Finassets
Finassets is a Panama-registered B2B crypto payment infrastructure provider founded in 2021, offering processing across 70+ cryptocurrencies for online businesses in iGaming, e-commerce, and Web3, with proprietary TRON fee optimization and volume-based tiered pricing.
- Company typePrivate
- Founded2021
- HeadquartersPanama City, Panama
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Finassets does
Finassets is a B2B cryptocurrency payment infrastructure provider that operates under the legal entity TROPIC GATEWAY SOLUTION S.A., headquartered in Panama City, Republic of Panama. Founded in 2021, the company offers a unified platform that enables online businesses to accept, process, and manage cryptocurrency payments across more than 70 cryptocurrencies and stablecoins on major blockchain networks including Bitcoin, Ethereum, TRON, and Polygon. Its target customer base is concentrated in iGaming operators, affiliate payout platforms, Web3/dApps, e-commerce merchants, and other high-volume online businesses, with reference clients such as ZenCasino (iGaming) and Buysellvouchers.com (marketplace) cited as case studies.
The platform's technical stack centers on a proprietary TRON Energy Saving System that uses pre-purchased Energy rather than traditional TRX burning, reducing TRC-20 network costs for clients by up to 50%. Security is handled through multi-party computation (MPC) cryptography combined with 2FA, RBAC, firewall, and IP whitelisting, while operational tooling includes a sandbox environment, real-time analytics dashboard, and auto-convert routing through partner liquidity networks to manage volatility exposure. The product portfolio spans a crypto Payment Button, Crypto Invoicing, Crypto Checkout, Mass Payouts (API/CSV), a REST API integration, a B2B cryptocurrency exchange, Auto-Convert to stablecoins (USDT/USDC/DAI), and Payment Links for integration-free acceptance.
Finassets earns revenue primarily through volume-based tiered transaction fees that were reduced from 0.40% to 0.20% in October 2025, supplemented by spreads on cryptocurrency exchange operations routed through liquidity partners and a retained share of TRON network fee optimizations. Go-to-market is hybrid: a self-serve, API-first product-led motion for SMBs and developers, combined with enterprise field sales supported by dedicated account managers, a migration kit, sandbox testing, and 24/7 Telegram support with sub-10-minute response times. The company partners with Sumsub for KYC/identity verification and operates a risk-based AML/CTF program aligned with Panamanian law and FATF guidance.
Finassets firmographics
Firmographics- Name
- Finassets
- Legal name
- TROPIC GATEWAY SOLUTION S.A.
- Website
- https://finassets.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Finassets is a Panama-registered B2B crypto payment infrastructure provider founded in 2021, offering processing across 70+ cryptocurrencies for online businesses in iGaming, e-commerce, and Web3, with proprietary TRON fee optimization and volume-based tiered pricing.
- Ownership category
- akta.pro rank
Finassets industry classification
Industry- Product category
- Cryptocurrency Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
- akta.pro secondary industries
- B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK)
Keywords
Where Finassets is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- Panama
- HQ region
- Latin America
Offices1 record
Markets served
Finassets business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction/Processing Fees: Finassets earns revenue primarily through transaction fees on crypto payments processed through its gateway. The fee structure is volume-based and tiered, with fees decreasing as client turnover increases. Standard fees range from 0.40% down to 0.20% depending on monthly volume. The company also earns spreads on cryptocurrency exchange operations.
- Cryptocurrency Exchange Spread: The company acts as principal counterparty for cryptocurrency exchange transactions, earning a spread over prevailing market prices for asset exchange operations. Processing fees apply to exchange operations in addition to the spread.
- Network Fee Optimization Services: Through its TRON Energy Saving System, Finassets generates savings on TRC-20 network costs that are partially passed to clients, with the company retaining a portion as service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Volume-based tiered pricing from 0.40% down to 0.20% |
| Transaction based/ take rate | Pay-as-you-go | New lower transaction fees: 0.20% |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Finassets product offering
Product offeringCore offering
Finassets provides a B2B cryptocurrency payment gateway platform that enables online businesses to accept, process, and manage crypto payments. The platform supports 70+ cryptocurrencies across major blockchain networks (Bitcoin, Ethereum, TRON, Polygon, Solana, etc.) via API integration, payment buttons, invoicing, mass payouts, and a built-in B2B crypto exchange, with optional auto-conversion to stablecoins (USDT, USDC, DAI) for volatility management.
Product overview
Finassets is a B2B crypto payment infrastructure provider offering a unified platform for businesses to accept, process, and manage cryptocurrency payments. The product portfolio includes core payment processing components: Payment Button, Crypto Invoicing, Crypto Checkout, Mass Payouts, API Integration, and Exchange services. These are complemented by value-added features including Auto-Convert for volatility management, Payment Links, Wallet Infrastructure for settlement, and the TRON Energy Calculator tool. The platform supports 70+ cryptocurrencies across major blockchain networks including Bitcoin, Ethereum, TRON, and stablecoins (USDT, USDC, DAI). The architecture enables businesses to either use individual components (e.g., just the Payment Button) or integrate multiple services through the API for comprehensive crypto payment solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Button A customizable payment button embeddable on websites that enables customers to pay instantly with cryptocurrency. Designed for online businesses seeking a simple drop-in solution for accepting crypto payments.
- Crypto Invoicing An invoicing system that lets businesses create crypto invoices with payment links and QR codes for B2B billing and one-time transactions, enabling them to get paid in cryptocurrency with ease.
- Crypto Checkout A checkout solution that lets merchants accept cryptocurrency payments during the purchase process with a fast, secure, and seamless user experience.
- Mass Payouts A bulk payout product that sends crypto payments to multiple recipients instantly, supporting batch payouts via API or CSV across 70+ cryptocurrencies and blockchain networks.
- API Integration A REST API that lets businesses integrate crypto payment solutions into existing websites or platforms, creating payment requests, generating payment links, tracking transactions, and automating payouts in real time.
- Cryptocurrency Exchange (B2B) A B2B cryptocurrency exchange that lets businesses convert between cryptocurrencies through liquidity partners with near-real-time rates, transparent fees, high liquidity, and competitive low fees.
- Auto-Convert An auto-convert flow that routes incoming crypto payments through a partner network for conversion into stablecoins (USDT, USDC, DAI) to help manage volatility exposure.
- Payment Links A payment links feature that lets businesses create and share crypto payment links in seconds for fast, secure payments without integration using a simple link.
- Wallet Infrastructure Operational digital-asset wallet infrastructure for active settlement flows, with multi-layer security controls (MPC, 2FA, RBAC, IP whitelisting, firewall) and authorized approval policies.
Quantifiable outcome
- Up to 50% reduction in TRC-20 network costs
- +3 more outcomes
Companies that use Finassets
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
Finassets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Finassets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SumsubcoreKYC/identity verification partner using Sum&Substance platform for ID checks, PEP list screening, sanctions list checks, liveness verification, and document integrity validation during customer onboarding.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Finassets competitors and assessment
Company assessmentDirect peers
- NOWPayments: B2B crypto payment gateway offering payment buttons, invoices, mass payouts, and auto-convert into stablecoins across 200+ assets. Closely overlaps Finassets on product surface, target verticals (iGaming, e-commerce), and API-first developer positioning.
- CoinPayments: Long-standing crypto payment gateway serving merchants with POS, invoices, and mass payouts across many cryptocurrencies. Comparable to Finassets in merchant-facing API, fiat off-ramp options, and iGaming/affiliate customer mix.
- Plisio: Crypto payment processor offering mass payouts, invoices, and donation/checkout tools with low transaction fees. Targets similar SMB and enterprise crypto-accepting merchants and competes directly on price.
- Cryptomus: Crypto payment gateway with payouts, recurring billing, and merchant tools aimed at online businesses. Direct competitor on feature set, fee structure, and customer segments including iGaming-adjacent merchants.
- CoinGate: Merchant-focused crypto payment gateway and processor with POS, e-commerce plugins, and fiat settlement. Comparable in API-first merchant onboarding, multi-asset support, and B2B payment-button products.
Emerging players
- BTCPay Server: Open-source, self-hosted crypto payment processor popular with technically sophisticated merchants and gaming operators. Overlaps with Finassets on crypto-native checkout and payouts but operates on a self-hosted model rather than SaaS.
- Alchemy Pay: Crypto-fiat hybrid payment network bridging on-chain assets with local payment rails across emerging markets. Comparable to Finassets on crypto acceptance infrastructure and merchant APIs, but with a stronger fiat-ramp focus.
Broad incumbents
- BitPay: Established US-based crypto payment processor with enterprise merchant focus, fiat settlement, and compliance certifications. Competes with Finassets for large enterprise merchants prioritizing regulatory standing over fee level.
- Coinbase Commerce: Crypto checkout product from Coinbase targeting global merchants with USDC settlement and integrations into major e-commerce platforms. Broad incumbent competing on trust, regulatory standing, and platform breadth rather than fee.
- Binance Pay: Crypto payment service from Binance enabling peer-to-merchant transfers across Binance's user base. Competes with Finassets on B2B acceptance and cross-border settlement, leveraging Binance's exchange liquidity and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Finassets social profiles
Digital presenceFinassets compliance and trust
Trust signalCompliance5 records
Finassets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finassets leadership team
Management profileNumber of profiles
Finassets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finassets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finassets
What does Finassets do?
Finassets provides a B2B cryptocurrency payment gateway platform that enables online businesses to accept, process, and manage crypto payments. The platform supports 70+ cryptocurrencies across major blockchain networks (Bitcoin, Ethereum, TRON, Polygon, Solana, etc.) via API integration, payment buttons, invoicing, mass payouts, and a built-in B2B crypto exchange, with optional auto-conversion to stablecoins (USDT, USDC, DAI) for volatility management.
Is Finassets a public or private company?
Finassets is a private company. It is classified as unknown and is currently operating.
When was Finassets founded?
Finassets was founded in 2021. It employs 11 to 50 people.
Where is Finassets based?
Finassets is headquartered in Panama City, Panama, in the Latin America region.
How does Finassets make money?
Three revenue lines are on record. Transaction/Processing Fees are the primary driver. The others are cryptocurrency Exchange Spread and network Fee Optimization Services.
Who are Finassets's main competitors?
Direct peers on record are NOWPayments, CoinPayments, Plisio, Cryptomus and CoinGate. Emerging players are BTCPay Server and Alchemy Pay. Broad incumbents are BitPay, Coinbase Commerce and Binance Pay.
Does Finassets have an API?
Yes. Finassets offers a cryptocurrency payment gateway API that allows businesses to seamlessly integrate cryptocurrency payments into their websites or apps. With the API, merchants can create payment requests, generate payment links for customers, track transactions, and monitor and manage money transfers in real time. The API supports flexible integration for custom checkouts, automated payouts, and digital asset management. Developer documentation is at www.finassets.io/api/doc.
What industry is Finassets in?
Finassets's product category is Cryptocurrency Payment Processing. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs, with a secondary code of FSADAIAF, B2B Crypto Payouts, Mass Payments & Treasury Disbursements. Its NAICS code is 522320 and its SIC code is 6200.