BizBudding Inc
BizBudding Inc builds and sells the Mai Theme WordPress ecosystem (themes, the Mai Engine plugin, premium plugins, managed hosting, and ad-monetization services) to bloggers, content creators, small businesses, and enterprise news publishers, with 4,537+ live sites.
- Company typePrivate
- Founded2010
- HeadquartersHackettstown, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What BizBudding Inc does
BizBudding Inc is a privately held WordPress-focused media infrastructure company founded in 2010 and headquartered in Hackettstown, New Jersey. The company builds and distributes a tightly integrated stack of WordPress products anchored by Mai Theme (a block-based theme framework) and the proprietary Mai Engine plugin, which separates design from functionality so theme updates do not break customized sites. The portfolio extends across Mai Pro Pack (12+ premium plugins including Mai Testimonials, Mai Icons, Mai Table of Contents, Mai Ads), Mai Pattern Library (42+ prebuilt block patterns), 17+ website templates and starter sites, Mai Cloud (managed cloud hosting supporting sites with up to 100 million monthly page views), and Mai Publisher (an enterprise publishing and ad-monetization platform). BizBudding is a certified Google AdManager 360 MCM Partner and offers Mai AI Pack for AI-powered natural-language site search.
The business operates a dual go-to-market. For the long tail, a self-serve product-led model sells Mai Theme Essentials at $99/year, Mai Theme Pro Bundle at $148/year, and a Lifetime Bundle at $349, alongside the Mai Starter Site setup service at $749, distributed directly via bizbudding.com. For mid-market and enterprise publishers, an enterprise field-sales motion delivers Mai Publisher and Mai Cloud VIP bundles including custom development, managed hosting, programmatic display and video ads, elastic search, first-party data management, and white-glove support. Named customers span health and wellness (Wellness Mama, The Paleo Mom), news and broadcasting (TV News Check, Postindustrial), sports media (Total Pro Sports, The Spun), and higher education (College Magazine).
The company is bootstrapped with no disclosed funding rounds, 1–10 employees, and 14+ years of continuous operation. Mai Theme currently powers 4,537+ live websites, and showcase clients together account for 45M+ monthly visits. The customer base spans individual bloggers, content creators, small businesses, e-commerce sellers, educators, and enterprise news publishers — a horizontal segmentation across the WordPress use-case surface.
BizBudding Inc firmographics
Firmographics- Name
- BizBudding Inc
- Legal name
- BizBudding Inc.
- Website
- https://bizbudding.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BizBudding Inc builds and sells the Mai Theme WordPress ecosystem (themes, the Mai Engine plugin, premium plugins, managed hosting, and ad-monetization services) to bloggers, content creators, small businesses, and enterprise news publishers, with 4,537+ live sites.
- Ownership category
- akta.pro rank
BizBudding Inc industry classification
Industry- Product category
- WordPress Website Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Creator Digital Goods & Downloads (Templates, Presets, Files) (MPACAFAD)
Keywords
Where BizBudding Inc is headquartered
LocationHeadquarters
- HQ city
- Hackettstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BizBudding Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- WordPress Theme Subscriptions: Annual subscription model for Mai Theme products. Essentials tier at $99/year provides access to themes and basic features. Pro Bundle at $148/year adds premium plugins, unlimited site licenses, and pattern library access. Lifetime Bundle at $349 one-time payment for lifetime access.
- Website Development Services: Custom website development services including Mai Starter Site setup for $749 (limited time offer), website refresh services, and full custom site builds for publishers and content creators.
- Mai Cloud VIP Hosting: Managed cloud hosting services with premium onboarding, migrations, elastic search, first-party data tracking, custom performance management, and white glove support for publishers and content creators.
- Mai Publisher Ad Monetization: Ad revenue platform for news organizations and content creators including programmatic display ads, video ads, email programmatic ad support, and first-party data management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mai Theme Essentials - $99/year |
| Subscription | Annual | Mai Theme Pro Bundle - $148/year (save $50) |
| One time/ perpetual license | Multi-year contract | Mai Theme Lifetime Bundle - $349 one-time |
| Other | Pay-as-you-go | Mai Starter Site - $749 (limited time) |
| Subscription | Annual | Mai Cloud VIP Hosting - Contact for pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
BizBudding Inc product offering
Product offeringCore offering
BizBudding sells a WordPress-based website ecosystem centered on the Mai Theme framework, including the Mai Engine plugin, premium plugins (Mai Pro Pack), 17+ website templates, managed cloud hosting (Mai Cloud), AI-powered site search (Mai AI Pack), and a publishing/revenue platform (Mai Publisher) offering ad monetization and first-party data management for news organizations and content creators.
Product overview
BizBudding Inc is a media infrastructure company founded in 2010 offering a comprehensive WordPress-based website ecosystem centered on Mai Theme and Mai Engine. The core product is Mai Theme, a block-based WordPress theme framework bundled with the Mai Engine plugin. The portfolio includes Mai Publisher (ad monetization and publishing platform), Mai Cloud (managed cloud hosting), Mai AI Pack (AI-powered search), and over 12 premium plugins in the Mai Pro Pack. Customers can purchase website templates (17+ starter sites), access the Mai Pattern Library (42+ block patterns), or opt for professional services including development, hosting, SEO, courses, and consulting. The company also provides managed services through Mai Publisher for publishers with up to 100 million monthly page views.
Differentiator
Problem solved
Functional benefit
Brands
- Mai Theme: The core WordPress theme package for building customizable, secure, and stunning websites. Powers thousands of websites worldwide.
- Mai Publisher
- Mai Cloud
- Mai Engine
- Mai Pro Pack
- Mai Design Pack
- Mai Pro Pack
- Mai Starter Sites
- Mai Pattern Library
- Mai AI Pack
- Mai Services
Products and services
- Mai Theme The foundation WordPress theme package providing a powerful, secure, optimized, and customizable block-based framework for building websites. Includes Mai Engine plugin and serves as the base structure for all website templates.
- Mai Engine Core WordPress plugin bundled with Mai Theme that adds extensive customization options, features, and technical capabilities to blocks, patterns, and layouts. Handles all functionality separate from visual design to enable seamless updates.
- Mai Publisher
Quantifiable outcome
- Sites achieve 100/100 on Lighthouse performance tests and 99/100 on Google PageSpeed tests
- +2 more outcomes
Companies that use BizBudding Inc
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
BizBudding Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature12 records
BizBudding Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google AdManager 360 MCM PartnercoreBizBudding is a certified Google AdManager 360 MCM (Master Console Manager) Partner, enabling them to provide programmatic display and video ad services to publishers through Google's ad management platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BizBudding Inc competitors and assessment
Company assessmentDirect peers
- Elegant Themes (Divi): Elegant Themes sells Divi, a leading WordPress theme and visual page builder with a large customer base and recurring revenue model. Directly comparable as a premium WordPress theme/plugin ecosystem targeting bloggers, creators, and small businesses.
- Brainstorm Force (Astra, Starter Templates): Brainstorm Force offers Astra, one of the most popular WordPress themes, plus Starter Templates and Spectra block editor. Directly comparable as a block-editor-native WordPress theme with starter sites and a plugin ecosystem serving creators and SMBs.
- Elementor: Elementor is a leading WordPress page builder used by creators and SMBs to design websites visually. Directly comparable as a builder/theming layer that powers publishing sites, with subscription pricing and template libraries.
- GeneratePress / GenerateBlocks: GeneratePress offers a lightweight, performance-focused WordPress theme plus GenerateBlocks, a block library. Directly comparable as a performance- and customization-focused WordPress theme targeting creators and developers, with similar pricing tiers.
- Beaver Builder: Beaver Builder is a WordPress page builder and theme (Beaver Themer) used by agencies and creators to build custom sites. Comparable in serving the same creator/SMB WordPress market with subscription products and template ecosystems.
- ThemeIsle (Neve, Otter Blocks): ThemeIsle offers the Neve WordPress theme and Otter Blocks plugin, targeting bloggers and small businesses with starter sites and performance-focused templates. Comparable product mix and target customer base to BizBudding's Mai Theme line.
Broad incumbents
- WP Engine: WP Engine is a major managed WordPress hosting platform that acquired StudioPress. Comparable as a higher-end incumbent offering hosting, themes, and publishing infrastructure that overlaps with Mai Cloud and Mai Theme, but at much larger scale.
- Yoast: Yoast is a leading WordPress SEO plugin company serving publishers and creators. Comparable as a WordPress plugin/tooling vendor with subscription pricing and a large publisher customer base overlapping with BizBudding's segment.
Regional players
- SiteGround: SiteGround is a managed WordPress hosting provider with broad SMB appeal and bundled site-building tools. Comparable in offering managed hosting for WordPress that overlaps with Mai Cloud, particularly for the SMB/creator segment.
Others
- Ezoic: Ezoic is an AI-driven ad monetization platform serving independent publishers. Comparable to Mai Publisher's ad monetization offering as both help WordPress publishers maximize programmatic ad revenue, often paired with managed hosting.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
BizBudding Inc social profiles
Digital presenceBizBudding Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
BizBudding Inc leadership team
Management profileNumber of profiles
Profiles1 record
BizBudding Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BizBudding Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BizBudding Inc
What does BizBudding Inc do?
BizBudding sells a WordPress-based website ecosystem centered on the Mai Theme framework, including the Mai Engine plugin, premium plugins (Mai Pro Pack), 17+ website templates, managed cloud hosting (Mai Cloud), AI-powered site search (Mai AI Pack), and a publishing/revenue platform (Mai Publisher) offering ad monetization and first-party data management for news organizations and content creators.
Is BizBudding Inc a public or private company?
BizBudding Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BizBudding Inc founded?
BizBudding Inc was founded in 2010. It employs 1 to 10 people.
Where is BizBudding Inc based?
BizBudding Inc is headquartered in Hackettstown, United States, in the North America region.
How does BizBudding Inc make money?
Four revenue lines are on record. WordPress Theme Subscriptions are the primary driver. The others are website Development Services, mai Cloud VIP Hosting and mai Publisher Ad Monetization.
Who are BizBudding Inc's main competitors?
Direct peers on record are Elegant Themes (Divi), Brainstorm Force (Astra, Starter Templates), Elementor, GeneratePress / GenerateBlocks, Beaver Builder and ThemeIsle (Neve, Otter Blocks). Broad incumbents are WP Engine and Yoast. SiteGround is listed as a regional player. Ezoic is listed as an others.
Does BizBudding Inc have an API?
No public API is recorded for BizBudding Inc.
What industry is BizBudding Inc in?
BizBudding Inc's product category is WordPress Website Platform. Its primary akta.pro industry code is MPACAFAD, Creator Digital Goods & Downloads (Templates, Presets, Files). Its NAICS code is 5132 and its SIC code is 5734.