Craig Swapp & Associates
Craig Swapp & Associates is a private personal injury law firm founded in 2005, headquartered in Sandy, Utah, operating 22 offices across eight western US states. It represents accident and injury victims on a contingency fee basis, offering free consultations and 24/7 intake across auto, truck, construction, medical malpractice, product liability, and mass tort matters.
- Company typePrivate
- Founded2005
- HeadquartersAmerican Fork, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Craig Swapp & Associates does
Craig Swapp & Associates is a private, for-profit personal injury law firm founded in 2005 and headquartered in Sandy, Utah, operating 22 office locations across eight western US states (Utah, Idaho, Washington, Montana, Oregon, Wyoming, Colorado, and Arizona). The firm employs 101–250 people and represents individuals who have suffered injuries from car, motorcycle, truck, and construction accidents, as well as medical malpractice, product liability, slip-and-fall, dog bite, wrongful death, and toxic exposure matters including asbestos/mesothelioma, Camp Lejeune water contamination, NEC baby formula, Paraquat, and talcum powder cases. Practice areas also extend to Social Security Disability representation, and a Spanish-language service line addresses Hispanic clients in the same geography.
The business operates on a contingency fee basis — clients pay no legal fees unless the firm secures a settlement or trial verdict — and offers free initial consultations supported by a 24/7 intake hotline. The firm does not rely on proprietary technology platforms; operations are supported by a heavily SEO-localized website, a content marketing program, an interactive accident-qualification quiz, multi-channel social media (Facebook, LinkedIn, X, YouTube, Instagram, TikTok @the_swapps), and community events such as the "Backpack Swapp Meet" series in Sandy, Meridian, and Spokane Valley. The go-to-market is sales-led (direct phone and office consultations) with community-led reinforcement. Notable outcomes include an $6M trucking accident settlement, an 8-figure auto accident settlement, and multiple 7-figure verdicts ranging from $1.25M to $2.5M.
The firm is independently owned by founder Craig Swapp, with no external investors, parent company, or capital structure changes disclosed. Leadership comprises the founder plus a roster of 12+ named attorneys (Ryan Swapp, Brad L. Anderson, Glenn Godfrey, Jay T. Adkins, Kurt London, Lee Peterson, Mark King IV, Paul Childs, Rachelle Larson, Hal Armstrong, Josh Wilkinson) licensed across the firm's multi-state footprint. The firm holds no patents or trademarks and reports no formal industry awards in the available data.
Craig Swapp & Associates firmographics
Firmographics- Name
- Craig Swapp & Associates
- Legal name
- Craig Swapp & Associates
- Website
- https://craigswapp.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Craig Swapp & Associates is a private personal injury law firm founded in 2005, headquartered in Sandy, Utah, operating 22 offices across eight western US states. It represents accident and injury victims on a contingency fee basis, offering free consultations and 24/7 intake across auto, truck, construction, medical malpractice, product liability, and mass tort matters.
- Ownership category
- akta.pro rank
Craig Swapp & Associates industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Claims Advocacy & Loss Recovery Services (FSAEADAH)
Keywords
Where Craig Swapp & Associates is headquartered
LocationHeadquarters
- HQ city
- American Fork
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
Craig Swapp & Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Contingency Fee Legal Services: The firm operates on a contingency fee basis - they do not charge legal fees unless they successfully settle or win the case. This is standard for personal injury law firms, aligning attorney incentives with client outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency Fee - No Win, No Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Craig Swapp & Associates product offering
Product offeringCore offering
Craig Swapp & Associates is a personal injury law firm that provides legal representation to accident and negligence victims across the Western United States. The firm handles car, motorcycle, truck, construction, slip-and-fall, dog bite, medical malpractice, wrongful death, and product liability cases (including toxic exposure and mass tort matters such as asbestos/mesothelioma, NEC baby formula, talcum powder, Paraquat, and Camp Lejeune). Representation is delivered on a contingency fee basis with free initial consultations and 24/7 availability.
Product overview
Craig Swapp & Associates is a personal injury law firm offering comprehensive legal services for accident victims across multiple states (Utah, Idaho, Washington, Montana, Oregon, Wyoming, Colorado, Arizona). The firm provides a unified legal service under the 'One Call, That's All' motto, with practice areas including car accidents, motorcycle accidents, truck accidents, construction accidents, medical malpractice, product liability, wrongful death, slip-and-fall, dog bites, and specialized toxic exposure cases (asbestos/mesothelioma, NEC baby formula, talcum powder, Camp Lejeune). The firm operates on a contingency fee basis—clients pay no legal fees unless the firm secures a settlement or win. The main services are free consultations and comprehensive legal representation for personal injury claims.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services
Quantifiable outcome
- $6M trucking accident settlement
- +2 more outcomes
Companies that use Craig Swapp & Associates
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Craig Swapp & Associates technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Craig Swapp & Associates partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights2 records
Craig Swapp & Associates competitors and assessment
Company assessmentDirect peers
- Morgan & Morgan: The largest personal injury law firm in the United States, operating on a contingency fee model with offices across dozens of states. Closest direct competitor to Craig Swapp & Associates given shared model, target client (PI victims), and large-scale mass marketing approach.
- Wilshire Law Firm: Large contingency-fee personal injury firm headquartered in Los Angeles with significant multi-state plaintiff-side practice. Directly comparable on contingency model, mass-tort portfolio, and aggressive digital marketing acquisition channels.
- Jacoby & Meyers: Multi-state personal injury firm with a legacy consumer-brand identity ('When Justice is All That's Left') comparable to Craig Swapp's 'One Call, That's All'. Similar mass-marketing, contingency model, and broad plaintiff-side practice portfolio.
- The Barnes Firm: Multi-office personal injury firm primarily in California and Washington State. Comparable contingency fee, mass-marketing intake model and overlap with Craig Swapp's Western US footprint, particularly in Washington.
- Levin Papantonio Rafferty: Florida-based plaintiff-side trial firm with a deep mass-tort docket and contingency fee model. Comparable practice mix including personal injury, mass torts, and product liability, and similar multi-attorney structure.
- Goldberg Persky White PC: Plaintiff-side mass-tort and personal injury firm practicing nationwide with offices in multiple states. Comparable in mass-tort involvement (asbestos, Camp Lejeune-style dockets) and contingency-fee representation model.
- Bisnar Chase Personal Injury Attorneys: California-based contingency-fee personal injury firm with a similar 'one call' mass-marketing and SEO-led intake model. Comparable target customer (PI victims, auto/truck accidents) and equivalent scale-bracket operations.
Regional players
- Allen & Russell, PC: Idaho-based personal injury and accident law firm comparable in geographic focus and practice mix. Direct competitor for personal injury claimant share in the Boise/Meridian metro served by Craig Swapp.
- Frasier, Anderson & Associates, P.C. Personal injury law firm serving Utah and Idaho with a comparable contingency-based, accident-focused practice. Head-to-head competitor in the Mountain West metros where Craig Swapp & Associates is concentrated.
- Bigger & Harman (Biggar & Harman / Parker & McConkie PI): Utah-based personal injury law firm practicing in Salt Lake City and neighboring metros. Directly comparable in geography and core practice mix (car accidents, truck accidents, wrongful death) to Craig Swapp's home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Craig Swapp & Associates social profiles
Digital presenceCraig Swapp & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craig Swapp & Associates leadership team
Management profileNumber of profiles
Profiles12 records
Craig Swapp & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craig Swapp & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craig Swapp & Associates
What does Craig Swapp & Associates do?
Craig Swapp & Associates is a personal injury law firm that provides legal representation to accident and negligence victims across the Western United States. The firm handles car, motorcycle, truck, construction, slip-and-fall, dog bite, medical malpractice, wrongful death, and product liability cases (including toxic exposure and mass tort matters such as asbestos/mesothelioma, NEC baby formula, talcum powder, Paraquat, and Camp Lejeune). Representation is delivered on a contingency fee basis with free initial consultations and 24/7 availability.
Is Craig Swapp & Associates a public or private company?
Craig Swapp & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Craig Swapp & Associates founded?
Craig Swapp & Associates was founded in 2005. It employs 101 to 250 people.
Where is Craig Swapp & Associates based?
Craig Swapp & Associates is headquartered in American Fork, United States, in the North America region.
How does Craig Swapp & Associates make money?
One revenue line is on record: contingency Fee Legal Services.
Who are Craig Swapp & Associates's main competitors?
Direct peers on record are Morgan & Morgan, Wilshire Law Firm, Jacoby & Meyers, The Barnes Firm, Levin Papantonio Rafferty, Goldberg Persky White PC and Bisnar Chase Personal Injury Attorneys. Regional players are Allen & Russell, PC, Frasier, Anderson & Associates, P.C. and Bigger & Harman (Biggar & Harman / Parker & McConkie PI).
Does Craig Swapp & Associates have an API?
No public API is recorded for Craig Swapp & Associates.
What industry is Craig Swapp & Associates in?
Craig Swapp & Associates's product category is Personal Injury Legal Services. Its primary akta.pro industry code is FSAEADAH, Claims Advocacy & Loss Recovery Services. Its NAICS code is 5411 and its SIC code is 8111.