What Root Digital Consultants Ltd does

Root Digital Consultants Ltd is a UK-incorporated, privately held digital development agency operating under the trading name Root Digital from offices in London (headquarters), Madrid, and Seville. Founded in September 2023 by Juan Jorge Muñoz Herrero — a full-stack developer with 17 years of industry experience and prior tenure as Head of Digital at Monocle Magazine — the firm delivers bespoke web engineering across three integrated service lines: high-performance WordPress corporate websites, Shopify and WooCommerce e-commerce builds, and complex digital product development using headless architectures (Sanity CMS paired with Next.js, React, Stripe/Braintree, Clerk, and Vercel). The agency positions itself as a senior technology consultancy rather than a commodity dev shop, offering Fractional CTO services and prioritising tech-agnostic platform selection per client. Approximately nine named practitioners are listed across design, full-stack development, SEO, and paid media functions.

The business is monetised through fixed-price project engagements with stated entry prices of £4,500 for corporate WordPress sites, £7,500 for e-commerce stores, and £15,000+ for digital product MVPs, with typical delivery windows of 6–12 weeks. Revenue is concentrated in project-based professional services rather than recurring SaaS or retainer fees. Customer evidence is mixed across enterprise (Monocle, PUMA, Morning Brew, ABC de Sevilla, Olive Oils from Spain, Nour Hammour), public sector (University of Seville), and SMB verticals (Clinica Dental De Castro, Ignacio Hornillos), and the firm holds official partner status with Sanity, Shopify, and Klaviyo.

Go-to-market is consultation-led, driven through a website contact form and direct engagement supported by a content-marketing motion (the "Perspectives" blog), SEO, organic social, and a case-study portfolio. The agency maintains a bilingual English/Spanish presence via a parallel Spanish-language brand site (agenciaroot.es). No external funding, M&A activity, patents, regulatory actions, or third-party awards are disclosed; ownership and operational control are concentrated with the founder.

Name

Root Digital Consultants Ltd

Legal name

Root, Digital Consultants Ltd.

Website

https://rootdigital.agency

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Root Digital Consultants Ltd is a UK-incorporated boutique digital development agency specialising in headless CMS architecture, bespoke e-commerce, and digital product engineering. Founded in 2023, the firm serves enterprise and SMB clients across the UK and Spain from offices in London, Madrid, and Seville.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services / Project-Based Development: Bespoke web development, eCommerce development, and digital product engineering delivered as project-based engagements. Pricing starts at £4,500 for corporate websites, £7,500 for eCommerce stores, and £15,000 for digital products (MVPs). Projects typically span 6-12 weeks depending on complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Root Digital is a bespoke digital development agency that builds high-performance corporate websites (WordPress), e-commerce stores (Shopify, WooCommerce), and complex digital products using headless architectures (Sanity, Next.js, React). They also provide technical consultancy and fractional CTO services, scoping each project through a Discovery, Strategic Planning, and Engineering methodology.

Product overview

Root Digital Consultants Ltd is a bespoke digital development agency operating across London, Madrid, and Seville. Their portfolio comprises three interconnected service lines: High-Performance Corporate Websites (WordPress-based), Bespoke E-Commerce Development (Shopify/WooCommerce), and Digital Product Development using headless architectures (Sanity, Next.js, React). The agency also offers Headless CMS Development as a specialised module for omnichannel content delivery, and Fractional CTO/Technical Consultancy for organisations needing strategic technical guidance. Their approach follows a phased methodology covering Discovery, Strategic Planning, and Digital Product Engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Performance Corporate Websites Bespoke WordPress website development prioritising security, technical SEO, and long-term scalability, delivering custom themes and plugins with enterprise-grade performance for brands that need to grow.
• Bespoke E-Commerce Development Custom Shopify and WooCommerce store development with complex business logic, advanced ERP/logistics integrations, and high-traffic-ready architecture for online stores that require functionalities beyond commercial plugins.
• Digital Product Development and Bespoke Platforms Headless architecture development using a modern tech stack (React, Next.js, Sanity) for digital products requiring API-first integrations, extreme performance, and scalable infrastructure, including content platforms, internal management tools, and scalable digital products.
• Fractional CTO and Technical Consultancy Part-time CTO services evaluating business models, selecting appropriate technology stacks, and preventing technical debt for organisations with in-house teams, combining strategic guidance with hands-on technical expertise.

Quantifiable outcome

• 34% increase in subscriptions
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• SanitycoreTechnology or IntegrationOfficial Sanity partner. Specialised in headless CMS development using Sanity.io. Co-founder Juan Muñoz worked with Sanity during Monocle Magazine engagement. Company implements Sanity for digital products requiring structured content management.
• ShopifycoreTechnology or IntegrationOfficial Shopify partner. Specialises in Shopify and Shopify Plus development for eCommerce stores with bespoke business logic and complex integrations.
• KlaviyocoreTechnology or IntegrationOfficial Klaviyo partner. Uses Klaviyo for marketing automation, email, SMS, and push notification functionality for client projects.
• StripecoreTechnology or IntegrationIntegrates Stripe payment platform for subscription management and recurring payments in client projects.
• ClerkcoreTechnology or IntegrationUses Clerk for user authentication and single sign-on (SSO) integration in client projects. Focuses specifically on authentication for React, Next.js, Remix, and Gatsby frameworks.
• BraintreecoreTechnology or IntegrationImplements Braintree payment tools for subscription and payment processing in client projects including Monocle Magazine.
• VercelcoreTechnology or IntegrationDeploys client applications on Vercel for high availability, performance optimization, and serverless infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Huge: Global digital experience agency serving enterprise brands with custom platform builds and commerce solutions. Comparable in enterprise client focus but operates at substantially larger scale.
• Dept: Large global digital transformation agency with dedicated headless commerce and content engineering practices. Overlaps in service offering and target clients but at significantly greater scale and breadth.
• Accenture Song: Global interactive, design and digital engineering arm of Accenture covering commerce, content and custom platform builds. Competes for the same enterprise digital transformation RFPs at much larger scale.

Direct peers

• Dockyard: Boutique digital agency and official Shopify Plus partner specializing in custom eCommerce and web platform builds. Highly comparable in size, partner-ecosystem strategy (Shopify/Elixir) and bespoke delivery model.
• Modus: Digital agency offering strategy, design and bespoke engineering including headless CMS and eCommerce implementations. Closely matched as a mid-sized, multi-discipline digital build firm.
• Work & Co: Digital product studio building bespoke digital products and eCommerce experiences for premium brands. Comparable in tech-stack depth (React, headless commerce) and enterprise client caliber.
• The Unit: UK-based digital agency delivering bespoke web and digital product builds for established brands. Comparable boutique size, custom-build focus and UK market presence.

Regional players

• Making Science: Spanish-headquartered digital marketing and eCommerce technology firm with custom development capabilities. Comparable in Spanish market presence and eCommerce specialization.
• Good Rebels: Spain-based digital agency offering custom development, eCommerce and digital transformation services. Comparable offering but focused primarily on the Spanish and LATAM markets.
• Babel: Spanish digital services firm with custom development and digital transformation capabilities. Comparable as a Spain-based peer with overlapping bespoke build services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agencia-root

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root Digital Consultants Ltd