Kawarizmi
Kawarizmi is a Paris-based programmatic advertising agency, founded in 2019, that runs culturally-intelligent digital campaigns for global brands targeting African, Middle Eastern, and diaspora audiences, now operating as a subsidiary of super app Yassir.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kawarizmi does
Kawarizmi is a Paris-based programmatic advertising agency founded in 2019 that designs, executes, and optimizes digital advertising campaigns for global brands targeting African, Middle Eastern, and diaspora audiences. Its core offering combines algorithmic media buying with cultural intelligence and granular micro-segmentation across demographic, behavioral, and psychographic attributes. The technology stack is built on certified partnerships with Google Marketing Platform, Meta Business, Adjust, TikTok, Snapchat, and AppsFlyer, with a stated focus on privacy-compliant targeting under GDPR. The company reports more than 2,000 high-performance campaigns delivered since inception and lists enterprise clients including Canal+, L'Oréal, Thema, and Wafacash across media, consumer goods, and financial services.
Kawarizmi firmographics
Firmographics- Name
- Kawarizmi
- Legal name
- Kawarizmi, société par actions simplifiée
- Website
- https://kawarizmi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Kawarizmi is a Paris-based programmatic advertising agency, founded in 2019, that runs culturally-intelligent digital campaigns for global brands targeting African, Middle Eastern, and diaspora audiences, now operating as a subsidiary of super app Yassir.
- Ownership category
- akta.pro rank
Kawarizmi industry classification
Industry- Product category
- Programmatic Advertising Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Marketing Localization (Campaign, Web, App, Social) (MPAAANAB)
Keywords
Where Kawarizmi is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Kawarizmi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Kawarizmi product offering
Product offeringCore offering
Kawarizmi is a programmatic advertising agency that delivers algorithmic media buying and automated campaign management for brands seeking to reach African, Middle Eastern, and global diaspora audiences. The agency combines proprietary programmatic technology with cultural intelligence to provide end-to-end digital advertising campaign design, distribution, and optimization. Offerings include media buying services, specialized audience targeting, and data-informed creative strategy, all powered by certified integrations with Google, Meta, TikTok, Snapchat, and Adjust.
Product overview
Kawarizmi is a Paris-based programmatic advertising agency founded in 2019, offering a unified suite of digital advertising services. The core offering combines programmatic advertising technology with African and diaspora audience expertise, supplemented by creative strategy services. Together, these services enable brands to design, distribute, and optimize advertising campaigns targeting African, Middle Eastern, and global diaspora audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Programmatic Advertising Services Algorithmic media buying and automated campaign management using programmatic expertise to optimize targeting, customer acquisition cost (CAC), and return on investment (ROI) for digital advertising campaigns. Designed for enterprise brands and global advertisers seeking to reach culturally diverse audiences through privacy-compliant programmatic channels.
- African and Diaspora Audience Targeting Specialized targeting capabilities focused on African and Middle Eastern audiences and their global diasporas, leveraging cultural intelligence and granular micro-segmentation from demographic to behavioral attributes. Built for brands needing to authentically connect with diaspora populations across multiple markets from Lagos to Amsterdam.
- Creative Strategy Services Data-informed creative development service that transforms audience insights into visually engaging, performance-driven advertising hooks designed to maximize engagement and conversions for digital advertising campaigns targeting African and diaspora audiences.
Quantifiable outcome
- 2000+ high-performance campaigns delivered since 2019
Companies that use Kawarizmi
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Kawarizmi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kawarizmi partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and flagship.
- GooglecoreOfficial technology partnership enabling programmatic advertising capabilities, data integration, and access to Google's advertising infrastructure and audience targeting tools
- MetacoreOfficial technology partnership providing access to Meta's advertising platforms and audience networks for campaign execution and targeting across Facebook and Instagram
- AdjustcoreOfficial data partnership enabling audience engagement pattern analysis, campaign performance measurement, and insights transformation into revenue catalysts
- TikToksupportingCertified partner for TikTok advertising capabilities and programmatic campaign execution on the platform
- SnapchatsupportingCertified partner for Snapchat advertising and audience targeting capabilities
- AppsFlyersupportingCertified partner for mobile attribution and analytics capabilities enhancing campaign measurement
- YassirflagshipYassir acquired Kawarizmi in March 2026 to build a retail media and adtech platform. Kawarizmi continues operating as a specialized programmatic entity within Yassir, with its algorithmic media buying tools integrated into Yassir's advertising infrastructure spanning mobility, delivery, and financial services across 65 cities and 10 million users.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kawarizmi competitors and assessment
Company assessmentRegional players
- SmartAds (MENA): Programmatic advertising platform specialized in MENA audiences, headquartered in Dubai. Closely comparable to Kawarizmi in regional audience specialization and programmatic focus, serving overlapping brand portfolios.
Broad incumbents
- Dentsu: Global advertising holding company with dedicated Africa and MENA operations and significant programmatic capability through Merkle and Carat. Directly comparable as a full-service incumbent serving the same enterprise advertisers seeking diaspora reach.
- Publicis Groupe: Global advertising holding company with major media-buying networks (Publicis Media, Starcom) and growing Africa/diaspora practices. Competes with Kawarizmi for the same enterprise media budgets but at vastly greater scale and with integrated creative, media and data offerings.
- GroupM (WPP): World's largest media investment group, parent to Wavemaker, Mindshare, Essence. Competes for global brand media budgets, including diaspora-focused campaigns, with significantly greater scale and cross-market buying power.
- Havas Media: Global media agency network with significant presence in Africa and the Middle East. Operates in the same programmatic media-buying category as Kawarizmi, but with broader geographic coverage and integrated creative-media delivery.
Direct peers
- Jellyfish: Global digital media agency with deep programmatic buying capabilities and Google/Meta partnerships. Directly comparable as a brand-performance programmatic agency serving enterprise advertisers across multiple markets.
- Croud: Global full-service digital agency with a strong programmatic and paid-media practice, leveraging partner networks (Google, Meta). Closely comparable in agency-style programmatic delivery for enterprise clients.
- Brainlabs: Digital media agency specializing in programmatic and paid media buying with proprietary analytics. Comparable as a data-driven programmatic specialist serving enterprise advertisers with similar platform-partnership-driven operating model.
- Eskimi: Pan-African programmatic advertising and DSP platform serving advertisers across African and diaspora audiences. Closely comparable to Kawarizmi in African audience focus and programmatic buying model, though operating at platform rather than agency layer.
Emerging players
- Ogury: Persona-based mobile adtech platform using privacy-compliant audience targeting without third-party cookies. Comparable to Kawarizmi's privacy-compliant, persona-driven targeting approach, particularly relevant as signal deprecation accelerates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kawarizmi social profiles
Digital presenceKawarizmi compliance and trust
Trust signalCompliance4 records
Kawarizmi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kawarizmi leadership team
Management profileNumber of profiles
Profiles1 record
Kawarizmi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kawarizmi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kawarizmi
What does Kawarizmi do?
Kawarizmi is a programmatic advertising agency that delivers algorithmic media buying and automated campaign management for brands seeking to reach African, Middle Eastern, and global diaspora audiences. The agency combines proprietary programmatic technology with cultural intelligence to provide end-to-end digital advertising campaign design, distribution, and optimization. Offerings include media buying services, specialized audience targeting, and data-informed creative strategy, all powered by certified integrations with Google, Meta, TikTok, Snapchat, and Adjust.
Is Kawarizmi a public or private company?
Kawarizmi is a private company. It is classified as corporate owned and is currently acquired.
When was Kawarizmi founded?
Kawarizmi was founded in 2019. It employs 11 to 50 people.
Where is Kawarizmi based?
Kawarizmi is headquartered in Paris, France, in the Europe region.
Who are Kawarizmi's main competitors?
SmartAds (MENA) is listed as a regional player. Broad incumbents are Dentsu, Publicis Groupe, GroupM (WPP) and Havas Media. Direct peers are Jellyfish, Croud, Brainlabs and Eskimi. Ogury is listed as an emerging player.
Does Kawarizmi have an API?
No public API is recorded for Kawarizmi.
What industry is Kawarizmi in?
Kawarizmi's product category is Programmatic Advertising Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAAFAF, Digital Marketing Strategy & Channel Mix Advisory. Its NAICS code is 54183 and its SIC code is 7311.