocationHeadquarters
- HQ city
- Bradenton
- HQ country
- United States
- HQ region
- North America
Markets served
Eruptr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Performance Media Technology Services: Provides performance media technology and capabilities to healthcare organizations, powering paid media campaigns across search, social, display, programmatic, streaming, video, TV, radio, print, outdoor, and experiential channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Eruptr product offering
Product offeringCore offering
Eruptr provides a performance media technology platform that powers healthcare paid media campaigns across search, social, display, programmatic, streaming, connected TV, and traditional channels including TV, radio, print, and out-of-home advertising. The platform enables full-funnel media strategies with lead generation, attribution modeling, and integration with EHRs and CRMs.
Product overview
Eruptr is a performance media technology platform that powers healthcare paid media campaigns. The platform enables full-funnel media strategies across digital and traditional channels including search, social, display, video, streaming, connected TV, radio, print, and out-of-home advertising. Eruptr's technology integrates with campaign management workflows to drive lead generation, attribution modeling, and ROI measurement for healthcare organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Eruptr Performance Media Platform A performance media platform specifically designed for healthcare complexity, enabling full-funnel paid media campaigns across search, social, display, programmatic, streaming, connected TV, and traditional channels. The platform integrates with enterprise goals, brand campaigns, and service-line priorities, with capabilities for lead generation, nurture workflows, CRM/EHR integration, and attribution modeling for ROI measurement.
Companies that use Eruptr
Customer profileSegments1 record
Ideal customer profiles1 record
Eruptr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Eruptr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Unlock HealthcoreUnlock Health partners with Eruptr as the performance media technology powering its full-funnel media capabilities. Eruptr's technology enables Unlock Health to deliver paid media campaigns across search, social, display, programmatic, streaming, video, TV, radio, print, outdoor, and experiential channels for healthcare organizations.
Recent moves3 records
Expansion highlights3 records
Eruptr competitors and assessment
Company assessmentDirect peers
- Geonetric: Healthcare digital agency providing paid media, websites, and CRM strategy for hospitals and health systems. Directly comparable in terms of healthcare vertical specialization and integrated media offerings.
- Cardinal Digital Marketing: Healthcare-specialized digital marketing agency offering paid media, SEO, and analytics to hospitals and health systems. Closely comparable to Eruptr on vertical focus, channel mix, and enterprise healthcare customer base.
- Healthcare Success: Healthcare-only digital marketing agency offering SEM, SEO, social, and lead generation services. Comparable to Eruptr on healthcare specialization, paid media focus, and lead-gen orientation.
- Intrepy Healthcare Marketing: Healthcare-focused digital marketing agency serving medical practices and health systems with paid media, SEO, and web services. Comparable to Eruptr in vertical specialization and SMB-to-enterprise healthcare customers.
Emerging players
- Medicom Health Interactive: Healthcare patient engagement and risk assessment platform acquired by Eruptr in 2021. Comparable as a healthcare engagement technology that intersects with Eruptr's media and lead-gen stack.
- HealthAware: Healthcare patient engagement and chronic care management company acquired by Eruptr in 2020. Adjacent technology that supports downstream conversion of Eruptr-driven leads.
Broad incumbents
- Wpromote: Large independent digital marketing agency with paid media, SEO, and analytics capabilities across verticals including healthcare. Comparable on channel mix and performance media model, but operates at significantly greater scale and broader vertical exposure.
- Tinuiti: Large performance marketing agency spanning paid search, paid social, CTV, and programmatic across consumer verticals. Comparable on performance media technology and channel breadth; competes with Eruptr in healthcare RFPs.
- PMG: Large independent digital agency operating enterprise paid media programs across multiple verticals including healthcare. Comparable performance media platform and enterprise customer base.
Others
- Unlock Health: Healthcare marketing agency that licenses Eruptr's performance media technology as the engine for its full-funnel paid media capabilities. Included as a strategic partner rather than direct competitor; provides embedded distribution for Eruptr.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Eruptr social profiles
Digital presenceEruptr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eruptr leadership team
Management profileNumber of profiles
Profiles2 records
Eruptr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eruptr M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eruptr
What does Eruptr do?
Eruptr provides a performance media technology platform that powers healthcare paid media campaigns across search, social, display, programmatic, streaming, connected TV, and traditional channels including TV, radio, print, and out-of-home advertising. The platform enables full-funnel media strategies with lead generation, attribution modeling, and integration with EHRs and CRMs.
Is Eruptr a public or private company?
Eruptr is a private company. It is classified as unknown and is currently operating.
When was Eruptr founded?
Eruptr was founded in 2009. It employs 1 to 10 people.
Where is Eruptr based?
Eruptr is headquartered in Bradenton, United States, in the North America region.
How does Eruptr make money?
One revenue line is on record: performance Media Technology Services.
Who are Eruptr's main competitors?
Direct peers on record are Geonetric, Cardinal Digital Marketing, Healthcare Success and Intrepy Healthcare Marketing. Emerging players are Medicom Health Interactive and HealthAware. Broad incumbents are Wpromote, Tinuiti and PMG. Unlock Health is listed as an others.
Does Eruptr have an API?
No public API is recorded for Eruptr.