Highway
Highway is a Dallas-based logistics technology company that provides a Carrier Identity platform and Trusted Freight Exchange to verify freight carriers, prevent fraud, and streamline digital bookings for North American freight brokers and 3PLs.
- Company typePrivate
- Founded2021
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Highway does
Highway is a Dallas-based logistics technology company, founded in 2021, that operates a Carrier Identity platform purpose-built to combat freight fraud for North American freight brokers. The company's core product is a proprietary identity and compliance engine that produces unique digital thumbprints for carriers, verifies identities against public and private data sources (including DOT, FMCSA, and insurance records at the VIN level), and continuously monitors changes in authority, insurance, and ownership. The engine achieved the freight industry's first NIST SP 800-63A conformance for identity proofing and underpins all of Highway's products.
The company's product surface has expanded from a pure identity verification API into a full platform-plus-modules architecture. Flagship offerings now include the Trusted Freight Exchange (TFX), a digital freight marketplace replacing email-based rate confirmations with verified counterparties (powered by Triumph Financial); Load Lock+ for ELD-powered load tracking and insurance-policy analysis; Highway for Email and Highway for VoIP for phishing/call-spoofing prevention; Lane Intelligence and the Lane Certainty geospatial matching algorithm for capacity sourcing; Highway Certified Insurance Agencies; Exclusion Intel; and a Partner and Reseller program (Highway Connect via Sunnybrook TMS) extending reach into mid-market brokerages. Distribution is heavily channel-led via 60+ TMS integrations (McLeod, Turvo, AscendTMS, Shipwell, etc.) plus direct enterprise sales.
Highway monetizes through monthly SaaS subscriptions (with custom enterprise agreements), tiered platform usage fees for premium modules, and reseller-based revenue. The company has processed data on 280,000+ carriers and serves 97 of the top 100 freight brokers per company disclosure. An August 2025 strategic growth equity round led by FTV Capital with Lead Edge Capital and the September 2025 acquisition of Newtrul are the most recent material capital and M&A events, supporting the company's expansion from identity verification into load-level protection and verified freight exchange.
Highway firmographics
Firmographics- Name
- Highway
- Legal name
- Highway App, Inc.
- Website
- https://highway.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Highway is a Dallas-based logistics technology company that provides a Carrier Identity platform and Trusted Freight Exchange to verify freight carriers, prevent fraud, and streamline digital bookings for North American freight brokers and 3PLs.
- Ownership category
- akta.pro rank
Highway industry classification
Industry- Product category
- Freight fraud prevention and carrier identity verification
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)
- akta.pro secondary industry
- Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
Keywords
Where Highway is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highway business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly subscription-based access to carrier identity verification platform and compliance monitoring tools. Customers charged through automatic recurring credit card payments or monthly/bi-annual invoices.
- Platform Usage Fees: Tiered pricing for different levels of carrier verification, monitoring, and network access. Premium features like Lane Certainty and Load Lock available at higher tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise plans for large freight brokers with full platform access |
| Subscription | Monthly | TFX platform access for digital freight exchange |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Highway product offering
Product offeringCore offering
Highway operates a Carrier Identity platform that verifies freight carriers through proprietary identity proofing, monitors compliance, and prevents fraud for freight brokers across North America. The platform combines a Carrier Identity Engine using NIST 800-63A standards with the Trusted Freight Exchange (TFX) digital marketplace and complementary modules such as Highway for Email, Highway for VoIP, Load Lock+, and Highway for Carriers. The company processes data on 280,000+ carriers and serves 97 of the top 100 freight brokers.
Product overview
Highway is a logistics technology company offering a platform-plus-modules architecture centered on Carrier Identity solutions for freight brokers. The core Highway Platform (Carrier Identity Engine) provides carrier identity verification, compliance monitoring, and fraud prevention, while the Trusted Freight Exchange (TFX) serves as the company's digital marketplace product for verified freight transactions. These core offerings are augmented by specialized modules including: Highway for Email (Gmail/Outlook plugins), Highway for VoIP (phone fraud protection), Load Lock+ (load-level protection with ELD tracking), Highway Certified Insurance Agencies (insurance verification standards), Exclusion Intel (cargo insurance gap detection), Lane Intelligence (capacity sourcing), and Highway for Carriers (bidirectional identity verification). The platform processes data on 280,000+ carriers across North America using the Lane Certainty geospatial algorithm and produces Freight Fraud Index reports for industry intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- Carrier Identity®: Highway's core technology platform for verifying carrier identities and preventing fraud in freight operations.
- Trusted Freight Exchange (TFX)
- Load Lock+
- Lane Intelligence
- Highway Certified Insurance Agencies
- Highway Certified Network
Products and services
- Highway Platform (Carrier Identity Engine) Core subscription product providing carrier identity verification, compliance monitoring, and automated carrier vetting for freight brokers across North America. The identity engine produces a unique digital thumbprint and uses NIST 800-63A standards to connect verified carriers with broker networks.
- Trusted Freight Exchange (TFX) A secure digital freight exchange connecting verified carriers with vetted brokers, powered by Triumph's market rating, intelligence, payment, and credit capabilities. Replaces traditional email-based rate confirmations with a single platform that combines identity verification, compliance, pricing, and payments.
- Highway for Email Email security suite for freight brokers including the Highway for Gmail plugin and the Highway for Outlook Microsoft add-in. Audits From and To email addresses to warn users of look-alike domains, dispatch services, and unverified identities, eliminating phishing and freight fraud in the inbox.
- Highway for VoIP Phone fraud prevention product for broker communications that detects and blocks spoofed phone numbers used in freight fraud schemes targeting freight brokers and carriers.
- Highway for Carriers Separate product line empowering carriers and owner-operators to verify broker legitimacy and combat fraud before accepting loads. Extends Highway's identity-first approach to the carrier side of freight transactions and enables carriers to access vetted broker freight via TFX.
- Highway Connect Reseller Program Reseller and channel program enabling emerging and mid-sized brokerages to access Highway's Carrier Identity and fraud-prevention technology through the Sunnybrook TMS platform at more affordable price points than direct enterprise sales.
- Highway Certified Insurance Agencies Certification program establishing standards for accuracy, completeness, and timeliness of insurance data in the brokered freight ecosystem. Provides verifiable Certificates of Insurance and VIN-level vehicle coverage transparency through founding member agencies.
Quantifiable outcome
- 15x ROI in less than 1 year for enterprise customers
- +7 more outcomes
Companies that use Highway
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Highway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration61 records
AI capability8 records
Feature8 records
Highway partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- TransfixcorePartnership embeds carrier vetting directly into Transfix TMS workflow, enabling real-time verification of carrier legitimacy, insurance status, and authority to operate without leaving the platform.
- Mariner LogisticsminorSentinel Protocol integration combining Highway with GenLogs, CargoNet, and E3 Shield for multi-source carrier and driver verification.
- Range LogisticsminorPartnership with North American 3PL to strengthen cargo security and combat freight fraud. Enables Range to verify carrier identities with greater speed and accuracy.
- Gebrüder WeissminorIntegration of Highway into Gebrüder Weiss logistics operations to improve carrier credential verification across freight network.
- Sunnybrook TMScoreHighway Connect Reseller Program enabling emerging and mid-sized brokerages to access Highway's Carrier Identity technology directly through Sunnybrook's TMS platform at more affordable price points.
- QuedcoreStrategic partnership combining identity verification with automated appointment scheduling. Qued shares verified appointment data with Highway enabling authenticated appointments for mutual customers.
- Circle LogisticsminorPartnership with Top 40 freight brokerage to strengthen carrier verification and fraud prevention. Enabled Circle to stop $100,000 copper theft attempt.
- FreightWaves FreightTech 25minorRanked among most innovative companies in transportation and logistics. Recognition based on industry expert votes at F3 festival.
- Triumph (NYSE: TFIN)coreStrategic partnership with Triumph Financial powering Trusted Freight Exchange. Triumph provides market rating, intelligence, payment, and credit capabilities integrated with Highway's identity engine.
- McLeod Software (DFM)coreExpanded certified partnership to include Digital Freight Matching (DFM) and integration into McLeod PowerBroker. Introduces Trusted Freight Exchange (TFX) into McLeod's system.
- ShipwellcoreIntegration automates carrier onboarding, provides real-time updates, and improves compliance monitoring within Shipwell's transportation management platform.
- TriumphPaycoreStrategic partnership combining freight spend data with carrier information to identify double brokering fraud and prevent bad actors from being loaded and paid.
- TurvocoreIntegration with Turvo's collaborative TMS platform automates carrier identity management and compliance reduction for risk and streamlined operations.
- McLeod SoftwarecoreCertified partnership bringing Carrier Identity management to PowerBroker customers. Enables one-click carrier addition, real-time insurance monitoring, and broker-branded registration websites.
- Tai TMScoreIntegration partnership enabling Tai brokers to leverage Highway's Carrier Identity engine for sourcing, onboarding, and monitoring within Tai's single point-of-truth platform.
Scale indicators10 records
Recent moves9 records
Expansion highlights7 records
Highway competitors and assessment
Company assessmentDirect peers
- Truckstop.com: Truckstop.com operates one of the largest load boards and freight marketplaces in North America, directly competing with Highway's TFX for digital freight exchange activity. Both serve freight brokers seeking to source capacity and verify carriers, though Truckstop.com focuses on open-market load boards rather than verified-only transactions.
- Uber Freight: Uber Freight operates a digital freight brokerage and managed transportation platform leveraging Uber's technology stack. Competes with Highway in the digital freight exchange and capacity sourcing space, with much larger capital backing but a broader managed transportation offering beyond identity verification.
- DAT Freight & Analytics: DAT operates the largest freight marketplace and analytics platform in North America, serving freight brokers and carriers with rate data, load boards, and network services. Comparable to Highway in serving broker capacity-sourcing workflows, though DAT's offerings center on marketplace liquidity rather than identity verification.
- NEXT Trucking: NEXT Trucking operates a digital freight network and brokerage platform connecting shippers and carriers through mobile-first technology. Comparable to Highway in serving freight matching workflows and digital carrier-broker relationships, with similar focus on technology-driven efficiency.
- Transfix: Transfix is a digital freight brokerage with TMS integration and carrier matching capabilities, directly partnering with Highway on TMS integrations. Comparable as a digital freight marketplace competing in similar broker-carrier workflows, with overlapping carrier relationship management features.
- Loadsmart: Loadsmart is a digital freight brokerage and transportation management platform offering automated carrier matching and pricing. Comparable to Highway in serving freight brokers with digital capacity sourcing, with overlapping technology stacks around TMS, broker automation, and carrier verification.
Emerging players
- FourKites: FourKites provides supply chain visibility and predictive ETA solutions across transportation modes. Adjacent to Highway's Load Lock+ tracking and Lane Intelligence capacity features, serving similar enterprise freight customers with complementary visibility workflows.
- project44: project44 is a supply chain visibility platform providing real-time shipment tracking and carrier connectivity. Adjacent to Highway's load-level protection and ELD-powered tracking features, serving overlapping freight broker customers with complementary visibility data.
Broad incumbents
- Trimble Transportation: Trimble Transportation provides TMS, fleet management, and logistics technology solutions across the freight industry. A broad incumbent offering overlapping capabilities with Highway's TMS integration ecosystem, though Trimble's identity verification features are less specialized than Highway's dedicated platform.
- Descartes Systems Group: Descartes provides logistics technology including TMS, customs, and trade compliance solutions across global supply chains. A broad incumbent serving freight brokers and shippers with overlapping TMS-adjacent capabilities, though without Highway's specialized carrier identity focus.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Highway social profiles
Digital presenceHighway compliance and trust
Trust signalCompliance1 record
Highway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highway leadership team
Management profileNumber of profiles
Profiles5 records
Highway subsidiaries and ownership
Company hierarchySubsidiaries1 record
Highway funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highway M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highway
What does Highway do?
Highway operates a Carrier Identity platform that verifies freight carriers through proprietary identity proofing, monitors compliance, and prevents fraud for freight brokers across North America. The platform combines a Carrier Identity Engine using NIST 800-63A standards with the Trusted Freight Exchange (TFX) digital marketplace and complementary modules such as Highway for Email, Highway for VoIP, Load Lock+, and Highway for Carriers. The company processes data on 280,000+ carriers and serves 97 of the top 100 freight brokers.
Is Highway a public or private company?
Highway is a private company. It is classified as venture growth investor backed and is currently operating.
When was Highway founded?
Highway was founded in 2021. It employs 11 to 50 people.
Where is Highway based?
Highway is headquartered in Dallas, United States, in the North America region.
How does Highway make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are platform Usage Fees.
Who are Highway's main competitors?
Direct peers on record are Truckstop.com, Uber Freight, DAT Freight & Analytics, NEXT Trucking, Transfix and Loadsmart. Emerging players are FourKites and project44. Broad incumbents are Trimble Transportation and Descartes Systems Group.
Does Highway have an API?
No public API is recorded for Highway.
What industry is Highway in?
Highway's product category is Freight fraud prevention and carrier identity verification. Its primary akta.pro industry code is TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations), with a secondary code of TLADAMAO, Digital Freight Brokerage / Freight Marketplace Platforms. Its NAICS code is 48851 and its SIC code is 4731.