Carrier Assure
Carrier Assure is a SaaS platform that delivers daily A–F performance scores for U.S. trucking companies by analyzing FMCSA data, GPS tracking, cargo claims, and user-submitted reports, serving freight brokers, 3PLs, and shippers in carrier vetting and fraud prevention.
- Company typePrivate
- Founded2022
- HeadquartersJacksonville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Carrier Assure does
Carrier Assure is a U.S. trucking-industry SaaS company founded in 2022 by transportation lawyer Cassandra Gaines, headquartered in Jacksonville, Florida. The company serves freight brokers, third-party logistics providers (3PLs), shippers, and dispatchers who need to vet and monitor trucking-company reliability before tendering loads, with a customer roster that includes DHL, SPI Logistics, Circle Logistics, Integrity Express Logistics, Ryan Transportation, NEXT Trucking, Transfix, Crowley, and Echo Logistics. The platform reports over 10,000 registered users, 12,900+ daily carrier searches, and 24,615 daily views, and quantifies customer outcomes ranging from a 60% claims reduction at Circle Logistics to a 99% double-brokering reduction at Legacy Supply Chain.
The core product is the Carrier Assure Performance Scoring Platform, which assigns a daily A–F grade to every trucking company with active interstate FMCSA authority. Grades are produced by hundreds of proprietary algorithms processing more than 2,000,000 DOT numbers and 2 million data points per day across six score drivers: Business Stability (contact data, authority, insurance, fleet size), DOT Performance (safety scores, inspections, violations, out-of-service rates), User Reports (verified SuspectCarrier submissions), GPS Tracking reliability, Related Entity detection, and Community Reviews. The platform is complemented by SuspectCarrier Reports, SuspectBroker Reports (broker scoring is described as imminent), a moderated Roundtable discussion platform, and a Chrome browser extension. Distribution extends beyond the standalone carrierassure.com application through API and embedded integrations with Project44 Movement (carrier risk scoring during bidding), Descartes MyCarrierPortal (carrier onboarding), RMIS, a Truckstop Company compliance product, and Freight Claims, which contributes 12 months of cargo claims history covering 5,000+ real claims as a vetting input.
Carrier Assure monetizes through a freemium SaaS model: a free Individual tier permitting unlimited SuspectCarrier submissions, a $149-per-month Premium subscription with unlimited carrier scores and reports, and a custom-priced Enterprise tier providing multi-account licensing, API access, and analytics/reporting. Go-to-market combines self-serve product-led growth (free registration, Chrome extension) with enterprise and embedded-distribution sales, supported by content marketing via the Carrier Assure blog, weekly industry webinars reaching 800+ transportation professionals, social channels, and the founder-owned "More Freight More Problems" conference series held in Tampa, Chicago, and Scottsdale. In 2026 the company released The CAVRA Standard, a 54-page public industry framework for defensible carrier-selection processes, intentionally positioned as a benchmark rather than a proprietary product. Founder Cassandra Gaines was recognized in Business Insider's "100 People Transforming Business in North America."
Carrier Assure firmographics
Firmographics- Name
- Carrier Assure
- Legal name
- Carrier Assure Inc.
- Website
- https://carrierassure.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carrier Assure is a SaaS platform that delivers daily A–F performance scores for U.S. trucking companies by analyzing FMCSA data, GPS tracking, cargo claims, and user-submitted reports, serving freight brokers, 3PLs, and shippers in carrier vetting and fraud prevention.
- Ownership category
- akta.pro rank
Carrier Assure industry classification
Industry- Product category
- Carrier Performance Scoring Software
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
Keywords
Where Carrier Assure is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Markets served
Carrier Assure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (Individual & Premium): Monthly subscription tiers for individual users; Premium at $149/month provides unlimited carrier scores, unlimited reports, and full data access.
- Enterprise Subscriptions: Multi-account enterprise tier with API integration, analytics, and custom reporting; pricing customized via sales contact.
- Free Carrier Reporting: Free accounts can submit unlimited SuspectCarrier reports; service reviews and no-show reports require Premium upgrade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual account with unlimited SuspectCarrier reports |
| Subscription | Monthly | $149/month — 1 account with unlimited scores and reports |
| Subscription | Multi-year contract | Enterprise — custom pricing for multiple accounts and API access |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Carrier Assure product offering
Product offeringCore offering
Carrier Assure is a SaaS platform that monitors U.S. trucking companies and assigns each one an A-F performance score by running hundreds of proprietary algorithms over FMCSA data, GPS/tracking feeds, cargo claims history, and verified user-submitted SuspectCarrier/SuspectBroker reports. It enables freight brokers, 3PLs, and shippers to vet carriers, monitor compliance, and reduce exposure to double brokering, fraud, theft, and cargo claims. The platform is offered as a free individual tier, a $149/month Premium tier, and an Enterprise tier with API integration.
Product overview
Carrier Assure is a unified carrier vetting and performance intelligence platform designed for shippers and freight brokers. The core product is the Carrier Assure Performance Scoring Platform, which delivers A-F carrier scores based on proprietary algorithms analyzing FMCSA data, GPS tracking, user reports, and related entity connections. The platform is complemented by two reporting products: SuspectCarrier Reports for flagging problematic carriers and SuspectBroker Reports for reporting brokers. The company offers three pricing tiers (Individual free, Premium at $149/month, and Enterprise with API access), plus a Chrome browser extension. All products work together to help users avoid double brokering, fraud, and cargo theft while identifying high-performing carriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Carrier Assure Performance Scoring Platform SaaS platform that uses hundreds of proprietary algorithms to analyze over 2 million DOT numbers daily and assign every active interstate trucking company an A-F performance score, designed for freight brokers, 3PLs, and shippers to vet and monitor carriers.
- SuspectCarrier Reports
Quantifiable outcome
- 80% double brokering reduction at Integrity Express Logistics
- +5 more outcomes
Companies that use Carrier Assure
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles3 records
Carrier Assure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature5 records
Carrier Assure partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Freight ClaimscorePartnership integrates 12 months of cargo claims history (5,000+ real cargo claims) into Carrier Assure's carrier vetting process, adding cargo claims count as a new vetting signal for smarter carrier decisions.
- Project44coreProject44's Movement platform embeds Carrier Assure risk scoring during the bidding phase, enabling shippers to assess carrier and broker risks before load assignment without switching tools or workflows.
- Innovative Logistics GroupcoreInnovative Logistics offers carrier audit services guided by a 24-year industry veteran, helping carriers improve their Carrier Assure scores and overall operational performance, benefiting both carriers and 3PL/shipper relationships.
- Descartes MyCarrierPortalcoreCarrier Assure scores fully integrated into Descartes MyCarrierPortal's carrier onboarding flow, providing real-time risk-scoring data and red flag detection for unusual patterns, inconsistent authority history, and suspicious entity connections.
- Zurich Resilience SolutionsminorZurich Resilience Solutions clients gain access to Carrier Assure's carrier vetting tools with a 30-day trial and preferred pricing, enhancing carrier selection, compliance, and risk reduction for ZRS clients.
- RMIS (Truckstop Company)coreCarrier Assure partners with RMIS (a Truckstop Company) to combine best-in-class compliance tools with innovative risk scoring, enabling objective carrier scoring, real-time alerts, and carrier onboarding up to 80% faster than manual processes.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Carrier Assure competitors and assessment
Company assessmentDirect peers
- Highway: Highway (formerly Carrierok) provides carrier identity verification and fraud prevention for freight brokers, directly overlapping with Carrier Assure's carrier vetting, double-brokering detection, and compliance scoring use cases for the same broker/3PL buyer.
- Truckstop (formerly Truckstop.com): Truckstop operates a load board plus carrier compliance and vetting services (including RMIS), competing with Carrier Assure in the broker-side carrier verification market; notably Truckstop's RMIS unit is also a Carrier Assure integration partner.
- Carrier411 (now part of Saferwatch): Carrier411/Saferwatch provides FMCSA-based carrier monitoring, safety scores, and compliance alerts to brokers and shippers—a direct analog to Carrier Assure's A–F scoring and DOT Performance driver.
- VerifyLoad: VerifyLoad offers carrier vetting, double-brokering detection, and cargo claim scoring for freight brokers, addressing the same pain points (fraud, theft, cargo loss) that Carrier Assure solves for the same customer segments.
- HaulHub / VerifyDOT: HaulHub's VerifyDOT (formerly Saferwatch) provides FMCSA compliance and carrier screening tools used by brokers, overlapping directly with Carrier Assure's DOT Performance and Business Stability score drivers.
Broad incumbents
- Descartes: Descartes is a broad logistics technology incumbent whose MyCarrierPortal onboarding product both competes with and integrates Carrier Assure scores; it offers carrier onboarding, TMS, and customs solutions spanning many use cases beyond carrier vetting.
- Project44: Project44 is a global supply chain visibility platform that embeds Carrier Assure's scores inside its Movement bidding flow; as a broader visibility incumbent it could choose to internalize carrier risk scoring, making it both a partner and a structural threat.
- FourKites: FourKites is a supply chain visibility and predictive ETA platform serving shippers and 3PLs; while broader in scope, it increasingly overlaps with Carrier Assure via carrier performance insights and dynamic appointment offerings.
- Turvo: Turvo provides a collaborative TMS for shippers, brokers, and carriers; its carrier management and onboarding features compete with Carrier Assure's vetting and scoring capabilities at the workflow level.
- Trimble Transportation: Trimble Transportation offers a broad TMS and carrier management suite used by large brokers and shippers, providing an incumbent platform alternative to standalone carrier scoring tools like Carrier Assure.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carrier Assure social profiles
Digital presenceCarrier Assure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carrier Assure leadership team
Management profileNumber of profiles
Profiles2 records
Carrier Assure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carrier Assure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carrier Assure
What does Carrier Assure do?
Carrier Assure is a SaaS platform that monitors U.S. trucking companies and assigns each one an A-F performance score by running hundreds of proprietary algorithms over FMCSA data, GPS/tracking feeds, cargo claims history, and verified user-submitted SuspectCarrier/SuspectBroker reports. It enables freight brokers, 3PLs, and shippers to vet carriers, monitor compliance, and reduce exposure to double brokering, fraud, theft, and cargo claims. The platform is offered as a free individual tier, a $149/month Premium tier, and an Enterprise tier with API integration.
Is Carrier Assure a public or private company?
Carrier Assure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carrier Assure founded?
Carrier Assure was founded in 2022. It employs 1 to 10 people.
Where is Carrier Assure based?
Carrier Assure is headquartered in Jacksonville, United States, in the North America region.
How does Carrier Assure make money?
Three revenue lines are on record. Subscription SaaS (Individual & Premium) is the primary driver. The others are enterprise Subscriptions and free Carrier Reporting.
Who are Carrier Assure's main competitors?
Direct peers on record are Highway, Truckstop (formerly Truckstop.com), Carrier411 (now part of Saferwatch), VerifyLoad and HaulHub / VerifyDOT. Broad incumbents are Descartes, Project44, FourKites, Turvo and Trimble Transportation.
Does Carrier Assure have an API?
Yes. API access is available for enterprise clients. The API provides access to carrier scoring, risk intelligence data, and content from Carrier Assure's proprietary services for integration into transportation management systems. Access requires a written contract signed by a Carrier Assure officer. The API is governed by confidentiality requirements and API Services terms in the Terms of Service.
What industry is Carrier Assure in?
Carrier Assure's product category is Carrier Performance Scoring Software. Its primary akta.pro industry code is TLAEAJAD, Carrier Sales & Capacity Sourcing Platforms. Its NAICS code is 488510 and its SIC code is 4731.