Snowcem Paints
Snowcem Paints is a Mumbai-based Indian decorative and waterproofing paint manufacturer (est. 1963), part of Saurashtra Cement Limited under Mehta Group, serving homeowners, contractors, dealers, and institutions via three manufacturing plants and a pan-India dealer network.
- Company typePrivate
- Founded1963
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Snowcem Paints does
Snowcem Paints Private Limited, headquartered in Mumbai, is an Indian decorative and protective paint manufacturer operating as the paint division of Saurashtra Cement Limited under the Mehta Group conglomerate. Established in 1963, the company pioneered exterior cement paints in India and has built a 60+ year brand legacy, later expanding into a full portfolio covering exterior emulsions (Uni-glosss, Sandtex Matt, Pentasia, Snowcryl), interior emulsions (Zenita, Celeste, Sentino, Snowpearl, Snowcoat), waterproofing solutions (Snowcare range, Terrace Seal & Chill with 10-year warranty), primers, cement paints, putties, textures, and distempers. Manufacturing is conducted at three strategically located facilities in Gotan (Rajasthan), Gummidipoondi (Tamil Nadu), and Sinnar (Maharashtra), enabling pan-India supply coverage with reduced logistics costs.
The company sells through a multi-tier distribution network comprising C&F (Carrying and Forwarding) agents, regional depots in 12+ cities, and a pan-India dealer base targeting individual homeowners, contractors/builders, retailers, professional painters, and government/institutional buyers. Go-to-market emphasizes channel partners and sales-led dealer development, supported by multi-language TVC campaigns, digital presence (YouTube, Facebook, Instagram, LinkedIn, Pinterest), and digital tools including a budget calculator, colour visualiser, and 1500+ shade catalogue. The Snowcem Star App (2025) creates painter engagement via KYC verification, QR-code cashback rewards, and product training videos.
Post-acquisition by Saurashtra Cement Limited under Mehta Group (over 15,000 employees globally, US$500M+ assets), Snowcem underwent a 2025 brand revamp expanding from exterior paints into a comprehensive decorative and waterproofing portfolio. The 'Rangon Ki Virasat' brand initiative (June 2026) featuring Bollywood ambassador Juhi Chawla, group-level co-marketing at LIFB Expo 2026, and Mehta Group cross-sell with Hathi Cement and Siddhi Cement indicate active multi-brand expansion. Eco-friendly formulations (lead, mercury, chromium-free) and proprietary technologies (solar-reflective Uni-glosss, PU-acrylic hybrid Terrace Seal & Chill) provide technical differentiation, though AI/ML capability is absent and no revenue figures are publicly disclosed.
Snowcem Paints firmographics
Firmographics- Name
- Snowcem Paints
- Legal name
- Snowcem Paints Private Limited
- Website
- https://snowcempaints.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Snowcem Paints is a Mumbai-based Indian decorative and waterproofing paint manufacturer (est. 1963), part of Saurashtra Cement Limited under Mehta Group, serving homeowners, contractors, dealers, and institutions via three manufacturing plants and a pan-India dealer network.
- Ownership category
- akta.pro rank
Snowcem Paints industry classification
Industry- Product category
- Architectural Paints
- NAICS
- Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Coatings (IMAEAGAA)
- akta.pro secondary industries
- Industrial & Protective Coatings (IMAEAGAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where Snowcem Paints is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Snowcem Paints business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Decorative Paints Sales: Revenue from selling architectural paints including exterior emulsions, interior emulsions, cement paints, waterproofing paints, primers, putties, distempers and textures through dealer and distributor network across India.
- Industrial and Institutional Projects: Revenue from government buildings, engineering colleges, religious buildings, and institutional projects including NEERI renovation project in Nagpur.
- Group Brand Portfolio: Part of Saurashtra Cement Limited alongside Hathi Cement and Siddhi Cement, providing integrated construction and infrastructure solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free sample program for emulsions and primers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Snowcem Paints product offering
Product offeringCore offering
Snowcem Paints manufactures and sells architectural and decorative paint and coating products including exterior emulsions, interior emulsions, cement paints, waterproofing solutions, primers, putties, textures, and distempers. The company sells through a pan-India dealer and distributor network, offering over 1,500 shades across premium, mid-range, and economy product tiers.
Product overview
Snowcem Paints is a comprehensive paint and coating solutions company, part of Saurashtra Cement Limited under the Mehta Group. The company offers an extensive portfolio spanning exterior emulsion paints (Uni-glosss, Sandtex Matt, Pentasia, Snowcryl, Trump, Snowcem Plus, Outweather), interior emulsion paints (Zenita, Celeste, Sentino, Snowpearl, Snowcoat), waterproofing solutions (Snowcare Damp Proof, Snowcare Protect, Snowcare Damp Protect Dual, Terrace Seal & Chill), primers (Snowcem Ext-Int Primer, Special CW Primer, Universal Primer, Snowpearl Primer, Snowcare Sealer & Primer, Snowcem Plus Duo Primer), cement paints (Snowcem Plus, Cemcolour, Permacem), wall putties (Wall Putty, Acrylic Putty), Snowcare range products (Hardcrete, Cemprover, Biowash), distemper (Snowpearl Acrylic Distemper), and texture paints (Snowdecor). The company has expanded from its roots in exterior cement paints to a comprehensive portfolio. Snowcem emphasizes eco-friendly formulations free from lead, mercury and chromium, with products designed for India's diverse climatic conditions. The company also offers digital tools including a budget calculator, colour visualiser, and the Snowcem Star App loyalty program for painters.
Differentiator
Problem solved
Functional benefit
Brands
- Snowcem Star App: A loyalty program app designed exclusively for painters, offering QR code scanning for cashback and reward points, along with product training videos.
Products and services
- Uni-glosss Exterior Emulsion Paint Ultimate multi-surface protection paint with high gloss finish, solar reflective technology, 9-10 year life expectancy, UV protection, and superior adhesion to concrete, cement, sand renderings and wood. For homeowners and contractors requiring weather-resistant exterior protection.
- Sandtex Matt Exterior Emulsion Paint India's first green acrylic co-polymer paint with superior textured finish, crack-bridging ability, long-lasting protective and decorative finish, 6-7 year life expectancy under Indian climatic conditions. For homeowners and contractors seeking premium textured exterior finishes.
- Pentasia Exterior Emulsion Paint 5-in-1 premium exterior emulsion with silicone, providing water repellent, anti-algal, dirt pick-up resistance, high UV resistance, temperature reduction, and low VOC. For premium residential and commercial exterior projects.
- Zenita Luxury Interior Emulsion Paint Ultimate luxury interior emulsion with anti-graffiti effect, durable semi-glossy finish, fungi resistance, high washability, free of heavy metals lead and chromium. For premium residential interiors and luxury commercial spaces.
- Sentino Easy2Wash Interior Emulsion Luxury interior emulsion with rich sheen, superior washability, formulated with special cross-linking polymers keeping paint film intact longer, with 6-year warranty. For residential and commercial interior walls requiring high washability.
- Terrace Seal & Chill Waterproofing Solution High-performance exterior waterproofing solution using PU-acrylic hybrid polymer system with dual benefits of water ingress prevention and reduced heat absorption, 10-year waterproofing warranty. For residential and commercial terrace waterproofing applications.
- Snowcare Damp Proof Waterproofing Coating Reinforced elastomeric and waterproof coating with excellent elongation, crack bridging ability, mechanical and anti-carbonation properties. For interior and exterior walls requiring long-lasting waterproof protection.
- Snowcem Plus Cement Paint Premium waterproof cement paint with easy application, extra covering capacity, protection from water and moisture impact, high strength. For exterior walls of residential and commercial buildings.
- Special (CW) Primer Specially formulated water-based primer for exterior use on concrete and wooden surfaces, providing excellent adhesion to top coat emulsion, alkali resistance, and preventing peeling. For contractors and homeowners preparing exterior surfaces.
- Wall Putty Combination of white Portland cement, natural minerals, special additives and polymers for interior and exterior walls, providing strength, durability, waterproofing with smooth uniform finish. For surface preparation before painting.
- Snowdecor Texture Paint Texture paint developed with acrylic copolymers reinforced with marble powder and silica sand, adheres to interior and exterior wall surfaces withstanding extreme weather conditions, long-lasting sheen, algae and fungi resistant, non-yellowing. For decorative interior and exterior wall finishes.
- Snowpearl Acrylic Distemper 100% water-based state-of-the-art emulsion paint for interior walls offering elegant, smooth and durable matt finish, exceptionally smooth, can be diluted with water, anti-algal and anti-fungal. For budget-conscious residential interior applications.
- Snowcem Star Painter Loyalty App Mobile loyalty app for professional painters offering registration with KYC, QR-code scanning on paint buckets for cashback and reward points, and integrated video content for product training and skill enhancement. For professional painters across India.
Companies that use Snowcem Paints
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Snowcem Paints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Snowcem Paints partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Juhi Chawla (Brand Ambassador)coreJuhi Chawla serves as Brand Ambassador for Snowcem Paints, appearing in the 'Rangon Ki Virasat' Father's Day digital film campaign. The partnership supports the company's legacy positioning and generational connection strategy.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Snowcem Paints competitors and assessment
Company assessmentDirect peers
- Shalimar Paints: One of India's oldest paint brands (founded 1902) with a legacy decorative and industrial coatings portfolio. Closely comparable to Snowcem in heritage positioning, mid-tier scale, and India-focused dealer distribution.
- Nippon Paint India: Indian subsidiary of Japan's Nippon Paint offering decorative paints, automotive coatings, and industrial finishes. Direct peer competing in emulsions and waterproofing with growing pan-India dealer footprint.
- Akzo Nobel India (Dulux): Indian arm of Akzo Nobel offering Dulux-branded interior emulsions, exterior paints, and wood finishes. Direct competitor in premium decorative segment where Snowcem is repositioning with Zenita and Celeste.
- British Paints India: Mid-sized Indian decorative paint brand offering interior and exterior emulsions, wood finishes, and industrial coatings. Comparable in scale, heritage, and product mix to Snowcem, competing in similar dealer channels.
- Berger Paints India: Second-largest decorative paint player in India offering interior emulsions, exterior coatings, waterproofing, and construction chemicals. Directly comparable to Snowcem in product breadth and pan-India dealer distribution model.
- Kansai Nerolac Paints: Major Indian paint manufacturer (Kansai Paint subsidiary) covering decorative, automotive, and industrial coatings. Competes with Snowcem in decorative emulsions and primers, with comparable distribution through dealer networks.
- Indigo Paints: Emerging Indian decorative paint brand with strong presence in interior emulsions, exterior paints, and putties. Comparable mid-tier competitor with pan-India distribution ambitions similar to Snowcem.
- Asian Paints: India's largest decorative paint manufacturer with a comprehensive portfolio of interior and exterior emulsions, waterproofing, and primers. Direct competitor to Snowcem across nearly every product category, with significantly larger scale, distribution, and brand spend.
Emerging players
- JSW Paints: Newer Indian paint entrant (backed by JSW Group) rapidly scaling decorative paints and construction coatings. Competes with Snowcem in waterproofing, emulsions, and putty categories with aggressive distribution build-out.
Regional players
- Jotun India: Norwegian multinational's India subsidiary offering decorative paints, protective coatings, and marine coatings. Comparable in industrial and specialty coatings where Snowcem's Snowcare range competes, though Jotun has stronger industrial ties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Snowcem Paints social profiles
Digital presenceSnowcem Paints compliance and trust
Trust signalCompliance1 record
Snowcem Paints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snowcem Paints leadership team
Management profileNumber of profiles
Profiles7 records
Snowcem Paints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snowcem Paints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snowcem Paints
What does Snowcem Paints do?
Snowcem Paints manufactures and sells architectural and decorative paint and coating products including exterior emulsions, interior emulsions, cement paints, waterproofing solutions, primers, putties, textures, and distempers. The company sells through a pan-India dealer and distributor network, offering over 1,500 shades across premium, mid-range, and economy product tiers.
Is Snowcem Paints a public or private company?
Snowcem Paints is a private company. It is classified as corporate owned and is currently operating.
When was Snowcem Paints founded?
Snowcem Paints was founded in 1963. It employs 101 to 250 people.
Where is Snowcem Paints based?
Snowcem Paints is headquartered in Mumbai, India, in the Asia region.
How does Snowcem Paints make money?
Three revenue lines are on record. Decorative Paints Sales are the primary driver. The others are industrial and Institutional Projects and group Brand Portfolio.
Who are Snowcem Paints's main competitors?
Direct peers on record are Shalimar Paints, Nippon Paint India, Akzo Nobel India (Dulux), British Paints India, Berger Paints India, Kansai Nerolac Paints, Indigo Paints and Asian Paints. JSW Paints is listed as an emerging player. Jotun India is listed as a regional player.
Does Snowcem Paints have an API?
No public API is recorded for Snowcem Paints.
What industry is Snowcem Paints in?
Snowcem Paints's product category is Architectural Paints. Its primary akta.pro industry code is IMAEAGAA, Architectural & Decorative Coatings, with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 32551 and its SIC code is 2851.