Maverick snacks

What Maverick snacks does

Mavericks Snacks is a US-based, privately-held consumer packaged goods company that manufactures better-for-you versions of nostalgic snacks — specifically sandwich crackers and cookies — and sells them exclusively through third-party retail channels rather than through its own website. Founded circa 2019-2020 and headquartered in Santa Monica, California with 1-10 employees, the company targets health-conscious families and allergen-conscious households with products that carry Non-GMO Project Verification, RSPO-certified palm oil, whole grains as the lead ingredient in sandwich crackers, 40% less sugar than leading natural family cookies in Bolt Cookies, and peanut-free allergen-tested manufacturing for school-safe consumption.

The product portfolio consists of two primary lines: Sandwich Crackers (Peanut Butter and Cheddar variants with 4g protein per serving) and Bolt Cookies (Birthday Cake, Double Chocolate, and Chocolate Chip variants, with a seasonal Lemon Creme Sandwich Cookies extension). A limited-edition Natural Born Snackers Party Kit bundles 20 individually-wrapped packs for celebrations and represents the only direct-to-consumer e-commerce SKU on the company website. Underlying product technology is formulation-driven rather than platform-driven — reduced-sugar baking science, whole-grain extrusion, allergen-segregated manufacturing, and clean-label ingredient sourcing — with manufacturing contracted out to North American co-packers rather than owned in-house.

Mavericks generates revenue purely through wholesale and marketplace distribution, principally via Amazon (which functions as the primary e-commerce channel with a Subscribe & Save program offering 30% recurring discounts), Whole Foods Market, Sprouts Farmers Market, Thrive Market, and Instacart for same-day delivery. Pricing follows premium-positioned unit pricing with multi-pack volume discounts of 6-14%, and the brand relies on product-led positioning, social media presence across Instagram/TikTok/Facebook/YouTube, and email capture to drive conversion at retail rather than operating a true DTC funnel. Disclosed revenue is not available, and the only known institutional capital event is a 2021 round with Centre Street Partners of undisclosed size.

Name

Maverick snacks

Legal name

Mavericks Snacks

Website

https://mavericksnacks.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mavericks Snacks is a US-based, private CPG brand that makes reduced-sugar, whole-grain, Non-GMO-verified nostalgic sandwich crackers and cookies, selling exclusively through Amazon, Whole Foods, Sprouts, Thrive Market, and Instacart to health-conscious families and allergen-conscious households.

Ownership category

akta.pro rank

Product category

Snack Foods

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Snack Food Manufacturing (31191)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Snack foods
• Sandwich crackers
• Better-for-you snacks
• Bolt cookies
• Allergen-free snacks

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Retail Distribution Revenue: Mavericks generates revenue exclusively through third-party retail distribution. Products are sold through major grocery chains and online marketplaces. All direct sales through the company website are informational only; no e-commerce transactions occur on mavericksnacks.com except for the limited edition Party Kit.
2. Amazon Subscribe & Save: The company drives recurring revenue through Amazon's Subscribe & Save program, offering customers 30% savings on recurring orders. This subscription model creates predictable, recurring revenue streams through the Amazon platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Maverick Snacks is a food manufacturing company that produces nostalgic snack foods—primarily sandwich crackers and cookies—reimagined with better-for-you ingredients. The company sells branded snack packs, multi-pack variety packs, and party kits through retail and e-commerce channels targeted at health-conscious and allergen-conscious consumers.

Product overview

Mavericks Snacks is a food/snack company offering nostalgic snack foods reimagined with better-for-you ingredients. The product portfolio consists of two main product lines: Sandwich Crackers (including Peanut Butter and Cheddar varieties in 7oz boxes and snack pack formats, featuring whole grains as the #1 ingredient with 4g protein) and Bolt Cookies (including Birthday Cake, Double Chocolate, and Chocolate Chip varieties in 7oz boxes and snack packs, featuring 40% less sugar than leading competitors and being peanut-free and plant-based). The company also offers Lemon Creme Sandwich Cookies as a seasonal Spring product with 40% less sugar. Additionally, a Natural Born Snackers Party Kit bundles multiple products for celebrations. All products are Non-GMO Project Verified and the company sells exclusively through third-party retailers including Amazon, Whole Foods Market, Sprouts, and Thrive Market.

Differentiator

Problem solved

Functional benefit

Products and services

• Birthday Cake Bolt Cookies Bolt Cookies flavor variant in birthday cake flavor, packaged as a better-for-you nostalgic cookie for individual consumers seeking allergen-friendly sweet snacks.
• Double Chocolate Bolt Cookies Bolt Cookies flavor variant in double chocolate flavor, positioned as a nostalgic yet better-for-you cookie for individual snackers.
• Chocolate Chip Bolt Cookies Classic chocolate chip cookie flavor in the Bolt Cookies lineup, marketed to consumers seeking an improved-ingredient take on a familiar cookie.
• Peanut Butter Sandwich Crackers Sandwich cracker with peanut butter filling, designed as a better-for-you version of nostalgic peanut butter sandwich crackers for consumer snacking.
• Cheddar Sandwich Crackers Sandwich cracker with cheddar filling, marketed as a nostalgic cheddar cracker snack made with better-for-you ingredients.
• Lemon Creme Sandwich Cookies Sandwich cookie filled with lemon creme, positioned as a better-for-you take on classic creme-filled cookies for consumers.
• Bolt Cookies Snack Packs Single-serve portion-controlled snack packs of Bolt Cookies, designed for on-the-go consumption, lunchboxes, and portion-controlled snacking by individual consumers.
• Sandwich Crackers Snack Packs Single-serve portion-controlled snack packs of sandwich crackers, designed for lunchboxes and on-the-go consumption by consumers.
• Natural Born Snackers Party Kit Multi-pack assortment kit of Maverick Snacks products packaged for parties, gatherings, and events.
• Sandwich Crackers Variety Pack Multi-flavor assortment pack of Maverick sandwich crackers intended for household snacking and trial across flavors.
• Bolt Cookies Variety Pack Multi-flavor assortment pack of Maverick Bolt Cookies intended for household snacking and trial across flavors.

Quantifiable outcome

• 40% less sugar than leading natural family cookies (5g or less per serving in Bolt Cookies)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered primary, core and minor.

• AmazonprimaryChannel Partner/ Reseller/ DistributorAmazon serves as the primary e-commerce distribution partner for Mavericks Snacks. The partnership includes the Amazon Subscribe & Save program offering customers 30% recurring discounts on Mavericks products. This relationship drives significant online revenue and provides a subscription revenue model for recurring purchases.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorWhole Foods Market is a key retail distribution partner for Mavericks Snacks, placing products in premium natural grocery aisles. The partnership supports Mavericks' brand positioning in the natural/organic channel targeting health-conscious consumers.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorSprouts Farmers Market is a strategic retail partner serving health-focused shoppers who prioritize better-for-you products. The partnership aligns with Mavericks' clean label and reduced sugar positioning.
• Thrive MarketminorChannel Partner/ Reseller/ DistributorThrive Market is a membership-based online grocery platform focused on healthy and sustainable products. The partnership provides Mavericks access to a digitally-native, health-conscious customer base.
• InstacartminorChannel Partner/ Reseller/ DistributorInstacart partnership enables same-day grocery delivery from local retailers carrying Mavericks products, expanding consumer accessibility and convenience beyond traditional e-commerce channels.
• Non-GMO ProjectcoreOthersNon-GMO Project verification is a product certification partnership ensuring all Mavericks Snacks products do not contain genetically engineered ingredients. This certification supports brand differentiation and consumer trust in the clean label category.
• RSPO (Roundtable on Sustainable Palm Oil)minorOthersMavericks sources all palm oil from RSPO-certified suppliers, ensuring sustainable palm oil production. This partnership supports the company's sustainability commitments and responsible sourcing practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Made Good: Allergen-free, school-safe cookies and granola bars sold in natural/specialty grocery and online. Closely competes with Mavericks' Bolt Cookies on peanut-free, allergen-tested, lunchbox-ready positioning.
• Late July Snacks: Organic, better-for-you crackers and snack products sold in natural and mainstream grocers. Competes directly in the sandwich cracker and family snack pack format Mavericks targets.
• Made in Nature: Organic, Non-GMO snacks sold through natural grocery and online. Comparable in clean-label, family-snack positioning and Whole Foods/Sprouts distribution overlap.
• Back to Nature Foods: Natural cookies, crackers, and snacks marketed on simple, recognizable ingredients. Sits in the same natural-channel, nostalgic-snack category as Mavericks' sandwich crackers.
• Simple Mills: Better-for-you cracker and cookie brand sold through natural and mainstream grocers with a clean-label, real-ingredient positioning nearly identical to Mavericks. Most directly comparable peer in product, target shopper, and retail footprint.
• Enjoy Life Foods: Allergen-free snacks (cookies, bars, chocolate) designed for school-safe and allergen-conscious households. Directly comparable in allergen-tested, family-snack positioning and natural channel distribution.

Emerging players

• Partake Foods: Allergen-friendly, school-safe cookies with similar clean-label credentials and direct-to-consumer roots. Comparable in allergen positioning but earlier-stage with a more limited U.S. brick-and-mortar footprint.

Broad incumbents

• Annie's Homegrown: Long-standing better-for-you family snack brand (now owned by General Mills) with cookies, crackers, and snacks sold across mass and natural channels. Represents the scaled incumbent Mavericks is competing against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@maverickssnacks1217
• Facebookfacebook.com/mavericksnacks
• LinkedInlinkedin.com/company/mavericks-snacks
• Instagraminstagram.com/mavericksnacks
• TikToktiktok.com/@maverickscookies
• Xx.com/mavericksnacks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick snacks