Analyticom
Analyticom is a Croatian software company that builds COMET, an integrated cloud-based management platform deployed by FIFA, all six continental football confederations, and 50+ national associations to manage registrations, transfers, competitions, discipline, licensing, and matchday operations.
- Company typePrivate
- Founded2003
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Analyticom does
Analyticom d.o.o. is a privately held Croatian software company, founded in 2003 in Zagreb, that builds and operates COMET — described as the most widely adopted football management system in the world, deployed across all six continental confederations and more than 50 national football associations including FIFA. The COMET platform is an integrated, internet-based application suite covering the full operational surface of football governing bodies: player, coach, referee, and club registrations; international transfers; competition scheduling; matchday operations; disciplinary case management; club and stadium licensing; coaching courses and licensing events; electronic payments; and internal communications. It is delivered as a cloud-hosted service with native iOS and Android mobile apps (including white-labeled COMET LIVE for fan-facing data distribution and COMET PLAY for grassroots club management), supports nearly 30 languages, and integrates directly with FIFA Connect ID Service, FIFA Clearing House, and the UEFA Digital API.
The company monetizes through enterprise software licensing and recurring subscriptions to football confederations, national associations, leagues, and clubs, complemented by professional implementation services, ongoing support and maintenance contracts, and managed cloud hosting. Distribution is exclusively direct enterprise sales — no channel partners — targeting football governing bodies globally from offices in Zagreb, Split, Rijeka, and Osijek (Croatia), Heidelberg (Germany), and Skopje (North Macedonia). The team of roughly 40 experts is composed primarily of experienced software engineers and football domain specialists, and the company holds ISO 9001:2015, ISO/IEC 27001:2022, and ISO 22301:2019 certifications, supplemented by EU Regional Development Fund grants that have historically supported internationalization and commercialization efforts.
Analyticom firmographics
Firmographics- Name
- Analyticom
- Legal name
- Analyticom d.o.o.
- Website
- https://analyticom.de
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Analyticom is a Croatian software company that builds COMET, an integrated cloud-based management platform deployed by FIFA, all six continental football confederations, and 50+ national associations to manage registrations, transfers, competitions, discipline, licensing, and matchday operations.
- Ownership category
- akta.pro rank
Where Analyticom is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices6 records
Markets served
Analyticom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licensing and Subscriptions: Enterprise software licensing model for COMET platform to football governing bodies. Includes implementation services, cloud hosting infrastructure, and ongoing support/maintenance.
- Implementation Services: Professional implementation services including requirements analysis, system configuration, end-user training, and data migrations.
- Support and Maintenance Services: Continuous support services including end-user support, provision of new versions, and system maintenance after implementation.
- Cloud Services: Technical cloud hosting services including server infrastructure provision, administration, continuous maintenance, and data backups.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Analyticom product offering
Product offeringCore offering
Analyticom develops and sells COMET, a cloud-hosted, integrated internet-based football management platform that aggregates all key business processes and data of sports organizations, leagues, and governing bodies — including clubs, players, registrations, transfers, contracts, coaches, referees, competitions, matchday operations, disciplinary cases, licensing, and national team management. The offering is complemented by COMET LIVE mobile apps for public data presentation and COMET PLAY cloud service for club operations.
Product overview
Analyticom is a specialized software provider offering a comprehensive football management software portfolio centered around COMET, a state-of-the-art integrated internet-based application system. The product architecture consists of COMET as the core platform managing all key business processes for sports organizations, leagues and governing bodies, complemented by COMET LIVE (mobile apps for public presentation of competition data) and COMET PLAY (cloud service for club operations management). The portfolio includes multiple add-on modules for specialized functions: Licensing (club licensing and stadium inspection), Events/Courses (coaching course and license management), Payments (electronic payment collection), Discipline (disciplinary case and sanction management), Matchday (match operations), Registration (player/coach/official registration and transfers), Competition (competition management), Core (technical platform), Announcements (internal communication), and Data Reporting Platform. The system is deployed globally across all 6 continents with implementation, support, maintenance, cloud services, and digital transformation offerings. Founded in 2003, the company operates with a team of 40 experts from offices in Croatia, Germany, and Macedonia.
Differentiator
Problem solved
Functional benefit
Brands
- COMET: Competition Management Expert System - market-leading football management solution for sports associations, leagues and governing bodies
- COMET LIVE
- COMET PLAY
- COMET Payments
- COMET Events (Courses)
- COMET Licensing
- COMET Announcements
- COMET Registration
- COMET Competition
- COMET Matchday
- COMET Discipline
- COMET Core
Products and services
- COMET State-of-the-art, market-leading integrated internet-based football management application system aggregating all key business processes and data of sports organizations, leagues, and governing bodies — including clubs, players, registrations, transfers, contracts, coaches and staff, referees, delegates, competitions, organization, disciplinary matters, and national teams. Sold to football confederations and national associations globally.
- COMET LIVE Hosted software service presenting COMET data of public interest to wider audiences via iOS and Android mobile apps, with white-labeling, real-time push notifications, and geolocation features. Keeps app users updated with schedules, results, lineups, match events, and statistics.
- COMET PLAY Cloud service for clubs and similar organizations to manage all operations with their members and parents, including self-registration, membership, groups, trainings, calendars, RSVP/attendance, announcements, events, surveys, assessments, sales, payments, and mobile apps. Natively integrated with the COMET platform.
- Implementation Services Professional implementation services including requirements analysis, system configuration, end-user training, and data migrations for successful deployment of the COMET platform at football associations and confederations.
- Support and Maintenance Services Ongoing support services including end-user support, provision of new software versions, and system maintenance after implementation to ensure continuous operations for football governing body customers.
- Cloud Services Technical cloud hosting services including provision, administration, and continuous maintenance of server infrastructure and components, plus data backups for the COMET platform.
- Digital Transformation Services Digital transformation services leveraging Analyticom's implementation know-how, global support processes, and cloud hosting infrastructure to transform football organizations without disruption to ongoing operations.
Companies that use Analyticom
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles2 records
Analyticom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature14 records
Analyticom partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, standard and preferred.
- UEFA Digital APIcoreCOMET is integrated with the newest version of UEFA Digital API for automatic import of official matches governed by FIFA or UEFA. Entities are mapped with UEFA ID for seamless data synchronization.
- FIFA Connect ID ServicecoreCOMET is seamlessly integrated with FIFA Connect ID Service for player identity management and international transfer workflows. This integration enables standardized player identification across FIFA's global football ecosystem.
- FIFA Clearing HousecoreCOMET is integrated with FIFA Clearing House for training reward calculations and payment distribution. Supports transfer payment tracking and compliance with FIFA's financial transparency requirements.
- PayPalstandardPayment gateway integration for electronic payment collection in COMET system. Supports various payment scenarios including registrations, disciplinary sanctions, and competition fees.
- StripepreferredRecommended payment gateway for COMET system offering best combination of reliability, security, and ease of integration for electronic payment collection.
- QuickPaystandardPayment gateway integration for Scandinavian markets supporting electronic payment collection in COMET system.
- PaymarkstandardPayment gateway integration for New Zealand market supporting local electronic payment collection in COMET system.
- JCCstandardPayment gateway integration for Cyprus and Mediterranean markets supporting local electronic payment collection in COMET system.
- KeycloakcoreIdentity and Access Management solution used for COMET platform authentication, providing SSO capabilities and integration for authentication by other apps used in associations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Analyticom competitors and assessment
Company assessmentBroad incumbents
- Hudl: Sports video analysis and team management platform serving clubs, federations, and athletes globally. Comparable as B2B SaaS for sports organizations with focus on performance/match data, though more video-centric and oriented toward team coaching workflows than federation administration.
- Sportradar: Global sports data and technology provider offering data, content, and tech services to sports leagues, federations, and media companies. Comparable as a B2B sports technology platform serving governing bodies and major sports organizations, though with much broader scope including betting, broadcasting, and integrity services.
- Stats Perform: Sports data and AI technology company providing data, stats, and content solutions to leagues, federations, media, and betting operators. Serves many of the same football governing bodies and competes for the federation technology wallet share that Analyticom addresses.
- SportsEngine (NBC Sports): Sports league and team management platform owned by NBC Sports, serving youth sports organizations, clubs, and associations with registration, scheduling, and communication tools. Comparable in serving the broader sports administration market with enterprise SaaS.
- Genius Sports: Sports data and technology company providing data feeds, official league data, and technology to sports federations, leagues, and media partners globally. Similar enterprise B2B motion serving sports governing bodies, with overlapping customer base in football federations.
- Catapult Sports: Sports performance technology provider offering athlete monitoring, wearables, and analytics to professional teams and federations. Serves elite football clubs and federations with technology infrastructure, overlapping with COMET's high-performance football ecosystem positioning.
Direct peers
- TeamSnap: Sports team and league management platform focused on registrations, scheduling, payments, and communication for amateur/youth sports organizations. Direct competitor at the club/grassroots end of the market where Analyticom's COMET PLAY also competes.
- Stack Sports: Sports management platform serving national governing bodies, clubs, and leagues with registration, competition management, and member administration software. Direct competitor in the federation/association management software space, addressing overlapping customer pain points.
- Active Network (Deloitte/GBV): Enterprise software platform for sports organizations, camps, and activities, providing registration, payment, and event management solutions. Comparable in addressing sports organization administration workflows, including registration and payment collection for federations and clubs.
Emerging players
- Jonas Sports & Leisure: Software provider specializing in club, member, and event management for sports clubs, leisure facilities, and membership organizations. Competes with COMET PLAY in club-side management software, particularly for membership-driven organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Analyticom social profiles
Digital presenceAnalyticom compliance and trust
Trust signalCompliance3 records
Analyticom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Analyticom leadership team
Management profileNumber of profiles
Profiles1 record
Analyticom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Analyticom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Analyticom
What does Analyticom do?
Analyticom develops and sells COMET, a cloud-hosted, integrated internet-based football management platform that aggregates all key business processes and data of sports organizations, leagues, and governing bodies — including clubs, players, registrations, transfers, contracts, coaches, referees, competitions, matchday operations, disciplinary cases, licensing, and national team management. The offering is complemented by COMET LIVE mobile apps for public data presentation and COMET PLAY cloud service for club operations.
Is Analyticom a public or private company?
Analyticom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Analyticom founded?
Analyticom was founded in 2003. It employs 11 to 50 people.
Where is Analyticom based?
Analyticom is headquartered in Zagreb, Croatia, in the Europe region.
How does Analyticom make money?
Four revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are implementation Services, support and Maintenance Services and cloud Services.
Who are Analyticom's main competitors?
Broad incumbents on record are Hudl, Sportradar, Stats Perform, SportsEngine (NBC Sports), Genius Sports and Catapult Sports. Direct peers are TeamSnap, Stack Sports and Active Network (Deloitte/GBV). Jonas Sports & Leisure is listed as an emerging player.
Does Analyticom have an API?
Yes. COMET Data API enables real-time data consumption from all COMET modules via API access. COMET is seamlessly integrated with the FIFA Connect ID Service, the FIFA Clearing House, and the UEFA Digital API. The COMET LIVE API cached environment provides ultra-performant backend API for direct access and consumption of data in real-time by any third-party websites or apps. COMET Data is a cutting-edge data reporting platform for querying data from all COMET modules, with API integration for data exports and visual analytics. The Events API Integration feature offers robust API Endpoints and Webhooks for seamless synchronization with third-party systems, such as e-learning platforms, enabling external systems to automatically receive updates on participant confirmations and submit Pass/Fail results back to COMET.