What EePulse does

EePulse, Inc. is a privately held human capital consulting and SaaS firm founded in 1996 by Dr. Theresa M. Welbourne and headquartered in Ann Arbor, Michigan, with a regional office in the Detroit metro area. The company sells workforce performance intelligence built around its proprietary Energy Pulse™ measurement system, which uses frequent (weekly to monthly) pulse surveys to measure employee energy, ownership, alignment, and urgency as leading indicators of performance and turnover. Its product suite includes VALour Pulse, Direction Pulse, Daily Energy Pulse, Diversity Pulse, Organizational Network Analysis (ONA), an Action Taking Module for ROI documentation, and a Meeting-in-a-box communications tool, alongside the Leadership Pulse™ global benchmarking program running since 2003.

The underlying technology is a proprietary SaaS survey platform with a reporting engine that delivers stakeholder reports within 24 hours, personal employee portals, and customizable metrics strategies built on a horizontal question approach. All metrics and methodologies are trademarked (Energy Pulse™, VALour Pulse™, Employee-Centric-Engagement™, Leadership Pulse™). The platform is complemented by white-g glove consulting and implementation services, including customized metrics strategy development, train-the-trainer programs, and ongoing advisory support.

EePulse generates revenue through bundled enterprise subscriptions (annual billing, quote-based, with historical data loading included at no incremental cost) combined with professional services for implementation. Go-to-market is sales-led across two motions: direct enterprise field sales for large organizations targeting HR leaders and CHROs, and inside sales for SMBs. Marketing is content-driven through blog publishing, research white papers, PR placements in outlets such as Fast Company, BBC Capital, TLNT, and Reworked, a Daily Energy Pulse email sign-up funnel, and the Leadership Pulse community. The company is founder-owned and self-funded, with no disclosed institutional investors or external funding rounds.

Name

EePulse

Legal name

eePulse, Inc.

Website

https://eepulse.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

EePulse is a privately held human capital consulting and SaaS firm that sells workforce performance intelligence via its proprietary Energy Pulse™ measurement system and related pulse-survey products, serving HR leaders, CHROs, and SMBs with white-glove enterprise subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Survey and Pulse Platform Subscriptions: Ongoing subscription access to eePulse's proprietary survey platform, Energy Pulse™ system, and reporting tools. Includes technology suite processing survey data with real-time reporting to all stakeholders within 24 hours after survey closure.
2. Consulting and Implementation Services: White-glove consulting support including customized metrics strategy development, education/training, communication/marketing support, and implementation assistance. May include train-the-trainer programs and one-on-one or group training via phone, web, or other technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

eePulse delivers workforce performance intelligence through its proprietary Energy Pulse™ SaaS measurement platform and a suite of pulse survey products (Employee-Centric-Engagement™, Organizational Network Analysis, Employee Surveys, Leadership Pulse, Valour Pulse, Direction Pulse, Daily Energy Pulse). The platform is paired with white-glove consulting, customized metrics strategy development, training, and implementation services, with all reports and views bundled into a single subscription and delivered to stakeholders within 24 hours of survey closure.

Product overview

EePulse is a workforce performance intelligence company offering a suite of proprietary HR metrics and survey tools. The core platform centers on the Energy Pulse™ measurement system, complemented by specialized survey solutions including Leadership Pulse, Valour Pulse, Direction Pulse, Daily Energy Pulse, and Diversity Pulse. The company provides analysis tools including Organizational Network Analysis (ONA), an Action Taking Module for ROI documentation, and a Meeting-in-a-box tool for manager communications. The product architecture includes a reporting engine with 24-hour turnaround, personal reporting portals for employees, and customized metrics strategies built on a horizontal question approach rather than vertical stacking.

Differentiator

Problem solved

Functional benefit

Brands

• Energy Pulse™: Proprietary metric to quickly measure employee energy using brief, anonymous, focused questions. Measures energy levels, energy drivers, and sense of urgency at frequent intervals to build trend data.
• Employee-Centric-Engagement™
• Organizational Network Analysis (ONA)
• Leadership Pulse™
• VALour Pulse
• Direction Pulse
• Daily Energy Pulse™

Products and services

• Energy Pulse™ Core measurement system that quickly measures employee energy using brief, anonymous, focused questions taken at frequent intervals to build trend data and provide open-ended comment questions for continuous improvement; used by HR leaders and managers to predict performance and turnover.
• Employee-Centric-Engagement™ Engagement service that makes employees a bigger part of employee engagement by moving accountability and responsibility to employees and driving actions for continuous improvement; designed for HR leaders implementing employee-led improvement programs.
• Organizational Network Analysis (ONA) Proprietary analysis service that identifies employees who create positive energy and have the ability to influence others, mapping energy flow, innovation hubs, and centers of behavioral excellence so leaders can strategically place energy drivers in key roles.
• Employee Surveys Customized surveying and analysis solutions for every area of business, featuring rapid reporting, all stakeholder reports bundled into one price, and personal reporting portals for survey takers; sold to HR and business leaders as a managed survey engagement.
• Leadership Pulse™ Benchmarking program and community that surveys global business leaders on leadership energy, business confidence, engagement, change management, business drivers, and innovation, providing customized reports with industry benchmarking data.
• Daily Energy Pulse Standalone daily energy tracking tool with 3 validated diagnostic questions sent via email, including a personal energy diary; available via free 30-day sign-up for individuals and organizations running re-emerging campaigns, conferences, and training programs.

Quantifiable outcome

• 200-2,000% ROI from data-driven action programs
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gallup: Established employee engagement research and consulting firm with the Q12 framework and large-scale benchmarking. Competes broadly with eePulse on engagement measurement and HR leader advisory.
• Workhuman: Employee recognition and engagement platform with analytics and pulse capabilities, serving enterprise HR leaders. Broad incumbent with overlapping engagement analytics versus eePulse's pulse methodology.

Direct peers

• TinyPulse: Pulse survey platform focused on SMB and mid-market employee engagement with frequent anonymous feedback. Closely comparable to eePulse on weekly/bi-weekly pulse cadence and SMB positioning.
• Glint (LinkedIn Talent Solutions): Pulse-survey-driven employee engagement platform now part of LinkedIn; competes head-to-head with eePulse's Energy Pulse cadence and reporting approach for enterprise HR buyers.
• Visier: Workforce analytics platform providing people analytics, predictive insights, and HR metrics dashboards. Comparable to eePulse on the workforce analytics and HR metrics advisory dimension.
• 15Five: Continuous performance management and engagement platform with pulse surveys, manager check-ins, and analytics. Overlaps with eePulse's pulse cadence and HR leader buyer focus.
• Lattice: Performance management and employee engagement platform providing pulse surveys, performance reviews, and analytics. Targets the same HR leader/CHRO buyer and competes on analytics-driven engagement.
• Officevibe: Pulse survey and engagement analytics tool for SMBs offering anonymous feedback, benchmarks, and manager dashboards. Directly comparable to eePulse on cadence, SMB target, and engagement analytics.
• Culture Amp: Employee engagement and performance management SaaS platform offering pulse surveys, analytics, and action tools to HR leaders. Directly competes with eePulse's engagement/pulse offering for CHRO and HR leader buyers.
• Peakon (Workday): Employee listening platform offering frequent pulse surveys, benchmarking, and predictive turnover analytics. Competes with eePulse's real-time pulse and predictive analytics capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EePulse