CredSpark
CredSpark is a no-code interactive content platform that enables organizations to create quizzes, surveys, and assessments for audience engagement and zero-party data collection, serving media, associations, brands, agencies, and learning & development teams.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CredSpark does
CredSpark, operating through its legal entity Cred Development LLC and headquartered in Brooklyn, New York, is a no-code interactive content platform that enables organizations to create quizzes, surveys, assessments, and recommendation experiences without engineering resources. The core CredSpark App supports embeddable interactive content across websites, emails, and events, with an AI-driven personalization layer that tailors results to user responses and an NLP capability for analyzing open-ended feedback. The platform is built around a zero-party data thesis — collecting consent-based audience data through engaging interactions rather than cookie-dependent tracking — and is paired with real-time analytics and an integration ecosystem spanning Degreed, Credly, Watershed, Omeda, HubSpot, Zapier, and Verint. A proprietary E(x) Engagement Factor framework provides differentiated measurement beyond vanity metrics like clicks and views, claiming 2.5x longer engagement time, 83% completion rates, and an average of 2,770 first-party data points per experience. CredSpark+ is a premium add-on tier offering embeddable surveys in email/web, gamification/leaderboards, assessment series with progress tracking, and data warehouse export, primarily sold through the deep Degreed integration that has served hundreds of enterprise learning clients since 2016.
The company operates a B2B SaaS model with annual subscription licensing plus professional services, quote-based pricing (not publicly disclosed), and a hybrid go-to-market combining enterprise field sales (demo and brainstorm sessions), self-serve access via app.credspark.com, and OEM/embedded distribution through integration partners. Customer segments are verticalized across Media & Publishing, Associations & Nonprofits, Brands, Agencies, and Learning & Development. Distribution is anchored by the Degreed partnership, which has driven the bulk of named enterprise usage, with complementary integrations supporting martech, L&D, and analytics workflows. SOC 2 Type 2 alignment (AICPA Trust Services Criteria for Security) supports enterprise sales requirements.
CredSpark was founded in 2013 (with the first tracked blog activity in 2015) by Lev Kaye, who previously held executive roles in education technology and publishing; he leads a lean team of 1–10 alongside a Head of Marketing (Barry Tonoff, ex-Kaplan and Washington Post Company), a Head of Client Relations & Partnerships (Casey Cornelius), and a Customer Success Manager (Emily Justin-Szopinski). In May 2026 the company launched Banter as a separate sub-brand (banterb2b.com) focused on B2B marketing and sales enablement, signaling a deliberate expansion of the platform's addressable use cases beyond media, associations, and learning & development. No external funding rounds, M&A activity, or institutional investors are disclosed in the source material, and revenue/ARR figures are not publicly reported.
CredSpark firmographics
Firmographics- Name
- CredSpark
- Legal name
- Cred Development LLC
- Website
- https://www.credspark.com/
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CredSpark is a no-code interactive content platform that enables organizations to create quizzes, surveys, and assessments for audience engagement and zero-party data collection, serving media, associations, brands, agencies, and learning & development teams.
- Ownership category
- akta.pro rank
CredSpark industry classification
Industry- Product category
- Interactive Content & Audience Engagement Software
- NAICS
- Marketing Research and Public Opinion Polling (54191), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where CredSpark is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CredSpark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing: CredSpark licenses its software platform to clients who pay software licensing and related fees. Clients access the platform to create and deploy interactive content experiences.
- CredSpark+ Premium Tier: Enhanced subscription offering with advanced features including embed surveys in emails and web pages, leaderboard/gamification options, assessment series with progress tracking, and seamless data export to warehouses or analytics tools
- Professional Services: The company provides services alongside its software tools to help clients implement and optimize interactive content strategies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Platform - Core interactive content creation and deployment capabilities |
| Subscription | Annual | CredSpark+ Premium - Advanced engagement and assessment options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
CredSpark product offering
Product offeringCore offering
CredSpark provides a no-code software platform that lets organizations turn static content into interactive experiences such as quizzes, surveys, assessments, and personalized recommendations to engage audiences and collect zero-party data. The platform supports deployment across websites, emails, and events via embed code, and includes AI-driven personalization, real-time analytics, and integrations with marketing automation, learning, and data systems. A premium tier (CredSpark+) adds embeddable surveys, gamification, assessment series with progress tracking, and data export, while Banter is a separate sub-brand targeting B2B marketing and sales use cases.
Product overview
CredSpark is a set of interactive content creation tools and services organized as a platform-plus-modules architecture. The core CredSpark App enables no-code creation of quizzes, surveys, and assessments for audience engagement and zero-party data collection. CredSpark+ is a premium add-on module available primarily through Degreed partnerships offering enhanced features like gamification, assessment series, and data export. Banter operates as a separate sub-brand targeting B2B marketing and sales use cases. The platform integrates with learning systems (Degreed), marketing automation (Hubspot), data/analytics tools (Watershed), and automation platforms (Zapier).
Differentiator
Problem solved
Functional benefit
Brands
- Banter: A new brand focused on transforming B2B marketing and sales through intelligent, interactive experiences. Website: banterb2b.com
Products and services
- CredSpark App A no-code SaaS platform that lets organizations transform static content into interactive experiences, including quizzes, surveys, assessments, and personalized recommendations, and deploy them via embed code on websites, emails, and events. It captures zero-party data, applies AI-driven personalization, and provides real-time analytics with integration into marketing, learning, and data systems. Targeted at media & publishing, associations & nonprofits, brands, agencies, and L&D teams.
- CredSpark+ A premium subscription tier that extends CredSpark with embeddable surveys and assessments in emails and web pages, leaderboard/gamification features, the ability to organize assessments and surveys into series that track learner progress over time, and seamless export of learning insights to data warehouses or third-party analytics tools. Offered primarily through the Degreed partnership to enterprise L&D clients.
- Banter A separate sub-brand from CredSpark focused on transforming B2B marketing and sales through intelligent, interactive experiences. Operates as a distinct offering (banterb2b.com) built on CredSpark's interactive content capabilities and targeted at B2B marketing and sales teams.
Quantifiable outcome
- 2.5x longer engagement time compared to traditional content
- +3 more outcomes
Companies that use CredSpark
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
CredSpark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature6 records
CredSpark partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DegreedcoreDegreed, a learning experience platform, and CredSpark announced a deeper, richer integration of their platforms in June 2021. Since 2016, hundreds of Degreed clients have used CredSpark's assessment and analytics tools. The integration allows immersive workforce learning experiences that increase employee engagement while capturing vital learner data. CredSpark+ premium tier is available to Degreed clients with enhanced features including embed surveys, gamification, and assessment series.
- BantercoreBanter (banterb2b.com) is a new brand launched by CredSpark focused on transforming B2B marketing and sales through intelligent, interactive experiences. This represents CredSpark's expansion into dedicated B2B sales and marketing use cases.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
CredSpark competitors and assessment
Company assessmentDirect peers
- Typeform: Typeform is a leading no-code form, survey, and quiz platform used for audience engagement and lead generation by brands, publishers, and agencies. It competes directly with CredSpark's interactive content capabilities, AI personalization, and zero-party data use cases.
- Outgrow: Outgrow is a no-code platform for building interactive calculators, quizzes, polls, and assessments used heavily by marketers for lead generation and engagement. It overlaps directly with CredSpark on quiz/assessment creation, personalization, and conversion-oriented interactive content.
- Riddle: Riddle is a quiz and poll maker focused on publishers, media brands, and agencies, with lead generation and zero-party data features. Its core audience and product positioning are closely aligned with CredSpark's media and publishing vertical.
- Interact: Interact is a quiz builder specifically designed for lead generation, list growth, and segmentation, primarily serving small businesses and marketers. It competes head-to-head with CredSpark in lead-gen and zero-party data use cases.
- Involve.me: Involve.me offers a no-code builder for quizzes, surveys, calculators, and forms with personalization and analytics, targeting marketers and agencies. It is a direct alternative to CredSpark for interactive content-led lead generation and audience engagement.
- Paperform: Paperform is a flexible no-code form, survey, and quiz platform with conditional logic and e-commerce integrations, used by SMBs and agencies. It overlaps with CredSpark on interactive form/quiz creation and lead capture.
Broad incumbents
- SurveyMonkey: SurveyMonkey is an established, well-capitalized survey and form platform with enterprise editions, templates, and broad market research capabilities. It is a broad incumbent competing for the same survey/assessment use cases CredSpark serves in L&D, brands, and agencies.
- Jotform: Jotform is a broad, well-established online form builder with quizzes, surveys, and approvals, serving SMBs through enterprise. It is a broad incumbent competing for the same form/quiz/assessment workflow spend CredSpark targets.
- Qualtrics: Qualtrics (owned by SAP) is an enterprise experience management platform spanning surveys, employee experience, and customer feedback. It competes with CredSpark's learning/assessment and brand engagement capabilities at the enterprise end of the market.
Emerging players
- Octane AI: Octane AI builds interactive quizzes and product recommendations primarily for Shopify e-commerce merchants, with AI-driven personalization. It is an adjacent player sharing CredSpark's quiz-and-personalization DNA, but focused on DTC e-commerce.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CredSpark social profiles
Digital presenceCredSpark compliance and trust
Trust signalCompliance1 record
CredSpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
CredSpark leadership team
Management profileNumber of profiles
Profiles4 records
CredSpark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CredSpark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CredSpark
What does CredSpark do?
CredSpark provides a no-code software platform that lets organizations turn static content into interactive experiences such as quizzes, surveys, assessments, and personalized recommendations to engage audiences and collect zero-party data. The platform supports deployment across websites, emails, and events via embed code, and includes AI-driven personalization, real-time analytics, and integrations with marketing automation, learning, and data systems. A premium tier (CredSpark+) adds embeddable surveys, gamification, assessment series with progress tracking, and data export, while Banter is a separate sub-brand targeting B2B marketing and sales use cases.
Is CredSpark a public or private company?
CredSpark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CredSpark founded?
CredSpark was founded in 2013. It employs 1 to 10 people.
Where is CredSpark based?
CredSpark is headquartered in New York, United States, in the North America region.
How does CredSpark make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are credSpark+ Premium Tier and professional Services.
Who are CredSpark's main competitors?
Direct peers on record are Typeform, Outgrow, Riddle, Interact, Involve.me and Paperform. Broad incumbents are SurveyMonkey, Jotform and Qualtrics. Octane AI is listed as an emerging player.
Does CredSpark have an API?
No public API is recorded for CredSpark.
What industry is CredSpark in?
CredSpark's product category is Interactive Content & Audience Engagement Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 54191 and its SIC code is 7372.